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Counsel Cast

Karin Conroy
Branding
Law Firm Marketing
Artificial Intelligence
Google
Linkedin
Law Firms
Lead Generation
Law Firms Marketing
Search Engine Optimization
Marketing Funnel
Brand Personality
Marketing
Web Design For Law Firms
Audience First
Google Analytics
Social Media
Email Marketing
Thought Leadership
Stock Photos
Visual Branding

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You requir... more

PublishesWeeklyEpisodes219Founded5 years ago
Number of ListenersCategories
BusinessManagementEntrepreneurship

Listen to this Podcast

Artwork for Counsel Cast

Latest Episodes

Legal marketing is entering a new era where visibility is no longer determined by Google alone. AI search, LinkedIn, digital authority, and third-party credibility are changing how prospective clients discover, evaluate, and choose law firms. The fir... more

Search everywhere optimization is the strategy of making your law firm discoverable across every platform where your future clients are forming decisions, long before they ever land on your website. By the time a potential client reaches out, they ha... more

Are your firm’s tech choices tied to revenue, or just random tools?

In this Counsel Cast Chambers episode, Dave Sobel, an IT services veteran and host of “The Business of Tech”, argues law firms often adopt plugins and tools without strategy, failin... more

YouTube

Most professionals don't have a LinkedIn problem. They have a positioning problem.

In this episode, digital marketing strategist, author, and LinkedIn expert Neal Schaffer breaks down why so many professionals are active on LinkedIn but still strugg... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Gert Mellak
Founder and CEO of SEO Leverage
SEO Leverage
Episode: Search Everywhere Optimization for Law Firms with Gert Mellak
Dave Sobel
Host of the Business of Tech podcast; IT services expert
Business of Tech
Episode: [Counsel Cast Chambers] What Your IT Provider Should Be Telling You
Neal Schaffer
Author of Age of Influence; LinkedIn strategy expert
Episode: Why Your LinkedIn Strategy Isn’t Working with Neal Schaffer
Ryan Burch
Advertising veteran with 15 years in digital advertising for Fortune 500 brands and local service businesses
Independent digital advertising expert
Episode: [Counsel Cast Chambers] Ad Mistakes Draining Your Budget
TJ Robertson
Founder of TJ Digital, collaborator on Counsel Cast
TJ Digital
Episode: When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson
John Demato
Branding photographer and visual branding expert
Thought Leaders/Branding
Episode: [Counsel Cast Chambers] Your Law Firm's Image Problem
Joe Toscano
Former design consultant to Google; author of Automating Humanity
Service Stories
Episode: How AI Search Rewards Real Human Expertise | Joe Toscano
Andréa Jones
Founder of Online Drea and Mindful Marketing
Online Drea / Mindful Marketing
Episode: [Counsel Cast Chambers] The Cure for Social Media Overwhelm
Bill Shander
Data communications expert who helps professionals turn complex information into clear visuals
Independent consultant / data storytelling specialist
Episode: Why LinkedIn Content Fails (and How to Fix It) | Bill Shander

Host

Karin Conroy
Host of Counsel Cast; founder of Conroy Creative Counsel

Reviews

4.9 out of 5 stars from 56 ratings
  • Fun and informative

    Karin was such a fun, gracious host -- I loved our conversation, it was equal parts laughter and really deep, useful, strategic insights.

    Apple Podcasts
    5
    rcallenwriter
    United States10 months ago
  • A GOLDMINE

    I had the absolute pleasure of being a guest on the Counsel Cast and I was blown away by a few things. One being Karin is SO welcoming, professional, and organized. The entire process was smooth, clear, and so much fun. Another thing I was blown away by was that this podcast is top tier when it comes to sharing and ungatekeeping marketing GEMS. So if you’re looking for clear, actionable answers to all your marketing questions - this is the podcast to listen to.

    - Caroline, Impact Media House

    Apple Podcasts
    5
    Kupcake99
    United Statesa year ago
  • A Masterclass in Hosting—Karin Sets the Bar High

    We had the absolute gem of an experience joining Karin on Counsel Cast and were blown away by the entire process. From start to finish, she created a seamless, well-orchestrated interview environment that made it easy to show up and deliver value. Karin has a rare talent for asking sharp, on-the-spot questions that lead to meaningful conversations. Plus, she navigated a two-person interview effortlessly, giving space for both voices without ever losing the thread.

    If you're a listener who value... more

    Apple Podcasts
    5
    shantemicah
    United Statesa year ago
  • Take your business to the next level with the Counsel Cast Podcast

    Karin’s expertise is second to none. She has so much marketing knowledge and best of all the wisdom she shares actually converts into paying clients. Her podcast is full of gold nugget after gold nugget. If you need help with your marketing and sales, I highly recommend listening to the Counsel Cast podcast. It’ll change your business.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago
  • A must-listen for attorneys!

    Karin was everything a guest could want in a host. She prepped me on what we were going to talk about, was open and interested in how I could add value to her audience, and was simply a joy to talk to. We could've carried this conversation on for another 2 hours! Already looking forward to the next time we jump on the mics together!

    Apple Podcasts
    5
    JD_78
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise Karin for being an engaging, practical host who asks sharp questions.
The podcast is viewed as essential for attorneys and law firm marketers aiming to modernize marketing efforts.
Guests note the process is smooth and the conversations are high-value and actionable.
The show is seen as a top-tier source for concrete marketing gems for law firms.
Listeners appreciate the balanced, insightful discussions that blend strategy with real-world tactics.

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Talking Points

Recent interactions between the hosts and their guests.

You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey
Q: What should law firms track first when they're starting with analytics?
Start with the conversion value of leads and the reliability of sources, rather than focusing solely on raw visit counts or bounce rates; understand where high-value leads come from and how they convert through the funnel.
You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey
Q: What is the most dangerous metric for a law firm to track, and why?
A metric without context is dangerous because it lacks meaning or direction, making it easy to chase numbers that don't drive real business results.
Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes
Q: What is a practical first step a law firm can take after listening to this episode?
Dedicate a portion of marketing budget to create social content that delivers value: tutorials, case studies (with privacy respected), and stories that illuminate outcomes. Start small, test, learn, and scale as you see engagement grow.
Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes
Q: How is appreciated branding different from traditional marketing when it comes to law firms?
Appreciated branding emphasizes value-driven, non-interruptive connections over mass media interruptions. Law firms should share stories of real impact, provide useful information, and demonstrate how they solve clients' problems before asking for business.
Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes
Q: Where do you start with just trying to steer people on course with how to think about branding the right way?
Branding is not a logo; it's the behavior and associations that shape trust. Start by clarifying what you stand for, the outcomes you deliver, and the values you bring to clients, then create content that demonstrates those elements with real, helpful insights.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Counsel Cast

What is Counsel Cast about and what kind of topics does it cover?

This show centers on practical marketing for law firms, with a strong emphasis on branding, digital strategy, and thoughtful use of AI in professional services. Episodes frequently explore how to differentiate firms through authentic visuals, credible content, client-focused storytelling, and disciplined growth processes, rather than chasing flashy tech alone. Noteworthy angles include human-centered AI adoption, alignment of branding with SEO and user experience, and scalable content strategies that translate into sustainable inquiries and revenue. The format often features guest experts from branding, AI, data visualization, and growth strategy, offering actionable frameworks and concrete steps for listeners to apply in their firms. A dis... more

Where can I find podcast stats for Counsel Cast?

Rephonic provides a wide range of podcast stats for Counsel Cast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Counsel Cast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Counsel Cast get?

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What are the audience demographics for Counsel Cast?

Rephonic provides comprehensive predictive audience data for Counsel Cast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Counsel Cast have?

To see how many followers or subscribers Counsel Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Counsel Cast?

These podcasts share a similar audience with Counsel Cast:

1. Lunch Hour Legal Marketing
2. Lawyerist Podcast
3. Maximum Lawyer
4. BE THAT LAWYER
5. The 80/20 Principle

How many episodes of Counsel Cast are there?

Counsel Cast launched 5 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Counsel Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Counsel Cast?

Rephonic pulls ratings and reviews for Counsel Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Counsel Cast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Counsel Cast?

Recent guests on Counsel Cast include:

1. Gert Mellak
2. Dave Sobel
3. Neal Schaffer
4. Ryan Burch
5. TJ Robertson
6. John Demato
7. Joe Toscano
8. Andréa Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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