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Artwork for Beyond The Tools

Beyond The Tools

Reflective Marketing
HVAC Industry
Leadership
Video Marketing
Home Services
HVAC
Skillcat
Beaulieu Plumbing & Mechanical
Meta (facebook) Ads
Branding
Training
CSR
SEO
Prestige Home Improvement
Talent On Tap
Truecalc
Kee Hart Marketing
Jen Mckee
Social Media
Brendan Arsenault
Apprenticeship

Are you a home service business owner and/or contractor looking to grow and scale your business? This is a podcast dedicated to helping home service business owners and contractors grow faster by getting more leads, converting more sales so that you can finally get beyond the tools.

PublishesTwice monthlyEpisodes89Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Beyond The Tools

Latest Episodes

What did this season's most successful leaders all have in common?

In this Season 2 finale, Krystal Hobbs reflects on the biggest lessons shared by this year's guests and the themes that connected every conversation. From leadership and marketing to... more

YouTube

Why do some companies book more calls than others, even when they're getting the same leads?

Erica Leonor shares how intentional communication, voice training, and better customer conversations can transform CSR performance and dramatically improve ... more

YouTube

What if the biggest problem in HVAC isn’t the equipment, but how it’s sized?

Chris Walsh breaks down why improper sizing is still so common and how it impacts performance, comfort, and customer trust. He shares how contractors can shift from quick g... more

YouTube

Can training solve the technician shortage? In this episode, Brendan Arsenault shares what contractors are getting wrong about recruiting, onboarding, and developing technicians, and what leading companies are doing differently. If you want stronger ... more

YouTube

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Recent Guests

Erica Leonor
Founder of Voxa; Senior Director at Good Leap
Voxa / Good Leap
Episode: Erica Leonor: Turning Your CSR Team Into a Booking Rates Machine
Chris Walsh
HVAC contractor, educator, founder of TrueCalc
TrueCalc
Episode: Chris Walsh: The Real Cost of HVAC Sizing Mistakes
Brendan Arsenault
Founding member of SkillCat, leads partnerships and business development
SkillCat
Episode: Brendan Arsenault: Solving the Technician Shortage From the Inside
Sandy MacLeod
President and CEO of HRAI Canada
HRAI Canada
Episode: Sandy MacLeod: The Industry Moves You're Not Seeing
Thaddeus Tondu
CEO and co-founder of On Purpose Media
On Purpose Media
Episode: Thaddeus Tondu: From Traffic to Booked Jobs. What’s Actually Missing
Alex Van Leeuwen
Founder of HVAC Marketers
HVAC Marketers
Episode: Alex Van Leeuwen: Turning Leads Into Booked Jobs With the Right Systems
Brett Fletcher
Partner and VP of Sales at Fasco Distribution
Fasco Distribution
Episode: Brett Fletcher: What You See Differently After Being on Both Sides of HVAC
Dan Friesen
Owner of Charlton Hill Home Services and Marvelous Plumbing and Heating; business coach and trainer with Copperpoint; Nexstar alumnus
Charlton Hill Home Services; Copperpoint; Nexstar
Episode: Dan Friesen: Support, Protect, Develop: A Leadership Philosophy
Justin Beaulieu
2nd Generation President and CEO, Beaulieu Plumbing & Mechanical
Beaulieu Plumbing & Mechanical
Episode: Justin Beaulieu: Lessons from Building a Multi Trade Business

Hosts

Krystal Hobbs
Host focused on marketing strategy, digital channels, and business growth for home-service businesses.
Crystal Hobbs
Host associated with marketing and leadership content in the show notes; appears across episodes.

Reviews

5.0 out of 5 stars from 28 ratings
  • Genius

    Marketing Information in the contractor space is underserved, and Krystal brings the value bombs in every episode. I don’t think I have seen another podcast that has this much value for this specific industry. Wonderful!

    Apple Podcasts
    5
    Kearneydd
    United States5 years ago
  • Tons of value!

    Listened to the first two episodes and LOVED it! Krystal does a great job interviewing and sharing a lot of value.

    Apple Podcasts
    5
    HeyPaw
    United States5 years ago
  • Great episodes!

    Can’t wait to hear more 🙂

    Apple Podcasts
    5
    sarsy709
    Canada5 years ago
  • Not just for contractors.

    This podcast is full of tips, info and ideas; not just for construction companies! The discussion can be applied to marketing and growing almost any kind of business. If you’re looking to learn how to grow your business through marketing, sales and lead generation, give it a listen!

    Apple Podcasts
    5
    StefJ709
    Canada5 years ago
  • EXCELLENT content!

    Krystal is awesome to listen to! She is well versed in the marketing industry and really knows how to help her clients or listeners strive for that next step. I’ll definitely be sharing Beyond the Tools far and wide!

    Apple Podcasts
    5
    KLudLud
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Not just for contractors: Tips apply to growing any business with marketing and lead gen.
Genius: Marketing information in the contractor space is underserved and the host brings value bombs in every episode.
Tons of value: Early episodes show strong interviews and practical tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#89
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Jody Underhill: How Smart Recruiting Puts More Revenue on the Books
Q: What makes this recruitment approach more effective than traditional methods?
It focuses on culture and company fit first, uses automated, mobile-friendly workflows, eliminates resume bottlenecks, and engages candidates consistently. By treating recruitment like a marketing pipeline and keeping the bench active, companies reduce time-to-fill and improve hire quality, turning recruitment into a revenue driver.
Jody Underhill: How Smart Recruiting Puts More Revenue on the Books
Q: How does the automated video interview and subsequent assessments work in practice?
Candidates complete a short video interview with 4-5 questions, followed by a quick soft skills assessment to gauge decision-making and problem-solving, then a DISC profile. This can be completed in about 15 minutes start-to-finish, with nurture messages guiding candidates through each step.
Jody Underhill: How Smart Recruiting Puts More Revenue on the Books
Q: Why is qualifying important and what does that typically look like for most companies?
Qualifying should assess more than just skills; it should uncover core values, mission, and culture fit, ensuring the candidate aligns with the company's avatar. The process uses a simplified, staged approach—from a one-way video interview to a soft skills assessment and a quick DISC profile—to rapidly gauge fit before proceeding.
Encore: Ellen Rohr and Why It’s Time to Think About Raising Your Prices
Q: So what would you advise someone the very first thing that they should do?
Find a mentor or group who can teach the basics, get your financials up to date (balance sheet and profit/loss), and start converting knowledge into action by tracking and understanding those numbers weekly.
Olga Bashkatova: The #1 Accounting Mistake That Kills HVAC Business Sales
Q: So when a client comes to you, I guess, what's the gap that you see between what the buyers want and what that company is prepared to give?
The gap is substantial, especially for smaller HVAC companies under ten million in revenue, because many are not consistently using accrual accounting or maintaining clean, audit-ready records, which makes it hard for buyers to trust the numbers and value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond The Tools

What is Beyond The Tools about and what kind of topics does it cover?

This show targets home-service business owners and contractors, focusing on growth, lead generation, and sales optimization through practical marketing, branding, and customer experience strategies. Episodes frequently center on leveraging systems, training, local market tactics, and relationship-based selling in trades like HVAC and plumbing. Notable strengths include applying data-driven marketing, hands-on playbooks, and human-centric leadership to scale operations without losing service quality. A recurring edge is turning technical expertise into repeatable business processes, with many episodes featuring practitioners who have built multi-location or high-growth trades businesses and offer actionable steps for listeners to implement i... more

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Which podcasts are similar to Beyond The Tools?

These podcasts share a similar audience with Beyond The Tools:

1. Waste No Day: A Home Services Motivational Podcast

How many episodes of Beyond The Tools are there?

Beyond The Tools launched 5 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Tools?

Recent guests on Beyond The Tools include:

1. Erica Leonor
2. Chris Walsh
3. Brendan Arsenault
4. Sandy MacLeod
5. Thaddeus Tondu
6. Alex Van Leeuwen
7. Brett Fletcher
8. Dan Friesen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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