
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 137 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

Little Moons made frozen mochi mainstream, but what happens when a successful frozen dessert brand starts thinking of itself as something MUCH BIGGER?
In this episode of Brand Growth Heroes, I'm joined by Joanna Allen, CEO of Little Moons, to talk ... more
What if the biggest opportunity for your consumer brand wasn't actually in the category you're competing in?
In this episode of Brand Growth Heroes, I'm joined by former Premier League and international footballer Thomas Hal Robson-Kanu, founder of... more
Sometimes it's lunch, sometimes it's dinner. Sometimes you're one, sometimes you're a family of 4. Sometimes it's a side, sometimes you're starving. How does a food brand answer all of these consumer/human need-states?
STOCKED has created a product ... more
Grubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year and a point where the founder says the business was... more
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Thank you for creating this great show for business owners and would be business owners in this category. Really interesting guests too! Thanks Fiona
I have to say, I genuinely love listening to this podcast. It has helped me enormously while building my own FMCG brand, particularly in reminding me to stay focused on the bigger vision rather than getting distracted by all the noise that comes with building a business.
If I had to summarise the biggest lesson I have taken from listening to you and the founders you interview, it would be this:
Stay true to your mission, ignore the unnecessary noise and give it everything you have.
Thank you f... more
I got to hear about you and your podcast a couple of weeks a go, and I have gone down a rabbit hole! I probably have listended to more than 20 episoses in 2 weeks! I don't know where I've been hiding! (and I lived in Dublin for 5 years!)
Anyway, thanks for what you do, is extremely helpful, insightful, timely and actionable! I hope we soon get to have Mama Brew (www.mamabrew.co.uk) to join the Mini MBA Programme!
As a first-time founder and new to the food & drink industry I’ve found Brand Growth Heroes an invaluable support. The guests are so generous with their knowledge sharing and Fiona seems to find just the right balance between asking about the brand journey as well as the nitty gritty of the business side. A hugely helpful and enjoyable resource. Thank you
An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #60 | |
Apple Podcasts | #24 | |
Apple Podcasts | #78 | |
Apple Podcasts | #109 | |
Apple Podcasts | #169 | |
Apple Podcasts | #170 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, founder-focused show that concentrates on challenger brands in the consumer goods space. Episodes center on brand storytelling, rapid growth strategies, scaling channels from DTC to retail, and the legal and operational considerations founders face when raising capital and expanding internationally. Guests come from food & beverage, wellness, and packaging, often sharing actionable tactics for product development, packaging, distribution, and team growth. The show stands out for its founder-first lens, deep dives into go-to-market strategies, and pragmatic guidance from seasoned professionals, including legal advisers and industry sponsors. Potential listeners are likely pursuing or building ambitious consumer brands and want c... more
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Brand Growth Heroes launched 7 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brand Growth Heroes include:
1. Thomas Hal Robson-Kanu
2. Sam Moss
3. Charlie Gilpin
4. Martin Holden-White
5. Richard Peake
6. Phil Hails-Smith
7. Paul Chappie
8. Susan Allen
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