Rephonic
Artwork for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin
Business Development
Networking
Marketing
Legal Industry
Client Development
International Staffing
Law Firms
Client Relationships
Virtual Assistant
Legal Technology
Delegation
Hiring Practices
Virtual Assistance
Lead Generation
Legal Marketing
Incremental Improvement
Golf
Sops (standard Operating Procedures)
Law Practice Growth
Accounts Receivable

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more

PublishesTwice weeklyEpisodes588Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for BE THAT LAWYER

Latest Episodes

In this episode, Steve Fretzin and Owili Eison discuss:

• Thinking like an intrapreneur, not just an employee

• Balancing legal skill with business development

• Networking intentionally to build referral pipelines

• Using technology and AI t... more

In this episode, Steve Fretzin and Colleen Young discuss:

• Building trust through consistent visibility

• Growing through relationships, referrals, and the right fit

• Aligning marketing and intake to convert the right clients

• Using time a... more

In this episode, Steve Fretzin and Robert Hartmann discuss:

• Taking ownership of the business of law

• Building rainmaking skills through empathy and responsiveness

• Preparing for independence before you need it

• Networking strategically, ... more

In this episode, Steve Fretzin and Leah Miller discuss:

• Run your law firm like a business, not a hobby

• Use accurate financials to avoid hidden risks and overpayment

• Track key metrics and benchmarks for people, operations, and marketing

... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Gary Miles
Founder of The Free Lawyer
The Free Lawyer
Episode: Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Josh Hodges
Partner at Kruger & Hodges
Kruger & Hodges
Episode: Josh Hodges: Building Community-Focused Legal Excellence
Brooke Lively
Founder of Scaling Law and EOS implementer for law firms
Scaling Law
Episode: Brooke Lively: Mastering Law Firm Leadership and Execution
Sarah Persich
The Automation Lady, expert in legal automation and efficiency.
Automation Lady
Episode: Sarah Persich: Buying Back Your Time Through Systems and Automation
Ernie Svensson
AI guru in the legal world.
Episode: Sarah Persich: Buying Back Your Time Through Systems and Automation
Evelyn Ackah
CEO of Ackah Business Immigration Law and Canadian attorney.
Ackah Business Immigration Law
Episode: Evelyn Ackah: Creating A Team of Dream Builders
Ted DeBettencourt
Co-founder of Juvo Leads, a human-powered chat service for law firms.
Juvo Leads
Episode: Ted DeBettencourt: The Human Advantage in Legal Intake
Colleen Breems
Divorce Attorney Partner at Beerman LLP, passionate about working with children in family law.
Beerman LLP
Episode: Colleen Breems: Why Niching Down Creates More Opportunity
Tom Conner
Retired lawyer and author of 'From Cotton Fields to Courtrooms'
Episode: Tom Conner: Reputation Is the Business

Host

Steve Fretzin
Host of Be That Lawyer Podcast

Reviews

4.9 out of 5 stars from 84 ratings
  • Invaluable Resource

    As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more

    Apple Podcasts
    5
    rachboom
    United States5 months ago
  • Value-packed podcast

    Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

    Apple Podcasts
    5
    Ral W
    United States6 months ago
  • A Human Approach to Business Development

    Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.

    Apple Podcasts
    5
    Kylitigator
    United States9 months ago
  • Steve’s show is a masterclass!

    Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.

    Apple Podcasts
    5
    Tim Semelroth
    United Statesa year ago
  • Must-listen

    Great host, great guests, great conversations!

    Apple Podcasts
    5
    dianegervacio
    Philippines2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests deliver actionable takeaways that lawyers can implement quickly.
The show is consistently praised for its mix of stories and frameworks that drive growth.
The host combines practical questions with a people-first approach, making complex topics approachable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Q: How can lawyers move from fear to confidence in practice?
The path includes self-awareness, setting boundaries with clients, building a dependable system so work can continue without constant interruption, and reframing thoughts from fear of judgment to confidence in preparation and capability.
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
Q: What's Gary's big mistake?
Gary shares that his big mistake was being consumed by what others thought of him, a mindset reinforced by law school success and external judgments, which created fear and stress. He explains that he learned to be freer by shifting from fear-based decision making to being true to himself and focusing on serving clients well.
Sarah Persich: Buying Back Your Time Through Systems and Automation
Q: How do lawyers determine what's the nitty-gritty and what's the big strategic work?
There is a process for figuring out what can be delegated or automated, typically starting with identifying areas that could perform better.
Tom Conner: Reputation Is the Business
Q: What are some subtleties in getting business from larger law firms?
I became friends with young lawyers at big firms and made connections that led to referrals.
Tom Conner: Reputation Is the Business
Q: How did you determine when to slow down or when to stop practicing law?
I decided to retire at age 70 after realizing that I wanted to spend more time in Santa Fe and felt the fire was going out in my belly for practicing law.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About BE THAT LAWYER

What is BE THAT LAWYER about and what kind of topics does it cover?

Listeners are drawn to practical, human-centered advice for growing and running law practices. Episodes frequently cover mindset shifts, leadership, clients, pricing, technology, and scalable systems, with guests ranging from solo practitioners to firm owners and legal-tech marketers. The show tends to emphasize actionable tactics—like building autonomy, developing business development strategies, and implementing efficient workflows—while keeping a relatable, non-salesy tone. A standout quality is the mix of personal storytelling and concrete frameworks (EOS, automation, pricing models) that help lawyers gain freedom and control without sacrificing service quality.

Where can I find podcast stats for BE THAT LAWYER?

Rephonic provides a wide range of podcast stats for BE THAT LAWYER. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to BE THAT LAWYER and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does BE THAT LAWYER get?

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What are the audience demographics for BE THAT LAWYER?

Rephonic provides comprehensive predictive audience data for BE THAT LAWYER, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does BE THAT LAWYER have?

To see how many followers or subscribers BE THAT LAWYER has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of BE THAT LAWYER are there?

BE THAT LAWYER launched 6 years ago and published 588 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact BE THAT LAWYER?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for BE THAT LAWYER?

Rephonic pulls ratings and reviews for BE THAT LAWYER from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on BE THAT LAWYER?

Recent guests on BE THAT LAWYER include:

1. Gary Miles
2. Josh Hodges
3. Brooke Lively
4. Sarah Persich
5. Ernie Svensson
6. Evelyn Ackah
7. Ted DeBettencourt
8. Colleen Breems

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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