Liquid Assets: A Beverage Industry Podcast
RabobankRabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Please read our disclaimer here: research.rabobank.com/far/en/footer/disclaimer.html
| Publishes | Twice monthly | Episodes | 131 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusinessBusiness News | |||
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Latest Episodes
For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend contradicts many of our explanations for ... more
Around 25% of US spirits sales move through control states, but how do they work? How are they different from open states, and what can suppliers do to improve their performance in these markets? In this episode we speak to leadership at the National... more
US inflation in April reached its highest level in three years, driven in part by the war in Iran. The volume of oil flows affected by the conflict is three times larger than the disruption caused by the Russian invasion of Ukraine, yet many firms – ... more
This week, we review the pleasantly robust results from global beer companies during the first quarter of 2026. More importantly, we bid adieu to a dear friend and longtime contributor, Francois Sonneville.
For those wanting to thank Francois for ... more
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- Truly Enlightening
“The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice." - Albert Einstein
Liquid Assets is a wonderful teacher and informant on the “TODAY” of Adult Beverage. The hosts are great and the episodes fly by. Truly enlightening.
Apple Podcasts5Est.1969
United Statesa year ago - Mandatory listening for Bev alc business professionals
If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.
Apple Podcasts5R. HopkinsUnited Statesa year ago - A Must for Alc Bev Professional
I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.
Apple Podcasts5Nikolai ZeinikovUnited States3 years ago - Loved the podcast with Danny Wirtz
Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
Apple Podcasts5Smiley5137United States3 years ago - Top notch insights
All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
Apple Podcasts5RobbKristUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #61 | United States/News/Business News |
Apple Podcasts | #156 |  Canada/News/Business News |
Apple Podcasts | #218 |  United Kingdom/News/Business News |
Apple Podcasts | #188 |  Australia/News/Business News |
Apple Podcasts | #239 |  France/News/Business News |
Apple Podcasts | #78 |  New Zealand/News/Business News |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Liquid Assets delivers data-driven, market-focused analysis of the beverage industry with expert guests and entertaining banter. Episodes frequently cover macro dynamics (inflation, energy costs), M&A talk in spirits and wine, supply chain challenges, and the shifting role of distribution and RTD formats. The show stands out for integrating deep industry research with candid guest perspectives, and for translating complex market signals into practical implications for producers, distributors, and investors. Listeners are likely industry professionals who value rigorous analysis delivered in an approachable, TL;DR-friendly format.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. VinePair Podcast
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3. The Prof G Pod with Scott Galloway
4. How I Built This with Guy Raz
5. Masters in Business
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Neal Insley
2. Buddy Buckner
3. Jane Foley
4. Christian Lawrence
5. Joe DeLaura
6. Francois Sonneville
7. Burkhard Nesson
8. Richard Withagen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.