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Business of Drinks

Business of Drinks
Non-Alcoholic Beverages
Functional Beverages
Sustainability
Non-Alcoholic Cocktails
Adaptogens
Little Saints
Marketing Strategies
Millennials
Wine Industry
BRĒZ
Entrepreneurship
Silver Oak
Carbliss
THC Drinks
Gen Z
Non-Alcoholic Spirits
Wine Market
Distribution Strategy
Cannabis Industry
Food and Beverage

Welcome to the Business of Drinks, where we go behind the bottle, interviewing beverage innovators and icons about how they built their businesses. We take a data-driven approach, analyzing the brands, products, and categories that get consumers excited. And we cover many drinks categories — from wine, beer, and spirits to non-alcohol drinks — as well as THC, adaptogen, and functional beverages. S... more

PublishesWeeklyEpisodes117Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Business of Drinks

Latest Episodes

Wine may be under pressure — but some brands are still growing. The question is how.

In this episode of Business of Drinks, we sit down with Jeff Ngo, EVP, Chief Growth Officer at The Duckhorn Portfolio, to break down how Decoy has scaled into a mul... more

YouTube

What does it actually take to win — and keep — placement inside one of the largest hospitality systems in the world?

In this episode, we sit down with Gary Gruver, Director of Global Beverage Strategy at Marriott International, who helps shape bever... more

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What happens when you rebuild French wine from scratch — without appellations, without traditional grapes, and without the assumption that younger consumers care about either?

In this episode, we sit down with Antonin Bonnet, co-founder of Pierre & ... more

YouTube

What does it actually take to raise angel capital in today’s drinks market?

In this episode, we sit down with Katie Dunn, Principal at Masthead Strategies and an active angel investor across consumer brands, to unpack how early-stage investors are r... more

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Key Facts

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Recent Guests

Jeff Ngo
EVP and Chief Growth Officer at The Duckhorn Portfolio
The Duckhorn Portfolio
Episode: 112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Gary Gruver
Director of Global Beverage Strategy at Marriott International
Marriott International
Episode: 111: Inside Marriott’s Beverage Playbook With Gary Gruver, Global Beverage Strategy Director - Business of Drinks
Antonin Bonnet
Co-founder, Pierre & Antonin
Pierre & Antonin
Episode: 110: How Pierre & Antonin Built a 400K-Bottle Brand on Hybrid Grapes With Antonin Bonnet - Business of Drinks
Katie Dunn
Angel investor focused on consumer brands including beverages
Masthead Strategies
Episode: 109 How Angel Investors Evaluate Drinks Brands With Katie Dunn of Masthead Strategies - Business of Drinks
John Anthony Truchard
Founder and CEO, John Anthony Wine & Spirits (Butter Wines)
John Anthony Wine & Spirits
Episode: 108: How Butter Wines Scaled to 800K Cases With Founder John Anthony Truchard - Business of Drinks
Miranda Breedlove
Beverage Director for the Lifestyle Group at Hyatt
Hyatt
Episode: 107: How Drinks Brands Get Into Hyatt Hotels — With Beverage Director Miranda Breedlove - Business of Drinks
Kaitlin Silva
Director of National Accounts at Tri-Vin Wines & Spirits
Tri-Vin Wines & Spirits
Episode: 106: How XXL Scaled to 2.5 Million Cases in Three Years With Kaitlin Silva of Tri-Vin Wines & Spirits
Karen Shun
Leads Consumer Investments at Btomorrow Ventures
Btomorrow Ventures / BAT
Episode: Inside Btomorrow Ventures’ £200M Fund With Karen Xiang
Andrew Blake
Founder and CEO of Blake's Beverage Company
Blake's Beverage Company
Episode: 105: How Blake’s Beverage Company Scaled to 2M Cases With Founder Andrew Blake - Business of Drinks

Hosts

Erica Duecy
Host with deep experience in the beverage industry and brand strategy
Scott Rosenbaum
Co-host and interviewer with a focus on growth strategies and industry trends

Reviews

4.7 out of 5 stars from 71 ratings
  • More of this please

    Facts, fun, and tremendous insights for anyone interested in the drinks game!

    Apple Podcasts
    5
    GFY 🤡
    United States10 months ago
  • Excellent content that’s both entertaining and educational

    Was browsing for something new and unusual and came across this podcast. What an amazing content! You folks are making it both light and deep, fun and with good takeaways, very enjoyable! Raising my vermouth on the rocks and continuing tuning in!

    Apple Podcasts
    5
    not happy w this app yep
    United States10 months ago
  • A Must-Listen for Beverage Industry Insights

    "The Business of Drinks" is an exceptional podcast for anyone interested in the beverage industry. Hosts Erica Duecy and Scott Rosenbaum bring a wealth of knowledge and experience, engaging with a diverse range of guests to explore topics that are both insightful and actionable. Their curious and supportive interviewing style delves deep into subjects that truly benefit listeners, especially those looking to grow their brands. Each episode is a masterclass in the business of beverages, offering ... more

    Apple Podcasts
    5
    davemoore22
    United Statesa year ago
  • Excellent Series on Business Aspects around the Beverage Industry

    Very informative, topical and “user friendly” podcast series about the business aspects surrounding the current landscape of the wine, spirits and non-alcoholic beverage world. I just listened to the episode with Aly Wente (of Wente Vineyards, California) which was excellent (and I think will be of interest to producers in any region). Looking forward to future episodes!

    Apple Podcasts
    5
    TT Wine Explorer
    Canada2 years ago
  • Very interesting

    The show concept is great and you can get a ton of information out of each episode, I would recommend if you think you want to start drinks biz one day!

    Apple Podcasts
    5
    JIL2011
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, informative, and great guests with actionable insights.
Hosts are curious and supportive, digging into the business side of drinks.
Consistently relevant, with topics spanning wine to cannabis beverages and beyond.
Shows depth and practical takeaways for growing a beverage brand.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#133
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Q: How has private equity influenced growth strategy?
Private equity has allowed a longer-term lens on value creation, enabling us to leverage cross-portfolio capabilities like digital acceleration and non-traditional marketing while staying focused on sustainable, profitable growth rather than quarterly results.
112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Q: What has been the most challenging part of scaling to nearly 2 million cases?
The hardest part is maintaining the brand's point of view and delivering consistent quality across all locations and channels. You must protect price integrity, avoid unnecessary line extensions, and ensure that each SKU adds value without diluting the core brand equity.
112: How Decoy Built a 1M+ Case Platform With CGO Jeff Ngo of The Duckhorn Portfolio - Business of Drinks
Q: How do you view Decoy as a platform rather than just a collection of labels?
Decoy is structured to deliver a defined experience at each tier: core varietal expressions for everyday appeal, Limited for elevated, on-premise oriented appeal, and Featherweight for lower calorie options. This segmentation supports growth without losing the anchor core and ensures consistency in taste and quality across all channels.
111: Inside Marriott’s Beverage Playbook With Gary Gruver, Global Beverage Strategy Director - Business of Drinks
Q: What should a supplier present to help Marriott evaluate a potential program?
Present clear scale and capabilities, demonstrate a strong distribution plan, show evidence of ongoing activation and education, and provide a compelling sense of place that aligns with the hotel's brand narrative; avoid unrealistic KPIs and be ready to scale or regionalize.
111: Inside Marriott’s Beverage Playbook With Gary Gruver, Global Beverage Strategy Director - Business of Drinks
Q: How does a brand get considered for Marriott's portfolio across luxury, premium, and select tiers?
Brands must prove they can deliver at scale, with solid distribution, a credible story that aligns to the brand's values, and the capacity to educate staff and support on the ground; local property autonomy within corporate guardrails is important, and brands should focus on market penetration and continuous activation rather than just placement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Business of Drinks

What is Business of Drinks about and what kind of topics does it cover?

This show consistently dives into how beverage brands grow, scale, and win in a crowded market. Across episodes, listeners hear data-driven selling, strategic distribution, and the interplay between packaging formats, regional testing grounds, and national accounts. Guests range from family-business founders to venture-backed brands and corporate-backed drivers, with frequent emphasis on branding, product innovation, on-premise placement, and navigating regulatory landscapes. A standout pattern is the emphasis on practical growth playbooks—whether expanding into new channels, courting independents, or leveraging partnerships to accelerate distribution—paired with real-world lessons from the trenches of wine, spirits, beer, and emerging cate... more

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Which podcasts are similar to Business of Drinks?

These podcasts share a similar audience with Business of Drinks:

1. Liquid Assets: A Beverage Industry Podcast
2. VinePair Podcast
3. Park Street Insider Podcast
4. The Prof G Pod with Scott Galloway
5. Pivot

How many episodes of Business of Drinks are there?

Business of Drinks launched 3 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Drinks?

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What guests have appeared on Business of Drinks?

Recent guests on Business of Drinks include:

1. Jeff Ngo
2. Gary Gruver
3. Antonin Bonnet
4. Katie Dunn
5. John Anthony Truchard
6. Miranda Breedlove
7. Kaitlin Silva
8. Karen Shun

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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