Brand Growth Heroes
Brand Growth Heroes & Fi FitzBrand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 133 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
Most pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!!
In this conversation, I speak with founders James and Nathan about how they spotted an emotional gap in the pet category and ... more
Many of you founders working with niche ingredients out there might have struggled with this question:
How do you build a new category when consumers don’t yet understand the ingredient, retailers don’t know where to place it, and nobody is walking ... more
In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years,... more
How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended?
In this second part of my conversation with Phil Hails-Smith, Managing Partner at Joelso... more
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Reviews
- Great help for first-time founder
As a first-time founder and new to the food & drink industry I’ve found Brand Growth Heroes an invaluable support. The guests are so generous with their knowledge sharing and Fiona seems to find just the right balance between asking about the brand journey as well as the nitty gritty of the business side. A hugely helpful and enjoyable resource. Thank you
Apple Podcasts5Egypt50
United Kingdom4 months ago - If you don’t listen to this, you’re missing out!
An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Apple Podcasts5Snehalll15United Kingdom7 months ago - Great show - super insightful
Great guests, good questions and very helpful as a new entrant to FMCG.
There are many transferable insights from Food and CPG for me.
I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.
Apple Podcasts5ZalkageUnited Kingdom8 months ago - Gold for Founders
Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️
Apple Podcasts5LauraBleyendaal
New Zealand8 months ago - Free business school!
I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!
Apple Podcasts5intensaulUnited Kingdom9 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #114 | United Kingdom/Business/Entrepreneurship |
Apple Podcasts | #87 |  Ireland/Business/Entrepreneurship |
Apple Podcasts | #116 |  Denmark/Business/Entrepreneurship |
Talking Points
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Frequently Asked Questions About Brand Growth Heroes
What is Brand Growth Heroes about and what kind of topics does it cover?
Founders and operators of consumer goods brands share practical, profit-focused growth playbooks, often from challenger brands scaling to mainstream retail. Episodes center on building sustainable growth through tight product storytelling, efficient go-to-market, leadership and governance, and strategic partnerships. Across conversations, listeners get frameworks for profitable scaling, global expansion (notably US entry), community-driven marketing, and harnessing data, with occasional dives into AI, category design, and board leadership. The show frequently features founders who emphasize culture, team dynamics, and responsible growth, making it valuable for founders, marketers, and operators aiming to scale in FMCG and adjacent consumer ... more
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How many listeners does Brand Growth Heroes get?
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Which podcasts are similar to Brand Growth Heroes?
These podcasts share a similar audience with Brand Growth Heroes:
1. Uncensored CMO
2. The Foundr Podcast with Nathan Chan
3. The Rest Is Politics
4. How To Fail With Elizabeth Day
5. The Wellness Scoop
How many episodes of Brand Growth Heroes are there?
Brand Growth Heroes launched 7 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Brand Growth Heroes?
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What guests have appeared on Brand Growth Heroes?
Recent guests on Brand Growth Heroes include:
1. Richard Peake
2. Phil Hails-Smith
3. Susan Allen
4. Tara Chandra
5. Helena Hills
6. Lisa King
7. Bethan Higson
8. Alice Gallsworthy
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.