Rephonic
Artwork for Brand Growth Heroes
FMCG
Entrepreneurship
Challenger Brands
Olipop
Recruitment
Team Building
FMCG Recruitment
Tesco
Brand Growth Heroes
Vitamin Drinks
Remote Work
Ancient and Brave
Non-Alcoholic Spirits
Female Founders
Bone Broth
Consumer Packaged Goods
Tonic Health
MKJ Ignite
Seedlip
Collagen Supplements

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

PublishesTwice monthlyEpisodes137Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Brand Growth Heroes

Latest Episodes

Little Moons made frozen mochi mainstream, but what happens when a successful frozen dessert brand starts thinking of itself as something MUCH BIGGER? 

In this episode of Brand Growth Heroes, I'm joined by Joanna Allen, CEO of Little Moons, to talk ... more

YouTube

What if the biggest opportunity for your consumer brand wasn't actually in the category you're competing in?

 In this episode of Brand Growth Heroes, I'm joined by former Premier League and international footballer Thomas Hal Robson-Kanu, founder of... more

YouTube

Sometimes it's lunch, sometimes it's dinner. Sometimes you're one, sometimes you're a family of 4. Sometimes it's a side, sometimes you're starving. How does a food brand answer all of these consumer/human need-states?

STOCKED has created a product ... more

YouTube

Grubby -  the award-winning plant-based meal kits and ready meals delivered to your door -  went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year and a point where the founder says the business was... more

YouTube

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Recent Guests

Thomas Hal Robson-Kanu
Former Premier League and international footballer, founder of The Turmeric Co.
The Turmeric Co.
Episode: The Turmeric Co. | Premier League Coaching in Brand Growth with Thomas Hal Robson-Kanu
Sam Moss
Co-founder of Stocked, a chef-made frozen food brand
Stocked
Episode: STOCKED Frozen Meal Blocks | £15M Revenue, Block By Block
Charlie Gilpin
Co-founder of Stocked and a chef with experience in food businesses
Stocked
Episode: STOCKED Frozen Meal Blocks | £15M Revenue, Block By Block
Martin Holden-White
Founder/CEO of Grubby
Grubby
Episode: Grubby D2C Plant-Based Meals | From Almost Failing to Scaling Profitably
Richard Peake
Managing Director of Merchant Gourmet
Merchant Gourmet
Episode: How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years
Phil Hails-Smith
Partner at Joelson (interview guest)
Joelson
Episode: How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
Paul Chappie
Managing Partner at Joelson (guest)
Joelson
Episode: How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
Susan Allen
Co-founder of Here We Flow
Here We Flow
Episode: Here We Flo | Building a £10M Period Care Challenger Brand
Tara Chandra
Co-founder of Here We Flow
Here We Flow
Episode: Here We Flo | Building a £10M Period Care Challenger Brand

Host

Fiona Fitz
Host of Brand Growth Heroes

Reviews

5.0 out of 5 stars from 343 ratings
  • Great insights

    Thank you for creating this great show for business owners and would be business owners in this category. Really interesting guests too! Thanks Fiona

    Apple Podcasts
    5
    VictoriaS05
    United Kingdom24 days ago
  • The real podcast for FMCG

    I have to say, I genuinely love listening to this podcast. It has helped me enormously while building my own FMCG brand, particularly in reminding me to stay focused on the bigger vision rather than getting distracted by all the noise that comes with building a business.

    If I had to summarise the biggest lesson I have taken from listening to you and the founders you interview, it would be this:

    Stay true to your mission, ignore the unnecessary noise and give it everything you have.

    Thank you f... more

    Apple Podcasts
    5
    J_ATM_1987
    United Kingdom25 days ago
  • As useful as a podcast can get

    I got to hear about you and your podcast a couple of weeks a go, and I have gone down a rabbit hole! I probably have listended to more than 20 episoses in 2 weeks! I don't know where I've been hiding! (and I lived in Dublin for 5 years!)

    Anyway, thanks for what you do, is extremely helpful, insightful, timely and actionable! I hope we soon get to have Mama Brew (www.mamabrew.co.uk) to join the Mini MBA Programme!

    Apple Podcasts
    5
    Haroldinho007
    United Kingdom2 months ago
  • Great help for first-time founder

    As a first-time founder and new to the food & drink industry I’ve found Brand Growth Heroes an invaluable support. The guests are so generous with their knowledge sharing and Fiona seems to find just the right balance between asking about the brand journey as well as the nitty gritty of the business side. A hugely helpful and enjoyable resource. Thank you

    Apple Podcasts
    5
    Egypt50
    United Kingdom6 months ago
  • If you don’t listen to this, you’re missing out!

    An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!

    Apple Podcasts
    5
    Snehalll15
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved for helping new founders understand the business side of scaling CPG brands.
Listeners praise actionable, founder-focused insights and practical takeaways.
The host asks relevant questions and pulls tangible lessons from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Turmeric Co. | Premier League Coaching in Brand Growth with Thomas Hal Robson-Kanu
Q: How do you link customer testimonials to clinical studies and build this into a food-as-medicine category?
Robson-Kanu points to independent clinical research, the company's customer testimonials and consumer education. He says the broader aim is to make functional foods part of everyday life and prepare for a societal shift in how food and health are understood.
The Turmeric Co. | Premier League Coaching in Brand Growth with Thomas Hal Robson-Kanu
Q: How do you choose or describe the blend, and has that changed over the years as you have learned what works for consumer understanding and engagement?
Robson-Kanu says The Turmeric Co. uses a proprietary blend and process, with each ingredient selected for a purpose and intended benefit. He contrasts it with shots he says are largely juice or water.
STOCKED Frozen Meal Blocks | £15M Revenue, Block By Block
Q: What kind of technological or time or machinery moat can you build around freezing the blocks? Or is it just a question of molds and anyone could buy a machine that deposits into the molds and freezes it? Yeah. Or is there more to it than that?
Charlie Gilpin says the advantage is much more than equipment: Stocked's manual process, quality standards, specialist know-how and continuing operational innovation make it difficult for competitors to replicate.
STOCKED Frozen Meal Blocks | £15M Revenue, Block By Block
Q: What happened then? So what did I miss? Bring me up to speed. How did you get to 15 from 48 months?
Sam Moss says Stocked spent its first years using direct-to-consumer sales to learn about customers and refine the product. Dragons' Den then helped open the way to retail, with retailer enquiries arriving the day after the show aired.
Aduna Superfoods: Building The Supplements Category 3.0
Q: How did you finance and structure growth with impact investors?
We prioritized social impact and aligned with investors who believed in the mission; exits were not the primary goal, but we prepared for investor questions to secure long-term funding while maintaining our values.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Brand Growth Heroes

What is Brand Growth Heroes about and what kind of topics does it cover?

A practical, founder-focused show that concentrates on challenger brands in the consumer goods space. Episodes center on brand storytelling, rapid growth strategies, scaling channels from DTC to retail, and the legal and operational considerations founders face when raising capital and expanding internationally. Guests come from food & beverage, wellness, and packaging, often sharing actionable tactics for product development, packaging, distribution, and team growth. The show stands out for its founder-first lens, deep dives into go-to-market strategies, and pragmatic guidance from seasoned professionals, including legal advisers and industry sponsors. Potential listeners are likely pursuing or building ambitious consumer brands and want c... more

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Which podcasts are similar to Brand Growth Heroes?

These podcasts share a similar audience with Brand Growth Heroes:

1. Ladies Who Launch
2. Building the Brands of Tomorrow
3. Uncensored CMO
4. The Therapy Crouch
5. Aspire with Emma Grede

How many episodes of Brand Growth Heroes are there?

Brand Growth Heroes launched 7 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brand Growth Heroes?

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What guests have appeared on Brand Growth Heroes?

Recent guests on Brand Growth Heroes include:

1. Thomas Hal Robson-Kanu
2. Sam Moss
3. Charlie Gilpin
4. Martin Holden-White
5. Richard Peake
6. Phil Hails-Smith
7. Paul Chappie
8. Susan Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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