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The Front Lines

Front Lines Media
AI In Finance
Finance Automation
Crux
Axyon AI
Chatgpt
DIGS
Empower Delivery
Deep Infra
Funding
Fundraising
Enterprise Metaverse
Cislunar
Space Industry
AI In Drug Development
Intelligencia AI
Startup
Antithesis
Autonomous Testing
Transferable Tax Credits
Sustainable Finance

Welcome to The Front Lines — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the cha... more

PublishesDailyEpisodes775Founded4 years ago
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BusinessEntrepreneurship

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Latest Episodes

Freeplay AI emerged from a precise timing insight: former Twitter API platform veterans Ian Cairns and Eric Schade recognized that generative AI created the same platform opportunity they'd previously captured with half a million monthly active devel... more

TwelveLabs is building purpose-built foundation models for video understanding, enabling enterprises to index, search, and analyze petabytes of video content at scale. Founded by three technical co-founders who met in South Korea's Cyber Command doin... more

Claire Buffington spent 25 years in national security—as a Marine Corps intelligence officer, chief of staff at the Office of the Director of National Intelligence, and intelligence officer for the U.S. Capitol Police. After running continuity of gov... more

With over 30 years in wireless—from helping pioneer intercarrier SMS to running mobile identity operations across Americas and Asia Pacific — Eddie DeCurtis saw what others missed: 967 of 1,000 global mobile network operators lack the infrastructure ... more

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Recent Guests

Justas Malinauskas
CEO and co-founder of Whatagraph, a marketing intelligence platform
Whatagraph
Episode: How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Abhishek Sen
CEO and co-founder of NumberEight.
NumberEight
Episode: How NumberEight books 45 targeted meetings per conference while avoiding booths entirely | Abhishek Sen
Teodor Grantcharov
Founder of Surgical Safety Technologies and professor at Stanford University
Surgical Safety Technologies
Episode: How Surgical Safety Technologies targeted the most challenging customers first (massive hospitals) | Teodor Grantcharov
Behnam Bastani
CEO and co-founder of OpenInfra
OpenInfra
Episode: How OpenInfer discovered unexpected government traction by focusing on data ownership pain points | Behnam Bastani
Justin McCallon
Co-founder and CEO of Callidus, focused on AI in legal technology
Callidus
Episode: How Callidus scaled Google ads from 3 to 40 leads per day | Justin McCallon
Sumanyu Sharma
Founder and CEO of Hamming AI
Hamming AI
Episode: How Hamming AI accidentally created a new category by focusing on customer problems instead of category creation | Sumanyu Sharma ($3.8M Raised)
Marshall Darr
Co-founder and CEO of StretchDollar
StretchDollar
Episode: How StretchDollar drives leads from LLM search | Marshall Darr
Don Gossen
Co-founder of CF Nevermined
CF Nevermined
Episode: How Nevermined coined "AI commerce" in 2023 to create category language before market adoption | Don Gossen
Tony Scott
CEO of Intrusion and former CIO of federal government, VMware, Microsoft, and General Motors.
Intrusion
Episode: How the ex-White House CIO turned around a failing cybersecurity company by fixing the product first | Tony Scott

Host

Brett Stappers
CEO of Front Lines Media and host of Category Visionaries, adept at navigating the B2B tech landscape and sharing insights from various founders. With experience in leading media initiatives for startup growth, he emphasizes founder-led strategies and market innovation.

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How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: Where do you go from here? What's the five-year vision?
Justas states that surviving the AI surge and focusing on delivering significant product value is their primary goal moving forward.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: As you've made that shift back to PLG, what are some of the lessons that you've learned and that you applied this time that you think you got wrong last time?
Justas mentions the crucial element of onboarding ease and not forcing users into trial periods as learned from previous experiences.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: How many leads, roughly, quality leads do you see coming right now from SEO?
Justas estimates around 500 marketing qualified leads a month stemming from their SEO efforts.
How Whatagraph generates 500+ marketing qualified leads monthly through competitor pain point SEO | Justas Malinauskas ($10+ Million Raised)
Q: What does the company do? What's the product and who are you serving?
Whatagraph is a marketing intelligence platform that consolidates marketing performance data from various channels, providing tools for data visualization and reporting.
How Abel turned 32 police ride-alongs into the ultimate customer discovery strategy | Daniel Francis ($5M Raised)
Q: What changes required for them if they buy your technology?
The technology seamlessly integrates with existing digital evidence management systems without needing to change out hardware, allowing officers to enhance their report writing efficiency.

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Frequently Asked Questions About The Front Lines

What is The Front Lines about and what kind of topics does it cover?

The focused discussions bring to light the go-to-market (GTM) strategies of visionary founders from the B2B tech startup landscape. Emphasizing the narratives behind the creation or redefinition of market categories, episodes typically feature in-depth conversations about identifying unique market opportunities, scaling efforts, and the complex challenges faced throughout the entrepreneurial journey. The podcast serves as an invaluable resource for builders, marketers, and founders who seek actionable insights and tactical frameworks to navigate their paths towards defining a successful category. The series also includes a new segment on hiring senior GTM leaders, providing further value to its audience.

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Which podcasts are similar to The Front Lines?

These podcasts share a similar audience with The Front Lines:

1. BG2Pod with Brad Gerstner and Bill Gurley

How many episodes of The Front Lines are there?

The Front Lines launched 4 years ago and published 775 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Front Lines?

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What guests have appeared on The Front Lines?

Recent guests on The Front Lines include:

1. Justas Malinauskas
2. Abhishek Sen
3. Teodor Grantcharov
4. Behnam Bastani
5. Justin McCallon
6. Sumanyu Sharma
7. Marshall Darr
8. Don Gossen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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