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CI to Eye with Monica Holt

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This is arts and culture. Unfiltered. Unscripted. Formerly known as CI to Eye, Arts Unscripted with Monica Holt is a trove of meaningful interviews with executives, artists, and experts across industries. Together with Monica, we’ll explore the way innovation, leadership, and joy drive our industry forward.

PublishesWeeklyEpisodes152Founded9 years ago
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MarketingPerforming ArtsBusinessArts

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Artwork for CI to Eye

Latest Episodes

Giorgia Lupi has built a career at the intersection of design, storytelling, and information, treating data not as cold fact but as something deeply human. 

From organizing buttons in her grandmother’s tailor shop in Italy to becoming a partner at ... more

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What's the root of the audience growth problem? Relevance. Few people understand that better than Ruth Hartt.

Ruth has built a career at the intersection of performance and business innovation, moving from a 17-year career as a professional opera s... more

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Libraries are often thought of as quiet repositories. But at their best, they are living, evolving spaces where culture is preserved, interpreted, and reimagined.

Brent Reidy serves as the Andrew W. Mellon Director of the Research Libraries at The ... more

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The best leaders build conditions for others to shine. 

Derek A. Johnson, Chief Marketing Officer of Seattle Symphony and Benaroya Hall, has built his leadership philosophy around this very idea. Derek brings a thoughtful, people-centered approach ... more

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Recent Guests

Ruth Hartt
Founder of Cindr, strategist focusing on demand-side economics for the arts
Cindr
Episode: Ruth Hartt, Founder of Cindr
Brent Reidy
Andrew W. Mellon Director of the Research Libraries at NYPL
New York Public Library
Episode: Brent Reidy, Andrew W. Mellon Director of the Research Libraries at The New York Public Library
Derek Johnson
Chief Marketing Officer at Seattle Symphony and Benaroya Hall
Seattle Symphony & Benaroya Hall
Episode: Derek A. Johnson, Chief Marketing Officer of the Seattle Symphony and Benaroya Hall
Ashley Hufford
Content creator and theater influencer; director of creative content at Red, White and Blue
Red, White and Blue (non-profit)
Episode: Ashley Hufford, Content Creator and Theater Influencer
Carlos Simon
Grammy-nominated composer; composer in residence at the Kennedy Center; inaugural composer chair of the Boston Symphony Orchestra
Kennedy Center; Boston Symphony Orchestra
Episode: Carlos Simon, GRAMMY-Nominated Composer, Curator and Activist
Sara Villagio
Chief Marketing Officer, Carnegie Hall
Carnegie Hall
Episode: Sara Villagio, Chief Marketing Officer of Carnegie Hall
Pamela Tatge
Executive and Artistic Director of Jacob's Pillow
Jacob's Pillow Dance Festival
Episode: Pamela Tatge, Executive and Artistic Director of Jacob’s Pillow
Paul Tate dePoo III
Set designer, production designer known for Broadway, Vegas, opera
Various (noted projects include Usher residency, Music Man, Gatsby, Kennedy Center)
Episode: Paul Tate dePoo III, Set and Production Designer
Duke Dang
Executive Director of Works & Process
Works & Process (Guggenheim)
Episode: Duke Dang, Executive Director of Works & Process

Host

Monica Holt
Host of CI to Eye

Reviews

4.9 out of 5 stars from 142 ratings
  • So grateful

    There is nothing else like this podcast. It is incredibly valuable to anyone in the arts industry.

    Apple Podcasts
    5
    BlueGershwin24
    United States2 years ago
  • Invaluable

    Whether you are an artist, agent or presenter, this is an incredibly important tool to use when looking at how to elevate your business practices. With a wide range of topics, there truly is something for everyone. Thank you for sharing your insights and studies with us! It’s so helpful!

    Apple Podcasts
    5
    K8WC
    United States2 years ago
  • Awesomeness!

    Thank you for making this content accessible. It’s served as an aid on my journey at my organization, and it’s made me a better marketer. Make time to listen to this podcast a “hell, yes!”

    Apple Podcasts
    5
    A.L.Davis
    United States6 years ago
  • A must for arts administrators

    Such a great episode and general overall podcast.

    CI gives well-rounded insight to all aspects of arts administration, not just marketing. I am a graduate student preparing to write my thesis for this field and I will be referring back to episodes for reflection and inspiration.

    Apple Podcasts
    5
    MRO__1
    United States6 years ago
  • Essential listening for arts administrators

    Invaluable insights, fresh perspectives. I love this podcast!

    Apple Podcasts
    5
    rtgalloway
    Canada7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great access to industry leaders and real-world insights.
Shows depth and practical guidance for arts marketers and leaders.
Consistently valuable, covering leadership, equity, and community impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ruth Hartt, Founder of Cindr
Q: What would you say to arts organizations considering a pilot of this approach?
Start with a small test rather than a full overhaul—pilot need-based segmentation and measure outcomes. The data from pilot proves whether broader changes are warranted and helps build a solid case for strategic shifts.
Ruth Hartt, Founder of Cindr
Q: What role does data play in this approach, and what is zero-party data?
Hartt highlights zero-party data as voluntary, directly supplied information about needs. This data enables one-to-one relevance in communications and outcomes measurement, moving beyond demographic data to understand what patrons truly seek during and after their arts experiences.
Ruth Hartt, Founder of Cindr
Q: What is jobs to be done theory and how does it apply to arts organizations?
She explains that jobs to be done focuses on what customers are trying to accomplish in their lives, not just what they purchase. This leads to more specific, need-based messaging and product communication that resonates deeply with audiences and guides better segmentation and outreach.
Ruth Hartt, Founder of Cindr
Q: Can you talk a little bit about what brought you to music and the arts and how that shaped your later work?
Hartt describes a musical upbringing in rural Maine, deep exposure to multiple instruments, and transformative moments in choral and operatic training that taught her the power of specificity and connection. Those experiences informed her later shift toward understanding audience needs and the causal drivers of behavior, rather than simply marketing art for art's sake.
Ashley Hufford, Content Creator and Theater Influencer
Q: How did you get started in theater content creation and what shifted your focus to online storytelling?
A personal crisis led me to reassess what makes me happy, and I began documenting my return to theater online, which exploded after a viral post about organizing playbills and a series on Broadway divas; the key was accessibility and authentic enthusiasm rather than critical analysis.

Audience Metrics

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Frequently Asked Questions About CI to Eye

What is CI to Eye about and what kind of topics does it cover?

CI to Eye with Monica Holt offers in-depth conversations with arts leaders, producers, and policy thinkers about leadership, collaboration, and sustaining cultural institutions. Recent episodes center on resilient leadership during crises, the balance between artistic vision and institutional realities, audience engagement, equity and access, and the evolving role of technology in marketing, fundraising, and programming. The show tends to feature guests who run major arts organizations, design innovative production experiences, and push for community-focused initiatives, often highlighting pay-for-artists, inclusivity, and the practicalities of running large-scale programs. It's likely to appeal to senior arts administrators, foundation and... more

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How many listeners does CI to Eye get?

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How many subscribers and views does CI to Eye have?

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Which podcasts are similar to CI to Eye?

These podcasts share a similar audience with CI to Eye:

1. Pop Culture Happy Hour
2. Good Hang with Amy Poehler
3. Heavyweight
4. How Did This Get Made?
5. The Weekly Show with Jon Stewart

How many episodes of CI to Eye are there?

CI to Eye launched 9 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CI to Eye?

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What guests have appeared on CI to Eye?

Recent guests on CI to Eye include:

1. Ruth Hartt
2. Brent Reidy
3. Derek Johnson
4. Ashley Hufford
5. Carlos Simon
6. Sara Villagio
7. Pamela Tatge
8. Paul Tate dePoo III

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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