Rephonic
Artwork for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin
Business Development
Networking
Marketing
Legal Industry
Client Development
International Staffing
Law Firms
Client Relationships
Virtual Assistant
Legal Technology
Delegation
Hiring Practices
Virtual Assistance
Lead Generation
Legal Marketing
Incremental Improvement
Golf
Sops (standard Operating Procedures)
Law Practice Growth
Accounts Receivable

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more

PublishesTwice weeklyEpisodes582Founded6 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for BE THAT LAWYER

Latest Episodes

In this episode, Steve Fretzin and Brooke Lively discuss:

• Recognizing that law firms must master the business of law

• Prioritizing rocks before everything else

• Building culture through the right people and real accountability

• Understan... more

In this episode, Steve Fretzin and Sarah Persich discuss:

• Investing time instead of just spending it

• Fixing systems before layering on automation

• Building a connected tech stack that talks to itself

• Using AI strategically while managi... more

In this episode, Steve Fretzin and Evelyn Ackah discuss:

• Reframing challenges as opportunities

• Building security through owning your book of business

• Designing a firm around delegation and technology

• Protecting culture by hiring and leading ... more

In this episode, Steve Fretzin and Ted DeBettencourt discuss:

• Making prospects feel heard before they hire

• Fixing intake as the real growth lever

• Optimizing website conversion channels

• Adopting a builder’s mindset in business development

Ke... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Colleen Breems
Divorce Attorney Partner at Beerman LLP, passionate about working with children in family law.
Beerman LLP
Episode: Colleen Breems: Why Niching Down Creates More Opportunity
Tom Conner
Retired lawyer and author of 'From Cotton Fields to Courtrooms'
Episode: Tom Conner: Reputation Is the Business
Jennifer Gillman
President of Gillman Strategic Group and author of The Happy Rainmaker
Gillman Strategic Group
Episode: Jennifer Gillman: How to Become a Happy Rainmaker Early
Noel Bagwell
Founder of Counsel & Clarity and Chief Legal Officer for Flickr Press.
Counsel & Clarity
Episode: Noel Bagwell: Designing Profitable Law Firms That Last
Robert Armstrong
Founders and leaders of American Academy of Estate Planning Attorneys
American Academy of Estate Planning Attorneys
Episode: Robert Armstrong & Sandy Fisch: Why Most Law Firms Never Scale
Sandy Fisch
Founders and leaders of American Academy of Estate Planning Attorneys
American Academy of Estate Planning Attorneys
Episode: Robert Armstrong & Sandy Fisch: Why Most Law Firms Never Scale
Deirdre Nero
Managing partner and founder of Nero Immigration Law
Nero Immigration Law
Episode: Deirdre Nero: The Ceiling Every Solo Lawyer Hits
Mathew Kerbis
Founder of Subscription Attorney and co-founder of Prakti
Subscription Attorney, Prakti
Episode: Mathew Kerbis: How AI Is Forcing Lawyers to Rethink Pricing
Mandy McCormack
New attorney focusing on building her legal practice
Episode: Promoting Future Rainmakers

Host

Steve Fretzin
Host, author, and lawyer coach focusing on business development strategies for attorneys. He brings a wealth of experience in helping legal professionals enhance their practices and work-life balance.

Reviews

4.9 out of 5 stars from 82 ratings
  • Invaluable Resource

    As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more

    Apple Podcasts
    5
    rachboom
    United States4 months ago
  • Value-packed podcast

    Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

    Apple Podcasts
    5
    Ral W
    United States5 months ago
  • A Human Approach to Business Development

    Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.

    Apple Podcasts
    5
    Kylitigator
    United States8 months ago
  • Steve’s show is a masterclass!

    Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.

    Apple Podcasts
    5
    Tim Semelroth
    United Statesa year ago
  • Must-listen

    Great host, great guests, great conversations!

    Apple Podcasts
    5
    dianegervacio
    Philippines2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Valuable insights from industry leaders and actionable advice for growth.
Great mix of personal stories and professional advice for attorneys.
Invaluable resource for lawyers seeking balance and growth.
Offers practical, actionable strategies that are easy to implement.
Hosts engaging conversations that keep the audience coming back.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tom Conner: Reputation Is the Business
Q: What are some subtleties in getting business from larger law firms?
I became friends with young lawyers at big firms and made connections that led to referrals.
Tom Conner: Reputation Is the Business
Q: How did you determine when to slow down or when to stop practicing law?
I decided to retire at age 70 after realizing that I wanted to spend more time in Santa Fe and felt the fire was going out in my belly for practicing law.
Jennifer Gillman: How to Become a Happy Rainmaker Early
Q: How should lawyers handle the stress of the billable hour while trying to build a book of business?
They should view business development as an investment in their own future, focusing on building their client base rather than merely billing hours.
Jennifer Gillman: How to Become a Happy Rainmaker Early
Q: How can young lawyers start developing their business even if they're early in their careers?
They can build their brand and consider what business development activities they enjoy, and start incorporating them into their schedule.
Jennifer Gillman: How to Become a Happy Rainmaker Early
Q: When should lawyers start thinking about business development and personal branding?
Lawyers should start thinking about it from law school, establishing relationships early with peers and mentors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About BE THAT LAWYER

What is BE THAT LAWYER about and what kind of topics does it cover?

Content focuses on empowering legal professionals by discussing key strategies for business development, marketing, branding, and technology within the legal industry. The episodes feature engaging conversations with guests who are experienced attorneys and legal marketing experts, sharing their personal experiences, insights, and practical advice. Topics often revolve around achieving career satisfaction, fostering mentorship, and adapting to the changing legal landscape, making the content not only educational but relatable for legal professionals seeking to advance their careers while maintaining personal fulfillment.

Where can I find podcast stats for BE THAT LAWYER?

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How many listeners does BE THAT LAWYER get?

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What are the audience demographics for BE THAT LAWYER?

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How many subscribers and views does BE THAT LAWYER have?

To see how many followers or subscribers BE THAT LAWYER has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to BE THAT LAWYER?

These podcasts share a similar audience with BE THAT LAWYER:

1. Future Rainmakers
2. The Law Firm Blueprint
3. Up First from NPR
4. Lawyerist Podcast
5. The Ezra Klein Show

How many episodes of BE THAT LAWYER are there?

BE THAT LAWYER launched 6 years ago and published 582 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact BE THAT LAWYER?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for BE THAT LAWYER?

Rephonic pulls ratings and reviews for BE THAT LAWYER from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on BE THAT LAWYER?

Recent guests on BE THAT LAWYER include:

1. Colleen Breems
2. Tom Conner
3. Jennifer Gillman
4. Noel Bagwell
5. Robert Armstrong
6. Sandy Fisch
7. Deirdre Nero
8. Mathew Kerbis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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