
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more
| Publishes | Weekly | Number of Listeners | Categories | Self-ImprovementEducationBusinessManagement |
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Everywhere I go lately, people are asking me the same thing: How do I stay human when everyone is using AI? And honestly, I get it. We’re living in a moment where content is being produced faster and more generically than ever before and leaders are ... more
In this episode of The Badass Softie Podcast, Dr. J.J. Peterson sits down with creative business mentor and coach Laura Higgins for a heartfelt, grounded conversation on what it really means to lead as a creative.
Laura opens up about her journey fr... more
In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.
Tim is the author of The Secret Society of... more
For leaders who chase big goals but crave meaning just as much as momentum — this conversation is for you.
Dr. J.J. Peterson sits down with Amy Porterfield, New York Times bestselling author of Two Weeks Notice, to unpack how ambition can serve you ... more
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This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.
J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,
it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!









Recent interactions between the hosts and their guests.
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Focusing on the duality of ambition and compassion in leadership, the podcast provides insights into how leaders can create impactful change while maintaining their humanity. The episodes emphasize storytelling, personal growth, and redefining traditional leadership models, encouraging listeners to look beyond conventional norms. Listeners can expect practical advice, inspiring stories, and a deeper understanding of how to lead with both strength and empathy, appealing particularly to those looking for innovative strategies in their personal and professional lives.
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These podcasts share a similar audience with Badass Softie:
1. The StoryBrand Podcast
2. Andy Stanley Leadership Podcast
3. The Amy Porterfield Show
4. The Mel Robbins Podcast
5. The Carey Nieuwhof Leadership Podcast
Badass Softie published episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Badass Softie include:
1. Laura Higgins
2. Amy Porterfield
3. Amy Smith
4. Tera Wages
5. Hannah Collins-Lee
6. Tim Arnold
7. Blaine Hogan
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