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Beyond the Baja started the way most good things do—out of frustration, curiosity, and a refusal to stay quiet. This isn’t a PR spin on hemp. It’s a real conversation about what’s holding us back: broken infrastructure, shallow policy wins, missing supply chains, and the hard truth that farmers are still getting the short end of the deal. We’re here to talk about what actually matters: infrastruct... more

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Latest Episodes

The 2025 Senate funding bill did more than sneak in a line about hemp — it triggered the industry’s first real reckoning. In this episode of Beyond the Baja, Aaron Furman breaks down why new federal definitions around Delta-8, THCA, and hemp-derived ... more

When belief replaces process, collapse follows.

In this episode, Aaron Furman asks a hard question: What happens when faith stops guiding conscience and starts steering systems? From the pulpit to the policy memo, “Faith vs. Function” examines how c... more

Every industry has its moment of reckoning. For hemp, it’s happening right now.After a decade defined by cannabinoids, confusion, and collapsing margins, the fiber side is stepping into the light — forced to prove that it can operate like a real indu... more

Six years. Five structural failures. One recurring lesson: it wasn’t the crop—it was the system.

In this episode, host Aaron Furman unpacks how America’s industrial hemp revival—once billed as a regenerative revolution—became a textbook study in ove... more

Season Two opens with an uncomfortable truth: every new industry confuses momentum for validation and the hemp sector has been no exception.

In this episode, we revisit the anatomy of failure through the lens of 1929 stock market crash, the 2008 mor... more

I’ve spent the last few years fighting on two fronts: one with my health, and one in the hemp fiber supply chain.

For the last month or so, I was stuck in a hospital bed dealing with a disease that likes to keep me on my toes — I had a lot of time t... more

I was late this week with the podcast. Five days late, in fact. And if I’m being honest, it wasn’t because of scheduling or some technical hang-up. I just didn’t like what I had. It didn’t hit hard enough. It felt like noise—like more of the same. So... more

Episode Description – BTB S01E10: Brokers, Bees, and Bears: Who Really Guards the Hive?

In this episode of Beyond the Baja, we dig into a curious contradiction: why do we fear the grizzly bear but not the bee, even though the bee poses the greater d... more

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Beyond the Baja launched 8 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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