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Book Marketing Mentors

Susan Friedmann
Book Marketing
Marketing Strategies
Amazon
Crowdfunding
Personal Branding
Susan Friedmann
Corey Poirier
Digital Marketing
Authors
Magnet Model
Book Clubs
Author Websites
E-Books
Publication
Brand Identity
Entrepreneurship
Mindset
Author Marketing
Linkedin
Marketing Strategy

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening tod... more

PublishesWeeklyEpisodes518Founded10 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Book Marketing Mentors

Latest Episodes

What if the success of your book isn’t only about strategy… but also about alignment? 

In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for... more

YouTube

Are you making book marketing harder than it needs to be? 

Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do ... more

YouTube

Is your book working as hard as you did to write it? 

Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book i... more

YouTube

Are you struggling to turn readers into high-paying coaching clients with your book? 

You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. 

This week’s guest, client acquisiti... more

YouTube

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Recent Guests

Mamie Sanders
Founder of MVL Marketing, digital marketing strategist for authors
MVL Marketing
Episode: Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Katrena Friel
Award-winning author, TEDx presenter, and entrepreneur
Done For You program creator
Episode: From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Susan Trumpler
Founder of Unstoppable Women in Business and the SheBoss Café
Episode: How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
Christine Blosdale
Expert authority coach and five-time number one bestselling author
Expert Authority Coach
Episode: How to Use Expert Authority to Stand Out and Sell More Books - BM512
Noemi Beres
Co-owner of Podcast Connections and expert in podcast guesting and marketing strategies for authors.
Podcast Connections
Episode: How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Bob Burg
Co-author of the international bestseller, The Go-Giver
Burg.com
Episode: How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Jenn Grace
Award-winning author and founder of Publish Your Purpose, a hybrid publisher.
Publish Your Purpose
Episode: How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Philippa Gamse
Digital marketing strategist and author
Website Wealth
Episode: How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Jason Fishman
CEO of Digital Niche Agency with over 15 years of experience in digital marketing.
Digital Niche Agency
Episode: How to Market Your Book Without a Big Budget or Big Following - BM506

Host

Susan Friedmann
Host of Book Marketing Mentors

Reviews

5.0 out of 5 stars from 99 ratings
  • I always learn something

    Thanks for showing how we can profit from a book.

    Apple Podcasts
    5
    The Sky Guy
    United States8 months ago
  • Learning so much!

    Amazing show. As a new author I’m learning so much! Thanks Susan!

    Apple Podcasts
    5
    Robbin Marx
    United Statesa year ago
  • Sell more books! 📖

    Susan brings on marketing experts to help non-fiction authors sell more books. Great, actionable strategies and her accent is a delight!

    Apple Podcasts
    5
    Julie-Your Expert Guest
    United States2 years ago
  • Great guests!

    Susan is an expert in her own right, but she’s also exceptional at choosing smart guests and getting the most out of them. Learned a lot!

    Apple Podcasts
    5
    Ben Guttmann
    United States2 years ago
  • Practical, clear, actionable Insights

    I was particularly interested in the topic of book cover visuals. The episode I’ve listened to had easy to follow, relatable insights with clear suggestions I can apply. The sound quality is great as well (I listen x1.5 and still works well). Listened to a couple more episodes and found the content well prep’s and delivered. Now hit the “follow” button and know not all episodes will be relevant, but look forward to learning more on the topics that are. Nicely done, keep up the great work!!

    Apple Podcasts
    5
    Skylander5
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are consistently practical, with step-by-step guidance that listeners can apply right away.
Audience/community feel is strong; guests are experts who share real-world strategies, not theory.
Listeners praise the host for curating high-quality guests and actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#132
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Q: When is the right time for an author to start working with a strategist like you?
Lead time depends on goals: six months or more if building a social platform ahead of launch; a year in advance is ideal for substantial platform-building, with flexibility for shorter windows if needed.
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Q: How should authors approach the role of digital marketing in their overall strategy?
Digital marketing encompasses most marketing activities but requires thoughtful integration with publicity, strong positioning online, and purposeful outreach to build awareness before pushing for sales.
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Q: What do you think many authors get wrong when marketing a book?
They mimic what others do without considering their own book, genre, platform, and audience; marketing must be tailored rather than one-size-fits-all, and authors should start with a broad, platform-focused strategy rather than fixating on publication day.
Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Q: What are the steps to help coaches struggling with lead generation?
Step number one is to find out who your ideal client is already spending money with. Step two is to use a booking email to help initiate conversations. Step three involves proving to the person you're introducing that they will look good by sending quality referrals.
How to Use Expert Authority to Stand Out and Sell More Books - BM512
Q: How long do I have to keep marketing this book?
You don't become an expert and authority and then stop. Continuous marketing is necessary if you want to keep selling your book.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Book Marketing Mentors

What is Book Marketing Mentors about and what kind of topics does it cover?

The show centers on practical, no-nonsense book marketing tactics delivered by a rotating roster of industry experts, coaches, and authors. Episodes consistently emphasize actionable steps, from podcast guesting and networking to value-driven selling, author branding, and leveraging analytics and storytelling to grow book sales. Guests range from Go-Giver-style relationship builders to audiobook producers and marketing strategists, with a recurring focus on helping nonfiction authors monetize their platforms without feeling salesy. A standout theme is generosity and service to readers, plus a strong emphasis on sustainable, authentic marketing that fits the author's voice and goals.

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How many episodes of Book Marketing Mentors are there?

Book Marketing Mentors launched 10 years ago and published 518 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Book Marketing Mentors?

Recent guests on Book Marketing Mentors include:

1. Mamie Sanders
2. Katrena Friel
3. Susan Trumpler
4. Christine Blosdale
5. Noemi Beres
6. Bob Burg
7. Jenn Grace
8. Philippa Gamse

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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