Brand Growth Heroes
Brand Growth Heroes & Fi FitzBrand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 135 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
Sometimes it's lunch, sometimes it's dinner. Sometimes you're one, sometimes you're a family of 4. Sometimes it's a side, sometimes you're starving. How does a food brand answer all of these consumer/human need-states?
STOCKED has created a product ... more
Grubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year and a point where the founder says the business was... more
Most pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!!
In this conversation, I speak with founders James and Nathan about how they spotted an emotional gap in the pet category and ... more
Many of you founders working with niche ingredients out there might have struggled with this question:
How do you build a new category when consumers don’t yet understand the ingredient, retailers don’t know where to place it, and nobody is walking ... more
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Reviews
- As useful as a podcast can get
I got to hear about you and your podcast a couple of weeks a go, and I have gone down a rabbit hole! I probably have listended to more than 20 episoses in 2 weeks! I don't know where I've been hiding! (and I lived in Dublin for 5 years!)
Anyway, thanks for what you do, is extremely helpful, insightful, timely and actionable! I hope we soon get to have Mama Brew (www.mamabrew.co.uk) to join the Mini MBA Programme!
Apple Podcasts5Haroldinho007
United Kingdoma month ago - Great help for first-time founder
As a first-time founder and new to the food & drink industry I’ve found Brand Growth Heroes an invaluable support. The guests are so generous with their knowledge sharing and Fiona seems to find just the right balance between asking about the brand journey as well as the nitty gritty of the business side. A hugely helpful and enjoyable resource. Thank you
Apple Podcasts5Egypt50United Kingdom5 months ago - If you don’t listen to this, you’re missing out!
An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Apple Podcasts5Snehalll15United Kingdom8 months ago - Great show - super insightful
Great guests, good questions and very helpful as a new entrant to FMCG.
There are many transferable insights from Food and CPG for me.
I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.
Apple Podcasts5ZalkageUnited Kingdom10 months ago - Gold for Founders
Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️
Apple Podcasts5LauraBleyendaal
New Zealand10 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #80 | United Kingdom/Business/Entrepreneurship |
Apple Podcasts | #107 |  Ireland/Business/Entrepreneurship |
Apple Podcasts | #207 | New Zealand/Business/Entrepreneurship |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Brand Growth Heroes
What is Brand Growth Heroes about and what kind of topics does it cover?
A practical, founder-focused show that concentrates on challenger brands in the consumer goods space. Episodes center on brand storytelling, rapid growth strategies, scaling channels from DTC to retail, and the legal and operational considerations founders face when raising capital and expanding internationally. Guests come from food & beverage, wellness, and packaging, often sharing actionable tactics for product development, packaging, distribution, and team growth. The show stands out for its founder-first lens, deep dives into go-to-market strategies, and pragmatic guidance from seasoned professionals, including legal advisers and industry sponsors. Potential listeners are likely pursuing or building ambitious consumer brands and want c... more
Where can I find podcast stats for Brand Growth Heroes?
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How many listeners does Brand Growth Heroes get?
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What are the audience demographics for Brand Growth Heroes?
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How many subscribers and views does Brand Growth Heroes have?
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Which podcasts are similar to Brand Growth Heroes?
These podcasts share a similar audience with Brand Growth Heroes:
1. Building the Brands of Tomorrow
2. Uncensored CMO
3. Ladies Who Launch
4. This is Money Podcast
5. How To Fail With Elizabeth Day
How many episodes of Brand Growth Heroes are there?
Brand Growth Heroes launched 7 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Brand Growth Heroes?
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What guests have appeared on Brand Growth Heroes?
Recent guests on Brand Growth Heroes include:
1. Martin Holden-White
2. Richard Peake
3. Phil Hails-Smith
4. Paul Chappie
5. Susan Allen
6. Tara Chandra
7. Helena Hills
8. Lisa King
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.