Buyer Led Growth Show
Deepstar StrategicB2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.
| Publishes | Weekly | Episodes | 7 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
Listen to this Podcast
Latest Episodes
Stop the Pipeline Blame Game: How Top SaaS Leaders Drive Real GTM Alignment
If you’ve ever walked out of a pipeline review feeling like sales and marketing are playing two different games, you’re not alone. In this episode, I break down the root cau... more
Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS.
* Uncover the hidden impact of internal political impacts in the buying committee
* Understand the dif... more
Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth. more
Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with ... more
Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-12... more
Courtney Bain, Senior Product Manager at Rokt, joins Andrew Hatfield to discuss the benefits of focusing on the right opportunities by saying NO. We explore how Courtney is driving Rokt's product development through careful choice of projects and mar... more
Dr. Anna Harrison, Founder at Rammp, joins Michelle Picoto to explore building customer connections and effective growth strategies in SaaS. Covering practical insights for B2B leaders looking to enhance their approach and sustain their business's gr... more
Mei Koon, CMO of Squiz, joins Andrew Hatfield to discuss the challenges joining a 25 year old SaaS company with multiple products and bringing them together with a coherent Go To Market strategy to achieve double-digit growth with less than 5% churn.... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |  Australia/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Buyer Led Growth Show launched 2 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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