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Artwork for Liquid Assets: A Beverage Industry Podcast

Liquid Assets: A Beverage Industry Podcast

Rabobank
Spirits
Inflation
Orange Juice
Citrus Greening
Bourbon
Soft Drinks
Consumer Behavior
Florida
Rabobank
Brazil
Beer Distribution
Deutsch Family Wine and Spirits
Labor Market
Heaven Hill
Interest Rates
Wine
Frozen Concentrate Orange Juice
Wine Industry
Tequila
Beverage Alcohol Marketplaces

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world. Please read our disclaimer here: research.rabobank.com/far/en/footer/disclaimer.html

PublishesTwice monthlyEpisodes131Founded8 years ago
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Artwork for Liquid Assets: A Beverage Industry Podcast

Latest Episodes

We look back at the results from the first half of 2025 and check in on the performances of the world’s largest global beer companies (Heineken, Carlsberg, AB InBev, Molson Coors, Constellation Brands, and Royal Unibrew). We also look at three major ... more

Southern Glazer’s Wine & Spirits is the largest alcohol wholesaler in the United States. We caught up with Mark Chaplin, John Wittig, and David Chaplin, three of Sourthern’s senior executives, to discuss the toughest issues facing alcohol distributio... more

With tariffs, falling demand, and an unfavorable exchange rate, it can feel as though the cosmos are conspiring to make life hard for US importers. However, many import brands and bulk products remain very competitive in the US market. In this episod... more

Winning in the US market is the holy grail for many brands around the world, but how do you get started? What type of importer should you use, what should you expect from them, and what should you be prepared to bring to the table? What gets an impor... more

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Recent Guests

David Chaplin
Chief Growth Officer at Southern Glazer Wine & Spirits
Southern Glazer Wine & Spirits
Episode: Southern Glazer‘s on competition from beer distributors, national contracts, and pricing strategy
Mark Chaplin
President of Commercial Sales at Southern Glazer Wine & Spirits
Southern Glazer Wine & Spirits
Episode: Southern Glazer‘s on competition from beer distributors, national contracts, and pricing strategy
John Wittig
Chief Commercial Officer at Southern Glazer Wine & Spirits
Southern Glazer Wine & Spirits
Episode: Southern Glazer‘s on competition from beer distributors, national contracts, and pricing strategy
Serena Campell
Expert in wine importing from USA Wine West
USA Wine West
Episode: How are importers managing tariffs and declining demand?
Ryan O'Hara
CEO of MHW
MHW
Episode: How to import wine and spirits into the US
Serena Campbell
Operations Director for USA Wine West for MHW
MHW
Episode: How to import wine and spirits into the US
Marc Hauser
Lawyer and author of the Cannabis Musings Substack, general counsel at Cleefa Kush and chief of staff at Jardin Las Vegas
Cleefa Kush
Episode: Everything you need to know about hemp
Rebecca Stamey-White
Lawyer specializing in alcohol and cannabis law, teaches cannabis law and policy at Northwestern University and wine law at Berkeley.
Stamey-White Law Firm
Episode: Everything you need to know about hemp
Carol Reber
CEO and member of the board at luxury wine company, Far Niente.
Far Niente, Arterra, Rack & Riddle
Episode: Inside the boardroom: What a company board really does and how to do it better

Hosts

Stephen Ranacchili
Global Strategist for Beverages at Rabobank with expertise in market trends and strategic insights for the beverage industry.
Burkhard Nessen
Noted host and Senior Analyst for Beverage at Rabobank with experience in beverage industry insights and trends.

Reviews

5.0 out of 5 stars from 171 ratings
  • Truly Enlightening

    “The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice." - Albert Einstein

    Liquid Assets is a wonderful teacher and informant on the “TODAY” of Adult Beverage. The hosts are great and the episodes fly by. Truly enlightening.

    Apple Podcasts
    5
    Est.1969
    United States5 months ago
  • Mandatory listening for Bev alc business professionals

    If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.

    Apple Podcasts
    5
    R. Hopkins
    United States6 months ago
  • A Must for Alc Bev Professional

    I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.

    Apple Podcasts
    5
    Nikolai Zeinikov
    United States2 years ago
  • Loved the podcast with Danny Wirtz

    Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage

    Apple Podcasts
    5
    Smiley5137
    United States2 years ago
  • Top notch insights

    All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!

    Apple Podcasts
    5
    RobbKrist
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its practical advice and thorough analysis, making it relevant for anyone in the beverage sector.
Many highlight the impressive depth of knowledge shared by both hosts and guests, making it essential for beverage professionals.
Audience members express appreciation for the entertaining presentation style, which combines learning with enjoyment.
Listeners appreciate the engaging and informative discussions on key industry trends and insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How are importers managing tariffs and declining demand?
Q: How is the impact of tariffs reflected in pricing strategies within the industry?
The impacted tariffs are often absorbed across the supply chain, with reluctance to pass all the costs onto consumers immediately.
How are importers managing tariffs and declining demand?
Q: How are actors abroad dealing with some of these current dynamics of tariffs and the change in exchange rates?
They are increasingly considering predictive pricing and potentially hedging strategies to manage costs.
Everything you need to know about hemp
Q: What would be your advice to people in the hemp drive THC business?
Become more transparent about regulatory risks and ensure responsible marketing practices.
Everything you need to know about hemp
Q: What would be your advice to outsiders that might want to get involved in the hemp business?
Consider how much you're willing to invest in time and money relative to the unknown risks of the industry.
Recession risk, Trump’s objectives, and the beginning of a new world order
Q: What do you see as the probability of a recession in the US and Europe?
Our colleague Philip Mare has revised down his forecasts for US growth for next year, and recession is now a probable scenario.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Insights and analysis regarding the beverage industry are at the core of this podcast, where the hosts explore a diverse range of topics including market trends, legal regulations, and innovation in beverage production and distribution. Episodes frequently feature industry experts who share valuable knowledge related to alcohol, non-alcoholic beverages, and the dynamics of consumer behavior. The engaging discussions not only provide a deep understanding of current challenges and opportunities within the industry but also emphasize the importance of strategic adaptations for professionals in beverage business sectors.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. VinePair Podcast
2. All-In with Chamath, Jason, Sacks & Friedberg
3. SOMM TV wine & food
4. Cocktail College
5. Planet Money

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. David Chaplin
2. Mark Chaplin
3. John Wittig
4. Serena Campell
5. Ryan O'Hara
6. Serena Campbell
7. Marc Hauser
8. Rebecca Stamey-White

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