
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorne... more
| Publishes | Twice weekly | Episodes | 600 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||

In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform into a powerful engine for referrals, hiring, and personal brand.
In this episode, Steve Fretzin an... more
Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episode, discover how intentional hiring, smart onboarding, and authentic leadership can transform retent... more
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies for repurposing content, strengthening your online presence, and building referral relationships that ... more
What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fear patterns, and how courageous self-awareness can transform the way you lead, work, and live.
In th... more
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Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast
As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A mus... more
Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.
Steve's approach to business development is human and practical. It's one that lawyers can fold into their lives to enhance their lives and work. This shines through in the podcast. Listen on for inspiration and practical tips.
Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #237 | |
Apple Podcasts | #62 | |
Apple Podcasts | #77 | |
Apple Podcasts | #83 | |
Apple Podcasts | #106 | |
Apple Podcasts | #153 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show focuses on growing and managing a modern law practice through practical BD, marketing, branding, and scalable systems. Across episodes, listeners hear stories from solo practitioners, law firm leaders, and legal-marketing experts who share concrete steps for client development, pricing, delegation, and leveraging technology like AI to improve efficiency. Guests frequently discuss community-building, content strategy, subscription pricing, and high-leverage routines that reduce burnout while driving sustainable growth. The format leans into human-centered business advice, actionable frameworks, and real-world pivots, making it valuable for attorneys and legal marketers aiming to build more freedom, impact, and profitability in thei... more
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These podcasts share a similar audience with BE THAT LAWYER:
1. Future Rainmakers
2. Maximum Lawyer
3. The Law Firm Blueprint
4. Profit with Law: Profitable Law Firm Growth
5. The Law Firm Owner Podcast
BE THAT LAWYER launched 6 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on BE THAT LAWYER include:
1. Karlton Butts
2. Sylvia Garibaldi
3. Clay Stelzer
4. Scott Mason
5. Jordan Ostroff
6. Jeremy Baker
7. Simone Fuller Gaus
8. Elise Holtzman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.