Rephonic
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Vitamin Drinks
Entrepreneurship
Consumer Packaged Goods
Tesco
Food Industry
Freja
Bone Broth
Sauce Shop
Rebranding
Direct-To-Consumer Sales
Food Manufacturing
Plant-Based Foods
Olipop
WUKA
Women's Health
HANX
VITHIT Drinks
Tony's Chocolonely
Frozen Food
Legal Advice

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

PublishesWeeklyEpisodes113Founded7 years ago
Number of ListenersCategories
InvestingEntrepreneurshipBusiness

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Artwork for Brand Growth Heroes

Latest Episodes

If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you do remember to take them, you’re faced with a mount... more

YouTube

Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.

Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million... more

YouTube

A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season ... more

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.

This episode is a recording of the audience Q&A that followed the live int... more

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Recent Guests

Olivia Ferdi
CEO and co-founder of Tripp
Tripp
Episode: From £14M -> $100M: How TRIP is Building a Truly Global Brand
Joanna Jensen
Founder of Childs Farm and recent Business Book Publisher
Childs Farm
Episode: Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY
Jake Karls
Co-founder of Mid-Day Squares, a chocolate company that champions authenticity and boldness.
Mid-Day Squares
Episode: Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
Kate Prince
Founder of Ancient and Brave
Ancient and Brave
Episode: Brand is Everything: Founder Kate Prince on Building Ancient+Brave
Ben Branson
Founder of Seedlip
Seedlip
Episode: Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive
Billy Maddock
Co-founder of MKJ Ignite
MKJ Ignite
Episode: Why Olipop's Co-Founder Dynamic WORKS
Paul Jones
Co-founder of MKJ Ignite, a recruitment consultancy specializing in FMCG brands
MKJ Ignite
Episode: The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!
Immy Southwell
Director at MKJ Ignite, a recruitment specialist for challenger brands
MKJ Ignite
Episode: The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying
Hilary Strong
Chief Marketing Officer at Smol Laundry Detergent
Smol
Episode: Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare

Host

Fiona Fitz
Host with 25 years of experience in brand strategy and coaching founders of challenger brands.

Reviews

5.0 out of 5 stars from 223 ratings
  • Great practical insights!

    Thoroughly enjoy listening to founder stories! Fiona’s style of probing and getting valuable insights and learnings is truly helpful for budding founders.

    Apple Podcasts
    5
    Krish_UK
    United Kingdoma month ago
  • Excellent Value

    Fiona has done an excellent job in delivering value to budding CPG founders such as myself. I extract a huge amount of helpful information from the BGH podcasts that help me strategise. Long may the podcast continue!!

    Apple Podcasts
    5
    Paul - Tuk Tuk Spices
    United Kingdom3 months ago
  • Everything you need to know for starting out!

    Love this podcast! The variety of great guests and hosts enthusiasm for the industry strikes the perfect balance of providing interesting insight in a light hearted manner - it’s been a staple listen whilst building my own brand!

    Apple Podcasts
    5
    seller12345678910
    United Kingdom4 months ago
  • Your entrepreneurial soul needs this podcast.

    🍋 If you’re building a brand and need a hit of inspiration, courage, and no-BS determination: Brand Growth Heroes is your new secret weapon. It’s like a strong espresso for your entrepreneurial soul: bold, energizing, and no sugarcoating. Press play and get fired up. 🚀

    Apple Podcasts
    5
    Mevrouwveerle
    Belgium4 months ago
  • The best FMCG podcast around

    I work for an FMCG brand and one of our founders said this was a must listen - they were right. It’s genuinely the easiest way to stay on top of what’s going on in the industry. So many useful tips, tricks, and nuggets we always end up chatting about as a team. Fiona nails it every time!

    Apple Podcasts
    5
    Squibster123
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listener reviews highlight the podcast as a crucial resource for aspiring entrepreneurs, with many praising its practical advice and diverse guest lineup.
Listeners find the host to be engaging and knowledgeable, often referring to episodes as sources of inspiration and actionable strategies.
Overall sentiment is overwhelmingly positive, with many recommending the show for anyone interested in scaling a business or delving into the retail landscape.
The podcast is noted for its high-quality interviews that encourage candid discussions about the realities of building a brand.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From £14M -> $100M: How TRIP is Building a Truly Global Brand
Q: How have you gone on that journey as a brand leader? How have you evolved in understanding brand?
It has been a mix of intuitive understanding and learning through experience, adapting quickly to customer needs.
From £14M -> $100M: How TRIP is Building a Truly Global Brand
Q: What advice would you give to grow a business to the size that you've grown this while juggling family life?
Emphasize the importance of blending family and business life, seeing it as a privilege rather than a struggle.
Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
Q: How do you make decisions about key hires?
Focus on strengths versus weaknesses and hire people that excel in areas where the founders are not as skilled while ensuring they align with the company culture.
Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
Q: What gives you the conviction about the category, the brand and the product?
The conviction comes from believing in the founders and their vision, not just the product.
Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:
Q: What are your thoughts on entering new markets?
It's crucial to understand each market's culture and consumer needs thoroughly before launching a product.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Social Media Reach

Frequently Asked Questions About Brand Growth Heroes

What is Brand Growth Heroes about and what kind of topics does it cover?

Focusing on the dynamic world of challenger brands in the consumer goods sector, this podcast features insightful conversations with founders and industry leaders who share their journeys, successes, and the hard-earned lessons learned along the way. Each episode provides listeners with actionable insights on entrepreneurship, branding, and marketing strategies that drive growth in a competitive landscape. The guest lineup includes successful entrepreneurs from various niches, making it a valuable resource for those interested in starting or scaling businesses in the fast-moving consumer goods (FMCG) space.

Notably, the podcast is characterized by its engaging storytelling approach, where personal anecdotes from guests highlight the emotion... more

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How many listeners does Brand Growth Heroes get?

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Which podcasts are similar to Brand Growth Heroes?

These podcasts share a similar audience with Brand Growth Heroes:

1. HUNGRY.
2. The High Performance Podcast
3. Uncensored CMO
4. James Sinclair's Business Broadcast
5. Happy Place

How many episodes of Brand Growth Heroes are there?

Brand Growth Heroes launched 7 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Rephonic pulls ratings and reviews for Brand Growth Heroes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Brand Growth Heroes?

Recent guests on Brand Growth Heroes include:

1. Olivia Ferdi
2. Joanna Jensen
3. Jake Karls
4. Kate Prince
5. Ben Branson
6. Billy Maddock
7. Paul Jones
8. Immy Southwell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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