Rephonic
Artwork for BUILDERS
Artificial Intelligence
Cybersecurity
Healthcare
Go-To-Market
Go-To-Market Strategy
Entrepreneurship
Construction Technology
Robotics
Manufacturing
Supply Chain
Food Industry
Automation
Chronic Diseases
B2B Marketing
Construction Permitting
Venture Capital
Logistics
Health Insurance
E-Commerce
Covid-19

Welcome to BUILDERS — the show about how founders get new technology adopted.

Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption.

BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conduct... more

PublishesDailyEpisodes932Founded4 years ago
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EntrepreneurshipBusiness

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Artwork for BUILDERS

Latest Episodes

2X is a go-to-market services company that has grown 50% YoY for seven straight years, scaling to roughly 1,200 people, with new investment from Insight Partners last year.

On BUILDERS, CEO David DeWolf explains why his prior company, 17-person age... more

Eric Helitzer is the Founder and CEO of SubBase, a B2B vertical SaaS platform giving construction subcontractors and self-performing GCs a system for managing materials, a workflow historically run on email, text, and phone calls. Eric returns to BUI... more

CisLunar Industries builds the power electronics that run everything on a satellite, taking raw power and converting it into what a spacecraft's systems actually need, similar to how a laptop's charging block converts wall power into something the ma... more

Badge is building the infrastructure layer for digital wallets, giving businesses a single integration point to issue, manage, and update loyalty cards, gift cards, and tickets across Apple Wallet, Google Wallet, and Samsung Wallet. The company count... more

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Recent Guests

Eric Helitzer
Founder and CEO of SubBase
SubBase
Episode: Why SubBase's founder still listens to every sales and support call | Eric Helitzer
Eric Senn
Co-Founder and CEO of Badge
Badge
Episode: How Badge chose retail and commerce as its entry vertical inside a horizontal wallet market | Eric Senn
Craig Rupp
Founder and CEO and farmer at Sabanto
Sabanto
Episode: How Sabanto runs its 20-person Farmer Advisory Board | Craig Rupp
Ofer Klein
Co-founder and CEO of Reco
Reco
Episode: How Reco validates AI security bets: A three-signal framework before scaling any decision | Ofer Klein
Henrik Rydberg
CEO of GlobalComix
GlobalComix
Episode: How GlobalComix is building a publisher operating system | Henrik Rydberg
Irina Denisenko
CEO of Knox
Knox
Episode: How Knox turned a blunt SLA into its entire marketing message | Irina Denisenko
Ardie Sameti
Co-founder and CEO of Scala
Scala
Episode: How Scala tracks every closed deal back to its source before scaling spend | Ardie Sameti
Ty Wang
CEO and co-founder of Angle Health
Angle Health
Episode: How Angle Health built a unified data layer to make fully custom SMB health plans economically feasible at scale | Ty Wang
James Everingham
CEO of Guild AI
Guild AI
Episode: How Guild AI discovered their real buyers weren't developers — and rebuilt their GTM motion around CIOs and CSOs | James Everingham

Host

Brett [BUILDERS Host]
Frequent host of the show, affiliated with the BUILDERS network and FrontLines.io.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why SubBase's founder still listens to every sales and support call | Eric Helitzer
Q: How do you approach outbound and discovery to avoid wasteful meetings?
We focus on a discovery-led approach with a highly tight, well-researched prospect list, ensuring conversations begin with understanding the customer's pain and whether there is a legitimate fit before booking targeted meetings.
Why SubBase's founder still listens to every sales and support call | Eric Helitzer
Q: What has been the hardest lesson learned in building SubBase so far?
The hardest lesson is that the initial product preview often underdelivers as real-world complexity surfaces; staying focused on deeper ICPs and refining the product to truly fit tight, real workflows is crucial for sustainable growth.
How i6 Group sold to committees across fuel teams, flight ops, and pilot unions at enterprise airlines | Alex Mattos
Q: What advice would you give to founders selling into the aviation industry?
Understand the long, risk-averse sales cycle, map the committee-level decision process, and demonstrate tangible, real-world benefits through early, credible trials with reputable partners.
How CisLunar discovered its real product while building a power supply for internal use only | Gary Calnan
Q: What is the Big Picture Vision for the company?
To scale production to 10–50 units per month next year and beyond, expand across multiple verticals needing high-power space electronics, and become the essential hardware backbone for space power systems, essentially becoming the Intel Inside for space electronics.
How CisLunar discovered its real product while building a power supply for internal use only | Gary Calnan
Q: What are the key lessons learned about winning government contracts and SBIRs?
Build credibility by partnering with established players on Phase 1 SBIRs, socializing the idea, and ensuring agency partners know you; include respected contractors like Lockheed Martin and Safran Space to strengthen proposals; develop relationships with agency insiders who can advocate for your project.

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Frequently Asked Questions About BUILDERS

What is BUILDERS about and what kind of topics does it cover?

A pragmatic collection of founder-focused conversations that zero in on how new technologies gain market traction. Episodes consistently explore go-to-market strategies, credibility-building with early adopters, and the navigation of complex buying cycles across industries like manufacturing, AI, robotics, construction tech, and logistics. Guests tend to be founders or CEOs sharing hands-on lessons about market education, channel creation, and revenue-ops discipline, with a strong emphasis on real-world proof points, customer discovery, and scalable sales processes. The format typically blends battle-tested tactics with candid reflections on what worked, what didn't, and how to prove value to skeptical buyers, making it useful for product l... more

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Which podcasts are similar to BUILDERS?

These podcasts share a similar audience with BUILDERS:

1. The a16z Show
2. Founders
3. Batteries Included
4. Legends N Leaders

How many episodes of BUILDERS are there?

BUILDERS launched 4 years ago and published 932 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BUILDERS?

Recent guests on BUILDERS include:

1. Eric Helitzer
2. Eric Senn
3. Craig Rupp
4. Ofer Klein
5. Henrik Rydberg
6. Irina Denisenko
7. Ardie Sameti
8. Ty Wang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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