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Artwork for Arts Unscripted

Arts Unscripted with Monica Holt

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This is arts and culture. Unfiltered. Unscripted. Formerly known as CI to Eye, Arts Unscripted with Monica Holt is a trove of meaningful interviews with executives, artists, and experts across industries. Together with Monica, we’ll explore the way innovation, leadership, and joy drive our industry forward.

PublishesWeeklyEpisodes152Founded9 years ago
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BusinessManagementArtsPerforming Arts

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Artwork for Arts Unscripted

Latest Episodes

Arts organizations thrive when teams stop operating in parallel and begin building together.

Take it from the Sydney Symphony Orchestra, which is wrapping its biggest season in over a decade. By creating shared goals across teams and building syste... more

Susan Magsamen has spent her career arguing that creativity and aesthetic experiences are not luxuries, but biological necessities woven into how we heal, learn, and connect.

A researcher, educator, and co-author of the New York Times bestseller Yo... more

YouTube

Jacob Jonas consistently questions who dance is for, where it belongs, and how it can be sustained. 

From his early days as a street performer on Venice Beach to founding his own company at just 21, his work reflects a conviction that art must evol... more

YouTube

Giorgia Lupi has built a career at the intersection of design, storytelling, and information, treating data not as cold fact but as something deeply human. 

From organizing buttons in her grandmother’s tailor shop in Italy to becoming a partner at ... more

YouTube

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Recent Guests

Susan Magsamen
Founder of International Arts and Mind Lab at Johns Hopkins; co-director of the NeuroArts Blueprint
Johns Hopkins University / Aspen Institute
Episode: Susan Magsamen, Co-Author of “Your Brain on Art”
Jacob Jonas
Choreographer, filmmaker, entrepreneur
Jacob Jonas The Company / Films.Dance
Episode: Jacob Jonas, Dancer, Choreographer, and Founder of Films.Dance
Giorgia Lupi
Designer, partner at Pentagram
Pentagram
Episode: Giorgia Lupi, Partner at Pentagram
Ruth Hartt
Founder of Cindr, strategist focusing on demand-side economics for the arts
Cindr
Episode: Ruth Hartt, Founder of Cindr
Brent Reidy
Andrew W. Mellon Director of the Research Libraries at NYPL
New York Public Library
Episode: Brent Reidy, Andrew W. Mellon Director of the Research Libraries at The New York Public Library
Derek Johnson
Chief Marketing Officer at Seattle Symphony and Benaroya Hall
Seattle Symphony & Benaroya Hall
Episode: Derek A. Johnson, Chief Marketing Officer of the Seattle Symphony and Benaroya Hall
Ashley Hufford
Content creator and theater influencer; director of creative content at Red, White and Blue
Red, White and Blue (non-profit)
Episode: Ashley Hufford, Content Creator and Theater Influencer
Carlos Simon
Grammy-nominated composer; composer in residence at the Kennedy Center; inaugural composer chair of the Boston Symphony Orchestra
Kennedy Center; Boston Symphony Orchestra
Episode: Carlos Simon, GRAMMY-Nominated Composer, Curator and Activist
Sara Villagio
Chief Marketing Officer, Carnegie Hall
Carnegie Hall
Episode: Sara Villagio, Chief Marketing Officer of Carnegie Hall

Host

Monica Holt
Host of CI to Eye

Reviews

4.9 out of 5 stars from 142 ratings
  • So grateful

    There is nothing else like this podcast. It is incredibly valuable to anyone in the arts industry.

    Apple Podcasts
    5
    BlueGershwin24
    United States2 years ago
  • Invaluable

    Whether you are an artist, agent or presenter, this is an incredibly important tool to use when looking at how to elevate your business practices. With a wide range of topics, there truly is something for everyone. Thank you for sharing your insights and studies with us! It’s so helpful!

    Apple Podcasts
    5
    K8WC
    United States2 years ago
  • Awesomeness!

    Thank you for making this content accessible. It’s served as an aid on my journey at my organization, and it’s made me a better marketer. Make time to listen to this podcast a “hell, yes!”

    Apple Podcasts
    5
    A.L.Davis
    United States6 years ago
  • A must for arts administrators

    Such a great episode and general overall podcast.

    CI gives well-rounded insight to all aspects of arts administration, not just marketing. I am a graduate student preparing to write my thesis for this field and I will be referring back to episodes for reflection and inspiration.

    Apple Podcasts
    5
    MRO__1
    United States6 years ago
  • Essential listening for arts administrators

    Invaluable insights, fresh perspectives. I love this podcast!

    Apple Podcasts
    5
    rtgalloway
    Canada7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great access to industry leaders and real-world insights.
Shows depth and practical guidance for arts marketers and leaders.
Consistently valuable, covering leadership, equity, and community impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jacob Jonas, Dancer, Choreographer, and Founder of Films.Dance
Q: Walk us through the bridge from scholarship and street performance to founding your company and later Films.Dance. How did those early experiences inform the business side?
He describes transitioning from scholarship-based training to leading a self-produced, non-profit company, learning nonprofit administration in a mentoring session with Donald Byrd, and ultimately building a distributed, in-house production model that could sustain his work and expand its reach beyond traditional theatres.
Jacob Jonas, Dancer, Choreographer, and Founder of Films.Dance
Q: But we do like to start by getting a sense of how art entered your life for the first time. Do you remember the first moment you felt pulled towards dance?
He shares a formative experience with street performers near Venice Beach and Santa Monica that created a sense of family, independence from formal training, and a vivid awareness that performance needs an audience to thrive, which shaped his future path toward self-directed, community-oriented work.
Ruth Hartt, Founder of Cindr
Q: What would you say to arts organizations considering a pilot of this approach?
Start with a small test rather than a full overhaul—pilot need-based segmentation and measure outcomes. The data from pilot proves whether broader changes are warranted and helps build a solid case for strategic shifts.
Ruth Hartt, Founder of Cindr
Q: What role does data play in this approach, and what is zero-party data?
Hartt highlights zero-party data as voluntary, directly supplied information about needs. This data enables one-to-one relevance in communications and outcomes measurement, moving beyond demographic data to understand what patrons truly seek during and after their arts experiences.
Ruth Hartt, Founder of Cindr
Q: What is jobs to be done theory and how does it apply to arts organizations?
She explains that jobs to be done focuses on what customers are trying to accomplish in their lives, not just what they purchase. This leads to more specific, need-based messaging and product communication that resonates deeply with audiences and guides better segmentation and outreach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Arts Unscripted

What is Arts Unscripted about and what kind of topics does it cover?

CI to Eye with Monica Holt offers in-depth conversations with arts leaders, producers, and policy thinkers about leadership, collaboration, and sustaining cultural institutions. Recent episodes center on resilient leadership during crises, the balance between artistic vision and institutional realities, audience engagement, equity and access, and the evolving role of technology in marketing, fundraising, and programming. The show tends to feature guests who run major arts organizations, design innovative production experiences, and push for community-focused initiatives, often highlighting pay-for-artists, inclusivity, and the practicalities of running large-scale programs. It's likely to appeal to senior arts administrators, foundation and... more

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Which podcasts are similar to Arts Unscripted?

These podcasts share a similar audience with Arts Unscripted:

1. This American Life
2. Search Engine
3. Radiolab
4. 99% Invisible
5. Unexplainable

How many episodes of Arts Unscripted are there?

Arts Unscripted launched 9 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Arts Unscripted?

Recent guests on Arts Unscripted include:

1. Susan Magsamen
2. Jacob Jonas
3. Giorgia Lupi
4. Ruth Hartt
5. Brent Reidy
6. Derek Johnson
7. Ashley Hufford
8. Carlos Simon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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