
Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategi... more
| Publishes | Twice monthly | Episodes | 23 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEducationHow To | |||

Erin OâConnor, co-founder and co-president of the Story Incubator Writing Lab, joins the show to share how stories shift hearts, change laws, and bridge divides. A former English professor at the University of Pennsylvania turned award-winning screen... more
Christian O'Connell, broadcaster, writer, and the first person in history to host the number one breakfast radio show in two different countries, joins the show to share why the messy, unscripted moments are the real gold in storytelling and connecti... more
Matthew Dicks, author of Storyworthy & Stories Sell, joins the show to share the origin of "Homework for Life" and why most people erase the best moments of their own lives without realising it.
In this episode, we delve into the power of personal s... more
Jason Barnard, founder of Kalicube and inventor of the Kalicube Framework, joins the show to reveal why the story machines repeat about you online rarely matches the story you want to tell and how to fix it.
In this episode, we dive into the little-... more
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Recent interactions between the hosts and their guests.
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The show focuses on turning storytelling into a strategic business capability. Through bi-weekly conversations with executives, strategists, and practitioners, episodes explore how narratives shape decision-making, align teams, and drive measurable outcomes in areas like leadership, product, marketing, and change initiatives. Expect practical frameworks, real-world case studies, and actionable takeawaysâranging from embedding a narrative across an organization and testing messages with audiences, to using storytelling to win buy-in, speed transformation, and improve executive communication. A standout trait is the emphasis on tangible tactics (ABT, story discovery, audience-centric messaging, and frameworks rooted in neuroscience and psycho... more
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Chief Story Officer launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Chief Story Officer include:
1. Erin O'Connor
2. Christian O'Connell
3. Matthew Dicks
4. Jason Barnard
5. Kendall Haven
6. Elliott Rayner
7. Philipp Humm
8. Paul Zak
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