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Artwork for The CX Cast

The CX Cast

Forrester
Customer Experience
Generative AI
US Retail Sales
E-Commerce Growth
Retail Theft
Hybrid Shopping Experience
Forrester Research
Culture Energy
Returns Management
Digital Touchpoints
CX Budget Planning
E.ON
Workshop Design
CX Metrics
Net Promoter Score
Journey Mapping
Financial Services
Cx Measurement
Customer Satisfaction Score
Employee Engagement

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

PublishesWeeklyEpisodes300Founded11 years ago
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Business NewsNews

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Artwork for The CX Cast

Latest Episodes

What if CX leaders could stop guessing what stakeholders want and instead ask a single structured prompt: “If you knew __ about customers, what would you do?” In this episode, we dig into the benefits of asking this question with Senior Analyst Colle... more

AI‑mediated search is rapidly becoming a primary entry point for financial decisions. Customers now start their banking journeys with LLM platforms, not branded sites — and they trust these tools enough to ask sophisticated, advice level questions. S... more

Many CX leaders look at their org chart and wonder: Is this career path dead end or a launchpad? Co-hosts Martin Gill and Angelina Gennis sit down with Tina Lilje, former Head of Global Customer Experience at Philips Healthcare, to unpack what a sust... more

CX leadership demands more than functional expertise. It requires curiosity to uncover what others overlook, courage to ask bold questions, and communication that connects CX work to business outcomes. Angelina Gennis talks with Principal Analyst, Ju... more

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Recent Guests

Aurelie L'Hostis
Forrester analyst
Forrester
Episode: 442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences
Katy Tynan
VP Principal Analyst on the Future of Work team
Forrester
Episode: 440: The Path to CX Leadership
Suryaveer Singh
Head of Loyalty, Sailor Amid Data at ENOC
ENOC
Episode: 439: Practitioner Stories: ENOC
Shari Srebnik
Covering B2B customer success at Forrester
Forrester
Episode: 435: CX And CS: Collaboration For Business Outcomes
Honey Culture
Representative from Zurich Insurance
Zurich Insurance
Episode: 434: Big Plans For 2026
Deborah Eddy
Lead lecturer at University College London
University College London
Episode: 434: Big Plans For 2026
Tzachi Ben-Sasson
Head of Global Voice of the Customer at Amdocs
Amdocs
Episode: 433: Practitioner Stories: From Monopoly Mindset To Customer Centricity At Amdocs
Charles Sustaita
Director of Customer Support at Coastline Academy
Coastline Academy
Episode: 432: Practitioner Stories: Coastline Academy Transforms Customer Support From Firefighters To Architects
Maxie Schmidt
CX expert who has observed common symptoms of metrics obsession across various organizations
Forrester
Episode: 431: Metrics Obsession – Fixing Dysfunctional CX Measurement

Hosts

Mark McGill
Mark Nagel
Angelina Genis
Host and Co-host
Martin Gill
Co-host

Reviews

4.8 out of 5 stars from 127 ratings
  • Over under on how many times they say disruption? I got 5,409

    Podcast Addict
    1
    Foundations531
    3 months ago
  • CX 4 IT ... ok - you just made a aedy acronym, mashed 2 concepts together, and called it new. Customer centricity in IT is LITERALLY, 50 YEARS OLD. just because it didn't have a cool name doesn't mean orgs weren't doing this. A customer driven company means a customer driven IT dept.

    Who are you fooling with this crap?!

    Podcast Addict
    1
    Foundations531
    2 years ago
  • The CX Cast review

    As a constant listener of podcasts, I really love this one! This show has proven to be a valuable resource for anyone passionate about customers and building exceptional customer journeys. The hosts always offer fresh insights and enthusiasm to each episode! Highly recommended!

    Apple Podcasts
    5
    Claudia1987-milan
    Italy2 years ago
  • Insightful & thought provoking

    Great podcasts from the CX team at forrester..

    Apple Podcasts
    5
    TSNH1
    United Kingdom2 years ago
  • Almost There…

    Love this podcast! Great information and insights and the Forrester speakers are polished and well-spoken. However, the audio quality is mediocre at best. Audio isn’t properly normalized, especially from episode-to-episode and mic quality runs the gamut of bathroom + laptop mic acoustics to professional quality recording equipment. You’re almost there, but please don’t neglect the listening experience of your audience!

    Apple Podcasts
    5
    XSTeknique
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Valuable resource for anyone passionate about CX and customer journeys.
Recommended for professionals in customer experience.
Hosts offer fresh insights and enthusiasm to each episode.
Expertise from guests adds significant value to the discussions.
Quality of audio needs improvement but overall engaging content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences
Q: How should brands think about visibility and measurement in an era of AI-enabled discovery and zero-click results?
Brands should consider how they show up in AI platforms and AI agents, not just on traditional websites. Measurement will need to shift away from impressions and clicks toward metrics that capture AI-driven encounters, trust, and the effectiveness of AI-assisted discovery and conversion.
442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences
Q: What changes should CX leaders start with now to prepare for both human and AI-driven customers?
Begin by designing experiences that are legible and trustworthy for AI systems while still delivering human-centered value. Focus on expanding data foundations, ensuring data quality, and creating adaptable interfaces that can support both conversational and traditional channels as the market evolves.
442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences
Q: Is conversational banking already real today, or is this mainly a future concept?
The guest outlines that while some capabilities exist now, such as chatbots and AI-assisted inquiries, the broader vision—where AI agents actively help users compare options, execute purchases, and manage complex financial decisions—will take time to mature but is already taking shape with significant consumer willingness to rely on AI for guidance.
441: I’m a CX Leader, Get Me Out of Here!
Q: What piece of advice would you give to someone walking through the door on that first day as a new CX leader?
Tina emphasizes the importance of listening, understanding the business context, building a network, and aligning CX initiatives with clear outcomes, rather than immediately overhauling processes. She suggests that new leaders should be cautious about taking on changes without stakeholder buy-in and should focus on understanding the problem, the audience, and the desired outcome before applying tools like journey mapping.
439: Practitioner Stories: ENOC
Q: How do you ensure you're building something that the customer wanted?
We focused on gathering data and understanding customer behavior for the first year before optimizing the program and refining our offerings.

Audience Metrics

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Frequently Asked Questions About The CX Cast

What is The CX Cast about and what kind of topics does it cover?

Focused on the intricate field of customer experience (CX), this show features insights and guidance drawn from over two decades of Forrester's research in the area. It likely appeals to professionals and decision-makers interested in improving customer relationships through data-driven strategies and actionable insights. Each episode typically includes discussions about contemporary challenges in CX, interviews with industry experts, and analysis of relevant research findings, which help both B2B and B2C organizations refine their customer engagement strategies. The show's unique strength lies in blending theoretical insights with practical real-world applications, making it especially valuable for those seeking to elevate their organizati... more

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Which podcasts are similar to The CX Cast?

These podcasts share a similar audience with The CX Cast:

1. Gartner ThinkCast
2. HBR IdeaCast
3. Masters of Scale
4. Inside the Strategy Room
5. Experience Action

How many episodes of The CX Cast are there?

The CX Cast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CX Cast?

Recent guests on The CX Cast include:

1. Aurelie L'Hostis
2. Katy Tynan
3. Suryaveer Singh
4. Shari Srebnik
5. Honey Culture
6. Deborah Eddy
7. Tzachi Ben-Sasson
8. Charles Sustaita

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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