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Artwork for Counsel Cast

Counsel Cast

Karin Conroy
Google
Law Firm Marketing
Artificial Intelligence
Lead Generation
Branding
Search Engine Optimization
Marketing Funnel
Linkedin
Web Design For Law Firms
Marketing
Email Marketing
Stock Photos
Visual Branding
Chatgpt
Growth Strategy
Artificial Intelligence In Search
Culture
Consumer Psychology
Website Speed
Conversion Rate Optimization

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more

PublishesWeeklyEpisodes217Founded5 years ago
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EntrepreneurshipBusinessManagement

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Artwork for Counsel Cast

Latest Episodes

Are your firm’s tech choices tied to revenue, or just random tools?

In this Counsel Cast Chambers episode, Dave Sobel, an IT services veteran and host of “The Business of Tech”, argues law firms often adopt plugins and tools without strategy, failin... more

Most professionals don't have a LinkedIn problem. They have a positioning problem.

In this episode, digital marketing strategist, author, and LinkedIn expert Neal Schaffer breaks down why so many professionals are active on LinkedIn but still strugg... more

Why is your ad spend rising while the phone still isn’t ringing with the right cases?

In this Counsel Cast Chambers episode, Ryan Burch (15 years in digital advertising for Fortune 500 and local service businesses) explains that ad platforms are bot... more

YouTube

Everyone's using AI now. That's the problem.

Eight or nine months ago, if you were using AI at all, you were ahead. That window has closed. And if every firm has the same tools, the same technology, the same capabilities — AI is no longer your advan... more

Key Facts

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Recent Guests

TJ Robertson
Founder of TJ Digital, collaborator on Counsel Cast
TJ Digital
Episode: When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson
John Demato
Branding photographer and visual branding expert
Thought Leaders/Branding
Episode: [Counsel Cast Chambers] Your Law Firm's Image Problem
Joe Toscano
Former design consultant to Google; author of Automating Humanity
Service Stories
Episode: How AI Search Rewards Real Human Expertise | Joe Toscano
Andréa Jones
Founder of Online Drea and Mindful Marketing
Online Drea / Mindful Marketing
Episode: [Counsel Cast Chambers] The Cure for Social Media Overwhelm
Bill Shander
Data communications expert who helps professionals turn complex information into clear visuals
Independent consultant / data storytelling specialist
Episode: Why LinkedIn Content Fails (and How to Fix It) | Bill Shander
Joaby Parker
Founder and CMO of Cover 3 Growth Partners
Cover 3 Growth Partners
Episode: [Counsel Cast Chambers] Growth Lessons from a $150M Playbook
Pete Everitt
Digital strategist and agency collaborator, frequent guest on Counsel Cast
Unknown (mentioned as guest on this episode)
Episode: Is AI Replacing Google for Legal Search?
Michael Buckbee
SEO expert discussed in the episode
Episode: [Counsel Cast Chambers] How AI is Changing Search
Colleen Joyce
CEO of lawyer.com
lawyer.com
Episode: Culture Is a Strategic System for Law Firm Growth with Colleen Joyce

Host

Karin Conroy
Host of Counsel Cast; founder of Conroy Creative Counsel

Reviews

4.9 out of 5 stars from 56 ratings
  • Fun and informative

    Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.

    Apple Podcasts
    5
    rcallenwriter
    United States10 months ago
  • A GOLDMINE

    I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.

    - Caroline, Impact Media House

    Apple Podcasts
    5
    Kupcake99
    United Statesa year ago
  • A Masterclass in Hosting—Karin Sets the Bar High

    We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.

    If you're a listener who value... more

    Apple Podcasts
    5
    shantemicah
    United Statesa year ago
  • Take your business to the next level with the Counsel Cast Podcast

    Karin’s expertise is second to none. She has so much marketing knowledge and best of all the wisdom she shares actually converts into paying clients. Her podcast is full of gold nugget after gold nugget. If you need help with your marketing and sales, I highly recommend listening to the Counsel Cast podcast. It’ll change your business.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago
  • A must-listen for attorneys!

    Karin was everything a guest could want in a host. She prepped me on what we were going to talk about, was open and interested in how I could add value to her audience, and was simply a joy to talk to. We could've carried this conversation on for another 2 hours! Already looking forward to the next time we jump on the mics together!

    Apple Podcasts
    5
    JD_78
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise Karin for being an engaging, practical host who asks sharp questions.
The podcast is viewed as essential for attorneys and law firm marketers aiming to modernize marketing efforts.
Guests note the process is smooth and the conversations are high-value and actionable.
The show is seen as a top-tier source for concrete marketing gems for law firms.
Listeners appreciate the balanced, insightful discussions that blend strategy with real-world tactics.

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Talking Points

Recent interactions between the hosts and their guests.

What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman
Q: Okay. So tell me how those campaigns were different.
They targeted investors rather than general consumers, combining lead generation with investor relations and a longer, higher-value sales cycle, supported by a funnel that emphasizes qualification and nurturing to drive large investments.
[Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers
Q: How do you get those people that you're attracting, how do you get them to pay attention and start the conversation?
Directing them to an email list with a strong, value-first offer—like a lead magnet or a thoughtful newsletter—allows you to communicate more intentionally, building trust and opening opportunities for ongoing engagement.
[Counsel Cast Chambers] Growth Starts With Positioning
Q: Let's say you've got a new client. Where do you start?
We begin by clarifying the client's position through the Growth Gears framework: understanding the customer, examining the competition, and aligning with the company's vision and core values to set a foundation for strategy and messaging.
[Counsel Cast Chambers] Why Great Branding Moves Clients
Q: So what are you suggesting there?
The idea is to diagnose why conversions aren't happening by looking beyond the obvious metrics and focusing on the emotions and experiences that guide buyer behavior through the funnel, ensuring that each stage has a compelling reason to move forward.
Culture Is a Strategic System for Law Firm Growth with Colleen Joyce
Q: Why is culture tied to revenue in a law firm context?
A cohesive culture ensures alignment on mission and client service, which translates into better client experiences, smoother collaboration, and ultimately higher revenue growth as teams rally around shared goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Counsel Cast

What is Counsel Cast about and what kind of topics does it cover?

This show centers on practical marketing for law firms, with a strong emphasis on branding, digital strategy, and thoughtful use of AI in professional services. Episodes frequently explore how to differentiate firms through authentic visuals, credible content, client-focused storytelling, and disciplined growth processes, rather than chasing flashy tech alone. Noteworthy angles include human-centered AI adoption, alignment of branding with SEO and user experience, and scalable content strategies that translate into sustainable inquiries and revenue. The format often features guest experts from branding, AI, data visualization, and growth strategy, offering actionable frameworks and concrete steps for listeners to apply in their firms. A dis... more

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Rephonic provides a wide range of podcast stats for Counsel Cast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Counsel Cast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Counsel Cast get?

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What are the audience demographics for Counsel Cast?

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How many subscribers and views does Counsel Cast have?

To see how many followers or subscribers Counsel Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Counsel Cast?

These podcasts share a similar audience with Counsel Cast:

1. Lunch Hour Legal Marketing
2. Lawyerist Podcast
3. New Solo

How many episodes of Counsel Cast are there?

Counsel Cast launched 5 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Counsel Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Counsel Cast?

Rephonic pulls ratings and reviews for Counsel Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Counsel Cast?

Recent guests on Counsel Cast include:

1. TJ Robertson
2. John Demato
3. Joe Toscano
4. Andréa Jones
5. Bill Shander
6. Joaby Parker
7. Pete Everitt
8. Michael Buckbee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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