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Counsel Cast

Karin Conroy
Branding
Artificial Intelligence
Google
Law Firm Marketing
Law Firms
Linkedin
Search Engine Optimization
Lead Generation
Legal Marketing
Email Marketing
Law Firms Marketing
Marketing Funnel
Personal Branding
Brand Personality
Thought Leadership
Referrals
Conroy Creative Counsel
Chatgpt
Marketing
Content Marketing

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more

PublishesWeeklyEpisodes234Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Counsel Cast

Latest Episodes

Local AI search is how ChatGPT, Google, and other AI tools decide which lawyers to recommend when someone in your city asks who to call. The firms AI names aren’t always the best ones. They’re the ones AI can actually figure out. If your Google Busin... more

How can you measure whether law firm PR is helping your firm grow?

In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice, the ... more

YouTube

Law firm authority is the trust you build before a prospect ever picks up the phone, and it is the difference between being found and being chosen. Plenty of firms show up in Google, in AI search, and in local service ads, and still don't get hired. ... more

Is your law firm spending money to generate leads, only to lose prospective clients during intake?

A strong website, effective SEO strategy, and consistent marketing can get someone to call your firm. But what happens in the next few minutes determi... more

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Recent Guests

Tyler Henn
Founder of Hennhouse Digital Growth Studio
Hennhouse Digital Growth Studio
Episode: How Can AI Send Your Law Firm Local Clients
Michelle Calcote King
Principal and President of Reputation Ink
Reputation Ink
Episode: [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King
Doug Vannatta
Founder of HD Intake Solutions
HD Intake Solutions
Episode: Is Intake Undoing Your Marketing? With Doug Vannatta
Ameet Khabra
Founder of HopSkip Media, invited expert on ad budgeting and PPC/SEO integration
HopSkip Media
Episode: [Counsel Cast Chambers] How to Set a Law Firm Ad Budget
Laura Hartnett
Design thinking advocate and former management consultant and in-house counsel turned educator for lawyers on client journey mapping
None explicitly stated in transcript
Episode: [Counsel Cast Chambers] How Legal Design Thinking Wins Repeat Clients
Allan Dib
Author, The One Page Marketing Plan; built his business in IT consulting
Author, The One Page Marketing Plan
Episode: [Counsel Cast Chambers] The One-Page Marketing Plan: Nine Boxes, One Scorecard, and Sales as Diagnosis
Terry L. Fossum
Founder of The Stage Advantage
Episode: From Invisible to Authority with Terry L. Fossum
Becky Robinson
Founder of Weaving Influence and author of Bleach
Weaving Influence
Episode: [Counsel Cast Chambers] The Audience You Build Before You Need It
Andrew Colsky
Founder of Be-Picked; creator of the Credibility Generator; former trial attorney
Be-Picked / Credibility Generator
Episode: Found vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky

Host

Karin Conroy
Host and founder of Conroy Creative Counsel; legal marketing consultant

Reviews

4.9 out of 5 stars from 57 ratings
  • Great Legal Podcast

    I listen to a lot of legal podcasts and Karin’s is one of my favorite. She has a true love for the legal industry and gives such great examples of how to apply something to a law firm or put a high level topic onto every day terms.

    I’m proud to have been a guest on the show and also thankful to have found her podcast and made a new friend.

    Apple Podcasts
    5
    Delisi Friday
    United States3 months ago
  • Fun and informative

    Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.

    Apple Podcasts
    5
    rcallenwriter
    United Statesa year ago
  • A GOLDMINE

    I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.

    - Caroline, Impact Media House

    Apple Podcasts
    5
    Kupcake99
    United Statesa year ago
  • A Masterclass in Hosting—Karin Sets the Bar High

    We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.

    If you're a listener who value... more

    Apple Podcasts
    5
    shantemicah
    United Statesa year ago
  • Take your business to the next level with the Counsel Cast Podcast

    Karin’s expertise is second to none. She has so much marketing knowledge and best of all the wisdom she shares actually converts into paying clients. Her podcast is full of gold nugget after gold nugget. If you need help with your marketing and sales, I highly recommend listening to the Counsel Cast podcast. It’ll change your business.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is a gracious, knowledgeable guide who brings depth and practicality.
The show is a high-quality resource for modern, strategy-driven legal marketing.
Guests consistently praise the prep, pacing, and value of insights.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

[Counsel Cast Chambers] How to Set a Law Firm Ad Budget
Q: How do you figure out what a client should spend if they have a healthy budget?
We start with Google's cost-per-click data and benchmark reports, then reverse-engineer potential outcomes by applying typical industry metrics like CTR and CPA to estimate what different spend levels (e.g., $1,000, $3,000, $10,000) can achieve in terms of leads and revenue.
[Counsel Cast Chambers] The One-Page Marketing Plan: Nine Boxes, One Scorecard, and Sales as Diagnosis
Q: How do the scorecard and the one-page marketing plan work together to improve a law firm's marketing?
The scorecard diagnoses current strengths and gaps across the nine boxes, then the one-page plan provides the focused, actionable steps to address those gaps, ensuring marketing efforts are coordinated and not siloed.
[Counsel Cast Chambers] Your Podcast Is an Authority Asset
Q: All right, Alex, what is one thing that you know that works?
Seeking clarity through focused, non-digital reflection on a regular (90-day) basis helps you course-correct and keep your podcast and practice aligned with your goals, ensuring purposeful growth rather than chasing vanity metrics.
How Can Your Law Firm Rank #1 in AI Search with TJ Robertson
Q: How important is video content and podcasting for AI-driven visibility?
Video content is extremely valuable; it can be repurposed into blogs, newsletters, and social posts, and podcast appearances extend reach to relevant audiences—AI systems can reference these sources to build a more robust profile for the firm.
How Can Your Law Firm Rank #1 in AI Search with TJ Robertson
Q: What kinds of pages or signals should a firm optimize for AI search today?
Create clear signal pages like 'best injury attorneys in City' and other direct-match pages; ensure your brand is mentioned on various third-party sites and directories, and invest in PR and podcast appearances to boost cross-site mentions.

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Frequently Asked Questions About Counsel Cast

What is Counsel Cast about and what kind of topics does it cover?

This show centers legal marketing strategy, branding, and digital growth for law firms. Episodes emphasize turning marketing into a measurable, systematized process—covering positioning, SEO and website modernization, content and thought leadership, podcasting as a client-attraction asset, and building credible authority through trust signals and referrals. Guests range from marketing consultants and authors to practitioners who illuminate practical frameworks for client acquisition, improving visibility, and differentiating firms in a competitive landscape. A key throughline is treating marketing as a revenue-driven discipline that translates into tangible outcomes, not vanity metrics. The format consistently offers actionable playbooks, t... more

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How many listeners does Counsel Cast get?

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What are the audience demographics for Counsel Cast?

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How many subscribers and views does Counsel Cast have?

To see how many followers or subscribers Counsel Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Counsel Cast?

These podcasts share a similar audience with Counsel Cast:

1. Legal Late Night
2. Lunch Hour Legal Marketing
3. Lawyerist Podcast
4. Maximum Lawyer
5. New Solo

How many episodes of Counsel Cast are there?

Counsel Cast launched 5 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Counsel Cast?

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What guests have appeared on Counsel Cast?

Recent guests on Counsel Cast include:

1. Tyler Henn
2. Michelle Calcote King
3. Doug Vannatta
4. Ameet Khabra
5. Laura Hartnett
6. Allan Dib
7. Terry L. Fossum
8. Becky Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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