Cross-Marketing - Das Kreuz mit dem Marketing
P&P Studios Audio-Agentur / Green-Navi-Marketing / 24pFilmDer Podcast zu modernen, ganzheitlichen Marketing-Kampagnen für den Mittelstand und Unternehmen, die gemeinsam mit anderen die gleiche Zielgruppe ansprechen wollen. In unserem Podcast bieten wir eine Fülle von nützlichem Wissen bzw. unnützem Halbwissen sowie unterhaltsame Einblicke zum Thema nachhaltiges (Green-)Marketing sowie langfristig wirkendem Marketing. Begleiten Sie Anita Schullerbauer, To... more
| Publishes | Monthly | Episodes | 30 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | InvestingBusinessMarketing |
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Latest Episodes
Da zum Anfang März 2026 in Bayern Kommunalwahlen anstehen, steht in dieser Episode das Thema "Wahlwerbung" im Mittelpunkt.
Dazu sprechen Anita Schullerbauer (Bauer & Frischluftwerbung/Green Marketing Navi), Tom Faupel (24pfilm) und
Stephan Nierwet... more
In dieser Ausgabe des Podcast "Crossmarketing - Das Kreuz mit dem Marketing" geht es darum, dass das schönste Firmenvideo oder Reel nichts bringt, wenn es nicht gut überlegt eingesetzt wird. Es geht also um effektives Videomarketing, Antworten darauf... more
Warum sieht und hört sich mehr und mehr Marketing-Content gleich an? Kann das noch den Werbezweck erfüllen oder mutieren Marketingaussagen und -inhalte zum Einheitsbrei? Darüber diskutieren in dieser Podcastfolge Anita Schullerbauer (Bauer & Frischlu... more
In dieser Episode des Podcasts "Crossmarketing - Das Kreuz mit dem Marketing" diskutieren Anita Schullerbauer (Bauer & Frischluftwerbung/Green Marketing Navi), Tom Faupel (24pfilm) und Stephan Nierwetberg (P&P Studios Audio-Agentur) darüber, warum Un... more
In Teil 2 des Rückblicks auf 25 Jahre Marketing widmen sich Anita Schullerbauer, Stefan Nierwetberg und Tom Faupel den technischen Entwicklungen, die das Marketing transformiert haben: von Datenbanken über CRM und Automatisierung bis hin zu KI und pe... more
In dieser Episode das Podcasts "Crossmarketing - Das Kreuz mit dem Marketing" blicken Anita Schullerbauer, Tom Faupel und Stefan Nierwetberg auf 25 Jahre Kulturwandel im Marketing: vom Monolog zur Community, vom "Hochglanz - Sie" zum nahbaren Du, von... more
In dieser Folge des Podcasts "Crossmarketing - Das Kreuz mit dem Marketing" geht es zunächst mal nicht um das Marketingverhalten der Unternehmen, sondern vielmehr um das Konsumverhalten der Verbraucher und wie dieses auf das Marketing und vertrieb z... more
Künstliche Intelligenz macht das Leben der kreativen Marketeers leichter, sicher. Aber besteht nicht die Gefahr, dass der kreative Part im Marketing bald
nur noch von Maschinen und Algorithmen gestaltet wird? Bleiben Phantasie und Geistesblitze da n... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #164 | Germany/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Cross-Marketing are there?
Cross-Marketing launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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