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Counsel Cast

Karin Conroy
Branding
Artificial Intelligence
Law Firm Marketing
Google
Law Firms
Linkedin
Lead Generation
Search Engine Optimization
Email Marketing
Legal Marketing
Law Firms Marketing
Marketing Funnel
Personal Branding
Brand Personality
Chatgpt
Marketing
Web Design For Law Firms
Audience First
Google Analytics
Social Media

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more

PublishesWeeklyEpisodes223Founded5 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Counsel Cast

Latest Episodes

Most law firms think they have an SEO problem. They don't. They have a credibility problem, and SEO alone was never going to fix it.

In this episode of Counsel Cast, Karin Conroy sits down with Andrew Colsky, JD, LLM, LPC, a former trial attorney an... more

Is your podcast an authority asset?

In this Counsel Cast Chambers episode, Alex Sanfilippo, founder of Podmatch and host of Podcasting Made Simple, argues that for law firms a podcast should be treated as an authority asset rather than judged by dow... more

YouTube

Most law firms say referrals are their biggest source of business, yet very few have a repeatable system for generating them. Instead, they rely on doing great legal work, staying visible, and hoping referrals continue to arrive.

In this episode of ... more

Why do so many lawyers talk well but still fail to persuade?

In this Counsel Cast Chambers episode, speaking coach Juanita Wheeler, who has coached over 100 TEDx speakers and runs TEDx Brisbane, explains that the biggest public speaking mistake is m... more

YouTube

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Maximum Lawyer
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Recent Guests

Juanita Wheeler
Coach who has trained TEDx speakers; runs TEDx Brisbane
TEDx Brisbane / Speaker Coach
Episode: [Counsel Cast Chambers] Why Nobody Says Yes After Your Presentation
Pete Everett
Industry expert (guest on AI/search discussion)
Episode: Counsel Cast Compendium: Q2 2026 | The Future of Legal Marketing, AI Search & Building Authority Beyond Google
Neil Schaffer
Guest on LinkedIn strategy
Episode: Counsel Cast Compendium: Q2 2026 | The Future of Legal Marketing, AI Search & Building Authority Beyond Google
Chambers guests
Various past guests featured as clips
Episode: Counsel Cast Compendium: Q2 2026 | The Future of Legal Marketing, AI Search & Building Authority Beyond Google
Gert Mellak
Founder and CEO of SEO Leverage
SEO Leverage
Episode: Search Everywhere Optimization for Law Firms with Gert Mellak
Dave Sobel
Host of the Business of Tech podcast; IT services expert
Business of Tech
Episode: [Counsel Cast Chambers] What Your IT Provider Should Be Telling You
Neal Schaffer
Author of Age of Influence; LinkedIn strategy expert
Episode: Why Your LinkedIn Strategy Isn’t Working with Neal Schaffer
TJ Robertson
Founder of TJ Digital, collaborator on Counsel Cast
TJ Digital
Episode: When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson
John Demato
Branding photographer and visual branding expert
Thought Leaders/Branding
Episode: [Counsel Cast Chambers] Your Law Firm's Image Problem

Host

Karin Conroy
Host of Counsel Cast; founder of Conroy Creative Counsel

Reviews

4.9 out of 5 stars from 57 ratings
  • Great Legal Podcast

    I listen to a lot of legal podcasts and Karin’s is one of my favorite. She has a true love for the legal industry and gives such great examples of how to apply something to a law firm or put a high level topic onto every day terms.

    I’m proud to have been a guest on the show and also thankful to have found her podcast and made a new friend.

    Apple Podcasts
    5
    Delisi Friday
    United States14 days ago
  • Fun and informative

    Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.

    Apple Podcasts
    5
    rcallenwriter
    United Statesa year ago
  • A GOLDMINE

    I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.

    - Caroline, Impact Media House

    Apple Podcasts
    5
    Kupcake99
    United Statesa year ago
  • A Masterclass in Hosting—Karin Sets the Bar High

    We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.

    If you're a listener who value... more

    Apple Podcasts
    5
    shantemicah
    United Statesa year ago
  • Take your business to the next level with the Counsel Cast Podcast

    Karin’s expertise is second to none. She has so much marketing knowledge and best of all the wisdom she shares actually converts into paying clients. Her podcast is full of gold nugget after gold nugget. If you need help with your marketing and sales, I highly recommend listening to the Counsel Cast podcast. It’ll change your business.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise Karin for being an engaging, practical host who asks sharp questions.
The podcast is viewed as essential for attorneys and law firm marketers aiming to modernize marketing efforts.
Guests note the process is smooth and the conversations are high-value and actionable.
The show is seen as a top-tier source for concrete marketing gems for law firms.
Listeners appreciate the balanced, insightful discussions that blend strategy with real-world tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Can Your Law Firm Rank #1 in AI Search with TJ Robertson
Q: How important is video content and podcasting for AI-driven visibility?
Video content is extremely valuable; it can be repurposed into blogs, newsletters, and social posts, and podcast appearances extend reach to relevant audiences—AI systems can reference these sources to build a more robust profile for the firm.
How Can Your Law Firm Rank #1 in AI Search with TJ Robertson
Q: What kinds of pages or signals should a firm optimize for AI search today?
Create clear signal pages like 'best injury attorneys in City' and other direct-match pages; ensure your brand is mentioned on various third-party sites and directories, and invest in PR and podcast appearances to boost cross-site mentions.
How Can Your Law Firm Rank #1 in AI Search with TJ Robertson
Q: Why should a law firm care about AI search at all, given traditional Google search still dominates?
AI search is evolving to aggregate signals from many sources beyond traditional rankings; even if Google remains dominant, AI models source information from a wide array of pages and directories, so being present across those signals improves visibility and rankings in AI-assisted recommendations.
[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters
Q: What are practical non-sponsorship monetization methods discussed?
Practical methods include self-sponsored promotions (courses and services), creating their own ads for services, donation-based models (Buy Me A Coffee, Stripe), memberships (Patreon), and affiliate links for tools used in podcast production, plus freebies that drive traffic and conversions.
[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters
Q: Why should a law firm think about monetizing a podcast beyond sponsorship?
Monetization beyond sponsorship allows the podcast to fund itself, support higher production quality, and create pathways to convert listeners into clients through courses, services, and affiliate offers, all while maintaining credibility with a specialized audience like lawyers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Counsel Cast

What is Counsel Cast about and what kind of topics does it cover?

This show centers on practical marketing for law firms, with a strong emphasis on branding, digital strategy, and thoughtful use of AI in professional services. Episodes frequently explore how to differentiate firms through authentic visuals, credible content, client-focused storytelling, and disciplined growth processes, rather than chasing flashy tech alone. Noteworthy angles include human-centered AI adoption, alignment of branding with SEO and user experience, and scalable content strategies that translate into sustainable inquiries and revenue. The format often features guest experts from branding, AI, data visualization, and growth strategy, offering actionable frameworks and concrete steps for listeners to apply in their firms. A dis... more

Where can I find podcast stats for Counsel Cast?

Rephonic provides a wide range of podcast stats for Counsel Cast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Counsel Cast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Counsel Cast get?

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What are the audience demographics for Counsel Cast?

Rephonic provides comprehensive predictive audience data for Counsel Cast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Counsel Cast have?

To see how many followers or subscribers Counsel Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Counsel Cast?

These podcasts share a similar audience with Counsel Cast:

1. Lunch Hour Legal Marketing
2. Lawyerist Podcast
3. Maximum Lawyer
4. BE THAT LAWYER
5. Grow Your Law Firm

How many episodes of Counsel Cast are there?

Counsel Cast launched 5 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Counsel Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Counsel Cast?

Rephonic pulls ratings and reviews for Counsel Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Counsel Cast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Counsel Cast?

Recent guests on Counsel Cast include:

1. Juanita Wheeler
2. Pete Everett
3. Neil Schaffer
4. Chambers guests
5. Gert Mellak
6. Dave Sobel
7. Neal Schaffer
8. TJ Robertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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