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Artwork for Business of Drinks

Business of Drinks

Business of Drinks
Non-Alcoholic Beverages
Functional Beverages
Sustainability
Non-Alcoholic Cocktails
Adaptogens
Little Saints
Marketing Strategies
Millennials
Wine Industry
Beverage Alcohol Industry
BRĒZ
Entrepreneurship
Silver Oak
Carbliss
THC Drinks
Gen Z
Non-Alcoholic Spirits
Wine Market
Distribution Strategy
Cannabis Industry

Welcome to the Business of Drinks, where we go behind the bottle, interviewing beverage innovators and icons about how they built their businesses. We take a data-driven approach, analyzing the brands, products, and categories that get consumers excited. And we cover many drinks categories — from wine, beer, and spirits to non-alcohol drinks — as well as THC, adaptogen, and functional beverages. S... more

PublishesWeeklyEpisodes135Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Business of Drinks

Latest Episodes

How do you build a 100,000-case tequila brand without a big marketing budget — or, until recently, even a U.S. sales team?

Arette Tequila did it largely from the bar out.

The family-owned brand shipped more than 100,000 nine-liter cases in 2025, gr... more

YouTube

How do you know if your drinks brand is actually growing?

It sounds like a simple question. But in beverage alcohol, the answer can get complicated fast.

Shipments may be up because inventory moved into distribution. Revenue can rise because of a p... more

Yes Way Rosé is growing while wine is shrinking.

The brand closed 2025 at roughly 167,000 cases and, in the first half of 2026, grew depletions 16% over the prior year — notable performance in a market where both rosé and wine overall have been decl... more

YouTube

How do you scale a THC beverage brand to 100K cases while preparing for the possibility that the category could be disrupted by federal regulation?

Jason Dayton and his co-founders launched Trail Magic just 19 days after Minnesota opened the door to... more

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Recent Guests

Danelle Kosmal
Consultant at 3 Tier Beverages
3 Tier Beverages
Episode: 129: Is Your Drinks Brand Actually Growing? With Danelle Kosmal
Erica Small
Co-founder of Yes Way Rosé
Yes Way Rosé
Episode: 128: How Yes Way Rosé Grew to 167K Cases as Wine Declined With Erica Small
Jason Dayton
Co-founder of Trail Magic and Minneapolis Cider Company
Trail Magic / Minneapolis Cider Company
Episode: 127: How Trail Magic Grew to 100K Cases and Diversified Ahead of a Possible Ban With Jason Dayton
Jon Moramarco
Co-founder at BW166
BW166
Episode: 126: How Drinks Brands Can Survive the Structural Reset With Jon and Matt Moramarco
Matt Moramarco
Co-founder at BW166; Senior Director of Data Science
BW166
Episode: 126: How Drinks Brands Can Survive the Structural Reset With Jon and Matt Moramarco
Ben Patton
CEO and co-founder of Saint Spritz
Saint Spritz
Episode: 125: Bootstrapping Saint Spritz to 55K Cases With CEO Ben Patton
Ari Opsahl
CEO of Tivoli Brewing and Outlaw Light
Tivoli Brewing / Outlaw Light
Episode: 124: Taking on Big Beer With Outlaw Light CEO Ari Opsahl
Mark Chaplin
President of Commercial Sales at Southern Glazer's Beverage Co.
Southern Glazer's Beverage Co.
Episode: 123: Inside Southern Glazer’s: How Distribution Really Works With Mark Chaplin
Chase Brooks
Founder of SpeedKeg
SpeedKeg
Episode: How SpeedKeg Turns a Draft Line Into a High-Volume Cocktail Placement With Chase Brooks

Hosts

Erica Duecy
Host of the show
Scott Rosenbaum
Co-host of the show

Reviews

4.7 out of 5 stars from 76 ratings
  • More of this please

    Facts, fun, and tremendous insights for anyone interested in the drinks game!

    Apple Podcasts
    5
    GFY 🤡
    United Statesa year ago
  • Excellent content that’s both entertaining and educational

    Was browsing for something new and unusual and came across this podcast. What an amazing content! You folks are making it both light and deep, fun and with good takeaways, very enjoyable! Raising my vermouth on the rocks and continuing tuning in!

    Apple Podcasts
    5
    not happy w this app yep
    United Statesa year ago
  • A Must-Listen for Beverage Industry Insights

    "The Business of Drinks" is an exceptional podcast for anyone interested in the beverage industry. Hosts Erica Duecy and Scott Rosenbaum bring a wealth of knowledge and experience, engaging with a diverse range of guests to explore topics that are both insightful and actionable. Their curious and supportive interviewing style delves deep into subjects that truly benefit listeners, especially those looking to grow their brands. Each episode is a masterclass in the business of beverages, offering ... more

    Apple Podcasts
    5
    davemoore22
    United States2 years ago
  • Excellent Series on Business Aspects around the Beverage Industry

    Very informative, topical and “user friendly” podcast series about the business aspects surrounding the current landscape of the wine, spirits and non-alcoholic beverage world. I just listened to the episode with Aly Wente (of Wente Vineyards, California) which was excellent (and I think will be of interest to producers in any region). Looking forward to future episodes!

    Apple Podcasts
    5
    TT Wine Explorer
    Canada2 years ago
  • Very interesting

    The show concept is great and you can get a ton of information out of each episode, I would recommend if you think you want to start drinks biz one day!

    Apple Podcasts
    5
    JIL2011
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of founder stories and practical distribution tactics.
Market-focused and actionable insights that translate to real growth.
Hosts ask sharp, buyer- and operator-informed questions that uncover actionable takeaways.

Talking Points

Recent interactions between the hosts and their guests.

129: Is Your Drinks Brand Actually Growing? With Danelle Kosmal
Q: What should a brand do if they only have access to data for a single market?
Start with quarterly or annual data for that market, define core geographies and SKUs, and gradually expand as needed, tailoring data scope to the brand's actual needs.
129: Is Your Drinks Brand Actually Growing? With Danelle Kosmal
Q: Can you walk us through the major data sources and what each one tells you?
Kosmal outlines five steps from macro consumer trends to shipments, depletions, and finally consumer sales data, emphasizing how each tier provides different visibility and how to combine them for a holistic view.
129: Is Your Drinks Brand Actually Growing? With Danelle Kosmal
Q: What is the first data question a founder should ask before assuming they're truly healthy?
Start with goals, then assess trends, growth, and how the brand competes within its category to determine if growth is real or just a function of distribution expansion.
129: Is Your Drinks Brand Actually Growing? With Danelle Kosmal
Q: So let's start out a little bit with the background of 3 Tier. What problems are you usually helping brands solve at 3 Tier Beverages?
Danelle explains that 3 Tier fills in gaps where suppliers, retailers, or distributors lack resources, drawing on a broad industry background to help brands understand what data they actually need and how to apply it to growth and distributor conversations.
128: How Yes Way Rosé Grew to 167K Cases as Wine Declined With Erica Small
Q: What lessons learned about product development and timing would you share with founders?
Take time to get the product right and avoid rushing to market if it compromises quality. Authenticity and solid liquid are essential to sustain long-term brand trust and shelf presence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Business of Drinks

What is Business of Drinks about and what kind of topics does it cover?

A data-driven deep dive into the beverage world, covering strategy, distribution, and market dynamics across wine, beer, spirits, and emerging categories like RTDs and non-alcoholic options. Episodes frequently explore go-to-market plays, channel complexity (three-tier system, control states, hospitality partnerships), brand-building essentials, and practical tactics from founders, investors, and operators. Notable strengths include candid founder stories, buyer- and retailer-facing guidance, and real-world lessons on scaling, capital strategy, and cross-channel growth that are valuable for both emerging brands and seasoned players seeking actionable takeaways.

A standout aspect is the consistent emphasis on data-backed decision making, in... more

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Which podcasts are similar to Business of Drinks?

These podcasts share a similar audience with Business of Drinks:

1. VinePair Podcast
2. Liquid Assets: A Beverage Industry Podcast
3. Park Street Insider Podcast
4. Masters of Scale
5. Wine for Normal People

How many episodes of Business of Drinks are there?

Business of Drinks launched 3 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Drinks?

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What guests have appeared on Business of Drinks?

Recent guests on Business of Drinks include:

1. Danelle Kosmal
2. Erica Small
3. Jason Dayton
4. Jon Moramarco
5. Matt Moramarco
6. Ben Patton
7. Ari Opsahl
8. Mark Chaplin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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