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Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle
Marketing Strategies
Sugar Cookie Marketing
Social Media Engagement
Macarons
Cookies
Loss Leaders
Royal Icing
Facebook Groups
Product Photography
Baking
Social Media Marketing
Facebook
Baking Business
Community Building
Sales
Custom Cookies
Tiktok
Sugar Cookie Marketing Group
Social Media Trends
Customer Service

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Memb... more

PublishesWeeklyEpisodes255Founded5 years ago
Number of ListenersCategories
ArtsMarketingFoodBusiness

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Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Latest Episodes

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🧠 Piping Positioning - What your clients think about you.

In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as... more

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🍩 Posting Do’s & Do-nots - Coming up with a social strategy.

In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wa... more

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📸 1,000 Word Pictures - Why photography really *really* matters.

In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the ... more

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Recent Guests

Eugene Kim
Finance Representative, guest on the show
Finance/Financial Services
Episode: 249. Baking it Down - Podcast Guest Eugene Kim, Finance Representative
Kim Sims
Entrepreneur and baker who runs a brick and mortar franchise and hosts baking classes
Beans and Brews Coffee House
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Heather Brookshire
Baker and entrepreneur with experience in TV shows like Food Network and Good Morning America
The Cake Whisperer
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Lydia Eldridge
A Cookie College member known for creatively marketing her cookie business.
Episode: 224. Baking it Down - Main Street Money

Hosts

Heather Miracle
Host with a background in baking marketing and community building; frequently co-hosts with Corrie in the Sugar Cookie Marketing ecosystem.
Corrie Miracle
Co-host known for providing practical marketing insights, humor, and collaboration with Heather.

Reviews

4.8 out of 5 stars from 439 ratings
  • You gotta listen in!

    Are you floundering or overwhelmed as a new bakery business? Or really any new business and need some savvy marketing advise? The Sugar Cookie Marketing podcast has opened my eyes to common sense marketing information delivered in a n easy to understand format! The twins are knowledgeable but also humorous and have a ‘best friend’ vibe to their delivery- the combo has be anxious for each new episode! Their strategies have worked in my 2 year old cupcake business and my image and practices are ... more

    Apple Podcasts
    5
    DragonElfWitch
    United States10 months ago
  • Great for Cottage Bakers!

    I’m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, it’s caused me to dream a bit bigger than “the box” for my cookie business.

    Apple Podcasts
    5
    Cottage Bakers
    United Statesa year ago
  • I have been listening to Heather and Corrie for a few years and have returned to episodes to listen a 2nd or 3rd time. They give excellent marketing advice and make me laugh out loud. I'm often motivated by their suggestions of how to grow a home baking business, and I love their banter. I look forward to listening each week.

    Podcast Addict
    5
    mpauly
    a year ago
  • Brilliance at its best

    I have been listening to the podcasts while I ice cookies. The twins ( both who are amazing) have so much knowledge to share. The marketing information has been invaluable to my business , seeing an increase in sales and followers on socials. It’s also relaxing as filled with laughter and relatable stories . Thank you Heather and Corrie for all your hard work , and for sharing this with us. I’m in South Africa and am learning so much every week

    Apple Podcasts
    5
    LizelleRSA
    South Africaa year ago
  • Can’t get enough!!

    I look forward to this podcast every week. It’s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.

    Apple Podcasts
    5
    Brandi.M.A
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for actionable marketing tips tailored to bakers and cottage businesses.
The community aspect (Facebook group, courses) is repeatedly highlighted as a major value.
Some criticism centers on pacing, tangents, and crowding a focused lesson with jokes.
Sponsorships and events (bootcamps, Vendy Blendy) are viewed as credible ways to access additional resources.
Many note the engaging, high-energy banter between hosts as a plus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

238. Baking it Down - Vendy Blendy Insider Info
Q: Can someone outside the US participate in the Vendy Blendy?
Yes, they can participate, especially with digital products and door prizes that offer cash equivalents if delivery is not possible.
238. Baking it Down - Vendy Blendy Insider Info
Q: How can participants enter to win door prizes?
Participants need to comment as instructed on vendor posts, such as joining the Sugar Cookie Marketing Group and commenting 'done'.
238. Baking it Down - Vendy Blendy Insider Info
Q: What time does the event start and end?
The Vendy Blendy starts at midnight Eastern Standard Time and lasts for 24 hours.
238. Baking it Down - Vendy Blendy Insider Info
Q: What are some insider tips for shopping the Vendy Blendy?
Start shopping at midnight for must-haves, use lists to prioritize, and interact with vendors for a better chance of winning door prizes.
233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique
Q: What do you think helps in marketing within the baking community?
Networking and engaging with other bakers through classes and markets.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, no-nonsense marketing show aimed at cottage bakery owners and aspiring bakers. Episodes focus on tangible tactics like photography, social media, pricing, customer reviews, and community partnerships, all tailored to growing small baking businesses. The hosts pair actionable guidance with lighthearted banter, turning marketing concepts into repeatable routines—often referencing their Sugar Cookie Marketing group and teaching programs. A notable strength is their emphasis on accessible resources (bootcamps, group activities, and live classes) that help listeners implement ideas without needing professional podcasting polish. This mix of friendly hosts, community-driven content, and hands-on tips makes it particularly useful for ... more

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this podcast launched 5 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Eugene Kim
2. Kim Sims
3. Heather Brookshire
4. Lydia Eldridge

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