
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more
| Publishes | Weekly | Episodes | 59 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEducationSelf-Improvement | |||

We have more language for healthy communication, boundaries, and emotions than ever before. So why can our relationships still leave us feeling so disconnected?
Dr. Lee Long believes part of the problem may be where we put our attention. When a conv... more
AI can write, research, organize, automate, and produce at a scale that would have been impossible for most people a few years ago.
But Dan Cumberland thinks the more interesting question is what all of that frees you up to do.
As AI takes on more ... more
What do you do when a problem is so big that anything you could possibly do feels insignificant?
On September 11, 2001, Dr. J.J. Peterson was thousands of miles from home, volunteering with a medical clinic in a rural village in the Dominican Republ... more
You’re used to being the person who follows through. So when plans change, it can feel personal.
Dr. J.J. Peterson had just celebrated a year of Badass Softie without missing an episode. Then interviews moved, a new client required unexpected travel... more
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This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.
J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,
it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #9 | |
Apple Podcasts | #171 | |
Apple Podcasts | #224 |
Recent interactions between the hosts and their guests.
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A leadership-focused show that pairs ambitious strategy with compassionate, human-centered approach. Across episodes, listeners hear how top executives, founders, and experts lead with both strength and empathy, turning culture, storytelling, and service into competitive advantages. Guests span marketing, branding, hospitality, publishing, and personal development, all sharing practical takeaways for building safe, high-performing teams, authentic personal brands, and memorable customer experiences. A standout throughline is turning leadership into a thoughtful, generous practice rather than a purely transactional role, with tangible frameworks, stories, and actions you can apply in real life.
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These podcasts share a similar audience with Badass Softie:
1. The StoryBrand Podcast
2. Do This, NOT That: Marketing Tips with Jay Schwedelson
3. The Working Genius Podcast with Patrick Lencioni
4. The Amy Porterfield Show
5. Build with Leila Hormozi
Badass Softie launched a year ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Badass Softie include:
1. Dr. Lee Long
2. Dan Cumberland
3. Jan Raeder
4. Matt Turner
5. Raj Lulla
6. Matt Wolfe
7. Kris Jones
8. Allie Fallon
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