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Artwork for Bringing Business to Retail
E-Commerce
Retail
Customer Experience
Marketing Strategies
Marketing
Retail Strategies
Consumer Behavior
Retail Business
Black Friday
Business Strategy
Inventory Management
Retail Strategy
Email Marketing
Customer Acquisition
Retail and E-Commerce
Business Growth
Cash Flow
Retail Growth
Google Ads
Sustainability

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

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Artwork for Bringing Business to Retail

Latest Episodes

Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking.

In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon sales leader and founder of a... more

YouTube

What if the biggest mistake you ever made in your business wasn't actually a mistake at all?

In this episode, Salena shares the story of the most ridiculous purchase she ever made for her retail store - a box of decorative sew-on barrettes that had... more

YouTube

Jennifer Ann Johnson knows what it's like to lose everything and start again.

After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't something you're born with. ... more

YouTube

What would you do if your orders suddenly quadrupled in just a few weeks?

For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it looked like she'd found the pe... more

YouTube

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Recent Guests

Jennifer Ann Johnson
Founder of True Fashionistas, Florida-based consignment retailer
True Fashionistas
Episode: She Lost Everything. Then Built a $50 Million Dollar Business.
Teresa Olson
Owner of Olson House, Scandinavian design retailer
Olson House
Episode: How to Stay Profitable in a Retail Store (When Costs Are Rising)
Salena Knight
former award-winning multi-store retailer turned retail strategist, founder of The Retail Academy
The Retail Academy
Episode: Why Discounting Isn't the Answer to More Sales
Kurt Elster
Guest, host of the Unofficial Shopify Podcast
Unofficial Shopify Podcast
Episode: Why So Many Retail Businesses Grow Broke
Ian Page
CEO of Bullseye Sellers
Bullseye Sellers
Episode: Mastering TikTok Marketing - Ian Page
Jessica Shirra
Fractional Chief Marketing Officer with experience from Lululemon and Pottery Barn
Episode: RE-RUN: Steal The Marketing Secrets Of Lululemon & Pottery Barn With Jessica Shirra
Stephen Preuss
CEO and co-founder of PayMore
PayMore
Episode: From 1 Store to 100+ in 5 Years - How PayMore Did It
Andee Hart
Sales coach and host of She Sells Differently
Episode: Redefining Sales - Andee Hart
Phill Agnew
Behavioral psychology expert and host of The Nudge Podcast
The Nudge Podcast
Episode: Sell Smarter Using Buyer Psychology with Phill Agnew

Host

Salena Knight
Retail strategist and host with extensive experience in guiding retailers toward profitability and growth.

Reviews

4.7 out of 5 stars from 48 ratings
  • đź’Žđź’Žđź’Ž

    Came for Chase Clymers episode and stayed for more! I’m not a product founder, but as a PR Coach for product founders, many in retail, I am always looking for resources to recommend them, and women leaders in the Ecom space to support! Whether you want quick value packed episodes, or longer more in depth training and interviews, you’ll find it all here! Salenas energy is so warm and engaging too! Highly recommend!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • Salena is one of the best!

    If you’re looking for a retail and eCommerce expert with a depth of experience that is hard to replicate, combined with a passion for the retail business model and the people behind the businesses, it would be hard to find someone better than Salena.

    Whip smart, professional, caring and informed - this podcast is worth listening to.

    Apple Podcasts
    5
    LucyAtTrefiel
    Australia2 years ago
  • Great podcast!

    I found Selena Knight's "Bringing Business to Retail" podcast both enjoyable and enlightening. Her extensive experience as a retail growth strategist and successful store owner shone through in the episode I heard. What particularly struck me was the discussion of the "theory of constraints," a concept crucial for scaling businesses by emphasizing the importance of identifying and addressing bottlenecks in retail operations.

    Apple Podcasts
    5
    Patience Patria
    Philippines3 years ago
  • This is the podcast for actionable tips!

    I started listening to this podcast and Salena is so easy to listen to! Her tips are spot on for business owners. I also love her personal stories that connect her business to us listeners.

    Apple Podcasts
    5
    DSimpson77
    United States3 years ago
  • Real Motivation for Real Life

    I love listening to Sal! Episodes cover a variety of real world challenges facing small business retailers around the globe. Her weekly episodes motivate me to create actionable plans rather than continue on a hamster wheel of hope.

    Apple Podcasts
    5
    Crazy for Disco
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Salena's depth and warmth come through; the show feels close to business realities.
Candid, practical and motivating—great for retailers seeking real-world tips.
Excellent guest mix; solo episodes are among my favorites for clear frameworks.
Actionable, data-driven insights for growing both storefronts and online shops.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#192
Canada/Business/Marketing
Apple Podcasts
#163
Australia/Business/Marketing
Apple Podcasts
#13
Spain/Business/Marketing
Apple Podcasts
#23
Ireland/Business/Marketing
Apple Podcasts
#73
Finland/Business/Marketing
Apple Podcasts
#178
Spain/Business

Talking Points

Recent interactions between the hosts and their guests.

The Real Reason You're Still Doing Everything Yourself
Q: What practical steps did Salena propose to make Colleen's system transferable?
Salena suggested documenting the process, identifying which parts are truly complex versus those that are just not written down, and gradually offloading tasks by creating repeatable, written procedures that others can follow.
The Real Reason You're Still Doing Everything Yourself
Q: What was the core insight about Colleen's five-hour pick-and-pack routine?
The five-hour bottleneck wasn't due to the inherent complexity of picking and packing, but because Colleen's process was uniquely tailored to her brain and existed only in her head, making it impossible to hand off.
How Your Generosity Can Attract The Wrong Customers
Q: What is the best way to track and implement a strategy when a client might spend $1,000 or more, and how should this be reflected in pricing and offers?
The advice centers on qualifying leads before investing in gifts or promotions, tying gift value to the customer's potential lifetime value, and designing offers that match the price point; if a lead's value is too low, you should push back or adjust the offer to ensure profitability.
How Your Generosity Can Attract The Wrong Customers
Q: Tell me a little bit about your business and what is your question?
Cathy runs Just Surprise Me, an online gift box hampers business; she's been testing a strategy of sending a free chocolate bar with a $100 order to corporate buyers, but Salena questions the ROI and profitability of that tactic, urging Cathy to focus on higher-value, qualified leads and data-driven decision making.
It Didn't Work - Should I Try Again?
Q: Why do some bundles and gifts-with-purchase not land with customers even if you've ramped up marketing?
Because the data often reveals mismatches between what customers want, how the offer is presented, and whether enough people are seeing it; without confirming these elements with data, you'll misattribute the failure to the product itself rather than the overall campaign fit.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Bringing Business to Retail

What is Bringing Business to Retail about and what kind of topics does it cover?

A practical, practitioner-focused show that centers on retail and ecommerce profitability, operational discipline, and scalable growth. Episodes consistently explore pricing, promotions, cash flow, inventory, and marketing strategy through real-world case studies and guest-less expert monologues, with a strong emphasis on actionable frameworks like campaign-driven marketing, pre-sales, and process clarity. A notable strength is the host's ability to translate complex retail concepts into repeatable, revenue-focused playbooks, often accompanied by live bootcamps or webinars to drive immediate action. The format blends personal storytelling with data-informed guidance, making it valuable for owners, operators, and marketers seeking tangible i... more

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How many listeners does Bringing Business to Retail get?

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Which podcasts are similar to Bringing Business to Retail?

These podcasts share a similar audience with Bringing Business to Retail:

1. Boutique Chat
2. The Marie Forleo Podcast
3. The Diary Of A CEO with Steven Bartlett
4. The Product Boss with Jacqueline Snyder
5. The Amy Porterfield Show

How many episodes of Bringing Business to Retail are there?

Bringing Business to Retail launched 10 years ago and published 628 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bringing Business to Retail?

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What guests have appeared on Bringing Business to Retail?

Recent guests on Bringing Business to Retail include:

1. Jennifer Ann Johnson
2. Teresa Olson
3. Salena Knight
4. Kurt Elster
5. Ian Page
6. Jessica Shirra
7. Stephen Preuss
8. Andee Hart

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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