Data-Driven Decisions
Convince & ConvertWelcome to "Data-Driven Decisions", a marketing podcast hosted by Zontee Hou that looks at the lessons that leaders can take from data to inform the best marketing practices and internal culture. As author of Data-Driven Personalization, Zontee discusses some of the key insights from the book and sits down with marketing experts from a variety of industries.
| Publishes | Weekly | Episodes | 9 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
What happens when marketing truly takes the driver's seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates with a data-first culture.
Translating ... more
Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? And what can you do with data once you do... more
How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, may have had an unconventional introduction to marketing, but he brought a wealth of insights on the power of data to his role. ... more
How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining this episode is David Fortino, the Chief Strategy Offi... more
How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. This can lead to marketers and sales teams trying out lots of different tactics in an effort t... more
How can organizations drive real impact with data? Many organizations already have plenty of data at their fingertips these days, but it’s not just about the data you collect. It’s how you use it. Joining this episode is Anthony Coppedge, the Princip... more
How do you compare with your peers? It’s a question that every marketer asks, and data is the trick to removing the guesswork from that answer. But finding the right data to benchmark yourself against your peers can be a challenge. Joining the podcas... more
Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? In this episode of Data-Driven Decision... more
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