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Artwork for Be Customer Led

Be Customer Led

Marbue Brown
Customer Experience
Artificial Intelligence
Employee Experience
AI In Customer Service
AI In Customer Experience
Customer Service
Voice AI
Customer Obsession
Amazon
Contact Centers
Disney
Customer Loyalty
Employee Engagement
Zenarate
Retail Banking
ESPN
Alorica
Fan Engagement
Consumer Behavior
Trustpilot

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

PublishesTwice monthlyEpisodes62Founded6 years ago
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BusinessManagementMarketing

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Artwork for Be Customer Led

Latest Episodes

Trust is built one voice at a time, and every review tells a story that shapes better products. In a world where customer expectations move fast, listening deeply is no longer optional; it's a competitive edge!

In this conversation, we speak with Al... more

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What should AI handle? And what should stay human? The questions that sit at the center of modern customer experience.

In continuation of the earlier discussion on AI-powered customer experience and leadership with Max Schwendner and Michael Clifton... more

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A great customer experience is a combination of technology, empathy, and fast decision-making.

This episode of Be Customer Led features Max Schwendner and Mike Clifton, the co-CEOs of Alorica, a leading global business process outsourcing company sp... more

Life is full of memories, plans, and people we love. But many families are not prepared for difficult moments. This conversation shares how one idea turned pain into support for others!

In this episode, Emily Cisek talks about her journey to creatin... more

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Recent Guests

Alicia Skubick
Chief Customer Officer, Trustpilot
Trustpilot
Episode: Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
Mike Clifton
Co-CEO of Alorica
Alorica
Episode: Mike Clifton and Max Schwendner on Scaling Complex CX with AI and Human Insight
Max Schwendner
Co-CEO of Alorica
Alorica
Episode: Mike Clifton and Max Schwendner on Scaling Complex CX with AI and Human Insight
Emily Cisek
CEO of Paige, focused on estate planning and family legacy platforms
Paige
Episode: Emily Cisek on Turning Estate Planning into a Family Legacy Experience
Steve Hind
CEO and co-founder at Lorikeet
Lorikeet
Episode: Steve Hind & Tim Doyle on Building Support That Actually Works
Tim Doyle
Founder and CEO at Eucalyptus
Eucalyptus
Episode: Steve Hind & Tim Doyle on Building Support That Actually Works
Alex Levin
Co-founder and CEO of Regal
Regal
Episode: Alex Levin on The Rise of Voice AI in Customer Experience
Doug Kramon
Head of customer care and fan support for ESPN and Disney Direct-to-Consumer Offerings
ESPN / Disney
Episode: Douglas Kramon on How AI Is Shaping Customer Care and Fan Support - Part 1
John Boerstler
Former Chief Experience Officer for Veterans Affairs and current GM of US Federal at Granicus
Granicus
Episode: John Boerstler on How Government Can Still Deliver World-Class CX

Host

Marbou Brown
Host of Be Customer Led, focused on customer experience and leadership in CX/EX.

Reviews

4.9 out of 5 stars from 30 ratings
  • Episode 52

    Just finished listening to episode 52. Loved the content! Ken verbalizes some thing that has been developing in my mind since grad school and I haven’t been able to put it into words. Understanding if you need to differentiate is almost as important as understanding how to differentiate. Some services and businesses need to just act in an efficient and beneficial manner to their clients and not worry about differentiation. This is what I’ve been trying to say for years now! Excellently done, and... more

    Apple Podcasts
    5
    Adam Phenix
    United States4 years ago
  • Highly recommend!

    If you’re in the CX world, you need to tune in to Be Customer Led! Bill is an excellent host who leads really engaging and informative interviews with his guests. Value-packed conversations abound in these episodes - highly recommend checking it out!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • Amazing Host and Great Topics!

    This is the place to go if you want thoughts on leadership that making life better for your and your employees that you aren’t going to hear around the water cooler. Bill asks really thought provoking questions and gets great advice from guests. He helps you become a better leader and companies in a way that motivates you to make tomorrow better than today!

    Apple Podcasts
    5
    AprilShprintz
    United States5 years ago
  • Incredible podcast!

    This has been such an engaging and informative listen - I appreciated the varied perspectives brought to the table and the ways that concepts which can easily feel vague are made tangible and exciting. One of my favorites!

    Apple Podcasts
    5
    Demingec
    United States5 years ago
  • Authentic dialogue

    Loved the authenticity of the dialogue. The M&t speaker is very inspiring! I liked the diversity of the guests and getting to know them personally.

    Apple Podcasts
    5
    Omega Lord
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineup blends practical tactics with strategic perspectives.
Clear, actionable insights on CX leadership and AI augmentation.
Host steers conversations to tangible outcomes for customer-focused transformations.

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Talking Points

Recent interactions between the hosts and their guests.

Mike Clifton and Max Schwendner on Scaling Complex CX with AI and Human Insight Part 2
Q: What metrics are most predictive of success in AI-enhanced CX, beyond traditional measures like CSAT?
The guests emphasize deeper insights into brand sentiment, understanding the full journey depth of transactions, and predictive signals around retention and upsell as more meaningful metrics than just AHT or CSAT.
Mike Clifton and Max Schwendner on Scaling Complex CX with AI and Human Insight Part 2
Q: Can you put some numbers to this and share favorite examples of AI deployments for clients?
The episode highlights substantial reductions in average handle time from language and accent tools, increased call completion through real-time support, and improved conversion rates due to agent-assisted lookups and sentiment analytics, all while maintaining a strong human-in-the-loop presence.
Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
Q: What role does AI play in your approach to CX and trust?
AI is both an opportunity and a risk; we use AI to identify friction and gaps, surface authentic human voices and data, and ensure experiences scale while preserving trust and platform integrity.
Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
Q: How do you balance data and human insight when shaping CX strategy?
We combine quantitative data with direct conversations with customers, using empathy sessions and interviews to ground analytics in real-world experience, then map journeys end-to-end to find where improvements matter most.
Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
Q: So what does owning the customer experience mean in practice at Trustpilot?
It means treating customer empathy as a company-wide discipline, using real product experience to inform decisions, and ensuring a shared, end-to-end view of the customer journey across all functions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Be Customer Led

What is Be Customer Led about and what kind of topics does it cover?

This show centers on customer experience (CX) and the employee experience (EX), with conversations that fuse human-centered leadership, AI enablement, and practical CX strategies across industries from finance to healthcare and government. Episodes often feature CX leaders, product and technology executives, and practitioners discussing how AI augments agents, improves CSAT, and scales customer operations, while also exploring organizational culture, training, knowledge management, and governance. A standout pattern is the emphasis on human-friendly AI, real-world use cases, and cross-industry lessons for building customer-led organizations. The format tends to blend strategic insight with actionable tactics—useful for listeners who want to... more

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Which podcasts are similar to Be Customer Led?

These podcasts share a similar audience with Be Customer Led:

1. Good Hang with Amy Poehler

How many episodes of Be Customer Led are there?

Be Customer Led launched 6 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Be Customer Led?

Recent guests on Be Customer Led include:

1. Alicia Skubick
2. Mike Clifton
3. Max Schwendner
4. Emily Cisek
5. Steve Hind
6. Tim Doyle
7. Alex Levin
8. Doug Kramon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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