Brandtelling – Storytelling für Marken
Matthias M. MattenbergerDer Podcast über Menschen, Marken und ihre Geschichten. Von und mit dem Schweizer Brandtelling-Pionier und Storytelling-Experten Matthias M. Mattenberger. https://brandtelling.ch https://mattenberger.com
| Publishes | Infrequently | Episodes | 7 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  German | Categories | BusinessMarketing | ||
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Latest Episodes
Die Schweizer Agentur Wunderman Thompson erhebt alle zwei Jahre den "Brand Asset Valuator", eine Studie zur Markenstärke aus Konsumentensicht. Einige Erkenntnisse der Erhebung geben die Herausgeber Swen Morath und Philip Zsifkovits im Brandtelling Po... more
Das Strassenverkehrsamt des Kantons Aargau will sich mittels einer neuen Denkweise und dem Leitsatz sicher|weiter in eine dienstleistungsorientiertere Zukunft begeben. Wie es gelingt, den von aussen wahrgenommenen "Amtsschimmel" hinter sich zu lassen... more
Ritter Sport ist eine der erfolgreichsten Schokoladenmarken in Deutschland. Hinter dem Claim quadratisch, praktisch, gut stehen viele spannende Geschichten, die Wolfgang Stöhr, Geschäftsführer von Ritter Sport Österreich im Brandtelling-Podcast preis... more
Was wird sich in der Markenkommunikation nach dem Lockdown und in der Wirtschaftskrise ändern? Zukunftsforscher und Wirtschaftsexperten haben Hochkonjunktur: Ich will meine eigene Prognose wagen. Das wird sich ändern: Regional vor Global Kunden werd... more
Vermeiden Sie jetzt unbedingt diesen grossen Fehler in der Werbung more
Mein heutiger Gast ist Lukas Zihlmann. Er leitet das Reputation Institute in der Schweiz. Mittels Befragungen von Zielgruppen und statistischen Auswertungen, messen sie die Reputation von Unternehmen und Produkten. Dieses Jahr ist der Kräuterbonbon-H... more
Mein heutiger Gast ist Christian Forrer. Inhaber von Vivi Kola. Das Schweizer Kola seit 1938. Dem Unternehmer ist es vor einigen Jahren gelungen, die Kultmarke aus Eglisau – seinem Kindheitsdorf – neu aufleben zu lassen. Mit grossem Erfolg führt er h... more
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