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Artwork for Chief Story Officer

Chief Story Officer

Rob D. Willis
Storytelling
Leadership
Public Speaking
Artificial Intelligence
Personal Branding
Story Discovery
Storytelling In Business
Business Communication
Chief Storytelling Officer
Strategy
Nike, Nike, Inc.
Anecdote International
Leadership Story Lab
Procter & Gamble
Annette Simmons
Strategic Storytelling
Strategic Story Design
Allianz
Brand Narrative
Vision

Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategi... more

PublishesTwice monthlyEpisodes13Founded7 months ago
Number of ListenersCategories
ManagementBusinessHow ToEducation

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Artwork for Chief Story Officer

Latest Episodes

Park Howell, EMMY Award-winning storyteller and host of the Business of Story podcast, joins the show to share why simplifying your message isn’t just good storytelling, it’s good leadership.

In this episode, we explore the ABT (“And, But, Therefore... more

Paul Smith, bestselling author and business storytelling consultant, joins the show to share how surprise turns stories into unforgettable leadership tools and why the best business lessons don’t always fit on a slide.

In this episode, we unpack why... more

Esther Choy, CEO and Chief Story Facilitator at Leadership Story Lab, joins the show to challenge the idea that the leader must always be the "sage on stage" and explains why real power lies in helping others uncover and share their own stories.

In ... more

Annette Simmons, author of The Story Factor and Whoever Tells the Best Story Wins, joins the show to challenge the idea that business storytelling is just about heroes and conflict. She reveals why real influence comes from sharing subjective, emotio... more

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Recent Guests

Paul Smith
One of the world's leading experts on business storytelling; former Procter & Gamble executive and author
Lead with a Story (author)
Episode: How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Esther Choy
CEO and Chief Story Facilitator at Leadership Story Lab
Leadership Story Lab
Episode: Why Every Leader Needs Story Discovery Not Just Storytelling with Esther Choy
Annette Simmons
Author and storyteller
Author of The Story Factor and Whoever Tells the Best Story Wins
Episode: Rethinking Storytelling: Folklore, Collaboration, and Decolonising the Business Narrative with Annette Simmons
Simon Lancaster
Top speech writer who has worked for Tony Blair's cabinet and major global companies
BespoKe Speeches / Bespoke Speeches (speaking services)
Episode: The Magic of Metaphors: Simon Lancaster’s Guide to Transforming Boring Corporate Speeches
Shawn Callahan
Founder of Anecdote International and author of Putting Stories to Work
Anecdote International
Episode: Turning Small Stories into Big Strategy: Insights from Shawn Callahan
Kendra Valentine
Story strategist and author of How to Pitch Almost Anything
Kendra Valentine (self-employed / independent consultant)
Episode: The Red Thread of Relevance: Strategic Storytelling Lessons from Kendra Valentine
Matt Armstrong-Barnes
Group AI Practice Director at Servita
Servita
Episode: Clear Communication Drives Change: Matt Armstrong-Barnes on Leadership, Stories, and AI
Jeremy Connell-Waite
Global Communications Designer at IBM, Speech Writer for Executives and Commercial Storyteller
IBM
Episode: Why Executives Lose Deals: The Left Brain Trap
Lauren V. Davis
Personal branding expert who helps speakers and entrepreneurs build authentic brands
L. Davis Creative
Episode: Why Personal Stories Sell Better Than Features

Host

Rob D. Willis
Host of Chief Story Officer, a strategic storytelling producer who helps leaders communicate ideas that matter.

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Talking Points

Recent interactions between the hosts and their guests.

How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Q: Where can people go to find out more about you?
Lead with a Story (leadwithastory.com) is the main hub for more information and resources, including the books and speaking engagements.
How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Q: What's one thing listeners can do to start building momentum as storytellers?
Begin by building a repertoire of stories: start noting down any potential stories as they happen, and actively collect and organize them so you can tell them when needed.
How Great Leaders Inspire with Stories, Not Slides, Featuring Paul Smith
Q: Do you have a system for storing and organizing your stories?
Yes. I maintain a large Word document with hundreds of stories, outline them rather than script them word-for-word, and search the document like a database so I can retrieve relevant stories quickly.
Why Every Leader Needs Story Discovery Not Just Storytelling with Esther Choy
Q: What is the T-Squared principle, and why is it multiplicative rather than additive?
T-Squared stands for Transaction times Transformation: begin with a concrete goal, but the real leverage comes from transforming how people see the situation, which amplifies impact beyond the initial transaction.
Why Every Leader Needs Story Discovery Not Just Storytelling with Esther Choy
Q: How can organizations institutionalize this practice to build better teams?
Institute rituals like regular personal questions at the start of meetings or workshops, create safe environments for sharing, and empower groups to discover and articulate their shared narratives, which strengthens trust and collaboration.

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Frequently Asked Questions About Chief Story Officer

What is Chief Story Officer about and what kind of topics does it cover?

This show centers on how strategic storytelling can shape business decisions, align teams, and drive measurable outcomes. Episodes feature executives and practitioners who share frameworks, actionable takeaways, and real-world examples of turning narratives into strategy—from co-creating “strategy stories” with leaders to translating complex tech concepts into clear business impact. Frequent topics include storytelling frameworks, leadership communication, stakeholder alignment, and practical exercises that help teams move from talk to execution. Notable angles across episodes include a shift from traditional presentations to story-led approaches, the emergence of dedicated storytelling leadership roles, and methods to scale storytelling ac... more

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Which podcasts are similar to Chief Story Officer?

These podcasts share a similar audience with Chief Story Officer:

1. Moonshots with Peter Diamandis
2. The Diary Of A CEO with Steven Bartlett
3. Odd Lots
4. A Bit of Optimism
5. The Tim Ferriss Show

How many episodes of Chief Story Officer are there?

Chief Story Officer launched 7 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Chief Story Officer?

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What guests have appeared on Chief Story Officer?

Recent guests on Chief Story Officer include:

1. Paul Smith
2. Esther Choy
3. Annette Simmons
4. Simon Lancaster
5. Shawn Callahan
6. Kendra Valentine
7. Matt Armstrong-Barnes
8. Jeremy Connell-Waite

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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