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Cleinman Connect Podcast

Cleinman Performance Partners
Optometry
Artificial Intelligence
Social Media
Branding
Cleinman
Marketing4ecps
Lunette USA
Employee Engagement
Board Management
Dry Eye
Cleinman Connect
Culture
Otto
TEEM
Independent Optometry
Leadership
Amniotic Membrane Therapy
E-Dr
United States
Lead By Design

Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices.... more

PublishesWeeklyEpisodes76Founded3 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Cleinman Connect Podcast

Latest Episodes

Dr. Wes McCann is the Founder of Doctors Vision Group, a network of 15 Ontario optometry practices delivering modern, full-scope eye care. He leads practice acquisitions, integration, technology investment, financial strategy, and team development. D... more

Dr. Wes McCann is the Founder of Doctors Vision Group, a network of 15 Ontario optometry practices delivering modern, full-scope eye care. He leads practice acquisitions, integration, technology investment, financial strategy, and team development. D... more

Lila Swiatylo is an Account Manager at Marketing4ECPs, a full-service digital marketing agency that helps specialized businesses build visibility and achieve their growth goals. With more than 14 years in marketing and customer service, she develops ... more

Amanda Van Voris is the Senior Director of Client Solutions at Cleinman, a consulting firm that helps independent optometry practices strengthen performance, operations, leadership, and growth. With more than 20 years at the company, she provides str... more

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Recent Guests

Dr. Wes McCann
Owner of 15 practices, Ontario, Canada
Private optometry practices in Ontario
Episode: [Optometrist Unleashed] Part 1: Buying Practices, Metrics That Matter, and Prioritizing Initiatives
Lila Swiatylo
Account Manager at Marketing4ECPs
Marketing4ECPs
Episode: Why Your Practice Needs Video Marketing
Meagan Staab
Director of Business Intelligence and Client Support at Cleinman
Cleinman
Episode: Highlighting Practice Culture With Cleinman's New Excellence Awards
Kieran Chrysler
SEO leader focused on organic strategy in senior living marketing
Citizen Marketing
Episode: AI Is Changing How Patients Find You
Dr. Alanna Wilson
Friend and colleague joined for a deep dive on HR practices in optometry
Lakeland Family Eyecare
Episode: The Hidden Driver of Practice Growth: Employee Engagement
Davinder Sidhu
Optometrist known as The Genuwine OD, co-owner of a winery
Vasanti Wineries / The Genuwine OD
Episode: [Optometrist Unleashed] Vision, Vines & Remote Communities
Michele Self
Owner of A Spectacular Gaze LLC; on-site training and inventory management for private practices; optician and educator at University of Alabama, Birmingham
A Spectacular Gaze LLC; University of Alabama, Birmingham
Episode: Part 1: Taking Ownership of Your Optical Boutique
Annelies Calnan
Director of Practice Transitions at Cleinman
Cleinman
Episode: Adding up the Pieces of Your Practice’s Financial Puzzle
Eleanor Knight
Senior Digital Marketing Strategist at Marketing4ECPs
Marketing4ECPs
Episode: Practical and Tested: Paid Digital Marketing for Any Budget

Host

Kim Carson
Host of The Cleinman Connect Podcast; appears across episodes guiding conversations on practice management, leadership, and partner-driven growth.

Chart Rankings

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Talking Points

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Why Your Practice Needs Video Marketing
Q: Does video content translate into building a practice's SEO and being found on Google?
Yes. Google now features short video sections and can highlight videos that answer specific user questions. Captions are important because Google can index them, and niche, location-specific content in captions helps with SEO. Videos provide a visual, authoritative way for potential patients to learn about the practice, which supports both discovery and trust.
Why Your Practice Needs Video Marketing
Q: If a practice listening wanted to begin creating a video marketing campaign tomorrow, what are three steps they could take to get started?
Step one is to get on social media and follow/save posts that inspire you so the algorithm begins feeding ideas. Step two is to identify who in the practice will lead the effort, ensuring there is a point person to maintain consistency, coordinate filming, and liaise with any agency. Step three is to start posting routinely—don't overthink it; film, post, learn, and repeat, possibly blocking out an hour to generate several videos and let staff edit and publish throughout the week.
[Leadership] Ways To Empower Managers Into Leaders
Q: What actions does the founder take to empower you as the manager of these businesses?
He delegates with trust, provides autonomy, keeps the door open for support, and balances empowerment with accountability, which helps me grow and pay that forward to others.
Helping Optometrists Overcome Business Challenges and Build Strong Teams With Kevin Wilhelm
Q: How do you see HR services transforming independent practices?
HR services will shift owners from firefighting day-to-day issues to leading their teams. By embedding core values, performance management, and strategic hiring, practices can attract and retain great talent, reduce headaches, and scale more effectively.
Helping Optometrists Overcome Business Challenges and Build Strong Teams With Kevin Wilhelm
Q: What made the acquisition of Cleinman attractive to you?
The fit wasn't just financial; it was value and mission alignment. Cleinman's benchmark leadership and the potential to combine expertise with our consultative approach created a strong, collaborative path forward that would benefit independent optometry practices.

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Frequently Asked Questions About Cleinman Connect Podcast

What is Cleinman Connect Podcast about and what kind of topics does it cover?

The show centers on practical, practitioner-focused insight for owning and operating private optometry practices. Across episodes, topics commonly cover marketing strategies for patient acquisition and retention, leadership and team dynamics, value-driven partnerships with sponsors, operational efficiencies through technology and automation, and clinical topics with business implications (such as pediatric myopia management, patient experience, and private-practice growth). A notable pattern is the blend of hands-on tactics (e.g., digital marketing, remote staffing, AI-assisted workflows) with strategic discussions about culture, governance, and long-term practice sustainability. A recurring strength is clear, experience-backed storytelling... more

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Which podcasts are similar to Cleinman Connect Podcast?

These podcasts share a similar audience with Cleinman Connect Podcast:

1. Optometrists Building Empires
2. EYE OWN A BUSINESS
3. Power Hour Optometry
4. The Optometry Success Podcast
5. 20/20 MONEY: The Business of Optometry

How many episodes of Cleinman Connect Podcast are there?

Cleinman Connect Podcast launched 3 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Cleinman Connect Podcast?

Recent guests on Cleinman Connect Podcast include:

1. Dr. Wes McCann
2. Lila Swiatylo
3. Meagan Staab
4. Kieran Chrysler
5. Dr. Alanna Wilson
6. Davinder Sidhu
7. Michele Self
8. Annelies Calnan

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