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Artwork for Branded Content that Works

Branded Content that Works

Stine Holmgaard
Branded Content
Podcasting
Native Advertising Institute
Bonnier News
Apollo Go Live a Little
Expressen
Rolmodellerne
Copenhagen
Branding
Go Live a Little

The 'Branded Content That Works' show is a audio/video podcast from the Native Advertising Institute that teaches you how to navigate in the global space of branded content and native advertising and ultimately pitch, sell, create and push out content that generates revenue and delivers ROI. Every episode brings you face-to-face with top creatives and executives from leading brand studios and crea... more

PublishesTwice weeklyEpisodes6Founded9 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Branded Content that Works

Latest Episodes

Description:

Yvonne Beister, Director at Axel Springer Brand Studios, shares her perspective on reinventing branded content through AI-powered interactive storytelling, exploring how to push the boundaries of native advertising while staying brand-s... more

Hayley Anne Sharp, Managing Director of Global Brand Partnerships at Vox Media, shares her perspective on building impactful brand partnerships at international scale, exploring how to balance editorial integrity with client expectations while tellin... more

Per Karlsson, Senior Pitch Director at Bonnier News, shares his perspective on the art of pitching branded content, exploring how to balance commercial ambitions with authentic storytelling while meeting evolving client expectations. Drawing on his e... more

In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of po... more

Gavin Mcauliffe, Head of Content Studio at The Irish Times Group, takes center stage in this episode. Known as a true force in branded content, Gavin shares his journey from leading commercial creative at RTÉ to building Ireland’s most dynamic conten... more

In this inaugural episode of the Branded Content that Works podcast, host Stine Holmgard engages with podcast expert Bjørn Barfoed Vestergaard to explore the intricacies of launching a podcast. They discuss the importance of understanding the audienc... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Per Karlsson
Senior Pitch Director at Bonnier News Sales
Bonnier News Sales
Episode: Pitch Perfect: Insights from Bonnier News on Branded Content (E3)
Harry Morton
Founder of Lower Street Media
Lower Street Media
Episode: Crafting Compelling Audio: Insights from Lower Street Media (E2)
Bjørn Barfoed Vestergaard
Podcast expert, runs Amp99; former podcast producer and consultant in Denmark
Amp99
Episode: Branded Content that Works - PROLOGUE

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#192
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Pitch Perfect: Insights from Bonnier News on Branded Content (E3)
Q: What were the KPIs for the Apollo Go Live a Little campaign and how did they measure success?
Initial seasons focused on views, reach, and later seasons added conversion metrics to sell trips, with campaign pages designed to drive engagement and sales across multiple Nordic markets.
Pitch Perfect: Insights from Bonnier News on Branded Content (E3)
Q: How do you handle presenting data to clients when proposing a new idea?
If there is data from previous similar campaigns, use it to justify the approach; if not, rely on the potential of the new idea and its alignment with proven formats like celebrities and Expressen-specific strategies.
Pitch Perfect: Insights from Bonnier News on Branded Content (E3)
Q: Is there a difference in how you define branded content when selling versus producing it?
Yes, internally there is alignment across editorial and sales, but externally clients and competitors may have different terminology, so it's crucial to establish a shared definition with clients.
Pitch Perfect: Insights from Bonnier News on Branded Content (E3)
Q: What does a pitch director do, and where do you sit in Bonnier News and how is the team organized?
The pitch director ensures high-quality proposals, presents pitches to clients, and bridges the sales and production teams, with a background in TV production to help understand both sides of branded content.
Crafting Compelling Audio: Insights from Lower Street Media (E2)
Q: Can you walk us through the key campaign you highlighted with Boston Consulting Group and why it succeeded?
BCG proposed a climate-focused podcast for COP 27, but Lower Street reimagined it as a 2050-set, semi-fictional series featuring engineers and experts discussing how to achieve long-term goals. The immersive audio design and forward-looking narrative created strong engagement and earned media, making the campaign standout and boosting brand perception.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Branded Content that Works

Where can I find podcast stats for Branded Content that Works?

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How many listeners does Branded Content that Works get?

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What are the audience demographics for Branded Content that Works?

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How many subscribers and views does Branded Content that Works have?

To see how many followers or subscribers Branded Content that Works has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Branded Content that Works are there?

Branded Content that Works launched 9 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Branded Content that Works?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Branded Content that Works?

Rephonic pulls ratings and reviews for Branded Content that Works from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Branded Content that Works?

Rephonic provides full transcripts for episodes of Branded Content that Works. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Branded Content that Works?

Recent guests on Branded Content that Works include:

1. Per Karlsson
2. Harry Morton
3. Bjørn Barfoed Vestergaard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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