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Beyond the Baja started the way most good things do—out of frustration, curiosity, and a refusal to stay quiet. This isn’t a PR spin on hemp. It’s a real conversation about what’s holding us back: broken infrastructure, shallow policy wins, missing supply chains, and the hard truth that farmers are still getting the short end of the deal. We’re here to talk about what actually matters: infrastruct... more

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Latest Episodes

Beyond the Baja – Episode Title: The Collapse in the Stalks

Imagine it’s 2022. You’re a farmer in South Dakota. You’ve just signed a contract to grow industrial hemp fiber — not for CBD, not for cannabinoids, but for infrastructure. You’re told this... more

Beyond the Baja – S01E08 | by Aaron Furman

In 1980, Isaac Asimov wrote a blistering critique in Newsweek titled “A Cult of Ignorance.” His warning was blunt:

“There is a cult of ignorance in the United States, and there always has been... The strai... more

Special Edition: The USDA’s Hemp Data Dump

Beyond the Baja Podcast – Special Report Episode: The Current State of the U.S. Hemp Industry (2024/25)

What you’re about to hear is not your usual surface-level cannabis chatter. This episode plunges deep... more

Welcome to Beyond the Baja. I’m Aaron Furman — and today, we’re pulling back the curtain on something deeper than policy, deeper than product: the identity crisis inside the cannabis industry.

This is Episode 6: The Green Mirror — Echo Chambers, Emo... more

S01E05: “The Self-Licking Ice Cream Cone” The Feedback Loops We Built—and the Hemp Industry Can’t Seem to Escapeby Aaron FurmanApril 14, 2025

There’s a phrase from military slang—“self-licking ice cream cone.” It refers to a system that exists solel... more

Reframing Hemp Through Science, Language, and the Power of Perceptionby Aaron FurmanApril 4, 2025

“What’s in a name? That which we call a rose by any other name would smell as sweet.”— Shakespeare, Romeo and Juliet

We often use this quote to sugges... more

In this week’s episode of Beyond the Baja, we find ourselves at the crossroads of a decision that could determine the future of Tier 4 hemp producers [aka the Farmers]: traceability versus unverified fiber. It’s a choice that extends far beyond the n... more

In the debut episode of Beyond the Baja, we tackle the frustrating stagnation of the U.S. hemp industry—stuck in endless pilot programs, policy discussions, and summits that lead nowhere. Despite years of talk about scaling industrial hemp fiber, far... more

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Beyond the Baja launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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