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Book Marketing Mentors

Susan Friedmann
Book Marketing
Marketing Strategies
Entrepreneurship
Storytelling
Digital Marketing
Personal Branding
Linkedin
Amazon
Branding
Marketing
Audience Engagement
Imposter Syndrome
Content Repurposing
Artificial Intelligence
Podcasting
Content Marketing
Non-Fiction Authors
Author Branding
Lead Magnets
Social Media

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening tod... more

PublishesWeeklyEpisodes551Founded11 years ago
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Artwork for Book Marketing Mentors

Latest Episodes

What if the secret to selling more books isn't reaching more people, but connecting with the ones you already have?

You share valuable content, offer helpful advice, and show up for your audience. So why aren't more people responding?

This week's g... more

YouTube

What if AI could save you hours of book marketing without making you sound like everyone else?

For many authors, that’s the real dilemma. You want the speed and support AI offers, but you don’t want to lose your voice, your ideas, or the human conne... more

YouTube

What if your readers could ask you questions about your book even when you’re not there?

This week’s guest, Miroslav Beck, founder and CEO of Overnight Success Studios and Twin 24/7 AI, is using AI to make that possible.

Miroslav helps authors and ... more

YouTube

What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience?

In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard.

Ju... more

YouTube

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Recent Guests

David McIlroy
Strategy coach, fiction author, podcaster, YouTuber, and online writer
Episode: How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550
Jane Tabachnick
Bestselling author, book marketing strategist, and founder of Simply Good Press
Simply Good Press
Episode: How to Harness AI for Stress-Free Book Launches and Marketing - BM549
Miroslav Beck
Entrepreneur, video marketing strategist, and AI innovator with more than 22 years in video production
Overnight Success Studios
Episode: How AI Digital Twins Can Help Authors Engage Readers 24/7 - BM548
Justin Moore
Sponsorship coach, author of Sponsor Magnet and founder of Creator Wizard
Creator Wizard
Episode: How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547
Jenn T's Grace
Award-winning author, nationally recognized speaker, and publishing strategist
Publish Your Purpose; Institute for Author Growth and Impact
Episode: How to Separate Book Marketing Myths from What Actually Works. - BM546
Karlyn Ankrom
Founder and lead strategist of Oh Snap!, social creator of the Fan Firestarter Framework, and the mind behind Expert Excellence Engine
Oh Snap! Social; Expert Excellence Engine
Episode: How to Make Your Book Marketing Last After Your Launch - BM545
Theresa Wilmot
Founder and Creative Director of Wilmot Designs
Wilmot Designs
Episode: How to Create a Strong Author Brand Without Feeling Gimmicky - BM544
Scott Carley
Trust Energizer, author of Can I Trust You?
trustenergizer.com
Episode: Why Readers Trust Some Authors and Tune Everyone Else Out - BM543
Kevin M. Hall
Author, memoirist, storyteller
Author of Book Marketing on a Budget, Simple Steps for New Authors
Episode: How to Market Your Book on a Budget and Still Get Noticed - BM542

Host

Susan Friedmann
Host of Book Marketing Mentors and founder/author at Aviva Publishing; experienced marketer and strategist for authors.

Reviews

5.0 out of 5 stars from 101 ratings
  • I always learn something

    Thanks for showing how we can profit from a book.

    Apple Podcasts
    5
    The Sky Guy
    United Statesa year ago
  • Learning so much!

    Amazing show. As a new author I’m learning so much! Thanks Susan!

    Apple Podcasts
    5
    Robbin Marx
    United States2 years ago
  • Sell more books! đź“–

    Susan brings on marketing experts to help non-fiction authors sell more books. Great, actionable strategies and her accent is a delight!

    Apple Podcasts
    5
    Julie-Your Expert Guest
    United States2 years ago
  • Great guests!

    Susan is an expert in her own right, but she’s also exceptional at choosing smart guests and getting the most out of them. Learned a lot!

    Apple Podcasts
    5
    Ben Guttmann
    United States2 years ago
  • Practical, clear, actionable Insights

    I was particularly interested in the topic of book cover visuals. The episode I’ve listened to had easy to follow, relatable insights with clear suggestions I can apply. The sound quality is great as well (I listen x1.5 and still works well). Listened to a couple more episodes and found the content well prep’s and delivered. Now hit the “follow” button and know not all episodes will be relevant, but look forward to learning more on the topics that are. Nicely done, keep up the great work!!

    Apple Podcasts
    5
    Skylander5
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently actionable with practical takeaways.
Great coverage of book marketing tactics across formats and channels.
Smart guest selection and strong interviewer skills.
High-quality production and clear, useful insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550
Q: How can I, for instance, and obviously our listeners too, who are having the same issue, because I hear it all the time. I don't get any traction. Nobody's commenting. They might like, but we want a little bit more of those comments. What does that mean? So how can we do that? And, you know, what are the steps?
He recommends asking specific questions with a few clear options, then continuing to test and refine those prompts. Low-effort answers make replies more likely, and repeated attempts help reveal which formats work for a particular audience.
How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550
Q: What does it really mean to connect with your audience?
McIlroy describes audience connection as a long-term investment in trust. Creators need to understand readers' needs, invite feedback, and make them feel that their opinions shape what gets made.
How to Harness AI for Stress-Free Book Launches and Marketing - BM549
Q: How do you make sure that your voice is implanted in everything that you do?
She recommends giving the AI enough of the author's own content, explaining their style, and starting with their own seed ideas. AI can then help identify themes, gaps, and opportunities to refine the work.
How to Harness AI for Stress-Free Book Launches and Marketing - BM549
Q: Where should authors start with AI?
Tabachnick recommends experimenting with AI tools, learning from people a few steps ahead, and using AI for research and marketing rather than writing the book. She stresses verifying what AI returns.
How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547
Q: How would you even figure out pricing of something like that? What is that worth to them or to me?
Moore recommends first asking the sponsor how it defines success, then tailoring the proposal and price to its goal: awareness, repurposing content or measurable conversions. Pricing should reflect the potential value of the partnership to the sponsor rather than a fixed rate sheet.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Book Marketing Mentors

What is Book Marketing Mentors about and what kind of topics does it cover?

This show surveys practical, battle-tested strategies for marketing and monetizing books, with frequent guests who are authors, editors, designers, and marketing professionals. Episodes emphasize actionable tactics—from building author platforms and crafting compelling storytelling to leveraging media, events, and digital marketing to drive book sales. A notable strength is the range of experts invited, including legal, design, pricing, and Substack-focused perspectives, making it useful for authors at any stage who want hands-on guidance and real-world frameworks to grow influence and revenue. A consistent edge is the emphasis on turning books into scalable offerings and revenue streams, not just launches or visibility alone.

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How many episodes of Book Marketing Mentors are there?

Book Marketing Mentors launched 11 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Book Marketing Mentors?

Recent guests on Book Marketing Mentors include:

1. David McIlroy
2. Jane Tabachnick
3. Miroslav Beck
4. Justin Moore
5. Jenn T's Grace
6. Karlyn Ankrom
7. Theresa Wilmot
8. Scott Carley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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