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Artwork for BE THAT LAWYER

BE THAT LAWYER

Steve Fretzin
Business Development
Networking
Legal Marketing
Marketing
Time Management
Artificial Intelligence
Law Firms
Client Relationships
Marketing Strategies
Branding
Podcasting
Entrepreneurship
Law Firm Growth
Personal Branding
Delegation
Public Relations
Law Practice Management
Legal Industry
Mental Health
Legal Services

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more

PublishesDailyEpisodes600Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for BE THAT LAWYER

Latest Episodes

What does it take to grow a law firm without losing sight of its people? Eric Gros-Dubois shares lessons on taking entrepreneurial risks, adapting to AI and outsourcing, hiring thoughtfully, and making career paths transparent.

In this episode, Stev... more

A contact list is only the beginning: the real value comes from using it to build loyalty, share expertise, and make meaningful connections. Rees Morrison and Steve Fretzin discuss practical ways lawyers can turn networks into lasting relationships—w... more

What does it take for lawyers to become the person others think of first? This episode explores a practical approach to personal branding built on relationships, useful content, and consistency.

In this episode, Steve Fretzin and Tim Semelroth discu... more

Could outside expertise and capital help law firms grow without taking control of legal judgment? This episode explores how MSOs may transform law firm operations—and why choosing the right partner matters.

In this episode, Steve Fretzin and Frederi... more

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Recent Guests

Rees Morrison
Legal consultant specializing in legal-industry data analysis, benchmarking, and survey design
Edge International
Episode: Rees Morrison: Turn Your Contact List into a Client-Loyalty Engine
Tim Semelroth
Board-certified trial attorney, adjunct professor, and personal injury lawyer
RSH Legal
Episode: Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero
Frederick Shelton
CEO of Shelton & Steele and adviser on law firm mergers, acquisitions, and legal MSOs.
Shelton & Steele
Episode: Frederick Shelton: How Legal MSOs Could Reshape the Future of Law Firms
Frank Ramos
Litigator, strategic advisor, and author with nearly 30 years of legal experience
Goldberg Segalla
Episode: Frank Ramos: How AI Is Reshaping Legal Practice and the Business of Law
Scott Rahn
Founding partner of RMO Lawyers and trust, estate, and probate litigator.
RMO Lawyers
Episode: Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People
Jaime Nacach
CEO of Virtual Latinos
Virtual Latinos
Episode: Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow
Brian Klein
Co-founder and managing partner at Weinstein and Klein
Weinstein and Klein
Episode: Brian Klein: The Books and Habits That Build Better Law Firms
Danny Karon
Lovable Lawyer, author of the new book
Lovable Lawyer / Book Author
Episode: Danny Karon: Legal Wellness, the Missing Pillar of Your Health
Susan B. Silverman
Consultant helping lawyers with business development and leadership
Susan B. Silverman Consulting
Episode: Susan Silverman: Business Development Isn't Selling, It's Listening

Host

Steve Fretzin
Host of Be That Lawyer

Reviews

4.9 out of 5 stars from 96 ratings
  • Practical!

    For lawyers who know the value of their time, this show provides practical and actionable takeaways from an expert who knows lawyer business development so well!

    Apple Podcasts
    5
    LaurenP26
    United States4 months ago
  • Incredible Podcast

    Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast

    Apple Podcasts
    5
    GaryMiles1
    United States8 months ago
  • Invaluable Resource

    As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more

    Apple Podcasts
    5
    rachboom
    United Statesa year ago
  • Value-packed podcast

    Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

    Apple Podcasts
    5
    Ral W
    United Statesa year ago
  • A Human Approach to Business Development

    Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.

    Apple Podcasts
    5
    Kylitigator
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical, actionable takeaways they can apply quickly to grow a practice.
The show is praised for balancing business development with personal growth and well-being.
The host is described as thoughtful and skilled at drawing out valuable insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero
Q: How did you figure out what was right for you, and how do you help people figure out what they should do?
Semelroth says to choose topics and formats that align with a person's interests and strengths, focus on a specific audience, and share useful advice with people a few years behind.
Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero
Q: What did you do to get started after that epiphany?
Semelroth studied marketing and identified three ways to earn referrals: keeping a contact list, using LinkedIn to stay visible to lawyers, and speaking to lawyer groups.
Rees Morrison: Turn Your Contact List into a Client-Loyalty Engine
Q: What are the automations, what are things that we delegate, what are the marketing channels that we should be looking into to make sure that we don't let things fall through the cracks?
Morrison recommends scheduling meetings well in advance and setting a consistent reminder cadence. Fretzin adds that CRMs can organize contacts and pipelines and automate personalized group outreach, while both discuss AI's potential and the risk that automated messages may feel inauthentic.
Rees Morrison: Turn Your Contact List into a Client-Loyalty Engine
Q: So where do we start with that?
Morrison suggests beginning with a basic organized contact list, then building it over time and using it for relevant, consistent outreach that gives clients value.
Laurin Johnson: Turning Pressure into a Privilege in Legal Networking
Q: How do you, as an attorney, figure out where you should be going?
Johnson recommends joining organizations intentionally, including groups related to one's practice area and broader professional networks. Fretzin adds that lawyers should visit a group, meet its leader, assess its structure and members, and test whether it fits their referral goals before joining.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About BE THAT LAWYER

What is BE THAT LAWYER about and what kind of topics does it cover?

Be That Lawyer features in-depth conversations with lawyers and legal marketing professionals who share practical strategies for growing, differentiating, and future-proofing a law practice. Episodes routinely cover rainmaking, client development, branding, firm operations, technology, and AI adoption, with hosts drawing out actionable playbooks, templates, and metrics. Noteworthy are guests who blend hands-on business growth with personal development, governance, and culture—offering a balanced mix of tactical advice and mindset shifts. The show tends to attract listeners who want to build sustainable client pipelines, implement scalable systems, and stay ahead of industry shifts, from solos to mid-sized firms, often with an emphasis on le... more

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To see how many followers or subscribers BE THAT LAWYER has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to BE THAT LAWYER?

These podcasts share a similar audience with BE THAT LAWYER:

1. Future Rainmakers
2. Maximum Lawyer
3. Profit with Law: Profitable Law Firm Growth
4. Future Rainmakers
5. The Law Firm Blueprint

How many episodes of BE THAT LAWYER are there?

BE THAT LAWYER launched 7 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact BE THAT LAWYER?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on BE THAT LAWYER?

Recent guests on BE THAT LAWYER include:

1. Rees Morrison
2. Tim Semelroth
3. Frederick Shelton
4. Frank Ramos
5. Scott Rahn
6. Jaime Nacach
7. Brian Klein
8. Danny Karon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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