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Artwork for What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

Forrester
Generative AI
Artificial Intelligence
B2B Customer Advocacy
B2B Marketing
Healthcare Technology
Job Market
Hybrid Work Environment
Digital Marketing
Autonomous Vehicles
Automation
GDPR
Customer Experience
Employment Forecasting
Worker Sentiment
2024 Predictions
Millennials
Clinician Burnout
Chip Shortage
Marketing
BYO AI

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

PublishesTwice monthlyEpisodes101Founded9 years ago
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Artwork for What It Means: A Forrester Podcast

Latest Episodes

Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce... more

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategie... more

As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.

As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.

Key Facts

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Number of Listeners
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Recent Guests

Ashutosh Sharma
Vice President and Principal Analyst at Forrester
Forrester
Episode: H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Lily Verone
Principal Analyst covering agentic commerce and payments at Forrester
Forrester
Episode: H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Amy Bills
Vice President and Principal Analyst at Forrester
Forrester
Episode: H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Brian Hopkins
VP of emerging technology at Forrester
Forrester
Episode: Defining AGI, Measuring AI Search, Agency Swirl Continues
Brad Haig
Senior analyst at Forrester
Forrester
Episode: Defining AGI, Measuring AI Search, Agency Swirl Continues
Jay Patasol
VP and Principal Analyst at Forrester
Forrester
Episode: Defining AGI, Measuring AI Search, Agency Swirl Continues
Mike Prue
Vice President and Research Director at Forrester
Forrester
Episode: Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
Sherry Srebnik
Principal Analyst covering customer success at Forrester
Forrester
Episode: Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
George Lowry
Vice President and Principal Analyst at Forrester
Forrester
Episode: Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

Hosts

Dave Hannon
Co-host and analyst, frequently engages in discussions about industry trends and the integration of technology into business.
Nick Wells
Co-host and analyst with a focus on market trends and business technology innovations.

Reviews

4.8 out of 5 stars from 101 ratings
  • Some good, some bad, mostly obvious

    If something has all 5 star reviews, you can bet they’re faked, similar to what companies have found on Glassdoor (now that we’ve promoted you, wouldn’t you like to write a review). They should throw in a few 4s to make it less obvious.

    Some really good shows on cyber, digital twins and a few others. But far too much corporate speak and obvious observations; the kind that you’d get from reporters rather than people w any direct experience.

    Apple Podcasts
    3
    Winston2356
    United States6 months ago
  • This episode was just simply: Value, AI, Competency, Skill, and Capability all repeated over and over chaotically. Your example was public speaking? Really. You know how some people have that ability to say a lot, but at the same time, nothing at all. That's this entire episode (or most...I couldn't hang on)

    Podcast Addict
    2
    Foundations531
    2 years ago
  • Awesome Podcast!!!

    Forrester, host of the What It Means Podcast, highlights all technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines3 years ago
  • Great show!

    Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States4 years ago
  • Anywhere work and Employee Experience

    This Forrester podcast is catching the necessary connection between Anywhere Work and Employee Experience, starting with empathy.

    Apple Podcasts
    5
    myrstad
    Norway5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Provides valuable insights and practical advice for business leaders navigating technology and marketing.
Listeners appreciate the expertise of hosts and guests, but there are mentions of vocal delivery improvements needed.
As a research-based source, it emphasizes deep dives into trends, although some content may feel overly corporate or obvious.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
Q: What should brands be aware of regarding the upcoming FTC rule on subscription cancellations?
Brands need to be transparent with consumers about subscriptions and prepare for potential changes in the cancellation process.
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
Q: What steps should product development teams take to leverage vibe coding?
Teams should ensure data security and prepare for integration with existing systems while utilizing rapid prototyping tools.
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
Q: What are the implications of the federal moratorium on AI regulations?
The moratorium could prompt a significant increase in state-level AI regulations.
How Coach-Like Managers Build Better Teams
Q: Why is this important to B2B leaders right now?
The evolution of management practices necessitates a focus on coaching to empower and develop employees, along with meeting the changing demands of a diverse workforce.
A New Era For Crypto?
Q: What should we look for that indicates we might be moving towards another financial crisis?
Watch carefully who is influencing decisions on regulation and whether regulatory clarity may actually increase risk.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What It Means: A Forrester Podcast

What is What It Means: A Forrester Podcast about and what kind of topics does it cover?

The content focuses on emerging trends and insights that impact marketing, customer experience (CX), and technology leaders. Episodes often tackle pressing themes like the integration of artificial intelligence (AI) in various sectors, the implications of new regulations and corporate strategies, as well as the future of employee experiences and B2B buying behaviors. The show is noted for featuring expert opinions from Forrester analysts, providing a blend of analytical depth and practical advice. Its approach to dissecting evolving business dynamics makes it particularly valuable for professionals seeking to stay ahead in a rapidly changing landscape.

A unique aspect of this podcast is the consistent emphasis on research-backed insights f... more

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Which podcasts are similar to What It Means: A Forrester Podcast?

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1. Gartner ThinkCast
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3. Inside the Strategy Room
4. No Priors: Artificial Intelligence | Technology | Startups
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How many episodes of What It Means: A Forrester Podcast are there?

What It Means: A Forrester Podcast launched 9 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What It Means: A Forrester Podcast?

Recent guests on What It Means: A Forrester Podcast include:

1. Ashutosh Sharma
2. Lily Verone
3. Amy Bills
4. Brian Hopkins
5. Brad Haig
6. Jay Patasol
7. Mike Prue
8. Sherry Srebnik

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