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Artwork for Chief Story Officer

Chief Story Officer

Rob D. Willis
Storytelling
Leadership
Public Speaking
Artificial Intelligence
Personal Branding
Storytelling In Business
Immersion Neuroscience
Strategic Narrative
Story Discovery
Head Of Storytelling
Strategy
Chief Storytelling Officer
Brand Narrative
Business Communication
Brand Storytelling
ABT Framework
Nike, Nike, Inc.
Anecdote International
Procter & Gamble
Leadership Story Lab

Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategi... more

PublishesTwice monthlyEpisodes23Foundeda year ago
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Artwork for Chief Story Officer

Latest Episodes

Erin O’Connor, co-founder and co-president of the Story Incubator Writing Lab, joins the show to share how stories shift hearts, change laws, and bridge divides. A former English professor at the University of Pennsylvania turned award-winning screen... more

Christian O'Connell, broadcaster, writer, and the first person in history to host the number one breakfast radio show in two different countries, joins the show to share why the messy, unscripted moments are the real gold in storytelling and connecti... more

Matthew Dicks, author of Storyworthy & Stories Sell, joins the show to share the origin of "Homework for Life" and why most people erase the best moments of their own lives without realising it.

In this episode, we delve into the power of personal s... more

Jason Barnard, founder of Kalicube and inventor of the Kalicube Framework, joins the show to reveal why the story machines repeat about you online rarely matches the story you want to tell and how to fix it.

In this episode, we dive into the little-... more

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Recent Guests

Erin O'Connor
Screenwriter, producer, narrative strategist, and former University of Pennsylvania English professor
Story Incubator Writing Lab
Episode: How Story Changes Everything Erin O'Connor on Film, Neuroscience, and Social Impact
Christian O'Connell
Broadcaster, writer, author of UNSCRIPT
Author of UNSCRIPT; broadcaster in UK and Australia
Episode: When Being Yourself Becomes Your Superpower: Christian O'Connell’s Strategic Storytelling Secrets
Matthew Dicks
Author of Storyworthy & Stories That Sell; decorated storyteller and educator
Author and storyteller
Episode: Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning
Jason Barnard
Founder of Kalicube; inventor of the Kalicube Framework
Kalicube
Episode: Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
Kendall Haven
Author and researcher focused on narrative influence; former researcher for National Storytelling Association and International Storytelling Center; Stanford Distinguished Visiting Scholar
National Storytelling Association; International Storytelling Center; Stanford University
Episode: Why Your Story Isn’t What Your Audience Hears with Kendall Haven
Elliott Rayner
Fractional Head of Storytelling and Creator of The Story Cohort
The Story Cohort / Product Narratives (author of Story Engine)
Episode: Shaping Storytelling as a Strategic Business Function with Elliott Rayner
Philipp Humm
Founder of StoryLab, storytelling and communication expert
StoryLab
Episode: Why Simple Stories Win: Philipp Humm on Speaking for Impact
Paul Zak
distinguished university professor at Claremont Graduate University and founder of Immersion Neuroscience
Claremont Graduate University; Immersion Neuroscience
Episode: Turning Stories Into Action: The Brain Chemistry Behind Influence With Paul Zak
Andy Raskin
Strategic narrative advisor who has helped Gong, Dropbox, Salesforce, Uber, Square, and IBM align leadership around a single story
Episode: Storytelling that Converts: Andy Raskin on Creating an Irresistible Strategic Narrative

Host

Rob D. Willis
Host of Chief Story Officer

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Talking Points

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How Story Changes Everything Erin O'Connor on Film, Neuroscience, and Social Impact
Q: Where would they start, do you think?
O'Connor says storytellers should understand what they can ask an audience to do, use story to help audiences imagine a character's experience, and avoid portraying one side as stupid or evil. She recommends starting with a real person affected by the issue and building from that person's humanity.
How Story Changes Everything Erin O'Connor on Film, Neuroscience, and Social Impact
Q: Tell me about that study and these theories.
O'Connor describes research into how Dallas Buyers Club affected audiences with different political views. Using wearable devices to measure immersion during a screening, the researchers found that liberal, moderate, and conservative viewers experienced different levels of immersion at different points in the film.
Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning
Q: Could you give us the origin story of Homework for Life and what problem it was solving for you?
It started when I noticed my daily storytelling list shrinking as I performed more; I created a homework routine to force myself to find one meaningful moment each day, originally with the aim of preserving new material and later expanding to store moments that could become stories, thereby slowing time and increasing depth of lived experience.
Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
Q: What is the first actionable step an individual listener should take right now to start shaping their online narrative?
Secure a personal domain, build a clear about page that outlines who you are, what you do, who you serve, and why you're credible, then link out to corroborative sources across platforms to build a coherent, machine-understandable narrative.
Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
Q: Repeat that succinct breakdown of how a machine digests a story for listeners.
The machine seeks an entity home, reads your central claims in a clearly structured way (who you are, what you do, who you serve, why you're credible), then looks for corroborating information across the web to see if it aligns, and only after consistent corroboration will it increasingly understand and repeat your narrative.

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Frequently Asked Questions About Chief Story Officer

What is Chief Story Officer about and what kind of topics does it cover?

The show focuses on turning storytelling into a strategic business capability. Through bi-weekly conversations with executives, strategists, and practitioners, episodes explore how narratives shape decision-making, align teams, and drive measurable outcomes in areas like leadership, product, marketing, and change initiatives. Expect practical frameworks, real-world case studies, and actionable takeaways—ranging from embedding a narrative across an organization and testing messages with audiences, to using storytelling to win buy-in, speed transformation, and improve executive communication. A standout trait is the emphasis on tangible tactics (ABT, story discovery, audience-centric messaging, and frameworks rooted in neuroscience and psycho... more

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1. The Diary Of A CEO with Steven Bartlett
2. A Bit of Optimism
3. Feel Better, Live More with Dr Rangan Chatterjee
4. ReThinking
5. Worklife with Molly Graham

How many episodes of Chief Story Officer are there?

Chief Story Officer launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Chief Story Officer?

Recent guests on Chief Story Officer include:

1. Erin O'Connor
2. Christian O'Connell
3. Matthew Dicks
4. Jason Barnard
5. Kendall Haven
6. Elliott Rayner
7. Philipp Humm
8. Paul Zak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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