Baking it Down with Sugar Cookie Marketing 🍪
Heather and Corrie Miracle👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Memb... more
| Publishes | Weekly | Episodes | 267 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingArtsFood | |||
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☀️ Summer Slowdown - Keep your marketing piping hot all summer
In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of E... more
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🎥 Video Marketing - Using video in marketing.
In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5... more
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🌾 Lawn Funnel - Understanding the marketing landscape.
In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = fun... more
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- You gotta listen in!
Are you floundering or overwhelmed as a new bakery business? Or really any new business and need some savvy marketing advise? The Sugar Cookie Marketing podcast has opened my eyes to common sense marketing information delivered in a n easy to understand format! The twins are knowledgeable but also humorous and have a ‘best friend’ vibe to their delivery- the combo has be anxious for each new episode! Their strategies have worked in my 2 year old cupcake business and my image and practices are ... more
Apple Podcasts5DragonElfWitch
United Statesa year ago - Great for Cottage Bakers!
I’m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, it’s caused me to dream a bit bigger than “the box” for my cookie business.
Apple Podcasts5Cottage BakersUnited Statesa year ago I have been listening to Heather and Corrie for a few years and have returned to episodes to listen a 2nd or 3rd time. They give excellent marketing advice and make me laugh out loud. I'm often motivated by their suggestions of how to grow a home baking business, and I love their banter. I look forward to listening each week.
Podcast Addict5a year agompauly- Brilliance at its best
I have been listening to the podcasts while I ice cookies. The twins ( both who are amazing) have so much knowledge to share. The marketing information has been invaluable to my business , seeing an increase in sales and followers on socials. It’s also relaxing as filled with laughter and relatable stories . Thank you Heather and Corrie for all your hard work , and for sharing this with us. I’m in South Africa and am learning so much every week
Apple Podcasts5LizelleRSA
South Africaa year ago - Can’t get enough!!
I look forward to this podcast every week. It’s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.
Apple Podcasts5Brandi.M.AUnited Statesa year ago
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Apple Podcasts | #133 | United States/Business/Marketing |
Apple Podcasts | #193 |  Canada/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on practical, actionable marketing advice for cottage bakery businesses, delivered with a warm, humorous duo. Episodes cover content strategies, local collaborations, pricing psychology, and hands-on tactics like bootcamps and classes, with a strong emphasis on community-building through a Facebook group and live events. The hosts tend to blend real-world bakery anecdotes with clear frameworks, often highlighting hyper-local marketing, DIY photography, and marketing funnels tailored to small, home-based bakeries. A notable hallmark is their accessible, upbeat style that makes marketing concepts feel doable for bakers who juggle multiple responsibilities, while also promoting a broader ecosystem of courses, bootcamps, and lo... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Rachel Hollis Podcast
2. Armchair Expert with Dax Shepard
3. #IMOMSOHARD
4. Not Gonna Lie with Kylie Kelce
5. The Product Boss with Jacqueline Snyder
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Eugene Kim
2. Kim Sims
3. Heather Brookshire
4. Lydia Eldridge
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