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Artwork for Branching Out: Business Tips for Tree Service Pros

Branching Out: Business Tips for Tree Service Pros

Arborist Marketing Pros
Google Ads
Local Service Ads
Facebook
Google
Customer Acquisition Cost
Meta Advertising
Lifetime Value
Oak Bros Tree Care
Tree Service
Facebook Ads
Standard Operating Procedures
Tree Care Industry
Leadership
Tracking and Attribution
Production Capacity
Arborist Marketing Pros
Marketing Planning Webinar
Advertising Scam
Marketing Budget
EOS (entrepreneurial Operating System)

Welcome to Branching Out, the go-to podcast for tree care professionals looking to grow their business with expert marketing strategies. Hosted by Arborist Marketing Pros, each episode dives into SEO, PPC, web design, and lead generation tactics tailored specifically for the tree service industry. Whether you're a seasoned arborist or just starting out, we’ll provide actionable insights to help yo... more

PublishesMonthlyEpisodes31Founded2 years ago
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Artwork for Branching Out: Business Tips for Tree Service Pros

Latest Episodes

🌳 Thank you to everyone who joined us for The New AI Ranking Formula for Tree Services webinar!

We appreciate every tree service owner who took the time to be part of this live training.

AI is changing the way homeowners search, how local business... more

What does it really take to build a successful tree service company?

In this episode of the Branching Out Podcast, Justin sits down with Neftali Maldonado, co-owner of Maldonado Brothers Tree Service, to discuss how a family lawn care business grew ... more

Most tree companies think Facebook Ads don't work.The reality? They're judging Facebook leads the same way they judge Google leads, and that's a costly mistake.In this episode of the Branching Out Podcast, Justin Rademacher breaks down the biggest di... more

Most tree companies are stuck in a race to the bottom.

They bid jobs, get undercut, and wonder why they can’t grow.

In this episode, Justin sits down with Apollo to break down what actually separates profitable tree companies from the ones constant... more

In this episode of Branching Out, Justin Rademacher sits down with Cameron Kuklick from SENNEBOGEN to discuss how mechanization is reshaping the tree service industry.

From Cameron’s background as a climber to his work helping companies adopt machin... more

Most tree companies don’t have a Google Ads problem.

They have a tracking, intent, and strategy problem.

In this episode, Justin Rademacher breaks down how Google Ads should be run for established tree service businesses that want consistent booked... more

Justin Rademacher sits down with Jaclynn “Jackie” Guin of Oak Bros Tree Care, a husband and wife owned tree company in Central Illinois that’s been operating since 2009.

They talk culture, leadership, hiring for character, core values you can actual... more

If you have seen Facebook ads claiming $19 tree removal, this video explains what is really going on behind the scenes.In this video, I break down how these ads work, why they exist, and how they quietly cost real tree service companies money through... more

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Accepts Guests
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Recent Guests

Neftali Maldonado
Owner, Maldonado Brothers tree service
Maldonado Brothers
Episode: From Lawn Care to Tree Service Empire | The Maldonado Brothers Story | Arborist Marketing Pros
Apollo Yale
Board-certified master arborist and founder of a prominent tree service
O'Neill's Tree Service / related ventures
Episode: Tree Service Sales Secrets: Stop Getting Undercut on Every Job
Cameron Kuklick
Product specialist at Sennebogen; experienced tree climber and former Davey Tree supervisor
Sennebogen
Episode: Mechanizing Tree Work the Right Way | Cameron Kuklick (SENNEBOGEN)
Alex Shy
Owner of ShyTree; board certified master arborist; creator of Mobile Tree Spa
ShyTree / Mobile Tree Spa
Episode: Tree Service Plant Health Care Explained (Margins, Pricing, Systems)
Alex Wright
Star of the show and guest on the podcast
Unspecified in transcript
Episode: 2026 Marketing Planning Workshop Replay

Host

Justin Rademacher
Host of Branching Out Podcast; Arborist Marketing Pros ecosystem participant

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Navigating Marketing Challenges in Tree Services
Q: What should owners look for when choosing a marketing partner?
Ask about ownership of assets, avoid long-term lock-ins, ensure transparency in reporting, and confirm that the agency will deliver ongoing value without holding client assets hostage.
Navigating Marketing Challenges in Tree Services
Q: What is the one task a Tree Service owner should focus on if they're not ready to hire a marketing agency?
Understand how Google works, optimize the Google Business Profile with photos and reviews, and maintain consistency across organic and paid placements to build visibility without large upfront costs.
Mechanizing Tree Work the Right Way | Cameron Kuklick (SENNEBOGEN)
Q: What was Cameron's origin story in the industry and how did he end up at Sennebogen?
Cameron started as a ground worker and climber in Davey Tree, pursued ISA certification, and after opportunities across New Zealand and the US, joined Sennebogen as a demo operator, later expanding into social media marketing and customer-facing education.
From Lawn Care to Tree Service Empire | The Maldonado Brothers Story | Arborist Marketing Pros
Q: What were the hardest transitions as you grew the business?
The hardest transition was building a solid organizational structure and letting others run parts of the business, which required replacing themselves and training the team to handle operations without constant oversight.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Long-running, practitioner-focused episodes explore how tree service pros scale and market their businesses using a mix of digital marketing, sales strategies, and operational excellence. Topics span from pricing and value-based selling to Google and Facebook advertising, direct mail, and lead-nurturing workflows, with practical guidance on building scalable systems, adopting technology, and improving customer experience. A recurring strength is bringing hands-on operators and industry marketers together to translate complex concepts into repeatable playbooks—covering everything from PHC packaging and mechanization to branding, workflow automation, and multi-channel marketing. Listeners are likely to come away with actionable tactics, budge... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Tree Service Marketing Profits
2. Talking Trees with Davey Tree
3. Acquiring Minds
4. The Shawn Ryan Show
5. Modern Wisdom

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Neftali Maldonado
2. Apollo Yale
3. Cameron Kuklick
4. Alex Shy
5. Alex Wright

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