Rephonic
Artwork for Closing Time: quick insights from sales & marketing experts

Closing Time: quick insights from sales & marketing experts

Insightly
Unbounce
Linkedin
Landing Pages
Artificial Intelligence In Sales
A/B Testing
Go-To-Market
Artificial Intelligence
ICP (ideal Customer Profile)
Founder-Led Sales
Event Marketing
Reinvention
CRM
Career Advice
Insightly
Sales and Marketing Alignment
Firmographic Sprint
Multi-Touch Attribution
Viva
Algorithmic/ Data-Driven Attribution
Outbound Sales

Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you'll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

PublishesMonthlyEpisodes186Founded4 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Closing Time: quick insights from sales & marketing experts

Latest Episodes

Your landing page's button color isn't your conversion problem—your messaging is.

Talia Wolf has spent over a decade helping high-growth B2B brands stop guessing at why CRO isn't working and start understanding the emotional psychology behind every... more

AI video is here, and it's already changing how marketers plan, produce, and scale content. Have you tapped into its potential yet?

In this episode of Closing Time, Hope Horner, co-founder and CEO of Lemonlight, breaks down where AI video is creati... more

Most reps skip straight to messaging. They write emails without knowing who they're targeting, when to reach out, or what the buyer actually cares about. Then they wonder why no one responds. The problem usually isn't the email itself. It's the lack ... more

If your LinkedIn leads are getting more expensive, the problem isn't always your budget—it's your ad strategy. In this episode of Closing Time, Val Riley sits down with B2B growth expert Philip Ilic to unpack one of the biggest questions facing marke... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Painter Growth Podcast
Painter Growth PodcastMike Gore-Hickman

Recent Guests

Hope Horner
Co-founder and CEO of Lemonlight
Lemonlight
Episode: Quick wins for marketers ready to tap into AI video -- with Lemonlight's Hope Horner
John Barrows
Founder of JB Sales; trained teams for LinkedIn, Google, Amazon, Slack
JB Sales
Episode: Why your outbound is missing the mark (it's not your reps, it's your strategy) -- with John Barrows
Philip Ilic
B2B growth expert who specializes in LinkedIn strategy and helping customers drive real pipeline
Episode: Are LinkedIn leads worth the cost? Rethinking your ad strategy to drive real pipeline -- with Philip Ilic
Deepak Shukla
Entrepreneur and AI strategist who helps companies rethink sales workflows with AI
Episode: Implementing AI into your sales process? It only works when you have a playbook -- with Deepak Shukla
Lou Shipley
Author of Unlikely Entrepreneurs; former founder/CEO of Black Duck Software
Author; former founder/CEO of Black Duck Software
Episode: The three stages of founder-led sales and the path to scaling your startup -- with Lou Shipley
Tas Bober
Founder of The Scroll Lab
The Scroll Lab
Episode: The B2B landing page strategy every paid media team needs -- with Tas Bober
Caroline Stoner
Director of User Experience
Found Search Marketing
Episode: The agency growth blueprint: Found Search Marketing's high-velocity landing page strategy
Katia Vlachos
Author of Uncaged, expert in reinvention
Author, Reinvention Expert
Episode: Thinking about a career change into sales? Expert advice for reinvention in 2026 -- with Katia Vlachos
Park Howell
Author of Brand Bewitchery and The Narrative Gym for Business; top 10 podcaster
Brand Bewitchery / Narrative Gym for Business
Episode: Master your brand storytelling in 2026: Proven frameworks, real examples, and the role of AI -- with Park Howell

Host

Val Riley
Host of Closing Time; Head of Marketing for Unbounce, Insightly and LeadsRx (various mentions across episodes)

Reviews

5.0 out of 5 stars from 8 ratings
  • Quick, effective, actionable tips

    When I’m short on time and looking for some quick marketing tips, I come to Closing Time. They have some of the best guests in the industry (like Chris Walker, Shama Hyder, and Sam McKenna) with decades of experience — all talking about relevant and timely challenges or advice for go to market leaders. It’s like a mini GTM encyclopedia in podcast form!

    Apple Podcasts
    5
    Matt
    United States3 years ago
  • Shot of Adrenaline for Your Sales Skills!

    This podcast is hyper focused on delivering 3-5 main insights that sales and revenue focused professionals alike can utilize and implement and use right away. It will ignite your motivation and change the way you approach sales!

    They feature top-notch industry experts that always leave you wanting more. If you don’t already have this podcast as part of your go-to for all things revenue, I highly recommend adding!

    Apple Podcasts
    5
    Corrina O
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quick, effective, actionable tips—top-tier guests and timely challenges for GTM leaders.
3-5 main insights, delivered quickly and with practical takeaways; guests consistently high-caliber.
Listeners appreciate the actionable frameworks and real-world applications in each episode.
Wide range of GTM topics keeps content fresh and highly relevant for revenue teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre
Q: Why did you choose to call it a fractional go-to-market leader rather than a fractional CMO or CRO, and how did that naming influence client perceptions?
The title emphasizes that the role is an integrative business leadership position focused on the entire go-to-market system, not just marketing or revenue functions; this framing helps CEOs see the leader as a business partner who can drive cross-functional alignment and broader outcomes.
The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre
Q: Tell me about how you first recognized the signals for fractional go-to-market leadership and how you capitalized on them.
Sangram explains that macroeconomic shifts toward efficient growth revealed a need for strategic adult-in-the-room leadership, which led to embracing a fractional model and then productizing their GTM frameworks to scale impact beyond individual engagements.
Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence -- with Todd Caponi
Q: What does it take to do a focused firmographic sprint, and how long do these typically last?
A sprint requires four core information categories, ongoing executive empathy work, and alignment with market winds; durations vary by deal size and consensus-building needs, ranging from six weeks for transactional spaces to longer for heavily invested aerospace engagements.
Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence -- with Todd Caponi
Q: Todd, is this specifically for the outbound efforts that the sales team is doing, or did you coordinate with the marketing team to have inbound leads coming in for that specific firmographic type?
The approach was collaborative with marketing; we treated leads with a cost mindset, ensuring only high-potential opportunities were pursued, while inbound channels could still be engaged when aligned with the sprint focus.
7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd
Q: Larry, do you recommend specific models based on business type, like B2B vs. B2C?
Multi-touch models generally outperform single-touch approaches across both B2B and B2C, with linear or algorithmic models often being favorable for longer, complex buyer journeys like B2B SaaS, while weighted models can suit direct-to-consumer, where the path to purchase is shorter and more singular in focus.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show consistently centers on practical go-to-market strategies and leadership insights from sales, marketing, and customer success leaders. Episodes cover topics like outbound strategy, LinkedIn and paid media effectiveness, AI in sales, founder-led selling, landing-page optimization, multi-brand GTM, storytelling, RevOps, and CRM/digital marketing playbooks. A notable strength is the mix of practitioner-tested frameworks, real-world examples, and tactical takeaways that listeners can apply immediately, often tied to specific tools or platforms. This blend of hands-on tactics and strategic context makes it useful for revenue leaders, marketers, and growth teams seeking actionable ideas and measurable improvements while staying current w... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Painter Growth Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Hope Horner
2. John Barrows
3. Philip Ilic
4. Deepak Shukla
5. Lou Shipley
6. Tas Bober
7. Caroline Stoner
8. Katia Vlachos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days