Liquid Assets: A Beverage Industry Podcast
RabobankRabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Please read our disclaimer here: research.rabobank.com/far/en/footer/disclaimer.html
| Publishes | Twice monthly | Episodes | 131 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusinessBusiness News | |||
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Latest Episodes
From 1970 to 1995, US per capita spirits consumption fell by nearly 50%. Yet some players, like Heaven Hill, emerged stronger and more diversified than when the downturn began. In this episode, Heaven Hill Chairman Max Shapira and President Kate Latt... more
Fresh from their rather somber state-of-the-industry presentation, SipSource analysts Danny Brager and Dale Stratton help identify whether there are any areas of growth and promise in the wine and spirits business. Topics include:
• The performan... more
Oliver Winery is one of the largest wine businesses in the United States. It is located in Indiana. In this episode, CEO Pat Brown shares how the unusual origins of the business have helped the company capture consumers who would otherwise be overloo... more
Danny Wirtz, Co-Chairman of Breakthru Beverage Group, discusses how brands are rethinking national agreements and what success looks like when performance, not footprint, are the primary concern for suppliers' route-to-market strategy. Themes from th... more
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- Truly Enlightening
“The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice." - Albert Einstein
Liquid Assets is a wonderful teacher and informant on the “TODAY” of Adult Beverage. The hosts are great and the episodes fly by. Truly enlightening.
Apple Podcasts5Est.1969
United States10 months ago - Mandatory listening for Bev alc business professionals
If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.
Apple Podcasts5R. HopkinsUnited Statesa year ago - A Must for Alc Bev Professional
I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.
Apple Podcasts5Nikolai ZeinikovUnited States3 years ago - Loved the podcast with Danny Wirtz
Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
Apple Podcasts5Smiley5137United States3 years ago - Top notch insights
All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
Apple Podcasts5RobbKristUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #101 | United States/News/Business News |
Apple Podcasts | #200 |  United Kingdom/News/Business News |
Apple Podcasts | #203 |  Canada/News/Business News |
Apple Podcasts | #112 |  Italy/News/Business News |
Apple Podcasts | #178 |  Australia/News/Business News |
Apple Podcasts | #210 |  France/News/Business News |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A high-caliber business-focused show analyzing trends, markets, and strategy in the beverage sector. Episodes frequently cover distribution dynamics, M&A activity, regulatory changes, and innovation across wine, beer, spirits, and RTD categories, often featuring industry leaders and experts who bring data-driven insights and practical perspectives. Listeners can expect deep dives into supply chains, three-tier dynamics, and the evolving regulatory landscape, with a mix of strategic commentary and real-world storytelling from operators, distributors, lawyers, and analysts. The show is noted for rigorous research, candid industry critique, and a knack for translating complex market moves into actionable takeaways for professionals, brands, an... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. VinePair Podcast
2. The Prof G Pod with Scott Galloway
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Invest Like the Best with Patrick O'Shaughnessy
5. Odd Lots
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Danny Brager
2. Richard Withagen
3. Maria Pearman
4. Margie Lehrman
5. Becky Harris
6. Evan Burns
7. Clement Pappas
8. David Chaplin
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