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Artwork for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin
Business Development
Networking
Marketing
Legal Industry
Client Development
International Staffing
Law Firms
Client Relationships
Virtual Assistant
Legal Technology
Delegation
Hiring Practices
Virtual Assistance
Lead Generation
Legal Marketing
Incremental Improvement
Sops (standard Operating Procedures)
Golf
Law Practice Growth
Taxation

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more

PublishesTwice weeklyEpisodes594Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for BE THAT LAWYER

Latest Episodes

In this episode, Steve Fretzin and Reid Zeising discuss:

• Letting experts elevate your business

• Streamlining operations to unlock scale

• Embracing AI as a force multiplier

• Releasing control and focusing on what matters most

Key Takeawa... more

In this episode, Steve Fretzin and Danny Decker discuss:

• Putting the client at the center

• Building your brand around real client needs

• Turning client questions into content

• Taking action and refining along the way

Key Takeaways:

... more

In this episode, Steve Fretzin and Brian LaCien discuss:

• Building systems that create consistency

• Growing your practice through relationships

• Learning through mentorship and mistakes

• Knowing when to push and when to stop

Key Takeaway... more

In this episode, Steve Fretzin and Megan Hargroder discuss:

• Building trust over chasing tactics

• Positioning with clarity and specificity

• Showing authenticity to attract the right clients

• Using story and proof to strengthen credibility... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Brian LaCien
Founder of Smith LaCien LLP
Smith LaCien LLP
Episode: Brian LaCien: Growing Your Practice Through Relationships
Armando Leduc
Owner and producer of Leduc Entertainment
Leduc Entertainment
Episode: Armando Leduc: Podcasting as a Growth Engine for Lawyers
Owili Eison
Senior partner at BD&J, personal injury attorney specializing in car accidents and catastrophic injury
BD&J
Episode: Owili Eison: Owning Your Career in the Modern Legal Market
Colleen Young
CMO at Get Staffed Up
Get Staffed Up
Episode: Colleen Young: Turning Marketing Into Real Clients
Bob Hartmann
Owner of Hartmann Law Firm; expert in criminal defense; networking/marketing guru
Hartmann Law Firm
Episode: Robert Hartmann: Building Rainmaking Skills
Leah Miller
Owner of Firmly Profits
Firmly Profits
Episode: Leah Miller: Run Your Firm Like a CEO
Gary Miles
Founder of The Free Lawyer
The Free Lawyer
Episode: Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Josh Hodges
Partner at Kruger & Hodges
Kruger & Hodges
Episode: Josh Hodges: Building Community-Focused Legal Excellence
Brooke Lively
Founder of Scaling Law and EOS implementer for law firms
Scaling Law
Episode: Brooke Lively: Mastering Law Firm Leadership and Execution

Host

Steve Fretzin
Host of Be That Lawyer Podcast

Reviews

4.9 out of 5 stars from 86 ratings
  • Incredible Podcast

    Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast

    Apple Podcasts
    5
    GaryMiles1
    United Statesa month ago
  • Invaluable Resource

    As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more

    Apple Podcasts
    5
    rachboom
    United States5 months ago
  • Value-packed podcast

    Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

    Apple Podcasts
    5
    Ral W
    United States7 months ago
  • A Human Approach to Business Development

    Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.

    Apple Podcasts
    5
    Kylitigator
    United States10 months ago
  • Steve’s show is a masterclass!

    Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.

    Apple Podcasts
    5
    Tim Semelroth
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests deliver actionable takeaways that lawyers can implement quickly.
The show is consistently praised for its mix of stories and frameworks that drive growth.
The host combines practical questions with a people-first approach, making complex topics approachable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Leah Miller: Run Your Firm Like a CEO
Q: What are the three biggest financial errors you find most often, and what's the first tactical step to fix them?
The errors are neglecting the financials, not seeking expert balance-sheet guidance, and not using financial data to drive decisions. The first step is to start analyzing the financials regularly and bring in expert help if needed to interpret statements beyond the P&L.
Leah Miller: Run Your Firm Like a CEO
Q: Welcome to the show and tell us a little bit about that quote.
Leah explains that firm owners must actively monitor the financials and base operational decisions on data to achieve sustainable growth, rather than rely on hope or guesswork.
Robert Hartmann: Building Rainmaking Skills
Q: What is the core premise of making rain in law?
Focus on soft skills, empathy, timely communication, and a client-centered approach, plus building a strategic network of referral sources to sustain growth even outside traditional firm structures.
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Q: How can lawyers move from fear to confidence in practice?
The path includes self-awareness, setting boundaries with clients, building a dependable system so work can continue without constant interruption, and reframing thoughts from fear of judgment to confidence in preparation and capability.
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Q: What's Gary's big mistake?
Gary shares that his big mistake was being consumed by what others thought of him, a mindset reinforced by law school success and external judgments, which created fear and stress. He explains that he learned to be freer by shifting from fear-based decision making to being true to himself and focusing on serving clients well.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About BE THAT LAWYER

What is BE THAT LAWYER about and what kind of topics does it cover?

Listeners are drawn to practical, human-centered advice for growing and running law practices. Episodes frequently cover mindset shifts, leadership, clients, pricing, technology, and scalable systems, with guests ranging from solo practitioners to firm owners and legal-tech marketers. The show tends to emphasize actionable tactics—like building autonomy, developing business development strategies, and implementing efficient workflows—while keeping a relatable, non-salesy tone. A standout quality is the mix of personal storytelling and concrete frameworks (EOS, automation, pricing models) that help lawyers gain freedom and control without sacrificing service quality.

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How many listeners does BE THAT LAWYER get?

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What are the audience demographics for BE THAT LAWYER?

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How many subscribers and views does BE THAT LAWYER have?

To see how many followers or subscribers BE THAT LAWYER has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to BE THAT LAWYER?

These podcasts share a similar audience with BE THAT LAWYER:

1. Future Rainmakers
2. Maximum Lawyer
3. The Law Firm Blueprint
4. Profit with Law: Profitable Law Firm Growth
5. The Law Firm Owner Podcast

How many episodes of BE THAT LAWYER are there?

BE THAT LAWYER launched 6 years ago and published 594 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact BE THAT LAWYER?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for BE THAT LAWYER?

Rephonic pulls ratings and reviews for BE THAT LAWYER from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on BE THAT LAWYER?

Recent guests on BE THAT LAWYER include:

1. Brian LaCien
2. Armando Leduc
3. Owili Eison
4. Colleen Young
5. Bob Hartmann
6. Leah Miller
7. Gary Miles
8. Josh Hodges

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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