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The FAM Podcast with Mark Kinsley

The FAM Podcast
Mattress Industry
Sleep Summit
Customer Experience
Podium
Prana Sleep
Dream Camp
Mattresses
Artificial Intelligence
Sleep
Mattress Firm
Sustainability
Chatgpt
Sleep Summit 2025
Mattress Retail
Customer Engagement
Sleep Technology
Productivity
Customer Service
Bedgear
Giga Cloud Technology

Sleep industry secrets revealed! On The FAM podcast, host Mark Kinsley interviews innovators, entrepreneurs, and thought leaders shaping the future of the sleep industry.

PublishesWeeklyEpisodes375Founded8 years ago
Number of ListenersCategory
Business

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Artwork for The FAM Podcast

Latest Episodes

What if a mattress could boost your restorative sleep by 46%? Discover how Bryte is redefining sleep science (and why experts are obsessed).

Is your mattress secretly sabotaging your health—even if it cost thousands? In this episode, Mark Kinsley ex... more

How did a mattress store from Houston outlast Enron, DeLorean, and Saturn to build a $100M sleep empire? Hear the counterintuitive secrets—revealed!

If you think the mattress industry is all about selling beds, think again. In this special episode, ... more

Did you know AI and affiliate review sites decide which mattress brand you see first—before you even step in a store? Here’s how to win that game.

Think the best mattress wins online? Think again. In this eye-opening episode, Mark Kinsley and PR/aff... more

NBA stars like Dirk Nowitzki struggled to find the perfect mattress—until Dr. Mary Collins started cutting beds open to find out why.

Ever wondered how pro athletes really sleep? Dr. Mary Collins has spent 20 years behind the scenes with the Dallas ... more

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Recent Guests

Kris Hillberg
PR and affiliate expert
Independent / PR and affiliate specialist
Episode: Why the Most Human Brands Will Win the AI Search Era with Kristjana Hillberg
Mary Collings
Chiropractor and sleep specialist working with professional athletes
Self-employed / Sleep expert
Episode: Dr. Mary Collings Cut Open Mattresses for Dirk Nowitzki. Here’s What She Found.
Tiffany Green
Newest full-time team member at The FAM; animal lover and sister of the host
The FAM Podcast
Episode: Her Story: Why the Sleep Industry’s Most Welcoming Community Shocked Me: An Insider’s Story
Shimin Ooi
Founder and CEO of Sleep Reset
Sleep Reset
Episode: Hidden Dangers of Pills: What the CEO of Sleep Reset Wants Sleep-Deprived People to Know
Ely Battalen
Consultant helping brands/manufacturers achieve certification to sustainability standards
DWB Consulting / Morganic discussions in episode
Episode: Death of GOLS Latex Standard: Expert Ely Battalen Unpacks What's Changing (and Introducing Morganic)
Kelly Christal
Co-owner, Mattress Firm South Dakota
Mattress Firm South Dakota
Episode: Her Story: Why “Having It All” in the Mattress Industry Is a Myth — And What Really Drives Success
Anna Hermosillo
Owner of Why Anna Marketing that focuses on marketing and project management for the bedding industry
Why Anna Marketing
Episode: Her Story: Why Women in the Mattress Industry Are Changing the Game—One Rule at a Time
Becky Gray
Chief Sales Officer, Bluebell Mattress Company
Bluebell Mattress Company
Episode: Her Story: The Power of Quiet Leadership
Ashley Dunin
Director of Marketing and Brand Strategy at Maloof (Malouf)
Malouf
Episode: The Her Story: What the Malouf, EverRest & Sinomax Merger Reveals

Hosts

Mark Kinsley
Host of The FAM Podcast with Mark Kinsley
Tara Kinsley
Host of The FAM Podcast with Mark Kinsley

Reviews

4.9 out of 5 stars from 49 ratings
  • Snooze Mattress Co

    These guys are the best in the business! So many gems to grow personally and professionally!

    Apple Podcasts
    5
    Mattress Matt
    United States5 years ago
  • Content the industry needs with an infusion of fun

    A must subscribe for the home furnishings industry. Mark and Mark provide direction and pragmatic solutions with a layer of pure entertainment. This is the kick-in-the-pants content we need with the entertainment value we crave. Have fun, learn things and get better.

    Apple Podcasts
    5
    LeahKirk
    United States5 years ago
  • Best there is

    If you’re looking for a podcast that is entertaining and provides relative content about the Mattress Industry, you have to subscribe and listen to Dos Marcos! Mark and Mark are the best in the business and share lots of great stuff.

    Apple Podcasts
    5
    Cool dad of twins
    United States6 years ago
  • Best industry pod out there for mattress, furniture!

    Hands down ⚡️

    Apple Podcasts
    5
    aviloco
    United States6 years ago
  • Stumbled onto Greatness!

    As a furniture and mattress retailer, I appreciate being able to learn about the intricacies of other businesses, both from the retail and manufacturing perspective. While listening I’m often motivated to think about my business through the lens of others. Thanks for putting out this podcast, and kudos for that fun rap at the end of each one.

    Apple Podcasts
    5
    iTunes Fan!
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The energy from two co-hosts makes complex market topics engaging and memorable.
Listeners appreciate the actionable, industry-specific takeaways for retailers and brands.
Guests consistently bring credible expertise, boosting trust in recommendations.

Talking Points

Recent interactions between the hosts and their guests.

Mattress Firm's 40th Birthday: Co-founder Harry Roberts on Building a Coast-to-Coast Brand
Q: When did you start to feel emboldened to expand beyond Houston, and where did you go next?
Dallas marked a significant turning point; after learning tough lessons there against a formidable rival, we committed to expansion with greater front-end presentation and aggressive growth.
Why the Most Human Brands Will Win the AI Search Era with Kristjana Hillberg
Q: If a brand-new, differentiated mattress brand came to you today, what would you tell them to do to succeed in five years?
Know who you are and what you stand for, then test relentlessly across channels. Start with a plan informed by strong opinions and data, but be willing to adapt as you learn. Build a human-centered presence—combine authentic content with smart use of AI and GEO/AEO strategies, and ensure every channel—from CTV to social to brick-and-mortar—works together toward measurable revenue, not just vanity metrics.
Why the Most Human Brands Will Win the AI Search Era with Kristjana Hillberg
Q: Tell people about yourself and help us understand what's happening online these days in beds and how beds are being found?
I've spent years in PR and affiliate marketing, and I've watched how AI, social media, and affiliate networks reshape how brands are discovered. The landscape shifted post-COVID, with publishers monetizing more via affiliate links, and now AI tools scramble to decide what gets linked or cited. The core is building a holistic ecosystem where PR, content creators, and retailers work together across channels to stay visible and relevant.
Dr. Mary Collings Cut Open Mattresses for Dirk Nowitzki. Here’s What She Found.
Q: What are the conversations like inside the Mavericks locker room around sleep and recovery?
The conversations revolve around making sleep a scheduled priority, using cues like lighting and consistent bedtimes, and teaching athletes to value recovery as an essential part of their training program.
Dr. Mary Collings Cut Open Mattresses for Dirk Nowitzki. Here’s What She Found.
Q: So give me kind of the rundown. Like when athletes like Dirk come to you, what's typically going on and what do you do for them?
We focus on things like back and neck issues, but also overall posture and sleep habits; our approach blends chiropractic care, education, and practical sleep adjustments, starting with choosing the right mattress and then tailoring a full recovery plan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FAM Podcast

What is The FAM Podcast about and what kind of topics does it cover?

A commercially oriented podcast focused on the sleep and home furnishings ecosystem, with episodes covering product launches, partnerships, market events, and strategic branding. Topics frequently center on industry innovations (mattresses, certifications, and sustainability), mergers and brand integrations, leadership stories, and practical marketing tactics for retailers and manufacturers. Guests tend to be industry insiders and executives, providing actionable takeaways for owners, marketers, and product teams. The show often blends hands-on business strategy with community-building and event coverage, offering listeners concrete ideas to drive foot traffic, wallet share, and brand differentiation in a competitive market.

Where can I find podcast stats for The FAM Podcast?

Rephonic provides a wide range of podcast stats for The FAM Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The FAM Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The FAM Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The FAM Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The FAM Podcast?

Rephonic provides comprehensive predictive audience data for The FAM Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The FAM Podcast have?

To see how many followers or subscribers The FAM Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The FAM Podcast?

These podcasts share a similar audience with The FAM Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The StoryBrand Podcast
3. How I Built This with Guy Raz
4. The Mel Robbins Podcast
5. Correct Opinions with Trey and Katie Kennedy

How many episodes of The FAM Podcast are there?

The FAM Podcast launched 8 years ago and published 375 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The FAM Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The FAM Podcast?

Rephonic pulls ratings and reviews for The FAM Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The FAM Podcast?

Rephonic provides full transcripts for episodes of The FAM Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The FAM Podcast?

Recent guests on The FAM Podcast include:

1. Kris Hillberg
2. Mary Collings
3. Tiffany Green
4. Shimin Ooi
5. Ely Battalen
6. Kelly Christal
7. Anna Hermosillo
8. Becky Gray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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