Beyond Traffic Podcast | ROI Driven SEO For B2B SaaS Startups
AbdulGaniy ShehuSEO isn’t just about reporting on vanity metrics such as keyword rankings, organic traffic growth, number of backlinks, etc. What’s actually important is the business impact of your SEO program such as revenue, pipeline, MQLs, SQLs, and so on. So, how do you actually get an ROI from SEO? How do you measure it? What are different approaches you can take? In this podcast, you’ll hear from marketing ... more
| Publishes | Weekly | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Zencastr has built a strong brand over the last eight years. Yet, its competitors (like Riverside) outperform them on Google. In today's episode, I share how Zencastr could use SEO as a customer acquisition channel. Specifically, I share how they can... more
SendFox competes in the $1.2B+ email marketing industry. Yet, they're not using SEO to drive growth. In this episode (which is the first in a new series that I'm starting), I share how the SendFox team could use SEO to grow organic traffic and acquir... more
In this episode of The Beyond Traffic Podcast, I interviewed John Ozuysal, Co-founder & CMO at Datapad, and discussed the SEO playbook he used to grow organic traffic to 25,000 and signups to 1,000+ per month in 6 months. more
In this episode of The Beyond Traffic Podcast, I interviewed Jakub Rudnik, Director of Content Marketing at Active Campaign, and discussed the SEO playbook he used to grow Scribe’s organic traffic and revenue in less than 12 months. more
In this episode of The Beyond Traffic Podcast, I interviewed Manvi Agarwal, Content Marketing Lead at Writesonic, and discussed How the company uses AI to create content that drives organic traffic and acquires user signups. more
In this episode of The Beyond Traffic Podcast, I interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed How SaaS startups can realistically scale content production without compromising quality. more
In this episode of The Beyond Traffic Podcast, I interviewed Craig Hewitt, Founder of Castos.com, and discussed How SaaS founders should approach SEO to get the maximum ROI for their investments. more
In this episode of The Beyond Traffic Podcast, I interviewed Mark Williams-Cook, Founder of AlsoAsked.com, and discussed How SaaS Startups can leverage Zero Volume Keywords for Organic Traffic and Business Growth. more
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