
Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more
| Publishes | Weekly | Episodes | 237 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||

Communication skills for lawyers aren't soft skills. They're the job. Every client meeting, every hard update, every tough conversation depends on whether the other person actually hears you. If you've ever caught yourself in the middle of a call thi... more
YouTube for AI search is how your law firm gets named when a potential client asks ChatGPT, Claude, or Perplexity who to hire. YouTube is, on average, the number one source AI tools cite, because every video is transcribed and AI treats it as third-p... more
Omnipresence marketing for law firms means showing up consistently on every platform your future clients use, so they already know you and trust you before they ever call. If you’ve ever said “I don’t have the time, I don’t have a studio, and I do no... more
Local AI search is how ChatGPT, Google, and other AI tools decide which lawyers to recommend when someone in your city asks who to call. The firms AI names aren’t always the best ones. They’re the ones AI can actually figure out. If your Google Busin... more
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Karin is a great host and teaches valuable lessons about legal marketing in every episode… all while having fun and being interesting! I’ve listened to a lot of legal and/or marketing podcasts, and this is the only one I can’t get enough of!
I listen to a lot of legal podcasts and Karin’s is one of my favorite. She has a true love for the legal industry and gives such great examples of how to apply something to a law firm or put a high level topic onto every day terms.
I’m proud to have been a guest on the show and also thankful to have found her podcast and made a new friend.
Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.
I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.
- Caroline, Impact Media House
We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.
If you're a listener who value... more
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Apple Podcasts | #250 |
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This show centers legal marketing strategy, branding, and digital growth for law firms. Episodes emphasize turning marketing into a measurable, systematized process—covering positioning, SEO and website modernization, content and thought leadership, podcasting as a client-attraction asset, and building credible authority through trust signals and referrals. Guests range from marketing consultants and authors to practitioners who illuminate practical frameworks for client acquisition, improving visibility, and differentiating firms in a competitive landscape. A key throughline is treating marketing as a revenue-driven discipline that translates into tangible outcomes, not vanity metrics. The format consistently offers actionable playbooks, t... more
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These podcasts share a similar audience with Counsel Cast:
1. Lunch Hour Legal Marketing
2. Lawyerist Podcast
3. Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love
4. Maximum Lawyer
5. The 80/20 Principle
Counsel Cast launched 5 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Counsel Cast include:
1. MaryAnn Bautista
2. Jake Isham
3. Tyler Henn
4. Michelle Calcote King
5. Doug Vannatta
6. Ameet Khabra
7. Joshua Lenon
8. Laura Hartnett
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