BE THAT LAWYER
Steve FretzinBE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more
| Publishes | Twice weekly | Episodes | 600 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementMarketingBusiness | |||
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Latest Episodes
What if your legal career didn’t have to feel like a grind, you just survive? In this episode, you’ll learn how to pause time, beat burnout, and intentionally design a solo practice and life that actually fit you.
In this episode, Steve Fretzin and ... more
What happens when a big law partner walks away from a “wonderful job” to build an AI-powered solo practice? In this episode, you’ll hear how one construction lawyer is using AI to slash hours of work to minutes—and why lawyers who stay on the sidelin... more
Tired of paying for “more clicks” and getting zero real cases? In this episode, you’ll hear how strategic market research, real social proof, and case-study-driven content can turn a law firm website into a revenue engine instead of a digital brochur... more
A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In this episode, you’ll learn how to turn branding, digital footprint, and intake into a consis... more
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Reviews
- Incredible Podcast
Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast
Apple Podcasts5GaryMiles1
United States4 months ago - Invaluable Resource
As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more
Apple Podcasts5rachboomUnited States8 months ago - Value-packed podcast
Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.
Apple Podcasts5Ral WUnited States10 months ago - A Human Approach to Business Development
Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.
Apple Podcasts5KylitigatorUnited Statesa year ago - Steve’s show is a masterclass!
Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.
Apple Podcasts5Tim SemelrothUnited Statesa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #152 | United States/Business/Marketing |
Apple Podcasts | #161 |  Canada/Business/Marketing |
Apple Podcasts | #15 |  Norway/Business/Marketing |
Apple Podcasts | #46 |  Philippines/Business/Marketing |
Apple Podcasts | #91 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #96 |  Singapore/Business/Marketing |
Talking Points
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About BE THAT LAWYER
What is BE THAT LAWYER about and what kind of topics does it cover?
This show focuses on growing and managing a modern law practice through practical BD, marketing, branding, and scalable systems. Across episodes, listeners hear stories from solo practitioners, law firm leaders, and legal-marketing experts who share concrete steps for client development, pricing, delegation, and leveraging technology like AI to improve efficiency. Guests frequently discuss community-building, content strategy, subscription pricing, and high-leverage routines that reduce burnout while driving sustainable growth. The format leans into human-centered business advice, actionable frameworks, and real-world pivots, making it valuable for attorneys and legal marketers aiming to build more freedom, impact, and profitability in thei... more
Where can I find podcast stats for BE THAT LAWYER?
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How many listeners does BE THAT LAWYER get?
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What are the audience demographics for BE THAT LAWYER?
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How many subscribers and views does BE THAT LAWYER have?
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Which podcasts are similar to BE THAT LAWYER?
These podcasts share a similar audience with BE THAT LAWYER:
1. Future Rainmakers
2. Maximum Lawyer
3. The Law Firm Blueprint
4. The Law Firm Owner Podcast
5. Profit with Law: Profitable Law Firm Growth
How many episodes of BE THAT LAWYER are there?
BE THAT LAWYER launched 6 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact BE THAT LAWYER?
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Where can I see ratings and reviews for BE THAT LAWYER?
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What guests have appeared on BE THAT LAWYER?
Recent guests on BE THAT LAWYER include:
1. Wendy Meadows
2. Cooper Saunders
3. Sherry Mason
4. Jimmy Lai
5. Karlton Butts
6. Sylvia Garibaldi
7. Clay Stelzer
8. Scott Mason
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.