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Artwork for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin
Business Development
Networking
Legal Marketing
Marketing
Client Relationships
Time Management
Marketing Strategies
Law Firms
Artificial Intelligence
Legal Industry
Personal Branding
Branding
Podcasting
Delegation
Legal Technology
Law Firm Management
Work-Life Balance
Content Marketing
Entrepreneurship
Law Practice Management

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more

PublishesTwice weeklyEpisodes600Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for BE THAT LAWYER

Latest Episodes

In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform into a powerful engine for referrals, hiring, and personal brand.

In this episode, Steve Fretzin an... more

Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episode, discover how intentional hiring, smart onboarding, and authentic leadership can transform retent... more

Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies for repurposing content, strengthening your online presence, and building referral relationships that ... more

What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fear patterns, and how courageous self-awareness can transform the way you lead, work, and live.

In th... more

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Recent Guests

Karlton Butts
CEO of MatterTree, culture and leadership expert
MatterTree
Episode: Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention
Sylvia Garibaldi
Head of SG and Associates, marketing for lawyers and divorce professionals
SG and Associates
Episode: Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Clay Stelzer
CEO of 15sixty
15sixty
Episode: Clay Stelzer: Radical Responsibility and the Path to Full Aliveness
Scott Mason
Myth Slayer, coach focusing on transforming limiting beliefs through storytelling and Greek myth allegories
Scott Mason coaching / Myth Slayer
Episode: Scott Mason: Rewriting Your Lawyer Story for Growth and Freedom
Jordan Ostroff
Founder of Carpe Diem Consulting and Driven Law
Carpe Diem Consulting; Driven Law
Episode: Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices (Part 1)
Jeremy Baker
Founder of Baker Law Group and Operation Palm Tree
Baker Law Group; Operation Palm Tree
Episode: Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices (Part 1)
Simone Fuller Gaus
Founder of The Setup/ Fulmer Sill
The Setup, Fulmer Sill
Episode: Simone Fulmer Gaus: Building a Law Firm on People, Pipeline, Process, Product, and Profit
Elise Holtzman
Founder and CEO of Lawyer's Edge
Lawyer's Edge
Episode: Elise Holtzman: The Three Pillars of Business Development for Lawyers
Rob Hanna
Legal recruiter, host of Legally Speaking Podcast
Legally Speaking Podcast
Episode: Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant

Host

Steve Fretzin
Host of Be That Lawyer

Reviews

4.9 out of 5 stars from 91 ratings
  • Incredible Podcast

    Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast

    Apple Podcasts
    5
    GaryMiles1
    United States3 months ago
  • Invaluable Resource

    As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more

    Apple Podcasts
    5
    rachboom
    United States7 months ago
  • Value-packed podcast

    Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

    Apple Podcasts
    5
    Ral W
    United States9 months ago
  • A Human Approach to Business Development

    Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.

    Apple Podcasts
    5
    Kylitigator
    United Statesa year ago
  • Steve’s show is a masterclass!

    Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.

    Apple Podcasts
    5
    Tim Semelroth
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest lineup and compelling stories about growth and ethics in marketing for lawyers.
Listeners frequently praise the mix of strategy and personal development.
Concise, practical leadership advice you can apply next week.
Strong producer-read sponsorships that feel relevant to practitioners.
Thoughtful host who asks insightful questions and surfaces actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Q: How should lawyers handle feedback and iteration instead of chasing more content?
Focus on testing and refining your approach with systems and processes; measure show-up and engagement, adjust reminders and outreach, and keep improving rather than simply increasing output.
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Q: What specific tactics do you recommend for building strong referral partnerships?
Create a marketing asset that referral partners can use, implement a consistent webinar program to demonstrate expertise, and use LinkedIn DMs to initiate relationship-building rather than selling, eventually moving offline for actual meetings.
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Q: What makes marketing for lawyers different from other industries, and how do you start addressing it with a client?
Start by understanding the end client and referral partners, then map out tools and messaging that fit where the client is in their network. Build a plan that prioritizes the most effective channel for their current position, not a one-size-fits-all solution.
Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)
Q: What should be the first hire, and how should you test or vet those hires before committing?
Start with a generalist, ideally a law student, to handle the basics and generate revenue; use paid project work to evaluate performance, set clear time estimates, and assess work product; perform background checks and references to validate suitability.
Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)
Q: How did you go after and get that business, and how did you make it repeatable instead of a one-off win?
Several strategies emerged: leveraging the network early on, using video and LinkedIn to build awareness, then pivoting to organic SEO as the practice stabilized; consistent branding helped sustain interest over time, and paid ads were considered in new jurisdictions where appropriate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About BE THAT LAWYER

What is BE THAT LAWYER about and what kind of topics does it cover?

This show focuses on growing and managing a modern law practice through practical BD, marketing, branding, and scalable systems. Across episodes, listeners hear stories from solo practitioners, law firm leaders, and legal-marketing experts who share concrete steps for client development, pricing, delegation, and leveraging technology like AI to improve efficiency. Guests frequently discuss community-building, content strategy, subscription pricing, and high-leverage routines that reduce burnout while driving sustainable growth. The format leans into human-centered business advice, actionable frameworks, and real-world pivots, making it valuable for attorneys and legal marketers aiming to build more freedom, impact, and profitability in thei... more

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Which podcasts are similar to BE THAT LAWYER?

These podcasts share a similar audience with BE THAT LAWYER:

1. Future Rainmakers
2. Maximum Lawyer
3. The Law Firm Blueprint
4. Profit with Law: Profitable Law Firm Growth
5. The Law Firm Owner Podcast

How many episodes of BE THAT LAWYER are there?

BE THAT LAWYER launched 6 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BE THAT LAWYER?

Recent guests on BE THAT LAWYER include:

1. Karlton Butts
2. Sylvia Garibaldi
3. Clay Stelzer
4. Scott Mason
5. Jordan Ostroff
6. Jeremy Baker
7. Simone Fuller Gaus
8. Elise Holtzman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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