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Artwork for Creators Are Brands

Creators Are Brands

Tom Boyd
Content Creation
Audience Engagement
Wellness
Lifestyle Content
Beauty
Marketing
Personal Branding
Creativity
Influencer Marketing
Brand Deals
Collaboration
Goal Setting
Instagram
Social Media Marketing
Entrepreneurship
Brand Partnerships
Content Diet
Time Management
Brand Sponsorships
Brand Collaboration

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuin... more

PublishesTwice weeklyEpisodes77Founded6 years ago
Categories
BusinessEntrepreneurship

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Artwork for Creators Are Brands

Latest Episodes

In this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple f... more

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive ... more

In this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to alg... more

10 Rules For DMing Brands: stan.store/TomBoyd

Gannon's content: www.instagram.com/gannon.meyer/

In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal br... more

Key Facts

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Contact Information
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Recent Guests

JT Barnett
Founder of Creatorx, connecting brands with creator talent
Creatorx
Episode: Why Brands Pay Influencers $150K Salaries (I Called JT Barnett)
Gannon Meyer
Instagram creator known for his engaging and educational content on video creation and monetization strategies.
Episode: 3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)
Adam Wienckowski
Content creator who transitioned from Fiverr to brand partnerships
Episode: From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski]
Nana DelRay
CEO and founder of Content Flows, a creative who specializes in vlogging and influencer marketing.
Content Flows
Episode: How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Jordan Mix
Producer and co-founder of DoWithin, with experience in building community-based products.
Late Checkout
Episode: How to work with anyone on the internet w/ Jordan Mix
Courtney Johnson
Social media consultant and creator known for her unique approach to content creation.
Episode: Problematic Creator Cheat Codes with Courtney Johnson

Host

Tom Boyd
Host of Creators Are Brands, with a focus on uncovering how wellness creators and companies build their brands online. He combines expertise in content marketing with a genuine passion for health and wellness, allowing for insightful conversations with industry builders and influencers.

Reviews

4.9 out of 5 stars from 110 ratings
  • This pod is basically The Creator’s School

    Every episode is packed with so much value you might need to take notes to keep up with it all! As I’ve been growing in my creator journey on tik tok and Instagram, I’ve felt like Tom is consistently giving me info that’s like a cheat code. Because of this podcast, I’m better equipped to create better content and I’m actually about to land my first brand deal all from applying what I’ve learned from Tom.

    If you’re a new or veteran creator, I know you will find tons of value in each episode bec... more

    Apple Podcasts
    5
    JustEdwardCrockett
    United States3 years ago
  • Tom inspires me in my work!

    I like to listen to Tom in the morning while I am getting ready for work because he inspires me. The way that he takes a overly humble approach to his interview questions, being more of a guide than the self-proclaimed expert (even though he is one)- reminds me that I, too, can put myself out there as the most curious and passionate creator without seeming arrogant or mis-leading. I just love his approach, and pod so much!

    Apple Podcasts
    5
    Tori Guglielmi
    United States3 years ago
  • Love this podcast!!

    As a long time creative myself, I love binging these episodes learning how Tom and his guests are growing their audiences and building their brands in today’s market. Favorite podcast to listen to!

    Apple Podcasts
    5
    DollarGainsClub
    United States3 years ago
  • Great tips fun pod

    As a burgeoning content creator, Toms tips are practical, engaging and actionable. Excited to keep listening!

    Apple Podcasts
    5
    FAVE300
    United States3 years ago
  • Invaluable

    I started a Tik Tok account at the beginning of 2022 to promote my business, never having used social media in a serious way (not on Facebook and not active on Instagram). To my shock, it grew beyond what I was ready for and started getting attention from brands, partnerships, etc. I literally had no idea what to do. Enter Creators are Brands.

    Tom provides such incredible insight and information and has AMAZING guests. He has a unique way of getting them to share their expertise. It is so help... more

    Apple Podcasts
    5
    Ozzy*
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Enthusiastic reviews highlight the immense value in practical insights for content creators, particularly around personal branding and authenticity. Listeners appreciate the engaging and genuine style of the host, praising his ability to facilitate meaningful discussions with guests. Many find the podcast to be an essential resource for navigating the creator economy, with actionable tips that resonate with both new and experienced content creators. The warmth and relatability of the host further enhance the overall listening experience, making it a favorite among creatives seeking inspiration and guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Unknown Editor to 3M Followers: "The Ice Bath Guy" ‪w/ Jordan Ferrone
Q: At what point did you start getting brand opportunities?
Brand opportunities started coming in before I even reached 100 days into creating content, particularly with the ice bath cold plunge niche.
From Unknown Editor to 3M Followers: "The Ice Bath Guy" ‪w/ Jordan Ferrone
Q: What's the biggest jump in followers that you had in a week?
The biggest jump was going from about zero to 200K on platforms like Instagram and TikTok during the initial days.
From Unknown Editor to 3M Followers: "The Ice Bath Guy" ‪w/ Jordan Ferrone
Q: What is the biggest misconception about like, the content that you create and you as a creator?
The biggest misconception is that people are often jealous of what you have until they realize what it took to get it.
How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Q: How do you approach working with brands?
I emphasize the importance of clear communication and shared understanding of content authenticity and storytelling.
How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Q: How do you avoid sounding scripted while doing voiceovers?
In the beginning, I suggest not scripting at all to maintain a natural tone, gradually refining it as one gains experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Creators Are Brands

What is Creators Are Brands about and what kind of topics does it cover?

Centered on the intersection of creativity and entrepreneurship, this podcast reveals insights into the journeys of successful creators and brands in the wellness industry. Episodes primarily cover strategies for content creation, brand building, and influencer marketing, emphasizing authenticity over perfection and the importance of personal storytelling. With lively dialogues featuring experts and notable guests, listeners can expect practical tips and inspiration to navigate the evolving landscape of digital brand identity, monetization, and community engagement. Noteworthy is the host's genuine approach, blending expertise with curiosity, which invites listeners into meaningful conversations about growth and success in content creation.... more

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How many listeners does Creators Are Brands get?

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Which podcasts are similar to Creators Are Brands?

These podcasts share a similar audience with Creators Are Brands:

1. Marketing Against The Grain
2. My First Million
3. The Startup Ideas Podcast
4. The StoryBrand Podcast
5. Moneywise

How many episodes of Creators Are Brands are there?

Creators Are Brands launched 6 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creators Are Brands?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Creators Are Brands?

Recent guests on Creators Are Brands include:

1. JT Barnett
2. Gannon Meyer
3. Adam Wienckowski
4. Nana DelRay
5. Jordan Mix
6. Courtney Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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