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Artwork for Beyond The Trailhead

Beyond The Trailhead

craig obrist
Entrepreneurship
Direct-To-Consumer
Marketing
Haven Tents
Outdoor Vitals
NEVE
Giantmouse Knives
Mount Whitney
FKT GEAR
Hollow Socks
Overwatch X Rescue
X-Bionic
Near Zero
Alpacka Rafts
Enlightened Equipment
Garage Grown Gear
Sawyer
Symbiosis Gear
Bearvault
Essential Provisions

Beyond the Trailhead Podcast is where the outdoor world comes alive. We sit down with the people shaping the industry—founders, designers, and adventurers—to hear the stories behind the gear and the journeys that inspire it. From trailhead conversations to trail-tested reviews, this series dives into what makes the outdoor community unique, real, and worth exploring. Whether you’re a gear junkie, ... more

PublishesWeeklyEpisodes43Founded8 months ago
Number of ListenersCategories
EntrepreneurshipBusinessSportsWilderness

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Artwork for Beyond The Trailhead

Latest Episodes

In this episode of Beyond the Trailhead, I sit down with Mateo Favero, Director of Marketing and Design at Zpacks.

Mateo has been with Zpacks since 2010, back when the company was still being run out of a garage. He started by learning how to sew fro... more

In this episode of Beyond the Trailhead, I sit down with Mike Mojica, founder of Outdoor Element, a family-run outdoor gear company making adventure survival tools, fire-starting carabiners, knives, camp accessories, and small pieces of gear built to... more

In this episode of Beyond the Trailhead, I sit down with Derek Tillotson, founder of FirstShake and CEO of Haven Tents.

Derek has been on both sides of the creator world. Before building Haven Tents, he worked as a family travel content creator, reac... more

In this episode of Beyond the Trailhead, I sit down with Joe La Pointe, founder of FarPointe Outdoor Gear, a small cottage gear company based on the Oregon coast making ultralight fleece, sunwear, camp pants, socks, hats, and trail-focused apparel.

J... more

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Recent Guests

Mike Mojica
Founder of Outdoor Element and designer of survival gear
Outdoor Element
Episode: Outdoor Element Founder Mike Mojica | Beyond the Trailhead Podcast Ep. 42
Derek Tillotson
CEO of Haven Tents; Founder of FirstShake
Haven Tents; FirstShake
Episode: Product Gifting is Broken | Beyond the Trailhead Podcast Ep. 41
Joe Bissonnette
Founder of Skyview Tents
Skyview Tents
Episode: Skyview Tents Founder Joe Bissonnette | Beyond the Trailhead Podcast Ep. 39
Aaron Ambuske
Founder and CEO of HEST Outdoors
HEST Outdoors
Episode: Hest Founder and CEO Aaron Ambush | Beyond the Trailhead Podcast Ep. 38
Jameson MacFarland
Marketing Director, Ripstop by the Roll
Ripstop by the Roll
Episode: Ripstop By The Roll Marketing Director Jameson MacFarland | Beyond the Trailhead Podcast Ep. 37
Chris Cage
Founder of GreenBelly Meals
GreenBelly Meals
Episode: GreenBelly Meals CEO & Creator Chris Cage | Beyond the Trailhead Podcast Ep. 36
Greg Pearson
Founder/CEO of Overwatch x Rescue
Overwatch x Rescue
Episode: Overwatch X Rescue CEO & Creator Greg Pearson | Beyond the Trailhead Podcast Ep. 35
Bekah Whitney
Founder/owner of Ecoteric Marketing
Ecoteric Marketing
Episode: Why Small Outdoor Brands Struggle to Grow Online | Beyond the Trailhead Podcast Ep. 34
Thor Tingey
Founder of Alpacka Rafts
Alpacka Rafts
Episode: AlpackaRaft Creator & Owner Thor Tingey | Beyond the Trailhead Podcast Ep. 33

Host

Craig Obrist
Host of Beyond The Trailhead.

Chart Rankings

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Talking Points

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Product Gifting is Broken | Beyond the Trailhead Podcast Ep. 41
Q: How does the FirstShake workflow work for a creator just starting out?
A creator signs up, browses listed brands, adds products to their cart, reviews the brand's challenges, completes content, and submits it for the brand to approve. If approved, they receive cashback and refunds through Shopify within a few days, and a portfolio record is created.
Hest Founder and CEO Aaron Ambush | Beyond the Trailhead Podcast Ep. 38
Q: What's the view on focus groups and consumer feedback in contrast with modern e-commerce feedback loops?
Aaron argues that traditional focus groups have value but often fail to predict real-world purchases; e-commerce feedback and rapid prototyping enable faster learning and iteration, reducing the risk of long, costly development cycles.
Hest Founder and CEO Aaron Ambush | Beyond the Trailhead Podcast Ep. 38
Q: How did the REI partnership come about and what impact did it have?
REI contacted the company in early 2020, leading to a meeting and a decision to ship a pallets of Sleep Systems; the retailer's buy-in helped expand reach quickly, especially as the pandemic limited other sales avenues.
Hest Founder and CEO Aaron Ambush | Beyond the Trailhead Podcast Ep. 38
Q: What was the path from idea to launch, and how did the focus on MVP shape the product?
He describes having the idea in 2016, getting a day job while building the concept, and launching the 75-unit Sleep System as an MVP to test market demand, with direct-to-consumer sales validating whether customers would buy the product before scaling further.
Hest Founder and CEO Aaron Ambush | Beyond the Trailhead Podcast Ep. 38
Q: What motivated you to start HEST Outdoors and develop the Sleep System?
Aaron explains a personal pain point—the difficulty of sleeping well on river trips due to bad air mattresses—and how his background in product design helped him craft a better, more comfortable solution with engineered foam, durable fabrics, and a portable base.

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Frequently Asked Questions About Beyond The Trailhead

What is Beyond The Trailhead about and what kind of topics does it cover?

The show consistently centers on founder stories, product design, and the realities of building outdoor brands—from initial garage/basement origins to scaled manufacturing and distribution. Episodes often pull back the curtain on sourcing, cash flow, supply chains, and the evolving role of trade shows, community, and creator-driven media in launching and sustaining niche gear companies. Guests typically bring deep hands-on expertise in gear development, manufacturing, and branding, with a strong emphasis on craft, durability, and authentic storytelling. Listeners are likely gear enthusiasts, aspiring founders, and professionals in product development or marketing who want practical lessons and candid founder journeys, often set against a ba... more

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How many listeners does Beyond The Trailhead get?

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To see how many followers or subscribers Beyond The Trailhead has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Beyond The Trailhead?

These podcasts share a similar audience with Beyond The Trailhead:

1. Backpacking & Blisters: A Hiking, Backpacking, and Adventure Show
2. Backpacker Radio
3. The Rich Roll Podcast
4. The Ezra Klein Show
5. Uphill Athlete Podcast

How many episodes of Beyond The Trailhead are there?

Beyond The Trailhead launched 8 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond The Trailhead?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Beyond The Trailhead?

Recent guests on Beyond The Trailhead include:

1. Mike Mojica
2. Derek Tillotson
3. Joe Bissonnette
4. Aaron Ambuske
5. Jameson MacFarland
6. Chris Cage
7. Greg Pearson
8. Bekah Whitney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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