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Artwork for Closing Time: quick insights from sales & marketing experts

Closing Time: quick insights from sales & marketing experts

Insightly
Unbounce
Founder-Led Sales
Sales and Marketing Alignment
Event Marketing
Reinvention
Career Advice
Linkedin
Artificial Intelligence
ICP (ideal Customer Profile)
Landing Pages
Midlife Career Change
Culture
Alignment
Entrepreneurship
Misalignment Tax
Operating System (alignment)
CRM
Cyber 5
Meta
AI In Marketing

Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you'll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

PublishesTwice monthlyEpisodes185Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Closing Time: quick insights from sales & marketing experts

Latest Episodes

Most reps skip straight to messaging. They write emails without knowing who they're targeting, when to reach out, or what the buyer actually cares about. Then they wonder why no one responds. The problem usually isn't the email itself. It's the lack ... more

If your LinkedIn leads are getting more expensive, the problem isn't always your budget—it's your ad strategy. In this episode of Closing Time, Val Riley sits down with B2B growth expert Philip Ilic to unpack one of the biggest questions facing marke... more

Companies are rushing to adopt AI in their sales process, but very few are prepared for what it takes to implement it successfully.

In this episode of Closing Time, Val Riley sits down with Deepak Shukla, Founder of LemStudio and AI automation expe... more

Founder-led sales is one of the most important skills a startup founder can develop. Before you hire sales reps, build a revenue team, or create a formal sales process, founders are usually the ones closing the first deals and learning what customers... more

Key Facts

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Recent Guests

John Barrows
Founder of JB Sales; trained teams for LinkedIn, Google, Amazon, Slack
JB Sales
Episode: Why your outbound is missing the mark (it's not your reps, it's your strategy) -- with John Barrows
Philip Ilic
B2B growth expert who specializes in LinkedIn strategy and helping customers drive real pipeline
Episode: Are LinkedIn leads worth the cost? Rethinking your ad strategy to drive real pipeline -- with Philip Ilic
Deepak Shukla
Entrepreneur and AI strategist who helps companies rethink sales workflows with AI
Episode: Implementing AI into your sales process? It only works when you have a playbook -- with Deepak Shukla
Lou Shipley
Author of Unlikely Entrepreneurs; former founder/CEO of Black Duck Software
Author; former founder/CEO of Black Duck Software
Episode: The three stages of founder-led sales and the path to scaling your startup -- with Lou Shipley
Tas Bober
Founder of The Scroll Lab
The Scroll Lab
Episode: The B2B landing page strategy every paid media team needs -- with Tas Bober
Caroline Stoner
Director of User Experience
Found Search Marketing
Episode: The agency growth blueprint: Found Search Marketing's high-velocity landing page strategy
Katia Vlachos
Author of Uncaged, expert in reinvention
Author, Reinvention Expert
Episode: Thinking about a career change into sales? Expert advice for reinvention in 2026 -- with Katia Vlachos
Park Howell
Author of Brand Bewitchery and The Narrative Gym for Business; top 10 podcaster
Brand Bewitchery / Narrative Gym for Business
Episode: Master your brand storytelling in 2026: Proven frameworks, real examples, and the role of AI -- with Park Howell
Jeff Davis
Author and GTM strategist
Author of Create Togetherness
Episode: Sales and marketing misalignment: How RevOps and culture can help fix it -- part 2 with Jeff Davis

Host

Val Riley
Host of Closing Time; Head of Marketing for Unbounce, Insightly and LeadsRx (various mentions across episodes)

Reviews

5.0 out of 5 stars from 8 ratings
  • Quick, effective, actionable tips

    When I’m short on time and looking for some quick marketing tips, I come to Closing Time. They have some of the best guests in the industry (like Chris Walker, Shama Hyder, and Sam McKenna) with decades of experience — all talking about relevant and timely challenges or advice for go to market leaders. It’s like a mini GTM encyclopedia in podcast form!

    Apple Podcasts
    5
    Matt
    United States3 years ago
  • Shot of Adrenaline for Your Sales Skills!

    This podcast is hyper focused on delivering 3-5 main insights that sales and revenue focused professionals alike can utilize and implement and use right away. It will ignite your motivation and change the way you approach sales!

    They feature top-notch industry experts that always leave you wanting more. If you don’t already have this podcast as part of your go-to for all things revenue, I highly recommend adding!

    Apple Podcasts
    5
    Corrina O
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quick, effective, actionable tips—top-tier guests and timely challenges for GTM leaders.
3-5 main insights, delivered quickly and with practical takeaways; guests consistently high-caliber.
Listeners appreciate the actionable frameworks and real-world applications in each episode.
Wide range of GTM topics keeps content fresh and highly relevant for revenue teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#243
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Three brands, three GTM motions, one playbook: Inside Unbounce's multi-brand paid media strategy -- with Unbounce's Alexa Tsongranis
Q: What was the shift like coming from an agency background to in-house with three brands?
Alexa explains that initially three brands were managed by three separate agencies, which made the strategy feel disjointed. Moving in-house required unifying naming structures, conversion goals, and analytics so that the three brands could operate like a cohesive team while still supporting distinct motions.
How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian
Q: Tell me about Accelevents and how it helps with event strategy.
Accelevents provides end-to-end event technology from landing pages and registration to mobile apps, badges, and even virtual events, all integrated with your marketing stack so event data flows back to sales and marketing for better coordination and attribution.
How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian
Q: What makes a sidecar event successful?
Choose third-party venues where your ICP gathers, schedule in the evenings to avoid clashing with main conferences, and select experiences that align with local culture and buyer personas. Always ensure there is a clear value proposition and a practical location to minimize barriers to attendance.
How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian
Q: What tips would you give them to get started?
Begin with digital content to build an audience and then layer in in-person or virtual events. Don't go it alone; partner with other firms or agencies to share costs and extend reach, starting with smaller, co-hosted dinners that attract 25–32 attendees and set a clear agenda to keep discussions relevant to buying journeys.
Master your brand storytelling in 2026: Proven frameworks, real examples, and the role of AI -- with Park Howell
Q: How is AI changing the way we approach storytelling, and how should marketers respond?
AI is a tool to accelerate iteration and expand options, but storytellers must know and apply the underlying frameworks to prevent generic or hallucinated output; collaboration with AI yields the best results when you control the structure.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show consistently centers on practical go-to-market strategies and leadership insights from sales, marketing, and customer success leaders. Episodes cover topics like outbound strategy, LinkedIn and paid media effectiveness, AI in sales, founder-led selling, landing-page optimization, multi-brand GTM, storytelling, RevOps, and CRM/digital marketing playbooks. A notable strength is the mix of practitioner-tested frameworks, real-world examples, and tactical takeaways that listeners can apply immediately, often tied to specific tools or platforms. This blend of hands-on tactics and strategic context makes it useful for revenue leaders, marketers, and growth teams seeking actionable ideas and measurable improvements while staying current w... more

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These podcasts share a similar audience with this podcast:

1. Painter Growth Podcast

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this podcast launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Barrows
2. Philip Ilic
3. Deepak Shukla
4. Lou Shipley
5. Tas Bober
6. Caroline Stoner
7. Katia Vlachos
8. Park Howell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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