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Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle
Marketing Strategies
Sugar Cookie Marketing
Social Media Engagement
Macarons
Cookies
Loss Leaders
Royal Icing
Facebook Groups
Product Photography
Baking
Social Media Marketing
Facebook
Baking Business
Community Building
Sales
Custom Cookies
Tiktok
Sugar Cookie Marketing Group
Social Media Trends
Customer Service

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Memb... more

PublishesWeeklyEpisodes239Founded5 years ago
Number of ListenersCategories
BusinessArtsMarketingFood

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Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Latest Episodes

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☝️ Private Class Pt 2 - A BORING podcast.

In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no ... more

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☝️ Private Class + VB - Part one of a two-part series.

In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we ef... more

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📸 Food-tography - Staging, props, gear, software.

In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera ... more

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🎙️ Podcast Guest - Christina with Boujee Baker Boutique.

In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh b... more

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Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Kim Sims
Entrepreneur and baker who runs a brick and mortar franchise and hosts baking classes
Beans and Brews Coffee House
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Heather Brookshire
Baker and entrepreneur with experience in TV shows like Food Network and Good Morning America
The Cake Whisperer
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Lydia Eldridge
A Cookie College member known for creatively marketing her cookie business.
Episode: 224. Baking it Down - Main Street Money

Hosts

Heather Miracle
Co-host of the podcast, sharing marketing strategies and insights specific to the baking industry, while providing a humorous and approachable atmosphere.
Corrie Miracle
Co-host of the podcast, offering insights within the baking and marketing space, fostering community engagement through shared experiences and humor.

Reviews

4.8 out of 5 stars from 437 ratings
  • You gotta listen in!

    Are you floundering or overwhelmed as a new bakery business? Or really any new business and need some savvy marketing advise? The Sugar Cookie Marketing podcast has opened my eyes to common sense marketing information delivered in a n easy to understand format! The twins are knowledgeable but also humorous and have a ‘best friend’ vibe to their delivery- the combo has be anxious for each new episode! Their strategies have worked in my 2 year old cupcake business and my image and practices are ... more

    Apple Podcasts
    5
    DragonElfWitch
    United States6 months ago
  • Great for Cottage Bakers!

    I’m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, it’s caused me to dream a bit bigger than “the box” for my cookie business.

    Apple Podcasts
    5
    Cottage Bakers
    United States8 months ago
  • I have been listening to Heather and Corrie for a few years and have returned to episodes to listen a 2nd or 3rd time. They give excellent marketing advice and make me laugh out loud. I'm often motivated by their suggestions of how to grow a home baking business, and I love their banter. I look forward to listening each week.

    Podcast Addict
    5
    mpauly
    9 months ago
  • Brilliance at its best

    I have been listening to the podcasts while I ice cookies. The twins ( both who are amazing) have so much knowledge to share. The marketing information has been invaluable to my business , seeing an increase in sales and followers on socials. It’s also relaxing as filled with laughter and relatable stories . Thank you Heather and Corrie for all your hard work , and for sharing this with us. I’m in South Africa and am learning so much every week

    Apple Podcasts
    5
    LizelleRSA
    South Africa9 months ago
  • Can’t get enough!!

    I look forward to this podcast every week. It’s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.

    Apple Podcasts
    5
    Brandi.M.A
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging, humorous, and informative style of the hosts, highlighting their ability to break down complex topics into digestible advice.
The podcast is recommended for bakers looking for relatable content and practical marketing tips, fostering a sense of community among listeners.
Some feedback notes the rapid delivery and occasional tangents that could detract from the main topics, but most agree the content is valuable and actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
United States/Business/Marketing
Apple Podcasts
#182
Belgium/Business/Marketing
Apple Podcasts
#217
Israel/Business/Marketing
Apple Podcasts
#221
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique
Q: What do you think helps in marketing within the baking community?
Networking and engaging with other bakers through classes and markets.
233. Baking it Down - Podcast Guest Christina from Boujee Baker Boutique
Q: What's one thing you did in your cookie business that you'd never do again?
It's okay to say no to orders that don't excite you.
220. Baking it Down - Ope, It's Amy!
Q: What is your favorite part of baking business?
My favorite part is definitely the photography aspect, as I enjoy staging and creating beautiful cookie designs.
219. Baking it Down - C is for Cancer
Q: How do you feel after talking about your personal experience?
I feel good to get it off my chest and believe people have compassion and empathy.
219. Baking it Down - C is for Cancer
Q: What would you say to listeners about getting checkups?
I would say get checked out. The OBGYN is not your enemy; it's crucial to prevent potential health issues.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on empowering bakers and small business owners in the baking industry by providing valuable marketing strategies and insights. The hosts, who have transitioned from a Facebook community to producing this audio format, engage listeners with lighthearted banter while addressing topical issues related to social media marketing, online visibility, and practical advice tailored specifically for bakers. Notable themes include navigating local markets, leveraging social media, and practical insights into financial management, with a strong emphasis on community support and shared learning experiences among bakers. Unique to this show is the hosts' personal touch, characterized by humor and relatable storytelling, which fosters... more

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this podcast launched 5 years ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kim Sims
2. Heather Brookshire
3. Lydia Eldridge

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