
👉 The top 3 questions I hear most often:
How do I market my community to more families and referral sources?
How do I manage my time to handle everything on my plate?
How do I grow — whether in my business or my career?
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast i... more
| Publishes | Twice weekly | Episodes | 46 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||

This week's case study: a discharge planner called me with their most complicated referral only a week after I hosted a lunch and learn at the hospital.Â
It was for a fiercely independent woman managing cancer alone, estranged from her sons, cycling... more
Stop Blending In. Start Getting Referrals.
If your referral partners can’t quickly explain what makes your assisted living community different, you may be making it harder for them to refer you.
In this episode of the Marketing That Moves series, I... more
Welcome to the first Monday Marketing Tip of the series. If you've ever asked "how do I get residents" or "how do I get good staff," Tiffany's got a reframe for you: both of those questions are really the same question. They're both marketing.
In th... more
Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn.
In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a... more
Welcome to the very first Friday on the Lanai.
A new weekly series that's a little less structured and a little more personal.
Think of it as grabbing your favorite drink, pulling up a chair, and spending a few minutes together before we head into ... more
If you are treating the wrong problem, you are spending time, money, and energy in the wrong place. And that is costing you occupancy.
When residents are not moving in, the first reaction for many senior living owners is, "I need more marketing."
B... more
The visit going well and a family feeling good are not always the same.
Real talk...
Families are visiting, loving the community, and still choosing somewhere else. For many owners and sales professionals, the instinct is to look at pricing, market... more
You did everything right.Â
You got the license. You built the community. Maybe, you took the news sales director job. And then the moment came to actually talk to someone about it...a referral source, a prospective family, a room full of industry pr... more
Great information. Thank you Tiffany. I have been under utilizing LinkedIn and you have made me rethink my level of engagement. Thank you🙏🏿










Listeners, social reach, demographics and more for this podcast.
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