Rephonic
Artwork for Brand Growth Heroes
Vitamin Drinks
Entrepreneurship
Consumer Packaged Goods
Tesco
Food Industry
Bone Broth
Freja
Sauce Shop
Rebranding
Direct-To-Consumer Sales
Plant-Based Foods
Food Manufacturing
Olipop
WUKA
Women's Health
HANX
VITHIT Drinks
Tony's Chocolonely
Frozen Food
Legal Advice

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

PublishesTwice monthlyEpisodes121Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipInvesting

Listen to this Podcast

Artwork for Brand Growth Heroes

Latest Episodes

Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf?

Then dive into the insight served up in this epi... more

What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago, but today the guest that we'... more

YouTube

If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.

Eddie is one of the world's leading thinkers on c... more

YouTube

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'.

And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I’m joined by one of my oldest ... more

YouTube

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Recent Guests

Rob Wallis
Co-founder of Moth Drinks
Moth Drinks
Episode: How MOTH is Mixing Up Cocktail Category Rules | Rob Wallis, Moth Premium RTD Cocktails
Dr. James Richardson
Best selling author and consultant on scaling CPG brands
Ramping Your Brand
Episode: The Secret Maths Formula YOU Need To Scale Your CPG Brand with Dr. James Richardson of Ramping Your Brand
David Lester
Co-founder of Olipop, one of the fastest growing functional beverage brands in the US.
Olipop
Episode: Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester, Co-Founder of OLIPOP
Phil Martin
Founder of Blanco Niño, an Irish tortilla chip brand
Blanco Niño
Episode: Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Jennifer O'Connell
Co-Founder of Sisterly and former barrister
Sisterly
Episode: Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell
Olivia Ferdi
CEO and co-founder of Tripp
Tripp
Episode: From £14M -> $100M: How TRIP is Building a Truly Global Brand
Jake Karls
Co-Founder of Midday Squares
Midday Squares
Episode: Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:
Kate Prince
Founder of Ancient and Brave
Ancient and Brave
Episode: Brand is Everything: Founder Kate Prince on Building Ancient+Brave
Ben Branson
Founder of Seedlip
Seedlip
Episode: Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

Host

Fiona Fitz
Host of Brand Growth Heroes, Fiona Fitz brings over 25 years of experience in brand strategy and coaching for entrepreneurs to the table. Her interviews with successful founders focus on growth, sustainability, and the realities of entrepreneurship.

Reviews

5.0 out of 5 stars from 230 ratings
  • If you don’t listen to this, you’re missing out!

    An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!

    Apple Podcasts
    5
    Snehalll15
    United Kingdoma month ago
  • Great show - super insightful

    Great guests, good questions and very helpful as a new entrant to FMCG.

    There are many transferable insights from Food and CPG for me.

    I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.

    Apple Podcasts
    5
    Zalkage
    United Kingdom3 months ago
  • Gold for Founders

    Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️

    Apple Podcasts
    5
    LauraBleyendaal
    New Zealand3 months ago
  • Free business school!

    I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!

    Apple Podcasts
    5
    intensaul
    United Kingdom3 months ago
  • I owe Fiona money

    This podcast is such a priceless resource for new founders (especially those with no prior FMCG experience) that you’ll want to track Fiona Fitz down, & give her equity in your business. No, really—it’s that helpful, she’ll have earned every percentage point.

    Apple Podcasts
    5
    Sam Musguin-Rowe
    United Kingdom4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find Fiona's interviewing style engaging and effective at eliciting valuable knowledge from guests.
Audiences commend the variety of guests and the unique perspectives brought to each episode, further enhancing the show's appeal.
Listeners appreciate the practical insights and strategies shared by guests, particularly in navigating the challenges of building a brand.
The podcast is often described as essential listening for entrepreneurs seeking inspiration and actionable advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Secret Maths Formula YOU Need To Scale Your CPG Brand with Dr. James Richardson of Ramping Your Brand
Q: Talk to us about the maths, behind scaling a CPG brand, and the idea of the skate ramp.
The math centers on balancing undercapitalization and high cost of goods with distribution growth and velocity gains; you need a velocity curve on top of distribution to create an exponential ramp, and that requires activation in the right radius and focusing on the most valuable consumers.
Why AI Will Be Bigger Than the Internet With 'Silicon Valley's Most Wanted' Paul Adams, Chief Product Officer Fin.ai
Q: What will work look like if AI is doing a lot of the work of people?
Job roles will evolve; people will manage AI and engage in higher-level work rather than repetitive tasks.
Why AI Will Be Bigger Than the Internet With 'Silicon Valley's Most Wanted' Paul Adams, Chief Product Officer Fin.ai
Q: How do you imagine thinking about your future in terms of consumer behavior?
The past is the best predictor of the future, and there will be profound changes driven by AI, especially in how we consume information and make decisions.
Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Q: What advice would you wish you had over all of the different stages of the business?
I wish I had raised more money than I needed, but in hindsight, everything worked out as it should, given the time needed to build product awareness and quality.
Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Q: How did you come up with the brand?
The Blanco Niño brand quickly became bigger than the restaurant, launching its retail version in 2020 after operating as a food service business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Brand Growth Heroes

What is Brand Growth Heroes about and what kind of topics does it cover?

This podcast provides valuable insights from successful entrepreneurs in the consumer goods sector, focusing on the growth stories behind various brands. With the host's extensive experience in the industry, episodes often highlight the challenges and triumphs faced by founders while scaling their companies. The discussions involve actionable strategies, personal anecdotes, and real-life examples of brand building, which are particularly beneficial for aspiring entrepreneurs looking to navigate the complexities of starting and growing a business. The podcast features diverse guests who provide unique perspectives on business growth, sustainability, and market trends within the fast-moving consumer goods (FMCG) landscape.

Where can I find podcast stats for Brand Growth Heroes?

Rephonic provides a wide range of podcast stats for Brand Growth Heroes. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brand Growth Heroes and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brand Growth Heroes get?

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What are the audience demographics for Brand Growth Heroes?

Rephonic provides comprehensive predictive audience data for Brand Growth Heroes, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Brand Growth Heroes have?

To see how many followers or subscribers Brand Growth Heroes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brand Growth Heroes?

These podcasts share a similar audience with Brand Growth Heroes:

1. Uncensored CMO
2. The Wellness Scoop
3. ZOE Science & Nutrition
4. The David McWilliams Podcast
5. The Rest Is Politics

How many episodes of Brand Growth Heroes are there?

Brand Growth Heroes launched 7 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brand Growth Heroes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brand Growth Heroes?

Rephonic pulls ratings and reviews for Brand Growth Heroes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Brand Growth Heroes?

Rephonic provides full transcripts for episodes of Brand Growth Heroes. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brand Growth Heroes?

Recent guests on Brand Growth Heroes include:

1. Rob Wallis
2. Dr. James Richardson
3. David Lester
4. Phil Martin
5. Jennifer O'Connell
6. Olivia Ferdi
7. Jake Karls
8. Kate Prince

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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