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Book Marketing Mentors

Susan Friedmann
Book Marketing
Marketing Strategies
Entrepreneurship
Digital Marketing
Storytelling
Personal Branding
Amazon
Linkedin
Imposter Syndrome
Content Repurposing
Marketing
Podcasting
Audience Engagement
Non-Fiction Authors
Author Branding
Branding
Content Marketing
Social Media
Lead Magnets
Podcast Guesting

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening tod... more

PublishesWeeklyEpisodes536Founded11 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Book Marketing Mentors

Latest Episodes

Why do some authors instantly capture attention while others struggle to be remembered?

The answer isn't better marketing. It's better storytelling.

In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelli... more

You know what to do. So why aren't you doing it?

You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way.

It's easy to blame a lack of time, confidence, or moti... more

YouTube

Your ideal readers may already be looking for your book. So why aren't they buying it?

The answer may surprise you.

Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintent... more

YouTube

What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people?

This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has ... more

YouTube

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Recent Guests

Kailey Holbrook
Award-winning filmmaker and author, USC student
University of Southern California
Episode: How You Can Successfully Market a Debut Novel - BM531
Steve Markman
Speaker management expert; founder of Markman Speaker Management
Markman Speaker Management
Episode: How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530
Elissa Hecker
General Counsel to entrepreneurs, solopreneurs and creatives
Independent attorney focusing on law, business and creativity
Episode: AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
John Ray
Coach and advisor who helps professionals price and position their expertise
Independent consultant/author
Episode: How to Use Your Book to Build Authority and Charge What You’re Worth - BM528
April Adams Pertuis
CEO founder of Light Beamers; journalist, producer, and digital storyteller with 30+ years in the field
Light Beamers
Episode: How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527
Victoria Wolf
Award-winning book designer specializing in book design
Wolf Design and Marketing
Episode: How to Position Your Book So AI Search Finds You First- BM526
Kristin Bentley
Founder and CEO of EP House, boutique publishing company
EP House
Episode: How to Overcome Perfectionism When Writing a Nonfiction Book - BM525
Corey Radman
Nonfiction book editor and ghostwriter; specializes in memoir, self-help, and business books
Independent editor/ghostwriter
Episode: How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
Gal Borenstein
Author of Don't Believe the Hype; strategic branding, marketing, and PR expert
Bornstein Group (Bornstein Group)
Episode: Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522

Reviews

5.0 out of 5 stars from 100 ratings
  • I always learn something

    Thanks for showing how we can profit from a book.

    Apple Podcasts
    5
    The Sky Guy
    United Statesa year ago
  • Learning so much!

    Amazing show. As a new author I’m learning so much! Thanks Susan!

    Apple Podcasts
    5
    Robbin Marx
    United Statesa year ago
  • Sell more books! 📖

    Susan brings on marketing experts to help non-fiction authors sell more books. Great, actionable strategies and her accent is a delight!

    Apple Podcasts
    5
    Julie-Your Expert Guest
    United States2 years ago
  • Great guests!

    Susan is an expert in her own right, but she’s also exceptional at choosing smart guests and getting the most out of them. Learned a lot!

    Apple Podcasts
    5
    Ben Guttmann
    United States2 years ago
  • Practical, clear, actionable Insights

    I was particularly interested in the topic of book cover visuals. The episode I’ve listened to had easy to follow, relatable insights with clear suggestions I can apply. The sound quality is great as well (I listen x1.5 and still works well). Listened to a couple more episodes and found the content well prep’s and delivered. Now hit the “follow” button and know not all episodes will be relevant, but look forward to learning more on the topics that are. Nicely done, keep up the great work!!

    Apple Podcasts
    5
    Skylander5
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for high-caliber guests and actionable takeaways.
Listeners consistently call out strong production quality and host interview skills.
Fans note practical, step-by-step tactics rather than abstract theory.
Audiences appreciate the mix of marketing, design, and platform-building topics and the quality of guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#229
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530
Q: Now for someone who wants to get more speaking gigs or even get speaking gigs, where should they begin?
The best starting point is to understand that this is a blend of art, science, and sales. Look in two main places depending on whether you want paid engagements or unpaid opportunities, and start building a resume with testimonials by taking unpaid gigs to demonstrate your value.
AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
Q: Who owns content produced with AI assistance?
Ownership depends on the writing being the author's own, with caveats that AI-generated text on its own isn't protectable; authors should ensure they retain rights to their own writing and be careful when AI is used to generate substantial portions of content.
AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
Q: What are authors getting wrong when it comes to the legal side of using AI?
Authors often assume AI can fully write or protect their content; however, prompts and AI-generated text are not copyrightable, and authors should avoid letting AI replace original writing while using it for non-creative tasks like outline help or research.
How to Use Your Book to Build Authority and Charge What You’re Worth - BM528
Q: How do you talk to clients about pricing, especially when they need to start somewhere?
Focus first on what clients say about you, gather reviews and testimonials, and identify intangibles that show the unique value you provide. Then align pricing with the client's perceived value and the transformation they seek.
How to Position Your Book So AI Search Finds You First- BM526
Q: What do you notice first when you look at a book that most authors miss?
I'm a type nerd; I'm drawn to typography more than imagery, and I notice typography first, which often sets the tone for the entire book's readability and feel.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Book Marketing Mentors

What is Book Marketing Mentors about and what kind of topics does it cover?

The show concentrates on practical, action-oriented strategies to market and monetize books, especially nonfiction. Episodes consistently feature experts in areas like storytelling, book design, marketing campaigns, AI-assisted writing, and platform-building, with actionable takeaways such as building a story bank, crafting distinctive author brands, leveraging Substack, and turning a book into multiple revenue streams. A notable strength is the careful balance between hands-on tactics and broader strategic framing, often including guest-led tutorials, real-world examples, and sponsor integrations that provide direct resources for listeners. The weekly format and diverse guest roster help listeners see how marketing theory translates into r... more

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Which podcasts are similar to Book Marketing Mentors?

These podcasts share a similar audience with Book Marketing Mentors:

1. Book Marketing Tips and Author Success Podcast
2. Book Marketing Simplified
3. The Creative Penn Podcast For Writers
4. The StoryBrand Podcast
5. Happier with Gretchen Rubin

How many episodes of Book Marketing Mentors are there?

Book Marketing Mentors launched 11 years ago and published 536 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Book Marketing Mentors?

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What guests have appeared on Book Marketing Mentors?

Recent guests on Book Marketing Mentors include:

1. Kailey Holbrook
2. Steve Markman
3. Elissa Hecker
4. John Ray
5. April Adams Pertuis
6. Victoria Wolf
7. Kristin Bentley
8. Corey Radman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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