Common Ground by Playground
PlaygroundIn Common Ground, de podcast van creative agency Playground, duiken Roos Lust en Alvin de Groot in de wereld van festivalactivaties en experience marketing. Waarom staan merken tegenwoordig massaal op festivals? Hoe beleven bezoekers dat? En, niet geheel onbelangrijk: wat levert het op voor een merk?
In deze vierdelige serie hoor je scherpe gesprekken met mensen uit de industrie: van festivalorgan... more
| Episodes | 2 | Founded | 4 months ago | Language | Dutch |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Wat is activatiemarketing eigenlijk? En waarom kiezen merken ervoor om juist op festivals zichtbaar te zijn? In deze aflevering duiken we in de kracht en relevantie van merkactivaties binnen de marketingmix.
We gaan in gesprek met Roy Boere, Head of... more
Welkom bij Common Ground, de podcast van Playground over merkactivaties, festivals en de kracht van beleving.
In deze eerste aflevering onderzoeken we waarom beleving zo’n sterke marketingtool is. Waarom kiezen merken tegenwoordig voor live ervaring... more
Key Facts
Chart Rankings
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Apple Podcasts | #120 |  Netherlands/Business/Marketing |
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| Professions | Age Range | Household Income | |||
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Common Ground by Playground launched 4 months ago and published 2 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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