Behind the Brands: The Marketing Podcast
Mariam NoronhaBehind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns
| Publishes | Infrequently | Episodes | 43 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Madhya Pradesh State Tourism campaigns have captured the interest and attention of audiences for about 15 years now. The MP Ajab hai, MP Mein did hua Bacchae as, Sau Tarth me rang hai and more have positioned MP as a travel destination that offers my... more
In this episode we take a look at Kerala, God’s Own Country and its marketing and advertising initiatives. The state of Kerala has been a pioneer in marketing and has left no stone unturned to position itself as a preferred tourist destination in Ind... more
In this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State
For brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that brands s... more
In this episode we take a look at innovative, people centric advertising by Tata Steel
In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.
Red Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience and g... more
Marketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives in In... more
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Behind the Brands: The Marketing Podcast launched 6 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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