Building a DTC Brand
Matt LadyA media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.
| Publishes | Weekly | Episodes | 7 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurship | ||||
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Latest Episodes
A week away from launch, everything is starting to fall into place. But this doesn't mean everything is going perfectly, and Civitas founder Matt Lady shares some mistakes he's made, and what that means for his new DTC T-shirt company.
As the launch date for Civitas comes closer and closer, media buyer turned DTC brand owner Matt Lady starts to feel the squeeze of freelancing and launching a business as his capital starts to dwindle. But the excitement is palpable as everything sta... more
As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.
In this weeks episode, Matt continues to share his journey in perfecting the customer experience at Civitas, including the packaging experience, customer experience with shipping, and how to connect with the customer after they've received their t-sh... more
Civitas founder Matt Lady continues to share his journey building a Direct To Consumer t-shirt company as Civitas approaches its launch. For the month of July, Matt found himself focusing on the details of the shipping and unboxing experience, as wel... more
Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podcast, Matt will share what led him to wanting to start a b... more
Media buyer turned brand owner and operator continues sharing the vulnerabilities, struggles, and insecurities as he builds a brand new Direct-to-Consumer graphic t-shirt company, Civitas. In this second episode, Matt shares more about the different ... more
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Apple Podcasts | #181 |  Saudi Arabia/Business/Entrepreneurship |
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Building a DTC Brand launched 5 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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