China Business Breakdown
adgogo.coLearn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.
Check us out at adgogo.co to learn how we can help you grow your business in China.
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| Publishes | Weekly | Episodes | 10 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyMarketingBusiness | ||||
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Latest Episodes
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.
Pico might be the "Oculus of China" in more ways than one.
👀 It was spun out from the same OEM (original equipment manufacturer) that produces al... more
Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much... more
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast... more
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Hosted on Acast. See acast... more
Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.
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Follow us @Chin... more
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve tha... more
Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audi... more
Vincent Pueraro and Ivan Wang analyze how a 30 year old Chinese water brand is trying to refresh their brand using a gamified WeChat ad. The guys discuss how their effective conversion funnel is hurt by expensive but lacking creative.
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Follo... more
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Apple Podcasts | #49 |  Russia/Business/Marketing |
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| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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China Business Breakdown launched 3 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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