Brand Growth Heroes
Fiona Fitz | Brand Growth Heroes Mini MBA |Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 127 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting:
In fact, conventional FMCG wisdom tells us to prove ... more
In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in terms of revenue driven per product. Whoah.
So what'... more
In this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explore why community is becoming one of the most important growth channels for CPG challenger brands. Sara works wi... more
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil from a commoditised pantry staple... more
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Reviews
- Great help for first-time founder
As a first-time founder and new to the food & drink industry I’ve found Brand Growth Heroes an invaluable support. The guests are so generous with their knowledge sharing and Fiona seems to find just the right balance between asking about the brand journey as well as the nitty gritty of the business side. A hugely helpful and enjoyable resource. Thank you
Apple Podcasts5Egypt50
United Kingdom22 days ago - If you don’t listen to this, you’re missing out!
An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Apple Podcasts5Snehalll15United Kingdom4 months ago - Great show - super insightful
Great guests, good questions and very helpful as a new entrant to FMCG.
There are many transferable insights from Food and CPG for me.
I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.
Apple Podcasts5ZalkageUnited Kingdom5 months ago - Gold for Founders
Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️
Apple Podcasts5LauraBleyendaal
New Zealand5 months ago - Free business school!
I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!
Apple Podcasts5intensaulUnited Kingdom6 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #98 | United Kingdom/Business/Entrepreneurship |
Apple Podcasts | #89 |  Australia/Business/Entrepreneurship |
Apple Podcasts | #23 | New Zealand/Business/Entrepreneurship |
Apple Podcasts | #133 | New Zealand/Business |
Apple Podcasts | #245 |  Ireland/Business/Entrepreneurship |
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Frequently Asked Questions About Brand Growth Heroes
What is Brand Growth Heroes about and what kind of topics does it cover?
A high-impact show focused on scaling challenger brands in the consumer goods space. Episodes center on founder journeys, practical strategies for growth, and how to build brands with media-first thinking, category design, and strong retail partnerships. Guests range from plant-based startups to premium beverage makers, sharing actionable tactics on distribution, product development, fundraising, and leadership, all delivered through probing interviews that pull out tangible takeaways for listeners aiming to accelerate growth and navigate the FMCG landscape. The host's knack for extracting real-world lessons from founders makes it a practical resource for entrepreneurs, marketers, and investors seeking proven approaches to scale and compete... more
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How many listeners does Brand Growth Heroes get?
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What are the audience demographics for Brand Growth Heroes?
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Which podcasts are similar to Brand Growth Heroes?
These podcasts share a similar audience with Brand Growth Heroes:
1. Mind Your Business With Sara & Helen
2. How To Fail With Elizabeth Day
3. The High Performance Podcast
4. The Unfounders
5. Ladies Who Launch
How many episodes of Brand Growth Heroes are there?
Brand Growth Heroes launched 7 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Brand Growth Heroes?
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What guests have appeared on Brand Growth Heroes?
Recent guests on Brand Growth Heroes include:
1. Bethan Higson
2. Alice Gallsworthy
3. Paul Chappie
4. Sara Wilson
5. Emma Woods
6. Henry Firth
7. Ian Theasby
8. Rob Wallis
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.