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Artwork for Business of Drinks

Business of Drinks

Business of Drinks
Non-Alcoholic Beverages
Functional Beverages
Sustainability
Non-Alcoholic Cocktails
Adaptogens
Little Saints
Marketing Strategies
Millennials
Wine Industry
Beverage Alcohol Industry
BRĒZ
Entrepreneurship
Silver Oak
Carbliss
THC Drinks
Gen Z
Non-Alcoholic Spirits
Wine Market
Distribution Strategy
Three-Tier System

Welcome to the Business of Drinks, where we go behind the bottle, interviewing beverage innovators and icons about how they built their businesses. We take a data-driven approach, analyzing the brands, products, and categories that get consumers excited. And we cover many drinks categories — from wine, beer, and spirits to non-alcohol drinks — as well as THC, adaptogen, and functional beverages. S... more

PublishesWeeklyEpisodes144Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Business of Drinks

Latest Episodes

In 2025, Sunday Hospitality Group served 1.2 million alcoholic and non-alcoholic beverages across eight venues, including the Lobby Bar at Hotel Chelsea, Sunday in Brooklyn, Rule of Thirds, and Dynamo Room. Add coffee, tea, and soft drinks, and that ... more

Lost Lantern just hit $1 million in revenue over the trailing 12 months, and its velocity is increasing. After growing sales 10% in 2025, the whiskey brand forecasts doubling them in 2026. Its approach to expansion starts with evidence that consumers... more

YouTube

Badger Bevs sold more than 100K 9L cases in 2025, growing more than 230% YOY. Yet more than 95% of its sales still come from restaurants, bars, and hotels.

Founder and CEO David Vogel made a deliberate choice to build the premium mixer brand in the ... more

YouTube

Getting into more doors is not the same as building a scalable drinks business. As brands move beyond founder-led sales, the burden of proof changes. Early on, strong velocity and repeat purchase may be enough to attract investment.

But by $3M-$7M ... more

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Recent Guests

Nora Ganley-Roper
Co-founder, general manager, and head of blending at Lost Lantern
Lost Lantern
Episode: 137 Why Whiskey Brand Lost Lantern Builds Demand Before Distribution With Nora Ganley-Roper
David Vogel
Founder and CEO of Badger Bevs
Badger Bevs
Episode: 136 How Badger Bevs Grew 230% Through Bars and Restaurants With David Vogel
Jason Sherman
Co-founder of Top Shelf Ventures
Top Shelf Ventures
Episode: 135: The Investor’s Test for Scalable Growth With Jason Sherman
Ian Ferguson
CEO of Piñata
Piñata
Episode: How PIÑATA Is Bringing Beverage Field Marketing Out of Excel With Ian Ferguson
Alex French
Co-founder and CEO of Bizzy
Bizzy
Episode: 134: How Bizzy Coffee Built a $50M+ Brand With Alex French
Jeff Cantalupo
Founder and managing partner of Listen, a consumer-brand focused venture capital firm
Listen
Episode: 133: Why “Vice Wellness” Could Drive the Next Beverage Boom With Jeff Cantalupo
Stephen Vlahos
Founder of Gratsi
Gratsi
Episode: 132: How Gratsi Is Scaling Boxed Wine Past 500K Cases With Stephen Vlahos
Nate Cooper
Founder and managing partner of Barrel Ventures
Barrel Ventures
Episode: 131: Is Your Beverage Brand Actually Venture-Backable? With Nate Cooper
Eduardo Orendain
CEO of Arette Tequila
Arette Tequila
Episode: 130: How Arette Built a 100K-Case Tequila Brand From the Bar Out With Eduardo Orendain

Hosts

Erica Duecy
Co-host of Business of Drinks; specializes in beverage brand strategy and industry insights
Scott Rosenbaum
Host of the show; leads discussions on distribution, data-driven growth, and strategic partnerships

Reviews

4.7 out of 5 stars from 80 ratings
  • Must listen

    Love love love this podcast. If you’re an owner or operator building a beverage brand, this is a must listen!!

    Apple Podcasts
    5
    MelissaABT
    United States2 months ago
  • More of this please

    Facts, fun, and tremendous insights for anyone interested in the drinks game!

    Apple Podcasts
    5
    GFY 🤡
    United Statesa year ago
  • Excellent content that’s both entertaining and educational

    Was browsing for something new and unusual and came across this podcast. What an amazing content! You folks are making it both light and deep, fun and with good takeaways, very enjoyable! Raising my vermouth on the rocks and continuing tuning in!

    Apple Podcasts
    5
    not happy w this app yep
    United Statesa year ago
  • A Must-Listen for Beverage Industry Insights

    "The Business of Drinks" is an exceptional podcast for anyone interested in the beverage industry. Hosts Erica Duecy and Scott Rosenbaum bring a wealth of knowledge and experience, engaging with a diverse range of guests to explore topics that are both insightful and actionable. Their curious and supportive interviewing style delves deep into subjects that truly benefit listeners, especially those looking to grow their brands. Each episode is a masterclass in the business of beverages, offering ... more

    Apple Podcasts
    5
    davemoore22
    United States2 years ago
  • Excellent Series on Business Aspects around the Beverage Industry

    Very informative, topical and “user friendly” podcast series about the business aspects surrounding the current landscape of the wine, spirits and non-alcoholic beverage world. I just listened to the episode with Aly Wente (of Wente Vineyards, California) which was excellent (and I think will be of interest to producers in any region). Looking forward to future episodes!

    Apple Podcasts
    5
    TT Wine Explorer
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and practical for anyone growing a beverage brand.
Hosts balance curiosity with a helpful, data-driven approach.
Industry topics felt timely and relevant to distribution and growth.
Guests bring real-world experience and actionable takeaways.

Talking Points

Recent interactions between the hosts and their guests.

135: The Investor’s Test for Scalable Growth With Jason Sherman
Q: How should brands think about transitioning from self-distribution to a professional distributor?
They should pursue distributors who genuinely commit to the brand, build a scalable playbook for each market, and avoid being locked into deals that jeopardize long-term growth.
135: The Investor’s Test for Scalable Growth With Jason Sherman
Q: What can founders expect from you beyond just the dollars?
The team offers strategic board-level involvement, fractional CFO support, internal analytics tools, and access to a network of LPs and growth funds to help with fundraising and scaling.
135: The Investor’s Test for Scalable Growth With Jason Sherman
Q: Tell me about the development of that velocity thesis and why you landed on it.
Jason explains that the fund started with a data-driven focus on velocity, seeking to track rate of sale and retention to spot early outliers before others do, thereby identifying brands with true momentum.
134: How Bizzy Coffee Built a $50M+ Brand With Alex French
Q: What were the biggest drivers of Bizzy's growth and how did you approach distribution and velocity?
A core focus on delivering a superior product at a competitive price, aggressive price promotions to drive trial, and leveraging packaging to communicate value on shelf, combined with strategic distribution to ensure wide availability and faster velocity.
133: Why “Vice Wellness” Could Drive the Next Beverage Boom With Jeff Cantalupo
Q: What qualities make a founder most attractive to Listen?
A founder who is deeply consumer-obsessed, with strong operational discipline and brand marketing intuition, who can articulate a clear path to scalable economics and a go-to-market strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Business of Drinks

What is Business of Drinks about and what kind of topics does it cover?

This show centers on beverage industry growth, strategy, and real-world execution, often through founder-led narratives, distribution insights, and data-driven frameworks. Episodes frequently cover brand building, channel strategy, market dynamics, and practical playbooks for scaling beverages across wine, beer, spirits, and emerging categories like RTDs, non-alcoholic options, and functional drinks. A recurring strength is translating complex data and industry trends into actionable guidance for founders, marketers, and investors, with guest rosters spanning family-owned brands, distributors, retailers, and analytics experts. The format consistently blends tactical lessons (go-to-market, distribution, packaging, pricing) with candid founde... more

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Which podcasts are similar to Business of Drinks?

These podcasts share a similar audience with Business of Drinks:

1. VinePair Podcast
2. Park Street Insider Podcast
3. Liquid Assets: A Beverage Industry Podcast
4. David Senra
5. Masters of Scale

How many episodes of Business of Drinks are there?

Business of Drinks launched 4 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business of Drinks?

Recent guests on Business of Drinks include:

1. Nora Ganley-Roper
2. David Vogel
3. Jason Sherman
4. Ian Ferguson
5. Alex French
6. Jeff Cantalupo
7. Stephen Vlahos
8. Nate Cooper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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