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Artwork for Be Customer Led

Be Customer Led

Bill Staikos
Customer Experience
Employee Experience
Artificial Intelligence
Amazon
Customer Obsession
Customer Loyalty
Consumer Behavior
Personalization
Customer Experience Management
The Customer Excellence Enterprise
Performance Metrics
Major League Soccer
Data Science
Journey Management
AI In Customer Experience
Contact Centers
Emotional Branding
Psychology
David Edelman
Employee Engagement

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

PublishesTwice monthlyEpisodes62Founded5 years ago
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BusinessMarketingManagement

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Artwork for Be Customer Led

Latest Episodes

Want to know why customers really stay loyal? It starts with psychology!

Meet Mark Levy, Head of Consumer Product and Customer Experience at Frontier Internet.

During today's conversation, Mark highlights how human behavior shapes customer interact... more

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In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, "Mindshift", and... more

YouTube

In today’s episode, Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design), talks about the “blink factor,” a concept first discovered in 1993 with Pizza Hut. He explains how 40% of brand recognition comes from color and shape, and why emot... more

YouTube

Today's episode features Nick Glimsdahl, a contact center strategist and podcast host, for a deep dive into the evolving role of AI in customer experience. Nick, recognized as one of ICMI's top 25 thought leaders of 2025 and author of "The Heart of S... more

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Recent Guests

Mark Levy
Head of product and customer experience at Frontier Internet
Frontier Internet
Episode: Mark Levy Decodes the Psychology of CX 101
Brian Solis
One of the leading authorities on navigating technology-driven disruptive change.
briansolis.com
Episode: Brian Solis on Mindshift: Reimagining Customer Experience in the Age of AI
Jean-Pierre Lacroix
President of Shikatani Lacroix Design, a global branding and design agency
Shikatani Lacroix Design
Episode: Jean-Pierre Lacroix on Transforming Your Brand Through Emotional Connection
Nick Glimsdahl
Contact center strategist, author of The Heart of Service
Press One for Nick podcast
Episode: Nick Glimsdahl on The Heart of Service - A Book that lets you walk in the shoes of a CX leader in the trenches
Noam Fine
CEO of hear.ai, a company that helps clients turn unstructured conversations into proactive, actionable insights.
hear.ai
Episode: Noam Fine on Reimagining Customer Experience with Autonomous AI
Ken Hughes
Renowned keynote speaker, consumer behaviorist, and thought leader in customer experience
Episode: Ken Hughes on Humanizing Customer Experience
Martin Palamarz
Co-founder and Chief Customer Officer at TheyDo
TheyDo
Episode: Martin Palamarz on Scaling Impact with Journey Management and AI
Dr. Chitra Ranganathan
Head of Data Science and Analytics at Atlassian
Atlassian
Episode: Dr. Chitra Ranganathan on Leading with Data at Scale
Brett Frazer
Author and customer experience expert
Co-founder of Service Matters
Episode: Brett Frazer on Connecting Employee and Customer Experience

Host

Marbou Brown
Host of a show exploring the intersection of customer experience and employee experience, fostering dialogues on leadership and customer-centric cultures.

Reviews

4.9 out of 5 stars from 29 ratings
  • Episode 52

    Just finished listening to episode 52. Loved the content! Ken verbalizes some thing that has been developing in my mind since grad school and I haven’t been able to put it into words. Understanding if you need to differentiate is almost as important as understanding how to differentiate. Some services and businesses need to just act in an efficient and beneficial manner to their clients and not worry about differentiation. This is what I’ve been trying to say for years now! Excellently done, and... more

    Apple Podcasts
    5
    Adam Phenix
    United States3 years ago
  • Highly recommend!

    If you’re in the CX world, you need to tune in to Be Customer Led! Bill is an excellent host who leads really engaging and informative interviews with his guests. Value-packed conversations abound in these episodes - highly recommend checking it out!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago
  • Amazing Host and Great Topics!

    This is the place to go if you want thoughts on leadership that making life better for your and your employees that you aren’t going to hear around the water cooler. Bill asks really thought provoking questions and gets great advice from guests. He helps you become a better leader and companies in a way that motivates you to make tomorrow better than today!

    Apple Podcasts
    5
    AprilShprintz
    United States5 years ago
  • Incredible podcast!

    This has been such an engaging and informative listen - I appreciated the varied perspectives brought to the table and the ways that concepts which can easily feel vague are made tangible and exciting. One of my favorites!

    Apple Podcasts
    5
    Demingec
    United States5 years ago
  • Authentic dialogue

    Loved the authenticity of the dialogue. The M&t speaker is very inspiring! I liked the diversity of the guests and getting to know them personally.

    Apple Podcasts
    5
    Omega Lord
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging style of the host helps to break down complex topics into manageable ideas.
Listeners appreciate the insightful discussions and strong leadership perspectives shared in each episode.
There is a notable emphasis on practical applications of customer experience theories that resonates well with professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Nick Glimsdahl on The Heart of Service - A Book that lets you walk in the shoes of a CX leader in the trenches
Q: How can leaders build buy-in across front-line teams who may be skeptical or burned out?
Leaders should focus on aligning with what the frontline cares about and listen to their needs and experiences.
Nick Glimsdahl on The Heart of Service - A Book that lets you walk in the shoes of a CX leader in the trenches
Q: What lit a fire under you to write this book?
The gap in the marketplace between technology offerings and the actual needs of service organizations inspired me to write this book.
Ken Hughes on Humanizing Customer Experience
Q: What are the essential pillars of customer intimacy and how can brands embed that into their culture?
Emotional intelligence, data-driven insights, leadership dedication to customer experience, and creativity in problem-solving are essential pillars that help brands to foster deep connections with customers.
Noam Fine on Reimagining Customer Experience with Autonomous AI
Q: Tell me about some of the aha moments that you all have had as you have begun to tackle this problem with the technologies that here is bringing to life.
Fine discusses how traditional approaches often focus on specific challenges, whereas their approach harnesses data from customer interactions to provide a holistic view and improve multiple aspects of customer service simultaneously.
Brian Solis on Mindshift: Reimagining Customer Experience in the Age of AI
Q: What do you think of the notion that if people work backwards from the customer, they would identify some of the most innovative opportunities to utilize AI?
Brian agrees that taking a customer-centric approach is essential and acknowledges that many businesses currently use technology primarily for cost efficiency rather than enhancing the experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Be Customer Led

What is Be Customer Led about and what kind of topics does it cover?

This series focuses on the critical intersection of customer experience (CX) and employee experience (EX), examining how organizations cultivate leaders and cultures that prioritize customer centricity. Conversations feature experts from diverse industries, highlighting methodologies and strategies that companies use to enhance both customer interactions and employee engagement. Topics often explore innovative customer engagement practices, cultural shifts within organizations, and the impact of technology and leadership on service excellence. The discussions are likely to resonate with professionals looking to enhance their understanding of effective customer and employee relations, offering insights that are both practical and thought-pro... more

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Which podcasts are similar to Be Customer Led?

These podcasts share a similar audience with Be Customer Led:

1. The Economics of Everyday Things

How many episodes of Be Customer Led are there?

Be Customer Led launched 5 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Be Customer Led?

Recent guests on Be Customer Led include:

1. Mark Levy
2. Brian Solis
3. Jean-Pierre Lacroix
4. Nick Glimsdahl
5. Noam Fine
6. Ken Hughes
7. Martin Palamarz
8. Dr. Chitra Ranganathan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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