
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening tod... more
| Publishes | Weekly | Episodes | 548 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience?
In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard.
Ju... more
What if some of the book sales statistics authors have been hearing for years are simply wrong?
And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book?
In this episode of Book Marketing ... more
What happens after the launch excitement fades?
You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews.
Then comes the harder question.
How do you keep people interested without feeling as if you’r... more
What makes some author brands instantly recognizable while others disappear into the crowd?
And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky?
This week’s guest is Theresa Wilmot, founder and cre... more
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Thanks for showing how we can profit from a book.
Amazing show. As a new author I’m learning so much! Thanks Susan!
Susan brings on marketing experts to help non-fiction authors sell more books. Great, actionable strategies and her accent is a delight!
Susan is an expert in her own right, but she’s also exceptional at choosing smart guests and getting the most out of them. Learned a lot!
I was particularly interested in the topic of book cover visuals. The episode I’ve listened to had easy to follow, relatable insights with clear suggestions I can apply. The sound quality is great as well (I listen x1.5 and still works well). Listened to a couple more episodes and found the content well prep’s and delivered. Now hit the “follow” button and know not all episodes will be relevant, but look forward to learning more on the topics that are. Nicely done, keep up the great work!!
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Recent interactions between the hosts and their guests.
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This show surveys practical, battle-tested strategies for marketing and monetizing books, with frequent guests who are authors, editors, designers, and marketing professionals. Episodes emphasize actionable tactics—from building author platforms and crafting compelling storytelling to leveraging media, events, and digital marketing to drive book sales. A notable strength is the range of experts invited, including legal, design, pricing, and Substack-focused perspectives, making it useful for authors at any stage who want hands-on guidance and real-world frameworks to grow influence and revenue. A consistent edge is the emphasis on turning books into scalable offerings and revenue streams, not just launches or visibility alone.
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These podcasts share a similar audience with Book Marketing Mentors:
1. Book Marketing Simplified
2. Book Marketing Tips and Author Success Podcast
3. The Creative Penn Podcast For Writers
4. The Diary Of A CEO with Steven Bartlett
5. The School of Greatness
Book Marketing Mentors launched 11 years ago and published 548 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Book Marketing Mentors include:
1. Jenn T's Grace
2. Karlyn Ankrom
3. Theresa Wilmot
4. Scott Carley
5. Kevin M. Hall
6. Karin Volo
7. Ahmed Kamel
8. Helmi Hasan
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