Digital Marketing ROWhy?
Federated Digital SolutionsAs a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why shou... more
| Publishes | Weekly | Episodes | 100 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.
From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, the... more
Social media is more crowded than ever, and the rules are changing fast.
In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head int... more
The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.
In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover ... more
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking... more
It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience.
Read Federated Digital Solutions... more
Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series!
Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget.
If you've been h... more
This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses.
Read Federated Digital Solutions' blog
Federated ... more
Happy Tip Tuesday!
This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools.
Read Federated Digital Solutions' blog
Federated D... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #214 |  Singapore/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Digital Marketing ROWhy? are there?
Digital Marketing ROWhy? launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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