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Business of Drinks

Business of Drinks
Non-Alcoholic Beverages
Functional Beverages
Sustainability
Non-Alcoholic Cocktails
Adaptogens
Little Saints
Marketing Strategies
Millennials
Wine Industry
BRĒZ
Silver Oak
Carbliss
Entrepreneurship
THC Drinks
Gen Z
Non-Alcoholic Spirits
Wine Market
Distribution Strategy
Cannabis Industry
Food and Beverage

Welcome to the Business of Drinks, where we go behind the bottle, interviewing beverage innovators and icons about how they built their businesses. We take a data-driven approach, analyzing the brands, products, and categories that get consumers excited. And we cover many drinks categories — from wine, beer, and spirits to non-alcohol drinks — as well as THC, adaptogen, and functional beverages. S... more

PublishesWeeklyEpisodes120Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Business of Drinks

Latest Episodes

In this week’s episode, we’re joined by Ryan Looper, Chief Growth Officer at De Maison Selections, for a tactical conversation about how to sell better in today’s drinks market.

Ryan has seen the business from multiple angles: restaurant service, to... more

YouTube

In this episode, we sit down with Jesse Bongiovi, Founder of Hampton Water Wine Company and Lily Pond Group, to unpack how a brand that could have been written off as “celebrity wine” — backed by his father, Jon Bon Jovi — turned into a durable growt... more

YouTube

What actually makes a buyer say yes?

In this episode of Business of Drinks, we sit down with Erik Segelbaum, founder of Amalfi Beverage Company and creator of Certo Cocktails, to break down how sales actually happen in the drinks industry when you’v... more

YouTube

Wine may be under pressure — but some brands are still growing. The question is how.

In this episode of Business of Drinks, we sit down with Jeff Ngo, EVP, Chief Growth Officer at The Duckhorn Portfolio, to break down how Decoy has scaled into a mul... more

YouTube

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Recent Guests

Jesse Bongiovi
Founder, Hampton Water Wine Company
Hampton Water Wine Company
Episode: 114: How Hampton Water Hit 150K Cases With Jesse Bongiovi
Erik Segelbaum
founder of Amalfi Beverage Company, creator of Certo Cocktails
Amalfi Beverage Company / Certo Cocktails
Episode: 113: What Buyers Actually Want: How to Sharpen Your Sales Strategy With Erik Segelbaum
Jeff Ngo
EVP and Chief Growth Officer at The Duckhorn Portfolio
The Duckhorn Portfolio
Episode: 112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Gary Gruver
Director of Global Beverage Strategy at Marriott International
Marriott International
Episode: 111: Inside Marriott’s Beverage Playbook With Gary Gruver, Global Beverage Strategy Director - Business of Drinks
Antonin Bonnet
Co-founder, Pierre & Antonin
Pierre & Antonin
Episode: 110: How Pierre & Antonin Built a 400K-Bottle Brand on Hybrid Grapes With Antonin Bonnet - Business of Drinks
Katie Dunn
Angel investor focused on consumer brands including beverages
Masthead Strategies
Episode: 109: How Angel Investors Evaluate Drinks Brands With Katie Dunn of Masthead Strategies - Business of Drinks
John Anthony Truchard
Founder and CEO, John Anthony Wine & Spirits (Butter Wines)
John Anthony Wine & Spirits
Episode: 108: How Butter Wines Scaled to 800K Cases With Founder John Anthony Truchard - Business of Drinks
Miranda Breedlove
Beverage Director for the Lifestyle Group at Hyatt
Hyatt
Episode: 107: How Drinks Brands Get Into Hyatt Hotels — With Beverage Director Miranda Breedlove - Business of Drinks
Kaitlin Silva
Director of National Accounts at Tri-Vin Wines & Spirits
Tri-Vin Wines & Spirits
Episode: 106: How XXL Scaled to 2.5 Million Cases in Three Years With Kaitlin Silva of Tri-Vin Wines & Spirits

Hosts

Erica Duecy
Host with deep experience in the beverage industry and brand strategy
Scott Rosenbaum
Co-host and interviewer with a focus on growth strategies and industry trends

Reviews

4.7 out of 5 stars from 71 ratings
  • More of this please

    Facts, fun, and tremendous insights for anyone interested in the drinks game!

    Apple Podcasts
    5
    GFY 🤡
    United Statesa year ago
  • Excellent content that’s both entertaining and educational

    Was browsing for something new and unusual and came across this podcast. What an amazing content! You folks are making it both light and deep, fun and with good takeaways, very enjoyable! Raising my vermouth on the rocks and continuing tuning in!

    Apple Podcasts
    5
    not happy w this app yep
    United Statesa year ago
  • A Must-Listen for Beverage Industry Insights

    "The Business of Drinks" is an exceptional podcast for anyone interested in the beverage industry. Hosts Erica Duecy and Scott Rosenbaum bring a wealth of knowledge and experience, engaging with a diverse range of guests to explore topics that are both insightful and actionable. Their curious and supportive interviewing style delves deep into subjects that truly benefit listeners, especially those looking to grow their brands. Each episode is a masterclass in the business of beverages, offering ... more

    Apple Podcasts
    5
    davemoore22
    United Statesa year ago
  • Excellent Series on Business Aspects around the Beverage Industry

    Very informative, topical and “user friendly” podcast series about the business aspects surrounding the current landscape of the wine, spirits and non-alcoholic beverage world. I just listened to the episode with Aly Wente (of Wente Vineyards, California) which was excellent (and I think will be of interest to producers in any region). Looking forward to future episodes!

    Apple Podcasts
    5
    TT Wine Explorer
    Canada2 years ago
  • Very interesting

    The show concept is great and you can get a ton of information out of each episode, I would recommend if you think you want to start drinks biz one day!

    Apple Podcasts
    5
    JIL2011
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, informative, and great guests with actionable insights.
Hosts are curious and supportive, digging into the business side of drinks.
Consistently relevant, with topics spanning wine to cannabis beverages and beyond.
Shows depth and practical takeaways for growing a beverage brand.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

113: What Buyers Actually Want: How to Sharpen Your Sales Strategy With Erik Segelbaum
Q: What advice helps new reps break into established unicorn accounts?
Understand the buyer's needs through observation, build credibility with careful, low-profile entry, and demonstrate a willingness to support their program rather than push a hard sell.
113: What Buyers Actually Want: How to Sharpen Your Sales Strategy With Erik Segelbaum
Q: How should reps discuss pricing and discounts with buyers?
Lead with the value and use dollars (gross revenue/profit) rather than focusing on percentage margins; negotiate around the overall economics and volume-driven benefits for the buyer and their program.
113: What Buyers Actually Want: How to Sharpen Your Sales Strategy With Erik Segelbaum
Q: What is the core mindset shift you recommend when approaching a new account?
Enter quietly, observe the account first, and learn about their operation before presenting; show how you can support their goals rather than pushing a product, and focus on becoming a useful partner.
114: How Hampton Water Hit 150K Cases With Jesse Bongiovi
Q: Can you give us a brief overview of the history and key attributes of Hampton Water?
Hampton Water started in 2016 as a concept born from a Hamptons culture of rosé. The blend was co-created with my father, a celebrated musician, but success would only come from credible, high-quality juice and press, not just a celebrity name. They focused on a strong liquid, media coverage, and a narrative around lifestyle and accessibility, which helped the brand grow beyond celebrity origins.
112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Q: How has private equity influenced growth strategy?
Private equity has allowed a longer-term lens on value creation, enabling us to leverage cross-portfolio capabilities like digital acceleration and non-traditional marketing while staying focused on sustainable, profitable growth rather than quarterly results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Business of Drinks

What is Business of Drinks about and what kind of topics does it cover?

This show consistently dives into how beverage brands grow, scale, and win in a crowded market. Across episodes, listeners hear data-driven selling, strategic distribution, and the interplay between packaging formats, regional testing grounds, and national accounts. Guests range from family-business founders to venture-backed brands and corporate-backed drivers, with frequent emphasis on branding, product innovation, on-premise placement, and navigating regulatory landscapes. A standout pattern is the emphasis on practical growth playbooks—whether expanding into new channels, courting independents, or leveraging partnerships to accelerate distribution—paired with real-world lessons from the trenches of wine, spirits, beer, and emerging cate... more

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Which podcasts are similar to Business of Drinks?

These podcasts share a similar audience with Business of Drinks:

1. VinePair Podcast
2. The Wirecutter Show
3. SOMM TV wine & food
4. The Prof G Pod with Scott Galloway
5. Liquid Assets: A Beverage Industry Podcast

How many episodes of Business of Drinks are there?

Business of Drinks launched 3 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Drinks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Business of Drinks?

Recent guests on Business of Drinks include:

1. Jesse Bongiovi
2. Erik Segelbaum
3. Jeff Ngo
4. Gary Gruver
5. Antonin Bonnet
6. Katie Dunn
7. John Anthony Truchard
8. Miranda Breedlove

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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