Brand Growth Heroes
Fiona Fitz | Brand Growth Heroes Mini MBA |Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 124 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessInvestingEntrepreneurship | |||
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Latest Episodes
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil from a commoditised pantry staple... more
Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know.
Emma has done the full journey - Unilever, high-growth markets in Mexico, PizzaExpress, Merlin, Wagamama and now she b... more
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders scaling challenger brands, this is... more
Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf?
Then dive into the insight served up in this epi... more
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- If you don’t listen to this, you’re missing out!
An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Apple Podcasts5Snehalll15
United Kingdom2 months ago - Great show - super insightful
Great guests, good questions and very helpful as a new entrant to FMCG.
There are many transferable insights from Food and CPG for me.
I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.
Apple Podcasts5ZalkageUnited Kingdom4 months ago - Gold for Founders
Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️
Apple Podcasts5LauraBleyendaal
New Zealand4 months ago - Free business school!
I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!
Apple Podcasts5intensaulUnited Kingdom4 months ago - I owe Fiona money
This podcast is such a priceless resource for new founders (especially those with no prior FMCG experience) that you’ll want to track Fiona Fitz down, & give her equity in your business. No, really—it’s that helpful, she’ll have earned every percentage point.
Apple Podcasts5Sam Musguin-RoweUnited Kingdom5 months ago
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Apple Podcasts | #126 |  Ireland/Business/Entrepreneurship |
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Frequently Asked Questions About Brand Growth Heroes
What is Brand Growth Heroes about and what kind of topics does it cover?
A high-impact show focused on scaling challenger brands in the consumer goods space. Episodes center on founder journeys, practical strategies for growth, and how to build brands with media-first thinking, category design, and strong retail partnerships. Guests range from plant-based startups to premium beverage makers, sharing actionable tactics on distribution, product development, fundraising, and leadership, all delivered through probing interviews that pull out tangible takeaways for listeners aiming to accelerate growth and navigate the FMCG landscape. The host's knack for extracting real-world lessons from founders makes it a practical resource for entrepreneurs, marketers, and investors seeking proven approaches to scale and compete... more
Where can I find podcast stats for Brand Growth Heroes?
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How many listeners does Brand Growth Heroes get?
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What are the audience demographics for Brand Growth Heroes?
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How many subscribers and views does Brand Growth Heroes have?
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Which podcasts are similar to Brand Growth Heroes?
These podcasts share a similar audience with Brand Growth Heroes:
1. The Unfounders
2. Age Better with Liz Earle
3. Building the Brands of Tomorrow
4. Thriving Minds with Alberto Zandi
5. What's My Age Again?
How many episodes of Brand Growth Heroes are there?
Brand Growth Heroes launched 7 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Brand Growth Heroes?
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What guests have appeared on Brand Growth Heroes?
Recent guests on Brand Growth Heroes include:
1. Emma Woods
2. Henry Firth
3. Ian Theasby
4. Rob Wallis
5. Dr. James Richardson
6. David Lester
7. Phil Martin
8. Jennifer O'Connell
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.