
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
| Publishes | Twice monthly | Episodes | 121 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipInvesting | |||

Want a deliciously sharp lesson in brand growth, category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf?
Then dive into the insight served up in this epi... more
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago, but today the guest that we'... more
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.
Eddie is one of the world's leading thinkers on c... more
Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'.
And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I’m joined by one of my oldest ... more
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An incredible podcast series that breaks down messy, complicated concepts into simple, engaging yet highly relevant themes. I devour these podcasts. Can’t wait for future episodes!
Great guests, good questions and very helpful as a new entrant to FMCG.
There are many transferable insights from Food and CPG for me.
I’m especially interested in the challenger brand narrative, taking on the big corporates and how to play a different game to them to win in category.
Have just found Brand Growth Heroes podcast and it’s such a joy to listen to. Informative, great questions, the guests seem engaged and willing to discuss helpful topics that benefit the listener. Enjoying making my way through the episodes and learning loads as a fresh founder! Thanks Fiona ❤️
I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!
This podcast is such a priceless resource for new founders (especially those with no prior FMCG experience) that you’ll want to track Fiona Fitz down, & give her equity in your business. No, really—it’s that helpful, she’ll have earned every percentage point.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #219 | |
Apple Podcasts | #60 | |
Apple Podcasts | #236 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This podcast provides valuable insights from successful entrepreneurs in the consumer goods sector, focusing on the growth stories behind various brands. With the host's extensive experience in the industry, episodes often highlight the challenges and triumphs faced by founders while scaling their companies. The discussions involve actionable strategies, personal anecdotes, and real-life examples of brand building, which are particularly beneficial for aspiring entrepreneurs looking to navigate the complexities of starting and growing a business. The podcast features diverse guests who provide unique perspectives on business growth, sustainability, and market trends within the fast-moving consumer goods (FMCG) landscape.
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Brand Growth Heroes launched 7 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brand Growth Heroes include:
1. Rob Wallis
2. Dr. James Richardson
3. David Lester
4. Phil Martin
5. Jennifer O'Connell
6. Olivia Ferdi
7. Jake Karls
8. Kate Prince
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