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How to Succeed Podcast

Sandler
Leadership
Sales
Sales Management
Sales Training
Sales Process
Communication Skills
Sandler Training
Sandler
Personal Development
Sales Techniques
Coaching
Sales Coaching
Authenticity
Role Playing
Emotional Intelligence
DISC
Marketing
Account-Based Marketing
Motivation
Relationship Building

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implement... more

PublishesMonthlyEpisodes704Founded10 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for How to Succeed Podcast

Latest Episodes

Gregory Offner is an award-winning keynote speaker and author who focuses on helping organizations improve performance by redesigning the experience of work. Greg was a keynote speaker at the 2026 Sandler Summit, and he introduced the concept of the ... more

This episode of the How to Succeed Podcast features long-time Sandler Trainer, Sean Coyle interviewing retired U.S. Air Force Lt. Col. Joseph "Doc" Morgan about aligning Sandler's attitudes, behaviors, and techniques with the military's ends, ways, a... more

Podcast Summary Unlock the secrets of AI and redefine your business strategy with insights from Seth Marrs, Sandler's Chief Strategy Officer. We promise you'll gain a clear understanding of how to wield AI's transformative power effectively without s... more

Podcast Summary This episode of the How To Succeed Podcast features watch entrepreneur Alan Tsao of the Tsao Baltimore Watch Company, tracing his journey from childhood fascination to launching a successful watch brand. After an initial manufacturing... more

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Recent Guests

Joseph Doc Morgan
Retired lieutenant colonel, Air Force combat airman
U.S. Air Force
Episode: How to Succeed at Mission-Driven Selling
Seth Marrs
Chief Strategy Officer at Sandler
Sandler Systems, LLC
Episode: How To Succeed at Enhancing Sales Strategies with Advanced AI Tools
Alan Tsao
Founder of Tsao Baltimore Watch Company
Tsao Baltimore Watch Company
Episode: How To Succeed On the Road to Entrepreneurship
Rondé Barber
Pro Football Hall of Famer and Super Bowl Champion, General Chairman of the Valspar Championship
Valspar Championship
Episode: How To Succeed at An Elite Level
Sabine Gedeon
Executive advisor and speaker, runs a professional development firm
Sandler Network
Episode: How To Succeed at Relational Authority and the Power to Influence Internally
Anthony Vincent Bova
President and founder of the Edgework Method, communications coach, and actor.
Edgework Method
Episode: How To Succeed at Being Authentic
Daniel Rosen
Co-founder of Renovo Financial
Renovo Financial
Episode: How to Succeed at 10xing Your Sales Force and 20xing Your Sales
Bernard Berrian
Former NFL wide receiver turned entrepreneur, involved in private training and mentorship.
Breaking Barriers
Episode: How To Succeed On and Off the Field
Eric Bailey
President of Bailey Strategic Innovation Group and best-selling author
Bailey Strategic Innovation Group
Episode: How To Succeed at the Cure For Stupidity: Understanding the Brain Science of Change, Communication, and Human Behavior

Hosts

Dave Mattson
Host of The How to Succeed Podcast
Dave Matz
Host of The How to Succeed Podcast

Reviews

4.8 out of 5 stars from 184 ratings
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • Mike!!!

    What an engaging host. You can tell he has his heart and soul engaged in his position running this show. His radio experience is a gem for this podcast. Keep it up!!

    Apple Podcasts
    5
    XxXtAlKaHoLiCXxX
    United States3 years ago
  • Great sales tips!

    Thank you for all the fantastic sales and management tips! Greatly appreciate the “Automobile University” when driving to sales calls.

    Apple Podcasts
    5
    Hdm945
    Canada4 years ago
  • Awesome Podcast!!!

    Mike, host of the How to Succeed Podcast, highlights all sales and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Incredible!

    I’d be lost without this!

    Apple Podcasts
    5
    Spfld Guy
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value concise, 20-minute formats with clear, usable insights.
Positive feedback highlights actionable sales tactics and engaging host delivery.
Some pushback notes discuss past episodes and call for ongoing inclusivity.
Guest diversity and practical takeaways are frequently praised.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Succeed at Mission-Driven Selling
Q: How do you ensure resources are ready at a moment's notice?
Prepare in advance with a ready-to-go plan, known contacts, and daily routines that keep you ready for action the next morning, so you can execute when opportunities appear.
How To Succeed On the Road to Entrepreneurship
Q: What advice would you give someone out there that thinks they want to be an entrepreneur?
Just do it. If you have an idea and if you're passionate enough about it, and you want to make it happen, make it happen.
How To Succeed at An Elite Level
Q: What helped you navigate the move from football into broadcasting, investing, business, and golf?
Having role models and mentors who had successfully transitioned helped him understand what to expect and how to prepare for life after football.
How To Succeed at An Elite Level
Q: What role should coaching play in business development and leadership in the business world?
Coaches create plans and ensure that everyone is on the same page, which is crucial for success in any team environment, whether in sports or business.
How To Succeed at An Elite Level
Q: How can business people build their own performance routines so they can stay sharp?
They need to have the mindset that they are always getting better or worse, and to find ways to improve incrementally every day by working on techniques, studying opponents, and evaluating their own performance.

Audience Metrics

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Frequently Asked Questions About How to Succeed Podcast

What is How to Succeed Podcast about and what kind of topics does it cover?

The show consistently centers on practical sales transformation, leadership, and personal development rooted in Sandler training principles. Episodes frequently blend real-world discipline, process, and accountability with interviews from business leaders, athletes, and military veterans, illustrating how attitudes, behaviors, and techniques translate across industries. Notable is the cross-domain approach—from military leadership to entrepreneurship and AI-enabled selling—plus a strong emphasis on actionable takeaways, coaching, and measurable outcomes that listeners can apply quickly. A recurring strength is the host's facilitation of in-depth conversations with high-profile guests, including athletes and executives, while maintaining a c... more

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How many listeners does How to Succeed Podcast get?

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Which podcasts are similar to How to Succeed Podcast?

These podcasts share a similar audience with How to Succeed Podcast:

1. Sales Gravy: Jeb Blount
2. My First Million
3. Curiosity Chronicle
4. The Sales Management. Simplified. Podcast with Mike Weinberg
5. The Game with Alex Hormozi

How many episodes of How to Succeed Podcast are there?

How to Succeed Podcast launched 10 years ago and published 704 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Succeed Podcast?

Recent guests on How to Succeed Podcast include:

1. Joseph Doc Morgan
2. Seth Marrs
3. Alan Tsao
4. Rondé Barber
5. Sabine Gedeon
6. Anthony Vincent Bova
7. Daniel Rosen
8. Bernard Berrian

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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