Didn't See It Coming with Marc Stoiber
Marc StoiberExplore brands that learn from the past, look to the future, and are succeeding today.
| Publishes | Monthly | Episodes | 98 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||
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Latest Episodes
'Personal brand' is an overused, increasingly meaningless term. What it should stand for is clarity in who you are, and what you stand for. But it has been co-opted by the get-rich-quick-self-help crowd, and devolved into little more than superficial... more
Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story is damn hard. What's worse, there are no easy ste... more
I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred.
Fast forward a few years, and Len is launching ano... more
Sarah Darcey aspired to build a fashion styling brand. But with a great job, her aspiration never left the back burner.
COVID-19 changed all that.
For months, Sarah was confined to her apartment. The more time she spent staring at the wall and refl... more
As COVID and the economic meltdown grind on, we're seeing yawning market chasms emerge that are ripe for brand disruption.
One of the most glaring is the massive gap between 'big' retail and, well, all other merchants.
The poster child for big reta... more
How do you do a successful pandemic brand pivot?
COVID has spawned a cottage industry of advice on shifting the tactics of your brand - amping up the education and free value to your followers, reaching out more often, focusing on empathy over pers... more
Outsider marketing means getting an 'outside the jar' perspective on your company's positioning, messaging and selling. Here's why it's more important than ever.
The economy is melting down. Everywhere you look, companies are ducking for cover, going... more
Chris Meade, his brother, and his best friend were just sitting around watching ESPN when an idea for a cool game hit them.
Today, that game is on the shelves at Amazon, Wal-Mart and Home Depot, to name a few.
It's called CROSSNET, and it comes wit... more
Key Facts
Reviews
- Approachable, insightful and a great listen
Despite the over saturation of content out there, Marc’s podcast stands out. Well worth a listen if you’re any sort of entrepreneur or interested in communications and media.
Apple Podcasts5Scarlotti the Blue
United States6 years ago - Great podcast!
You're interested in branding, marketing, or advertising? You'll love this podcast!
Apple Podcasts5chrgosselin
Canada9 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #149 |  Australia/Business/Marketing |
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Audience Metrics
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Didn't See It Coming launched 10 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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