
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more
| Publishes | Daily | Episodes | 600 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||

What does it take to grow a law firm without losing sight of its people? Eric Gros-Dubois shares lessons on taking entrepreneurial risks, adapting to AI and outsourcing, hiring thoughtfully, and making career paths transparent.
In this episode, Stev... more
A contact list is only the beginning: the real value comes from using it to build loyalty, share expertise, and make meaningful connections. Rees Morrison and Steve Fretzin discuss practical ways lawyers can turn networks into lasting relationships—w... more
What does it take for lawyers to become the person others think of first? This episode explores a practical approach to personal branding built on relationships, useful content, and consistency.
In this episode, Steve Fretzin and Tim Semelroth discu... more
Could outside expertise and capital help law firms grow without taking control of legal judgment? This episode explores how MSOs may transform law firm operations—and why choosing the right partner matters.
In this episode, Steve Fretzin and Frederi... more
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For lawyers who know the value of their time, this show provides practical and actionable takeaways from an expert who knows lawyer business development so well!
Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast
As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more
Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.
Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #152 | |
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Apple Podcasts | #44 | |
Apple Podcasts | #113 | |
Apple Podcasts | #191 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Be That Lawyer features in-depth conversations with lawyers and legal marketing professionals who share practical strategies for growing, differentiating, and future-proofing a law practice. Episodes routinely cover rainmaking, client development, branding, firm operations, technology, and AI adoption, with hosts drawing out actionable playbooks, templates, and metrics. Noteworthy are guests who blend hands-on business growth with personal development, governance, and culture—offering a balanced mix of tactical advice and mindset shifts. The show tends to attract listeners who want to build sustainable client pipelines, implement scalable systems, and stay ahead of industry shifts, from solos to mid-sized firms, often with an emphasis on le... more
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These podcasts share a similar audience with BE THAT LAWYER:
1. Future Rainmakers
2. Maximum Lawyer
3. Profit with Law: Profitable Law Firm Growth
4. Future Rainmakers
5. The Law Firm Blueprint
BE THAT LAWYER launched 7 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
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Recent guests on BE THAT LAWYER include:
1. Rees Morrison
2. Tim Semelroth
3. Frederick Shelton
4. Frank Ramos
5. Scott Rahn
6. Jaime Nacach
7. Brian Klein
8. Danny Karon
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.