BE THAT LAWYER
Steve FretzinBE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more
| Publishes | Twice weekly | Episodes | 600 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
What’s really holding your law firm back isn’t a lack of leads—it’s how you spend your time and handle the ones you already have. In this episode, you’ll learn how smart hiring, offshore staffing, and a professional intake process can free you from $... more
When everyone’s chasing the latest shiny marketing tactic, what does it look like to grow a law firm by doing less but better? In this episode, Elliot Johnson shares how “addition by subtraction,” disciplined strategy, and deep content can transform ... more
Discover how small and midsize law firms can stop being “revenue rich but cash poor” by building real systems, leveraging AI, and tracking the right numbers. In this episode, you’ll hear how to plug profit leaks, tame AR, and design a law firm that r... more
Discover how a jazz pianist turned niche entertainment work into a powerhouse advertising, privacy, and tech practice—and why treating business development as a marathon, not a sprint, has allowed him to build a loyal, decades‑long client base. In th... more
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Reviews
- Practical!
For lawyers who know the value of their time, this show provides practical and actionable takeaways from an expert who knows lawyer business development so well!
Apple Podcasts5LaurenP26
United Statesa month ago - Incredible Podcast
Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast
Apple Podcasts5GaryMiles1United States5 months ago - Invaluable Resource
As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more
Apple Podcasts5rachboomUnited States9 months ago - Value-packed podcast
Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.
Apple Podcasts5Ral WUnited Statesa year ago - A Human Approach to Business Development
Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.
Apple Podcasts5KylitigatorUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #127 | United States/Business/Marketing |
Apple Podcasts | #53 |  Canada/Business/Marketing |
Apple Podcasts | #32 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #51 |  Argentina/Business/Marketing |
Apple Podcasts | #53 |  Philippines/Business/Marketing |
Apple Podcasts | #156 |  Norway/Business/Marketing |
Talking Points
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About BE THAT LAWYER
What is BE THAT LAWYER about and what kind of topics does it cover?
This show focuses on growing and managing a modern law practice through practical BD, marketing, branding, and scalable systems. Across episodes, listeners hear stories from solo practitioners, law firm leaders, and legal-marketing experts who share concrete steps for client development, pricing, delegation, and leveraging technology like AI to improve efficiency. Guests frequently discuss community-building, content strategy, subscription pricing, and high-leverage routines that reduce burnout while driving sustainable growth. The format leans into human-centered business advice, actionable frameworks, and real-world pivots, making it valuable for attorneys and legal marketers aiming to build more freedom, impact, and profitability in thei... more
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How many listeners does BE THAT LAWYER get?
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What are the audience demographics for BE THAT LAWYER?
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How many subscribers and views does BE THAT LAWYER have?
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Which podcasts are similar to BE THAT LAWYER?
These podcasts share a similar audience with BE THAT LAWYER:
1. Future Rainmakers
2. Maximum Lawyer
3. Profit with Law: Profitable Law Firm Growth
4. The Law Firm Blueprint
5. The Ben Shapiro Show
How many episodes of BE THAT LAWYER are there?
BE THAT LAWYER launched 7 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact BE THAT LAWYER?
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Where can I see ratings and reviews for BE THAT LAWYER?
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What guests have appeared on BE THAT LAWYER?
Recent guests on BE THAT LAWYER include:
1. John Jakovenko
2. Niraj Chhabra
3. Cheryl Donaldson
4. Chaka Patterson
5. Jeff Arnold
6. Alex Karasik
7. Ellen Cohen
8. Lauren Paxton
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.