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Artwork for BOB的创业日记

BOB的创业日记

煲书师傅凯撒

大家好,我是BOB,一个7年的跨境电商从业者。臼,是一种器皿,通常用于捣蒜。因此,这里,BOB将分享所见所闻所想所实践,掰开捣碎说个明白

PublishesMonthlyEpisodes6Founded9 months ago
Language
ZH-CN
Categories
MarketingBusinessEntrepreneurship

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Artwork for BOB的创业日记

Latest Episodes

�本期的话题是DTC第六期: DTC到底fake不fake,以及如何做好有效分销和客户留存�关健回顾00:02:00:品牌运营中的流量困境:DTC是否已经过时?00:04:55:解读DTC的商业模式00:09:53:DTC:直接面向消费者,去平台化的电子商务模式解析00:14:46:完整而成熟的电商生态:DTC的发展历程与商业价值00:19:46:DTC模式的优势与劣势00:24:40:多渠道运营的核心:如何找到适合你的渠道?00:29:40:品牌建设的关键步骤:零售业务与消费者情感认同的关系0... more

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2 months ago

本期的话题是DTC第五期:当我们聊亚马逊,DTC,以及TikTOK US Shop的时候,我们在聊什么? more

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4 months ago

本期的话题是DTC第四期:如何打造一款让消费者wow的产品?�关健回顾00:02:01:评估营销活动效果的关键指标:我们是否达到了目标?00:05:20:"打造消费者惊尖叫的产品:从游群去世到跨境电商大卖家的观点"00:10:41:打造有产品的产品:如何组合每一款产品并让它们连贯起来?00:16:07:品牌故事与定价策略:从产品打磨到商业化的成功之路00:21:30:打造高质量、可靠专业的电商产品,从消费者出发建立紧密的供销关系00:26:51:跨境电商买家如何与供应商协作?产品设计需要链条上十... more

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7 months ago

00:01:11:鲍勃的备忘录:亚马逊卖家如何了解用户?00:05:34:去管生意,不做代运营,尝试全托管?00:07:46:平台收费模式决定商家出路:OOBM与全托管的比较00:13:19:如何调整随着平台演化的业务策略?00:18:57:如何建立品牌社群?凯撒强调投入在做社群是真正做品牌的第一步00:21:59:创造和用户互动的事件,为受众提供有价值的信息00:27:18:面对潜在客户,如何传递有价值信息?00:33:10:如何监测站点市场表现?供应链管理需持续进行市场表现监测。00:35:... more

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8 months ago

本期的话题是DTC第二期:卓有成效的利基社区 more

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9 months ago

本期我们要讨论的话题是:DTC;这个虽然不是顶流热度�,但依旧被很多行业(不止跨境电商)津津乐道。 more

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10 months ago

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BOB的创业日记 launched 9 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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