保險秘辛
楊紘業《保險秘辛》是一檔揭露保險實戰真相的節目，由資深財務顧問楊紘業主持，專為想深入理解保險結構以及了解業務內容的您而設計。在這裡，我們不談話術，只講策略。 從指定受益人設計、保單資產配置、到避免遺產稅與家庭糾紛的實例分享，每一集都深入剖析保險公司沒說、業務員不講、但你一定要知道的關鍵。 個人網頁：reurl.cc/r0o3Kb YouTube / Instagram / Dcard ：楊董上工前 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | MarketingCoursesEducationBusiness |
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很多人都在追求成功。
追求收入、名氣、頭銜、業績、MDRT、COT、TOT。
但這幾年，我開始越來越常思考一件事：我們拼命賺錢，到底是為了什麼？
這集 Podcast，我分享了一段我和一位朋友的對話。
他曾經跟我說，如果某件事情成功，他可能一次賺進幾十個億。
但我後來只問了他一句話：
「你賺這麼多錢，到底要幹嘛？」
那一瞬間，我突然發現，很多人後來追求的，早就不是生活本身，而是慾望、比較、虛榮，還有害怕輸給別人的感覺。
在這個社群媒體充滿炫耀與比較的時代，我們好像越來越容易把「成功」... more
很多業務員都遇過這種情況：
當下聊得很好、氣氛很熱、客戶點頭簽單，結果三天後開始：
「我再跟家人討論一下」
「最近公司現金流有點緊」
甚至直接已讀不回。
但你有沒有想過
客戶真的在拒絕你嗎？
這集《保險秘辛》，我們要聊的不是話術，而是「人性」！
📌 為什麼最容易在簽單後72小時反悔
📌 為什麼回家後，想法會180度改變？
📌 為什麼老婆、朋友、社群 的一句話，就能瓦解原本建立好的信任？
📌 為什麼很多業務員越 follow-up，客戶反而越想逃？
Powered by Fir... more
這集《保險秘辛》，我們不談話術，而是拆解「客戶為什麼總說再考慮」。
你以為客戶在拒絕你，其實很多時候，是他的大腦已經當機了！
本集重點：
• 為什麼客戶一談到保費、風險、決策，就突然開始猶豫？
• 杏仁核劫持、前額葉關機，到底怎麼影響成交？
• 三種「再考慮」背後，其實是三種完全不同的心理狀態：
－認知過載型
－損失趨避型
－社交防衛型
• 為什麼很多客戶離開後，就再也不會回來？
• 如何用「降載、重構、歸還主導權」三種對話技術，破解客戶防衛機制？
這集你會發現：
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「公務員15年轉保險業，全國第一。」
「保險業做起來之後，會越來越輕鬆。」
這種文案你一定看過。
但我每次看到都會忍不住想問：
如果真的那麼簡單，
為什麼一堆人做不到兩年就離開了？
這集想聊的，不是唱衰保險業。
而是很多人進入這行之前，根本沒人告訴他：
真正的現實到底長什麼樣子。你只看得到別人年薪百萬、出國表揚、開豪車。
但是保險業最殘酷的，從來不是銷售。
而是「比較」！
每天看著別人開單、升官、收入成長，
久了你會開始懷疑：
是不是只有自己不夠好。
但很多時候，
你看到的，... more
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Apple Podcasts | #45 |  Hong Kong/Education/Courses |
Apple Podcasts | #46 |  Taiwan/Education/Courses |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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保險秘辛 launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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