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Artwork for Building Your Sales Engine

Building Your Sales Engine

Mark McGraw
Sandler Training
Sandler
Customer Success
Leadership
Team Selling
Building Your Sales Engine
Pre-Call Planning
Stress
Sales Management
REACH Method
Upfront Contract
Dollar Amount On Problems
WIMP Junction
Josh Pitchford
Change Management
Sales
Conflict Resolution
Cross-Selling
Theory Versus Reality
Artificial Intelligence

A show where Mark McGraw, a top Sandler Sales Trainer and David H. Sandler award winner, interviews salespeople and sales managers to discover their successes and how they got to be the people they are today. We break down the elements of selling success and share mindsets, habits and techniques that help salespeople and managers build a proven, reliable, transferable system for sales.

PublishesTwice monthlyEpisodes72Founded2 years ago
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EntrepreneurshipBusinessEducationHow To

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Artwork for Building Your Sales Engine

Latest Episodes

The Kaizen meeting is the one 90-minute block Mark McGraw has protected for nine years — and it's the reason his sales operation stopped running on firefighting. Most sales managers spend their week putting out fires, and the uncomfortable truth is t... more

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Sales prospecting is never urgent until your pipeline is empty — Mark McGraw and Josh Pitchford break down the habits, blocks, and manager moves that make prospecting consistent before it becomes a crisis. Sales prospecting is the number one constrai... more

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Getting your CS team to sell starts with mindset, not skill — Steve Popp breaks down how customer success and service teams are being handed revenue responsibility, and how to make the transition stick. Getting your CS team to sell is one of the bigg... more

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Head trash — the self-limiting beliefs salespeople carry — quietly kills more deals than any competitor, and simply recognizing it cures about 70% of the problem. Head trash is the psychological baggage salespeople drag into every call, and it costs ... more

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Recent Guests

Josh Pitchford
Sales consultant and practitioner invited to discuss prospecting strategies
(not explicitly stated)
Episode: Prospecting Is Not Urgent Until It Is: Build the Consistency Habit
Steve Popp
Guest on the show, member of the team and longtime collaborator
Team member at Building Your Sales Engine
Episode: Getting Your CS Team to Sell /w Steve Popp
Rob Fishman
Sales coach and practitioner with decades of experience; discussed mastery and Sandler alignment
Sandler Training / Rob Fishman
Episode: The 5 Stages of Mastery: From Awareness to Empty Mind w/ Rob Fishman
Rich Isaac
Mentor and partner in the Sandler framework; executive with long Sandler career
Sandler Training / Rich Isaac team
Episode: Relationship Curiosity: The Secret to Connecting With Anyone w/ Rich Isaac
Kelly Ross
Enablement leader featured as a guest
Episode: Turning Customer Success Into a Revenue Engine w/ Kelly Ross & Steve Popp
Pete Fasulo
Sales management expert and fractional sales manager
Sandler
Episode: The Six Facets of Sales Management: A Manager's Playbook w/ Pete Fasulo
Matt Martelli
Guest featured for expertise in AI use cases for sales
Sandler/Building Your Sales Engine
Episode: AI Use Cases For Sales
Andy Miller
Owner, OMG (Objective Management Group); expert on hiring, recruiting, interviewing
OMG (Objective Management Group)
Episode: Hidden Weaknesses: What Assessments Reveal About Hiring Your Next Seller w/ Andy Miller
Dustin Schadt
Sales leadership professional in packaging and mentor-focused roles
Norcol (current employer)
Episode: Stop Failing at Goals: The REACH Method w/ Dustin Schadt

Host

Mark McGraw
Host of Building Your Sales Engine

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Prospecting Is Not Urgent Until It Is: Build the Consistency Habit
Q: Tell us about how you structure time blocks for prospecting and what makes them effective.
We train teams to run focused blocks of time with prepped call lists, then debrief immediately after to celebrate process and learnings, which keeps momentum and accountability high.
Getting Your CS Team to Sell /w Steve Popp
Q: Why is revenue responsibility moving toward client-facing roles like CS and account management?
Because these roles already touch the client relationship, have trust and rapport, and are in a position to understand the business challenges the client faces, making them well-suited to handle renewals and expansion.
AI Use Cases For Sales
Q: What do you recommend when you have clients that do not want you to record calls, like large public companies?
Don't record them. If recording isn't allowed, focus on other note-taking methods and rely on transcripts from allowed meetings, using alternatives when necessary.
Quality Over Quantity: Prospect with Purpose w/ Rich Simons
Q: What role does public speaking and networking play in prospecting?
He shares that speaking in front of groups builds credibility and opens doors to centers of influence, while networking groups and strategic relationships provide ongoing opportunities beyond cold outreach.
Quality Over Quantity: Prospect with Purpose w/ Rich Simons
Q: Why do you emphasize quality over quantity in daily prospecting?
Rich explains that targeting quality connections, doing research, and knowing the account upfront leads to more meaningful conversations and fewer burnout-inducing dials, ultimately producing better win rates and sustainable pipeline growth.

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Frequently Asked Questions About Building Your Sales Engine

What is Building Your Sales Engine about and what kind of topics does it cover?

The show consistently centers on B2B sales, enablement, and leadership, with conversations that blend practical systems with mindset shifts. Across episodes, guests range from revenue enablement and CS-to-revenue strategists to seasoned sales coaches who dissect frameworks (like Sandler), team selling, forecasting, and the move from servicing to selling. Notable throughlines include turning customer-facing functions into revenue engines, implementing repeatable processes, and leveraging AI and data to scale human selling skills. A standout trait is the host's emphasis on structured coaching, measurable outcomes, and real-world applicability, making it helpful for listeners seeking repeatable playbooks, tactics, and mindset adjustments to dr... more

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How many episodes of Building Your Sales Engine are there?

Building Your Sales Engine launched 2 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building Your Sales Engine?

Recent guests on Building Your Sales Engine include:

1. Josh Pitchford
2. Steve Popp
3. Rob Fishman
4. Rich Isaac
5. Kelly Ross
6. Pete Fasulo
7. Matt Martelli
8. Andy Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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