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Artwork for Chief Story Officer

Chief Story Officer

Rob D. Willis
Storytelling
Leadership
Public Speaking
Artificial Intelligence
Personal Branding
Story Discovery
Storytelling In Business
Strategic Narrative
Immersion Neuroscience
Business Communication
Chief Storytelling Officer
Strategy
Brand Storytelling
ABT Framework
Nike, Nike, Inc.
Anecdote International
Leadership Story Lab
Procter & Gamble
Storycycle Genie
Oxytocin

Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategi... more

PublishesTwice monthlyEpisodes17Founded9 months ago
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Artwork for Chief Story Officer

Latest Episodes

Philipp Humm, founder of StoryLab and bestselling author, joins the show to break down the art and science of connecting with an audience, whether you’re in the boardroom or on the open mic stage.

In this episode, we break down what makes charismati... more

Dr. Paul Zak, neuroscientist and founder of Immersion, joins the show to reveal how stories physically and emotionally move us and why crafting the right narrative can transform behaviour.

In this episode, we go deep into the neuroscience of storyte... more

Andy Raskin, strategic narrative expert and host of the Bigger Narrative Podcast, sits down with us to explore how shifting from bragging about features to championing a movement can align leadership, shift strategy, and help businesses thrive.

In t... more

Rob Biesenbach, corporate communications veteran and Second City-trained actor, joins the show to share how trust and emotional resonance are the real engines of powerful storytelling, even in the boardroom.

In this episode, we delve into why trust ... more

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Recent Guests

Philipp Humm
Founder of StoryLab, storytelling and communication expert
StoryLab
Episode: Why Simple Stories Win: Philipp Humm on Speaking for Impact
Paul Zak
distinguished university professor at Claremont Graduate University and founder of Immersion Neuroscience
Claremont Graduate University; Immersion Neuroscience
Episode: Turning Stories Into Action: The Brain Chemistry Behind Influence With Paul Zak
Andy Raskin
Strategic narrative advisor who has helped Gong, Dropbox, Salesforce, Uber, Square, and IBM align leadership around a single story
Episode: Storytelling that Converts: Andy Raskin on Creating an Irresistible Strategic Narrative
Rob Biesenbach
Corporate communications veteran turned storytelling consultant; Second City trained actor and improviser
Storytelling consultant / former Ogilvy practitioner
Episode: Why Your Company Story Needs More Conflict and Vulnerability with Rob Biesenbach
Park Howell
Emmy Award-winning advertising veteran, creator of StoryCycle System, author
StoryCycle/Business of Story
Episode: From Brand Clarity to Team Buy-In: Park Howell on Narrative Leadership
Paul Smith
One of the world's leading experts on business storytelling; former Procter & Gamble executive and author
Lead with a Story (author)
Episode: How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Esther Choy
CEO and Chief Story Facilitator at Leadership Story Lab
Leadership Story Lab
Episode: Why Every Leader Needs Story Discovery Not Just Storytelling with Esther Choy
Annette Simmons
Author and storyteller
Author of The Story Factor and Whoever Tells the Best Story Wins
Episode: Rethinking Storytelling: Folklore, Collaboration, and Decolonising the Business Narrative with Annette Simmons
Simon Lancaster
Top speech writer who has worked for Tony Blair's cabinet and major global companies
BespoKe Speeches / Bespoke Speeches (speaking services)
Episode: The Magic of Metaphors: Simon Lancaster’s Guide to Transforming Boring Corporate Speeches

Host

Rob D. Willis
Host of Chief Story Officer

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Talking Points

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Storytelling that Converts: Andy Raskin on Creating an Irresistible Strategic Narrative
Q: So would you mind just walking through in your own words, how would you define a strategic narrative to someone who's hearing this for the first time?
Andy describes a strategic narrative as the story that shifts the company from bragging about features to championing a movement that the market can rally around, a framework he has evolved over years of practice and reflection.
Turning Stories Into Action: The Brain Chemistry Behind Influence With Paul Zak
Q: How do you measure brain signals to know whether a story is working?
We use a combination of neuroimaging, EEG, and peripheral measures to identify signals that predict behavior, narrow them to core indicators, and test many variants to see what actually drives action.
Why Your Company Story Needs More Conflict and Vulnerability with Rob Biesenbach
Q: What is your five-step method, and how does it help in shaping a story for an audience?
Audience first, then define the goal, identify the challenge, craft a relatable character, and use a clear resolution that ties into a larger narrative; the thread through these steps connects past experience to current needs.
Why Your Company Story Needs More Conflict and Vulnerability with Rob Biesenbach
Q: Can you just tell us a little bit about that?
Conflict is one of the engines of a story—paired with emotion—to create resonance; the brain processes data, but the heart engages people, which motivates action.
How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Q: Where can people go to find out more about you?
Lead with a Story (leadwithastory.com) is the main hub for more information and resources, including the books and speaking engagements.

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Frequently Asked Questions About Chief Story Officer

What is Chief Story Officer about and what kind of topics does it cover?

A leadership-focused show that treats storytelling as a strategic capability. Episodes feature executives, strategists, and practitioners who share practical frameworks, case studies, and tools to use narratives to align teams, clarify strategy, and drive business outcomes. Topics commonly cover frameworks for structuring stories (such as ABT and story discovery), techniques for leadership communication, and how storytelling intersects with technology, ethics, and organizational change. Noteworthy angles include the rise of the Chief Storytelling Officer concept, the role of storytelling rituals in decision-making, and how to translate complex ideas into human, shareable narratives that influence outcomes. The format is typically concise, w... more

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Which podcasts are similar to Chief Story Officer?

These podcasts share a similar audience with Chief Story Officer:

1. A Bit of Optimism
2. Where Should We Begin? with Esther Perel
3. The Curiosity Shop with BrenĂŠ Brown and Adam Grant
4. The Knowledge Project
5. The Rest Is Politics: Leading

How many episodes of Chief Story Officer are there?

Chief Story Officer launched 9 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Chief Story Officer?

Recent guests on Chief Story Officer include:

1. Philipp Humm
2. Paul Zak
3. Andy Raskin
4. Rob Biesenbach
5. Park Howell
6. Paul Smith
7. Esther Choy
8. Annette Simmons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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