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Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelin
Artificial Intelligence
Generative AI
Entrepreneurship
Chatgpt
Marketing
AI
Productivity
Innovation
Business
Management
AI Integration
Creativity
Openai
Saas
Leadership
Recruitment
AI Innovation
Gpt-3
Dover
Remote Tasks

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Le... more

PublishesTwice monthlyEpisodes61Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Beyond The Prompt

Latest Episodes

Eric Ries, author of The Lean Startup and the newly released Incorruptible, joins Beyond the Prompt to explore why most companies drift from their original mission over time. The conversation dives into governance, shareholder primacy, Anthropic’s un... more

Ryan Holiday argues that while AI can generate outputs, it cannot generate wisdom. Drawing on a story from Seneca about a Roman who used educated slaves to sound intelligent, he compares outsourcing thinking to outsourcing exercise: the value comes f... more

Laura Jones explains that generative AI is raising the bar for creativity. When everyone can produce “pretty good” content, the real challenge is creating something that actually stands out. The risk is not poor output, but settling too quickly for w... more

Dan Klein, professor at UC Berkeley and CTO at Scaled Cognition, explains that AI systems generate answers based on patterns in language rather than verified knowledge. This makes them highly capable across many tasks, but also means they can produce... more

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Recent Guests

Ryan Holiday
Bestselling author and public thinker on Stoicism and wisdom
Author; Stoicism advocate
Episode: You Can't Outsource Wisdom: Bestselling Author Ryan Holiday on What the Stoics Have to Say About AI
Laura Jones
CMO of Instacart
Instacart
Episode: Proof of Craft: What It Takes to Stand Out When Everything Looks Good - with Laura Jones, CMO of Instacart
Dan Klein
Professor of Computer Science at UC Berkeley; CTO at Scaled Cognition
UC Berkeley; Scaled Cognition
Episode: Nobody Is Getting New Manager Training for Their AI Team - with Dan Klein, UC Berkeley
Melissa Cheals
CEO of Smartly, payroll and people management for SMBs
Smartly / Datacom
Episode: AI-Native or Not: The Defining Choice for Companies Right Now - with Melissa Cheals, CEO of Smartly
Leidy Klotz
Professor, author of Subtract and In A Good Place
Episode: How to Subtract: The Most Underrated Skill of the AI Era - with Leidy Klotz
Humza Teherany
Chief Strategy and Innovation Officer for Maple Leaf Sports and Entertainment
Maple Leaf Sports and Entertainment
Episode: Teaser: What We Learned From Humza Teherany About Building an AI Innovation Lab
Mikkel B. Rasmussen
Applied anthropologist and founder of Human Activity Laboratory
Human Activity Laboratory
Episode: Teaser: What We Learned From Anthropologist Mikkel B. Rasmussen About Why AI Gets People Wrong
Diarra Bousso
Founder of Diarra Bloom, a fashion company
Diarra Bloom
Episode: Teaser: What We Learned From Diarra Bousso’s AI-First Fashion Startup
Christian Keller
Angel investor, startup advisor, and product lead at Meta Super Intelligent Lab
Meta
Episode: Teaser: Inside Our Debrief of “AI’s Next Frontier with Christian Keller”

Hosts

Jeremy Utley
Host of the series, affiliated with Stanford d.school
Henrik Werdelin
Co-host, entrepreneur and investor; multiple startup founder roles

Reviews

4.8 out of 5 stars from 144 ratings
  • đź’Žđź’Žđź’Ž

    I’ve been looking for more AI/business podcasts, that don’t just report on what major companies are doing, but actually go through case studies and practical application. There just don’t seem to be that many!! So I immediately checked out diarras episode, was excited to learn she had another episode on the pod, and am slowly making my way through other interviews. Definitely recommend for those new to AI or wanting to leverage it even more!

    @gloriachou

    Apple Podcasts
    5
    _doremi101
    United States2 months ago
  • Traditional thinking with a pinch of AI

    I just listened to one episode, so will update this after one or two more, but it was painful. I listened to one on how to strategize with AI by a BCG leader.

    The best way I can describe what the guest recommended is take the standard BCG methodology and occasionally add some AI terms to the steps. He covered culture change (I think), characteristics of a startup and how to be innovative. If you’ve read any high level business books 20 years ago, there’d be no surprises. So, he’d go thru his li... more

    Apple Podcasts
    2
    Samson38$
    United States7 months ago
  • Transformative, Tactical, and Real

    Beyond The Prompt is an essential listen for anyone driving AI adoption inside their company. It’s not just another hype show—it’s packed with grounded stories, smart frameworks, and leadership insight. The episode with John Waldmann was especially strong, showing how to lead a full-stack AI transformation without losing your team in the process.

    Apple Podcasts
    5
    YourCTO
    United States9 months ago
  • Beyond Amazing!

    Beyond the Prompt is one of the most consistently engaging and insightful podcasts I have come across. Every interview is packed with thoughtful questions, fresh thinking, and conversations that spark new ideas.

    I come away with creative new ways to apply generative AI in my own life, and I am constantly learning from what is shared. The quality of the guests and the depth of the conversations are phenomenal.

    Huge thanks to Jeremy and Henrik for curating such a high-caliber show—it continuousl... more

    Apple Podcasts
    5
    M_AlwaysLearning
    United States10 months ago
  • Great Applicable Information

    This podcast is great for someone who wants to understand how best to utilize AI in real life business cases. The episode with Geoff Woods is solid gold! Keep episodes like that coming

    Apple Podcasts
    5
    Bkel806
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber and bring fresh perspectives on AI implementation.
The show delivers grounded stories, smart frameworks, and leadership insight, not hype.
Listeners praise practical AI use cases and case studies over generic tech talk.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI-Native or Not: The Defining Choice for Companies Right Now - with Melissa Cheals, CEO of Smartly
Q: Can you start there and just say, why did you feel the urge to transform?
The urge came from observing early AI advances, realizing data and AI are linked, and recognizing an opportunity to reimagine products and processes to dramatically improve speed, cost, and quality while empowering the workforce.
From Roadmaps to R&D: How AI Is Changing Product Development - with Richard White, Founder of Fathom AI
Q: Can you talk for a second about when you think about organizing the team, there's a group of it sounds like your core engineering team is kind of working on core engineering challenges and then the AI team is more exploratory in nature?
I think a lot of organizations, a lot of folks that we talk to... find it difficult to carve out resourcing at all for exploration.
From Roadmaps to R&D: How AI Is Changing Product Development - with Richard White, Founder of Fathom AI
Q: How do you think about organizing the team, there's a group of it sounds like your core engineering team is kind of working on core engineering challenges and then the AI team is more exploratory in nature?
We have about a four to one ratio of core engineers to AI engineers. If we were just more traditional SaaS app... I imagine that ratio would be more two to one.
Why AI Gets People Wrong: The Real Source of Insight with Anthropologist Mikkel B. Rasmussen
Q: How would you compute the question of how AI impacts kids and play in LEGO's world?
First, I'd figure out the company's assumptions about AI and study how kids currently use AI, particularly in their creative and playful contexts.
Why AI Gets People Wrong: The Real Source of Insight with Anthropologist Mikkel B. Rasmussen
Q: Who hires an applied anthropologist?
Applied anthropologists work for various organizations, including large corporations, to understand human behavior and culture in specific contexts.

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Frequently Asked Questions About Beyond The Prompt

What is Beyond The Prompt about and what kind of topics does it cover?

A pragmatic, practice-forward show exploring how AI is being embedded in real businesses. Episodes center on leadership, organizational design, and tangible AI use cases across industries—from branding and product development to enterprise AI adoption. Guests range from startup founders and marketers to researchers and executives, with recurring emphasis on how to scale AI responsibly, maintain human judgment, and accelerate value without succumbing to hype. A notable strength is the mix of hands-on stories, frameworks, and governance considerations that help listeners translate insights into action. This is likely to appeal to people driving AI programs, product leaders, and operators seeking concrete strategies and case studies.

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How many episodes of Beyond The Prompt are there?

Beyond The Prompt launched 2 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Prompt?

Recent guests on Beyond The Prompt include:

1. Ryan Holiday
2. Laura Jones
3. Dan Klein
4. Melissa Cheals
5. Leidy Klotz
6. Humza Teherany
7. Mikkel B. Rasmussen
8. Diarra Bousso

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