保險秘辛
楊紘業《保險秘辛》是一檔揭露保險實戰真相的節目，專為想深入理解保險結構以及了解業務內容的您而設計。在這裡，我們不談話術，只講策略。 保險業是一個同時需要多方面評估及經營的事業，除了要具備專業的知識外，人性的分析、心態的建立、管理及組織團隊更是一門很深的學問。博主希望透過過往的自身經歷與觀眾分享一路走來的實戰故事，帶給觀眾不一樣的觀點。 博主介紹： 楊紘業，台灣台北人。台灣大學農藝系，日本岡山大學自然科學研究科畢業。曾於日商及補教業服務多年，著有日文相關教學書籍。2019年進入保險業，協助百位客戶完成資產配置，2023年創立醫師整合資源平台-醫保通，專於服務醫師族群財稅規劃與多元整合行銷。 社群媒體： YouTube / Instagram / Dcard ：楊董上工前 個人官網： www.yangconsult.online/ E-mail: mslyibaotong... more
| Publishes | Weekly | Episodes | 30 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | CoursesBusinessEducationMarketing |
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Latest Episodes
隨著金管會對非必要醫療理賠的規範加嚴，加上醫療技術進步導致住院天數減少，過去熱銷的傳統醫療險與實支實付商品的理賠難度大幅增加。面對市場變局，保險業務員該如何重新定位？
本集重點摘要：
1. 醫療險原則「夠用就好」：建議將重點放在一次性給付（如癌症、重大傷病）與高額實支實付（建議額度 40–50 萬），避免過度堆疊住院與手術保障。
2. 邁入超高齡社會的退休規劃：隨著平均壽命延長，退休現金流需覆蓋 30 至 40 年，保險因具備試算表與可預測性，仍是穩健退休規劃的最佳工具之一。
3... more
很多人以為加入保經公司就能中立地幫客戶挑選最佳方案，但其實保經公司的「規模大小」早就決定了業務員的口袋深度！大保經憑藉龐大保費談判力，能從保險公司拿到高額的業績達成獎勵（Bonus）與海外旅遊加碼，甚至誘發業務員為了解鎖雙倍業績而全力主推特定商品。
本集節目將為你深度拆解：
保經公司規模差異：登錄人數多不等於產值高，如何看懂真正的年繳化保費（FYP）結構？
佣金制度與職級拆解：從專員到總監，同一張保單的實際佣金竟能差到數成！
銷量密碼與海外旅遊獎勵：保金公司的激勵機制，如何無形中影響業務... more
網路論壇天天在吵「投資歸投資、保障歸保障」，投資型保單真的有那麼不堪，還是很多人根本用錯了地方？
這一集，不講漂亮的場面話，直接撕開投資型保單的迷霧！從國稅局的課稅真相、業務員的定位迷失，到金融槓桿的危險遊戲，帶你重新找回保險最核心的爆發力與價值。
本集重點
陳腔濫調：投資與保障不能混為一談。時代在變，觀點也要進步！投資型保單到底能不能買？關鍵不在商品本身，而在於你「怎麼用它」以及「賣給誰」。
清醒劑注入：別搶會計師與國稅局的飯碗！
國稅局實質課稅原則下，買投資型保單到底會被扣多少稅？... more
做業務最難的究竟是什麼？
這個問題應該是很多人即便做了很多年還是不知道如何去回答的一個問題吧！
最近一則銀行理專疑似不當招攬的新聞，引發了許多討論。但真正值得思考的，不只是銷售流程是否合法，而是：
為什麼客戶會願意買單？
這一集，我想分享做保險、做業務多年最大的體悟：
✔️ 客戶買的從來不只是商品，而是對未來的想像。
✔️ 再專業的商品介紹，都比不上真正理解客戶的需求。
✔️ 業績不好，很多時候不是不夠努力，而是沒有找到客戶真正的痛點。
我們也會聊到：
• 人性的「貪、嗔、癡」如何... more
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Apple Podcasts | #19 |  Taiwan/Education/Courses |
Apple Podcasts | #143 |  Hong Kong/Education/Courses |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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保險秘辛 launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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