China Business Breakdown
adgogo.coLearn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business. more
| Publishes | Weekly | Episodes | 10 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessTechnology | ||||
Listen to the Podcast
Latest Episodes
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China. more
Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much... more
Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds. more
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve tha... more
Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audi... more
Vincent Pueraro and Ivan Wang analyze how a 30 year old Chinese water brand is trying to refresh their brand using a gamified WeChat ad. The guys discuss how their effective conversion funnel is hurt by expensive but lacking creative. more
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Chart Rankings
Apple Podcasts | #203 |  Finland/Business/Marketing |
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Audience
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How many episodes of China Business Breakdown are there?
China Business Breakdown launched 2 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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