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Creator Science with Jay Clouse

Jay Clouse
Content Creation
Youtube
Creator Economy
Entrepreneurship
Audience Engagement
Email Marketing
Sponsorships
Community Building
Content Strategy
Creator Science
Creatorhq
Trust
Marketing Strategies
Linkedin
Marketing
Creativity
Notion
Podcasting
Substack
Instagram

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, th... more

PublishesWeeklyEpisodes364Founded6 years ago
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Artwork for Creator Science

Latest Episodes

Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million.

Before Circle, he was the th... more

Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you?

Jeremy Enns is the founder of Podcast Marketing Academy, w... more

Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active ... more

Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Ma... more

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Recent Guests

Richard van der Blom
LinkedIn algorithm researcher and author of the 2026 LinkedIn Algorithm Insights Report
LinkedIn algorithm insights researcher
Episode: #307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Josh Mattingly
Founder of Upright Media, operating partner for content creators
Upright Media
Episode: #306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
Sam Vander Wielen
Attorney-turned-entrepreneur who built a contract template business
The Ultimate Bundle by Sam Vander Wielen
Episode: #304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.
Riley Brown
AI content creator and founder of a vibe coding startup
Self-employed / Vibe Coding company
Episode: #303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI
Michael Bungay Stanier
Author of The Coaching Habit and founder of Box of Crayons
Box of Crayons
Episode: #302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier
Nir Eyal
Globally recognized authority on behavior change and human potential
Nir Eyal (author and speaker)
Episode: #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal
Eric Zimmer
Award-winning podcaster and author of How a Little Becomes a Lot
The One You Feed
Episode: #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer
Joy Sullivan Poet
Portland-based poet, writer and creator who built a living through Instagram, Substack, and a paid writing community
Independent writer and creator
Episode: #297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack
Richard [Last Name Unknown]
YouTube strategist and co-founder of 1of10
1of10
Episode: #296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10

Host

Jay Clouse
Host of Creator Science, focused on strategies, systems, and decision-making for creator businesses.

Reviews

5.0 out of 5 stars from 945 ratings
  • The #1 podcast for other digital creators

    Review is a long time coming. Discovered the show a while back when I was beginning my own creator journey. There are a lot of podcasts for learning the skill and science but Jay brings refreshing clarity and science to the project. I also love how he openly shares his convictions, whether it’s refusing to endorse our current dystopian govt, or his clear stance on another social issue. You’ve a loyal listener in me!

    Apple Podcasts
    5
    Ageless Athlete Podcast
    United States17 days ago
  • Realness and brilliance delivered beautifully

    I have been in the podcast biz for literal decades, and Jay’s is one of the few thought-leadership shows I’ve developed a habit of listening to every week. He’s a natural on the mic, eschews podcast host performativeness, and brings realness to his solo episodes and interviews alike. An absolute must-follow for anyone working in the business of creation.

    Apple Podcasts
    5
    Courtney Reimer ⚡Sounds Great
    United States2 months ago
  • Authentic and Earned

    Really love Jay’s voice—both the way it sounds and the messages that it carries. In a sea of creators that always seem to be selling you something, Jay (and this show) leads with service.

    Apple Podcasts
    5
    csimone14
    United States2 months ago
  • Excellent show

    Every single episode is thoughtful and value packed. You can tell Jay really cares about quality and that comes through on this show. I’ve learned so much to help grow my creator business!

    Apple Podcasts
    5
    MelodyWilding
    United States2 months ago
  • The Real Creator Deal

    Jay Clouse really knows his stuff; but more importantly, he absolutely walks his talk. He goes deeper than just how to make a buck by being a content creator. He digs into how to run an ethical and authentic business that makes a difference. For me, he’s become, over many years, a creator worth listening to, and this weekly podcast exemplifies the kind of quality that he’s committed to bringing. I whole heartedly recommend his podcast.

    Apple Podcasts
    5
    JonLeland
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Realness and clarity drive insights listeners can act on.
Thoughtful interviews with practical takeaways.
Ethical approach to growth earns listener trust.
Consistently high-quality and actionable episodes.
Authentic, service-first approach stands out in the space.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
Q: How do you decide when a creator should hire, and what's your approach to building a hiring committee?
The decision hinges on clear goals and mission; he advocates for forming a hiring committee of peers to gut-check technical skills and cultural fit, and stresses the importance of mapping out a 30-60-90 day plan to align new hires with the channel's trajectory.
#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
Q: To start, what's a day in the life of Josh Mattingly like?
Josh describes a role that blends leadership with hands-on involvement, managing multiple lines of business (operations, recruiting, post-production) and participating in culture checks during hiring while staying focused on the channel's ongoing objectives.
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Q: What role do newsletters play in growth strategy?
Newsletters are outperforming standalone posts for reach, engagement, and especially conversions; they also index well for SEO and AI tools, making them a strong long-term strategy for building audience and revenue.
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Q: How should creators adapt to these changes?
Focus on topic fingerprinting, revamp profiles to align with your ideal audience, be selective with engagement (prioritize on-topic discussions), and use bookmark feeds to monitor key creators and clients. Publishing less frequently (2-4 times per week) with higher-quality, targeted content is suggested.
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Q: What is the current state of LinkedIn in 2026 compared to previous years?
The platform has become more turbulent with a large rise in AI-generated interactions, a shift to interest-based distribution, and a reduction in overall reach for active creators, though engagement per post has held up and newsletters are delivering strong conversion.

Audience Metrics

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Frequently Asked Questions About Creator Science

What is Creator Science about and what kind of topics does it cover?

This show centers on practical strategies for creators to grow audience, revenue, and sustainable brands. Episodes feature candid conversations with builders, authors, and founders who share real-world experiments, data-driven decisions, and frameworks for scaling a creator business. A standout aspect is the emphasis on ethical, transparent practices and actionable tactics—ranging from product launches and community models to AI tools and content systems—that listeners can apply immediately. Notable is the breadth of guests, from coaching and publishing to AI-driven content and membership programs, with a clear focus on building trust and lasting value for audiences.

Listeners can expect deep dives into creator economics, operational syste... more

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How many listeners does Creator Science get?

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What are the audience demographics for Creator Science?

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To see how many followers or subscribers Creator Science has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creator Science?

These podcasts share a similar audience with Creator Science:

1. The Think Media Podcast
2. The Smart Passive Income Online Business and Blogging Podcast
3. The Colin and Samir Show
4. YouTube Creators Hub
5. The Amy Porterfield Show

How many episodes of Creator Science are there?

Creator Science launched 6 years ago and published 364 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Science?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Creator Science?

Rephonic pulls ratings and reviews for Creator Science from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Creator Science?

Recent guests on Creator Science include:

1. Richard van der Blom
2. Josh Mattingly
3. Sam Vander Wielen
4. Riley Brown
5. Michael Bungay Stanier
6. Nir Eyal
7. Eric Zimmer
8. Joy Sullivan Poet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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