I am a startup founder, mother of 3, author, content marketer and singer-songwriter. This channel contains a mix of things but you can follow me on Twitter at @casmccullough.
| Publishes | Twice monthly | Episodes | 13 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
Today’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal customer community.
One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years. If you’re in business to... more
If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your s... more
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social me... more
Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through podt... more
If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire. In most cases businesses have done things like boost posts or advertise directly from their Facebook Page.... more
A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment, including social media. Today's episode digs a littl... more
One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is mu... more
Very helpful show with great actionable information. Keep the great audio content coming Cas!
Content marketing is such a key component of every business, and that’s why I’m glad I found “Brilliant Content Ideas”. Whether you’re just starting out or have been in business for 10 years, Cas has some actionable tips, tools and strategies for YOU!
I don’t say this often but here is a podcast that I will listen to again and again!
I appreciate the variety of ideas offered by the host Cas and I really enjoy the short format. I’m impressed that she can get so much information within a brief timeframe. Well done…well done indeed!
Love the short format, sound advice and great ideas! Also love the upbeat music and personality Cas has!
From effective Facebook ads to the latest on Periscope, I love the timely marketing ideas. Great way to keep up to date!
Cas gives very helpful tips for actionable steps you can take now to improve your optins on blogs, etc.
Great content and info in this show. Love the ideas it brings up.
Cas delivers a great show for your content ideas. It will stimulate your brain!
Glad i found this new show, it’ pretty amazing, the content is pure gold. Thank you.
Cas brings great content and practical insights. Great for content marketers or any business owner using digital media. Keep it up!
Thanks Cas, This is a very helpful podcast. Thanks for sharing so many great ideas on how to share content. This is going to help a lot of people.








Listeners, social reach, demographics and more for this podcast.
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