
Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more
| Publishes | Weekly | Episodes | 217 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||

Are your firm’s tech choices tied to revenue, or just random tools?
In this Counsel Cast Chambers episode, Dave Sobel, an IT services veteran and host of “The Business of Tech”, argues law firms often adopt plugins and tools without strategy, failin... more
Most professionals don't have a LinkedIn problem. They have a positioning problem.
In this episode, digital marketing strategist, author, and LinkedIn expert Neal Schaffer breaks down why so many professionals are active on LinkedIn but still strugg... more
Why is your ad spend rising while the phone still isn’t ringing with the right cases?
In this Counsel Cast Chambers episode, Ryan Burch (15 years in digital advertising for Fortune 500 and local service businesses) explains that ad platforms are bot... more
Everyone's using AI now. That's the problem.
Eight or nine months ago, if you were using AI at all, you were ahead. That window has closed. And if every firm has the same tools, the same technology, the same capabilities — AI is no longer your advan... more
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Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.
I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.
- Caroline, Impact Media House
We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.
If you're a listener who value... more
Karin’s expertise is second to none. She has so much marketing knowledge and best of all the wisdom she shares actually converts into paying clients. Her podcast is full of gold nugget after gold nugget. If you need help with your marketing and sales, I highly recommend listening to the Counsel Cast podcast. It’ll change your business.
Karin was everything a guest could want in a host. She prepped me on what we were going to talk about, was open and interested in how I could add value to her audience, and was simply a joy to talk to. We could've carried this conversation on for another 2 hours! Already looking forward to the next time we jump on the mics together!
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on practical marketing for law firms, with a strong emphasis on branding, digital strategy, and thoughtful use of AI in professional services. Episodes frequently explore how to differentiate firms through authentic visuals, credible content, client-focused storytelling, and disciplined growth processes, rather than chasing flashy tech alone. Noteworthy angles include human-centered AI adoption, alignment of branding with SEO and user experience, and scalable content strategies that translate into sustainable inquiries and revenue. The format often features guest experts from branding, AI, data visualization, and growth strategy, offering actionable frameworks and concrete steps for listeners to apply in their firms. A dis... more
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These podcasts share a similar audience with Counsel Cast:
1. Lunch Hour Legal Marketing
2. Lawyerist Podcast
3. New Solo
Counsel Cast launched 5 years ago and published 217 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Counsel Cast include:
1. TJ Robertson
2. John Demato
3. Joe Toscano
4. Andréa Jones
5. Bill Shander
6. Joaby Parker
7. Pete Everitt
8. Michael Buckbee
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