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Béton Brut

François-Xavier

L'immobilier vu d'ailleurs. Chaque mois, trois épisodes regroupés en trilogie. Chaque trilogie explore un mécanisme de création de valeur immobilière — à travers des histoires qu'on n'attend pas. Trilogie 1 « Comment la valeur se crée » : Hard Rock (l'usage), Hollywood (la vision), Versailles (le pouvoir). Trilogie 2 « Comment la valeur se transforme » : SoHo (la gentrification), Berlin (la cultur... more

PublishesDailyEpisodes3Founded3 days ago
Language
French
Categories
BusinessHistory

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Latest Episodes

1661. Louis XIV choisit un marécage pour y construire le centre du monde. Pas parce que le terrain a de la valeur — précisément parce qu'il n'en a aucune. En partant de zéro, il contrôle tout. En vingt ans, un village de deux mille habitants devient ... more

Été 1915. Un homme achète 230 acres de poussière dans la San Fernando Valley pour y construire des décors en contreplaqué. Il appelle l'endroit Universal City. Aujourd'hui, ce terrain vaut entre trois et cinq milliards de dollars. Comment le cinéma a... more

Hiver 1970. Led Zeppelin s'enferme dans un hospice en ruines du Hampshire pour enregistrer l'un des plus grands albums de l'histoire. Ce que le hard rock a compris sur l'immobilier — bien avant les asset managers.

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