Rephonic
Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle
Marketing Strategies
Sugar Cookie Marketing
Social Media Engagement
Macarons
Cookies
Loss Leaders
Royal Icing
Product Photography
Facebook Groups
Baking
Social Media Marketing
Facebook
Sales
Community Building
Tiktok
Custom Cookies
Baking Business
Social Media Trends
Customer Service
Sourdough Baking

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Memb... more

PublishesWeeklyEpisodes233Founded5 years ago
Number of ListenersCategories
FoodArtsMarketingBusiness

Listen to this Podcast

Artwork for Baking it Down with Sugar Cookie Marketing 🍪

Latest Episodes

Send us a text

🥲 Nothing Old, Nothing New - Why your clients aren't coming back.

In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the... more

YouTube

Send us a text

🎥 Do the Reels Collab - And here’s the reasons why you should.

In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26.

✅ Register... more

YouTube

Send us a text

🕸️ Stuck in the Websites - What to look for in a website builder.

In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experienc... more

YouTube

Send us a text

🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes)

In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Kim Sims
Entrepreneur and baker who runs a brick and mortar franchise and hosts baking classes
Beans and Brews Coffee House
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Heather Brookshire
Baker and entrepreneur with experience in TV shows like Food Network and Good Morning America
The Cake Whisperer
Episode: 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
Lydia Eldridge
A Cookie College member known for creatively marketing her cookie business.
Episode: 224. Baking it Down - Main Street Money

Hosts

Heather Miracle
Co-host of the podcast, sharing marketing strategies and insights specific to the baking industry, while providing a humorous and approachable atmosphere.
Corrie Miracle
Co-host of the podcast, offering insights within the baking and marketing space, fostering community engagement through shared experiences and humor.

Reviews

4.8 out of 5 stars from 433 ratings
  • You gotta listen in!

    Are you floundering or overwhelmed as a new bakery business? Or really any new business and need some savvy marketing advise? The Sugar Cookie Marketing podcast has opened my eyes to common sense marketing information delivered in a n easy to understand format! The twins are knowledgeable but also humorous and have a ‘best friend’ vibe to their delivery- the combo has be anxious for each new episode! Their strategies have worked in my 2 year old cupcake business and my image and practices are ... more

    Apple Podcasts
    5
    DragonElfWitch
    United States4 months ago
  • Great for Cottage Bakers!

    I’m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, it’s caused me to dream a bit bigger than “the box” for my cookie business.

    Apple Podcasts
    5
    Cottage Bakers
    United States6 months ago
  • I have been listening to Heather and Corrie for a few years and have returned to episodes to listen a 2nd or 3rd time. They give excellent marketing advice and make me laugh out loud. I'm often motivated by their suggestions of how to grow a home baking business, and I love their banter. I look forward to listening each week.

    Podcast Addict
    5
    mpauly
    7 months ago
  • Brilliance at its best

    I have been listening to the podcasts while I ice cookies. The twins ( both who are amazing) have so much knowledge to share. The marketing information has been invaluable to my business , seeing an increase in sales and followers on socials. It’s also relaxing as filled with laughter and relatable stories . Thank you Heather and Corrie for all your hard work , and for sharing this with us. I’m in South Africa and am learning so much every week

    Apple Podcasts
    5
    LizelleRSA
    South Africa7 months ago
  • Can’t get enough!!

    I look forward to this podcast every week. It’s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.

    Apple Podcasts
    5
    Brandi.M.A
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging, humorous, and informative style of the hosts, highlighting their ability to break down complex topics into digestible advice.
The podcast is recommended for bakers looking for relatable content and practical marketing tips, fostering a sense of community among listeners.
Some feedback notes the rapid delivery and occasional tangents that could detract from the main topics, but most agree the content is valuable and actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

220. Baking it Down - Ope, It's Amy!
Q: What is your favorite part of baking business?
My favorite part is definitely the photography aspect, as I enjoy staging and creating beautiful cookie designs.
219. Baking it Down - C is for Cancer
Q: How do you feel after talking about your personal experience?
I feel good to get it off my chest and believe people have compassion and empathy.
219. Baking it Down - C is for Cancer
Q: What would you say to listeners about getting checkups?
I would say get checked out. The OBGYN is not your enemy; it's crucial to prevent potential health issues.
209. Baking it Down - Half It then Half It
Q: How do I market a limited drop on social media?
It depends if it's a new offering; you'll need to warm up your audience beforehand to generate interest.
209. Baking it Down - Half It then Half It
Q: What would half of I want to turn community groups into a lead source for my bakery business look like to you?
You're going to focus on doing one post about a local recommendation in a group, which is a manageable step towards making community groups a lead source.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on empowering bakers and small business owners in the baking industry by providing valuable marketing strategies and insights. The hosts, who have transitioned from a Facebook community to producing this audio format, engage listeners with lighthearted banter while addressing topical issues related to social media marketing, online visibility, and practical advice tailored specifically for bakers. Notable themes include navigating local markets, leveraging social media, and practical insights into financial management, with a strong emphasis on community support and shared learning experiences among bakers. Unique to this show is the hosts' personal touch, characterized by humor and relatable storytelling, which fosters... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Lazy Genius Podcast
2. Organize 365 Podcast
3. Laugh Lines with Kim & Penn Holderness
4. The Rachel Cruze Show
5. Here's Where It Gets Interesting

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 233 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kim Sims
2. Heather Brookshire
3. Lydia Eldridge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days