
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Memb... more
| Publishes | Weekly | Episodes | 245 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsFoodBusinessMarketing | |||

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💡 Losing the Loser - Reframing in 2026.
In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because ... more
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🧮 Stay on Track Track Track - Metrics to guide your marketing.
In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year.
While yes, you ... more
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⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026.
In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals.
🥾 Yeah, yea... more
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🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers.
In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you'r... more
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Are you floundering or overwhelmed as a new bakery business? Or really any new business and need some savvy marketing advise? The Sugar Cookie Marketing podcast has opened my eyes to common sense marketing information delivered in a n easy to understand format! The twins are knowledgeable but also humorous and have a ‘best friend’ vibe to their delivery- the combo has be anxious for each new episode! Their strategies have worked in my 2 year old cupcake business and my image and practices are ... more
I’m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, it’s caused me to dream a bit bigger than “the box” for my cookie business.
I have been listening to Heather and Corrie for a few years and have returned to episodes to listen a 2nd or 3rd time. They give excellent marketing advice and make me laugh out loud. I'm often motivated by their suggestions of how to grow a home baking business, and I love their banter. I look forward to listening each week.
I have been listening to the podcasts while I ice cookies. The twins ( both who are amazing) have so much knowledge to share. The marketing information has been invaluable to my business , seeing an increase in sales and followers on socials. It’s also relaxing as filled with laughter and relatable stories . Thank you Heather and Corrie for all your hard work , and for sharing this with us. I’m in South Africa and am learning so much every week
I look forward to this podcast every week. It’s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #221 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The content focuses on guiding bakers, particularly those in the cottage industry, in effectively marketing their products online and managing their small businesses. Each episode typically covers a specific marketing topic, emerging trends in social media, or community discussions from the affiliated Facebook group. The hosts aim to offer not just tips but also inspiration in a lively and humorous manner, ensuring listeners enjoy the process of learning while navigating the often overwhelming world of online baking business management. Unique elements include the hosts' engaging, friendly banter, emphasis on community, and the interactive approach that allows listeners to ask questions directly during episodes.
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this podcast launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Kim Sims
2. Heather Brookshire
3. Lydia Eldridge
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