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Burn The Playbook - B2B GTM Strategies with Marc Crosby

Digital Rebels Consulting - Marc Crosby
B2B Sales
Sales Training
Customer Experience
Go-To-Market Strategies
Trade Shows
Growth Strategies
Artificial Intelligence
The Frame Making Sale
Customer Confidence
Win-Loss Analysis
Innovation
Salestribe
B2B Marketing
Sales Techniques
AI In Sales
Customer Engagement
Sales Activation
In-Person Networking
Ideal Customer Profile (ICP)
Business Development

🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.

👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.

Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodit... more

PublishesWeeklyEpisodes26Founded10 months ago
Number of ListenersCategories
EducationBusiness

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Artwork for Burn The Playbook

Latest Episodes

Hiring is getting noisier. Brian Pahl breaks down what still gets people hired in technical manufacturing.

Marc Crosby and Brian call out what leaders miss on succession, interviews, LinkedIn, and remote work.

• Why succession planning should start ... more

YouTube

Pricing pressure is real. Here’s how B2B teams defend price and win.

Dr. Steve Laborda shares the value moves most sellers skip.

On this episode of Burn The Playbook, Marc Crosby (Digital Rebels Consulting) sits down with Dr. Steve Laborda, Founder ... more

YouTube

CRM adoption fails when teams treat it like data entry instead of a communication tool. In this episode of Burn The Playbook Podcast, Marc Crosby sits down with Michael Venman, founder of The Sales Nerd, to break down why the sales-marketing handoff ... more

Win-loss analysis for B2B sales. Learn how to capture clean, candid buyer feedback, stop guessing in CRM, and turn every pursuit into future wins. Author of “Rebirth of the Salesman” Cian McLaughlin joins Marc Crosby on Burn The Playbook to share 15+... more

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Recent Guests

Cian McLoughlin
Author of Amazon's number one bestseller, Rebirth of the Salesman, and recognized voice in modern B2B sales.
Trinity
Episode: Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Tendayi Viki
Author and corporate advisor specializing in securing buy-in for innovation, transformation and breakthrough ideas.
Strategyzer
Episode: Innovation Playbooks: How to Build What Actually Works with Tendayi Viki
Alex M H Smith
Author of No Bullshit Strategy, founder of Basic Arts
Basic Arts
Episode: Strategy That Actually Works: Alex M H Smith on Unique Value
Raz Vicerabin
Experienced B2B sales leader, educator, and creator of the WINGS sales program for founders
Sales WINGS
Episode: Stop Pitching. Start Investigating: The WINGS Playbook with Raz Vicerabin
Nir Zavaro
The Business Storyteller, a global keynote speaker, founder of Streetwise, and author of 'Fuck the Slides'
Episode: Story-Driven Sales: How Nir Zavaro Wins Deals Without Slides
Matt Wilkinson
Founder of Strivenn, recovering scientist, and consultant helping life science commercial leaders with AI.
Strivenn
Episode: AI for Life Science Sales: Personas, Buying Groups, Real ROI | Matt Wilkinson, Strivenn
Brenda Meller
Self-proclaimed ambassador of LinkedIn, national speaker and chief engagement officer at Meller Marketing
Meller Marketing
Episode: LinkedIn Strategy 2026: Headlines, Comments, and Sales Activation | Brenda Meller - Meller Marketing
Brent Adamson
Co-author of best-selling sales books including The Challenger Sale and The Challenger Customer.
Episode: The Framemaking Sale: Build Buyer Confidence, Win Bigger Deals | Brent Adamson
Melih Oztalay
CEO of SmartFinds Marketing and digital strategist with over 35 years of experience in data-driven marketing.
SmartFinds Marketing
Episode: AI Marketing for B2B: Predictive Scoring, SmartPress, Real ROI | Melih Oztalay, CEO, SmartFinds Marketing

Host

Marc Crosby
Host of Burn The Playbook, known for engaging discussions about innovative B2B sales and marketing strategies, challenging conventional wisdom.

Reviews

5.0 out of 5 stars from 7 ratings
  • Unique and refreshing

    Excellent take on business and leadership strategies. Not like any other podcasts on this topic. Really enjoyed the “Burn it or Build it” portion of the show. Great job Marc!

    Apple Podcasts
    5
    Pops Fighter
    United Statesa month ago
  • Super Sigma

    this podcast is awesome. my favorite topics are

    all here from my live for business. keep it up rebels!

    Apple Podcasts
    5
    Rich kid đź’°
    United States7 months ago
  • Refreshing B2B Takes

    This is the kind of podcast I have needed in my rotation. All of the other business sales podcasts are beginning to sound the same.

    Apple Podcasts
    5
    Jvobg0987)
    United States9 months ago
  • Amazing B2B Insights

    Burn The Playbook is a must-listen for anyone ready to challenge outdated sales strategies and embrace bold, innovative thinking. Marc Crosby brings thoughtful energy and sharp insight, paired with standout guests who offer real-world tactics you can apply immediately. The conversations are fresh, relevant, and packed with value. Excited to see where this series goes next!

    Apple Podcasts
    5
    BrittCroz
    United States9 months ago
  • Wonderful conversation!

    Sales is Being Rewritten was such an enlightening & pertinent episode! It’s so important that we are shifting our sales strategy in our new AI landscape. I love how you discussed the importance of leveraging AI to make more of our sales process more efficient so that we can focus more of our time on the human element of engaging and building trust with customers. We have to recognize that the buyer has changed - they are smart, educated and have done their research before they come to us. It’s c... more

    Apple Podcasts
    5
    Cari Beard
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are seen as relevant and actionable, providing valuable insights for professionals.
Listeners appreciate the fresh and innovative perspectives on B2B sales strategies.
Many reviewers highlight the engaging nature of the conversations with industry experts and their practical takeaways.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Q: What does an effective customer interview process look like?
Setting expectations early in the sales cycle and ensuring cross-sectional feedback from multiple stakeholders.
Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Q: At what point did you realize that sales organizations had no idea why they win or lose deals?
Cian realized this after observing many meetings where plausible narratives were created post-failure without real data or insight.
Strategy That Actually Works: Alex M H Smith on Unique Value
Q: What does Basic Arts do?
Alex helps businesses make real strategic decisions that differentiate them from competitors and create unique value.
*Re-Release* B2B GTM Playbook: Churn, Niching, and Sales That Actually Work With Richard Blundell
Q: What do you typically teach as far as your practices and what's in the book?
I emphasize the importance of war gaming and testing your thesis before interacting with customers to ensure alignment with their needs and expectations.
*Re-Release* B2B GTM Playbook: Churn, Niching, and Sales That Actually Work With Richard Blundell
Q: How do you get people to understand that niching down is probably a more appropriate strategy?
Focus on having a tight market map and uncomfortably narrow value propositions, ensuring that hiring sales teams happens only after validating product-market fit.

Audience Metrics

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Frequently Asked Questions About Burn The Playbook

What is Burn The Playbook about and what kind of topics does it cover?

Focused on modern B2B go-to-market strategies, the content provides insightful discussions with business leaders, sales professionals, and industry experts who challenge conventional sales methodologies. Notable themes include the importance of innovative approaches in sales, the critical role of storytelling, and the adaptation of sales techniques to meet changing market dynamics, especially in an AI-driven landscape. The conversations reveal actionable insights on driving sales performance, fostering innovation, and leveraging customer-centric strategies that resonate across the B2B sector.

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Which podcasts are similar to Burn The Playbook?

These podcasts share a similar audience with Burn The Playbook:

1. 30 Minutes to President's Club | No-Nonsense Sales

How many episodes of Burn The Playbook are there?

Burn The Playbook launched 10 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Burn The Playbook?

Recent guests on Burn The Playbook include:

1. Cian McLoughlin
2. Tendayi Viki
3. Alex M H Smith
4. Raz Vicerabin
5. Nir Zavaro
6. Matt Wilkinson
7. Brenda Meller
8. Brent Adamson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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