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Category Visionaries

Front Lines Media
AI In Finance
Finance Automation
Crux
Axyon AI
Chatgpt
DIGS
Empower Delivery
Deep Infra
Funding
Enterprise Metaverse
Fundraising
Space Industry
Cislunar
Intelligencia AI
AI In Drug Development
Startup
Antithesis
Autonomous Testing
Sustainable Finance
Mobilize

Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated th... more

PublishesDailyEpisodes767Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Category Visionaries

Latest Episodes

Whatagraph has evolved from a bootstrap marketing reporting tool to a comprehensive marketing intelligence platform processing data from 12+ sources for marketing teams globally. With over $10 million in funding and a decade of iteration, the Lithuan... more

NumberEight converts mobile sensor data into contextual audience segments without capturing PII, addressing the fundamental breakdown of cookie-based targeting as media consumption fragments across podcasts, gaming, and connected TV. What began as a ... more

Surgical Safety Technologies is pioneering the transformation of operating rooms from secretive environments into data-driven spaces that optimize patient outcomes. With their "Operating Black Box" platform now deployed in over 50 hospitals across th... more

OpenInfer addresses the enterprise infrastructure gap that causes 70% of edge AI deployments to fail. Founded by system architects who previously built high-throughput runtime systems at Meta (enabling VR applications on Qualcomm chips via Oculus Lin... more

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Recent Guests

Justas Malinauskas
CEO and co-founder of Whatagraph, a marketing intelligence platform
Whatagraph
Episode: How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Abhishek Sen
CEO and co-founder of NumberEight.
NumberEight
Episode: How NumberEight books 45 targeted meetings per conference while avoiding booths entirely | Abhishek Sen
Teodor Grantcharov
Founder of Surgical Safety Technologies and professor at Stanford University
Surgical Safety Technologies
Episode: How Surgical Safety Technologies targeted the most challenging customers first (massive hospitals) | Teodor Grantcharov
Behnam Bastani
CEO and co-founder of OpenInfra
OpenInfra
Episode: How OpenInfer discovered unexpected government traction by focusing on data ownership pain points | Behnam Bastani
Justin McCallon
Co-founder and CEO of Callidus, focused on AI in legal technology
Callidus
Episode: How Callidus scaled Google ads from 3 to 40 leads per day | Justin McCallon
Sumanyu Sharma
Founder and CEO of Hamming AI
Hamming AI
Episode: How Hamming AI accidentally created a new category by focusing on customer problems instead of category creation | Sumanyu Sharma ($3.8M Raised)
Marshall Darr
Co-founder and CEO of StretchDollar
StretchDollar
Episode: How StretchDollar drives leads from LLM search | Marshall Darr
Don Gossen
Co-founder of CF Nevermined
CF Nevermined
Episode: How Nevermined coined "AI commerce" in 2023 to create category language before market adoption | Don Gossen
Tony Scott
CEO of Intrusion and former CIO of federal government, VMware, Microsoft, and General Motors.
Intrusion
Episode: How the ex-White House CIO turned around a failing cybersecurity company by fixing the product first | Tony Scott

Host

Brett Stappers
CEO of Front Lines Media and host of Category Visionaries, adept at navigating the B2B tech landscape and sharing insights from various founders. With experience in leading media initiatives for startup growth, he emphasizes founder-led strategies and market innovation.

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Talking Points

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How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: Where do you go from here? What's the five-year vision?
Justas states that surviving the AI surge and focusing on delivering significant product value is their primary goal moving forward.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: As you've made that shift back to PLG, what are some of the lessons that you've learned and that you applied this time that you think you got wrong last time?
Justas mentions the crucial element of onboarding ease and not forcing users into trial periods as learned from previous experiences.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: How many leads, roughly, quality leads do you see coming right now from SEO?
Justas estimates around 500 marketing qualified leads a month stemming from their SEO efforts.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: What does the company do? What's the product and who are you serving?
Whatagraph is a marketing intelligence platform that consolidates marketing performance data from various channels, providing tools for data visualization and reporting.
How Abel turned 32 police ride-alongs into the ultimate customer discovery strategy | Daniel Francis ($5M Raised)
Q: What changes required for them if they buy your technology?
The technology seamlessly integrates with existing digital evidence management systems without needing to change out hardware, allowing officers to enhance their report writing efficiency.

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Frequently Asked Questions About Category Visionaries

What is Category Visionaries about and what kind of topics does it cover?

The focused discussions bring to light the go-to-market (GTM) strategies of visionary founders from the B2B tech startup landscape. Emphasizing the narratives behind the creation or redefinition of market categories, episodes typically feature in-depth conversations about identifying unique market opportunities, scaling efforts, and the complex challenges faced throughout the entrepreneurial journey. The podcast serves as an invaluable resource for builders, marketers, and founders who seek actionable insights and tactical frameworks to navigate their paths towards defining a successful category. The series also includes a new segment on hiring senior GTM leaders, providing further value to its audience.

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How many listeners does Category Visionaries get?

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Which podcasts are similar to Category Visionaries?

These podcasts share a similar audience with Category Visionaries:

1. BG2Pod with Brad Gerstner and Bill Gurley
2. Prof G Markets

How many episodes of Category Visionaries are there?

Category Visionaries launched 3 years ago and published 767 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Category Visionaries?

Recent guests on Category Visionaries include:

1. Justas Malinauskas
2. Abhishek Sen
3. Teodor Grantcharov
4. Behnam Bastani
5. Justin McCallon
6. Sumanyu Sharma
7. Marshall Darr
8. Don Gossen

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