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Artwork for Badass Softie

Badass Softie

Dr. J.J. Peterson
Leadership
Unreasonable Hospitality
Creativity
Emotional Intelligence
Entrepreneurship
Joy
Mental Health
Self-Improvement
Grief
Marketing
Connection
Ambition
Productivity
Storybrand
Storybrand Framework
Personal Development
Relationships
Success
Standpoint Theory
Improv

A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.

Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more

PublishesWeeklyEpisodes46Founded10 months ago
Number of ListenersCategories
EducationManagementSelf-ImprovementBusiness

Listen to this Podcast

Artwork for Badass Softie

Latest Episodes

Most people don't set out to become performers.

But over time, it's easy to trade pieces of ourselves for approval, success, certainty, or the version of us we think other people want to see.

Dr. J.J. Peterson sits down with author and book coach A... more

What if the moments that change someone's day are the ones we almost talk ourselves out of?

The compliment we never give.

The thank you we never send.

The invitation we never make.

The extra effort we decide isn't necessary.

In this conversation... more

Melissa Greene spent years as a member of the Grammy-nominated Christian music group Avalon before becoming a pastor, speaker, writer, and advocate.

But along the way, life began challenging some of the beliefs she had always held—and forcing her to... more

YouTube

What happens when the strategy stops working, but the mission still matters?

Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge for a conversation about leadership, adaptation, and the difference between sta... more

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Sonya Whittam
Founder of Story22
Story22
Episode: Why Great Businesses Still Get Overlooked
Julie Firth
Founder of Story22
Story22
Episode: Why Great Businesses Still Get Overlooked
Heather Adams
Founder and president of Choice Media
Choice Media
Episode: You Don’t Have to Perform to Be Seen
Isabelle Richards
Licensed therapist and co-host of Something Shiny ADHD podcast
Something Shiny ADHD podcast
Episode: Maybe You Don’t Need More Discipline
Matt Ford
Creator of Collab, experiential marketing agency
Collab Experiential
Episode: Why Some Experiences Stay With You
Al Andrews
Founder of Porter's Call, a Nashville-based nonprofit offering free counseling and support for recording artists
Porter's Call
Episode: How to Succeed Without Losing Yourself (What No One Tells You)
Bob Berg
Sales leader and author known for the Go-Giver philosophy
Author of Go-Giver series
Episode: Why Selling Feels Uncomfortable for So Many Leaders
Macy Robison
Thought leader strategist and creator of the resonant thought leadership system
Episode: Why Your Message Isn’t Landing (Yet)
Justin Ahrens
Designer, strategist, and founder of Rule29; Chief Creative Officer for Rule29 and O'Neil Printing
Rule29, O'Neil Printing
Episode: Why Great Leaders Don’t Try to Eliminate Tension

Host

Dr. J.J. Peterson
Host of Badass Softie

Reviews

5.0 out of 5 stars from 20 ratings
  • The best of the best

    This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.

    Apple Podcasts
    5
    Tera Wages
    United States8 months ago
  • Episode 2 brought me to tears!

    J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,

    it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!

    Apple Podcasts
    5
    BossMa’am
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and topics are described as deeply useful for building personal brands and meaningful customer experiences.
Fans appreciate real stories and actionable guidance in leadership and branding.
Listeners highlight authenticity and practical, impact-focused insights from the host.
The show is praised for blending heart with ambition and for high-quality guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#146
Canada/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Maybe You Don’t Need More Discipline
Q: How do you define neuros spicy and why is it important for leaders to understand it?
Neuros spicy is a practical term for neurodivergence, especially ADHD, used to normalize and validate the varied ways brains operate. Understanding it helps leaders create accommodations, reduce shame, and design environments where diverse thinking can contribute to better outcomes.
Why Your Message Isn’t Landing (Yet)
Q: How can someone start applying this framework to their business today?
Take the archetype quiz to discover top archetypes, review raw scores, and begin sharing authentic experiences—then translate those insights into live workshops, stage-based marketing, and content that reflects the in-the-room energy.
Why Your Message Isn’t Landing (Yet)
Q: What are the archetypes and why do they matter for how leaders show up?
The archetypes categorize how people think, speak, and guide transformation, providing a map to understand personal strengths and gaps, which helps in crafting authentic messaging and choosing the right delivery methods.
Why Your Message Isn’t Landing (Yet)
Q: What sparked Macy to focus on helping leaders share their ideas authentically?
Macy explains that the challenge began when she realized content and the person behind it must be treated as the product; this led her to develop a framework to help experts express their ideas in a way that resonates with others.
Why Great Businesses Still Get Overlooked
Q: Why add the Unreasonable Hospitality component to their marketing work?
Because delivering on promises with exceptional service turns customers into advocates and ensures that the brand's marketing messages align with real experiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Badass Softie

What is Badass Softie about and what kind of topics does it cover?

Guides and leaders who want to blend ambition with empathy will likely find this show highly relevant. The conversations center on reframing leadership through clear messaging, authentic storytelling, and customer-centric experiences, often weaving in practical frameworks like StoryBrand, hospitality-driven branding, and experiential marketing. Guests range from brand strategists to therapists and industry practitioners, offering actionable takeaways on how to lead with humanity without sacrificing performance. A standout pattern is the emphasis on generosity, vulnerability, and real-world applications—whether building personal brands, designing memorable customer experiences, or sustaining integrity while scaling. The show often pairs lead... more

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Which podcasts are similar to Badass Softie?

These podcasts share a similar audience with Badass Softie:

1. The StoryBrand Podcast
2. The Amy Porterfield Show
3. Own Your Impact
4. AI Explored
5. The Mel Robbins Podcast

How many episodes of Badass Softie are there?

Badass Softie launched 10 months ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Badass Softie?

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What guests have appeared on Badass Softie?

Recent guests on Badass Softie include:

1. Sonya Whittam
2. Julie Firth
3. Heather Adams
4. Isabelle Richards
5. Matt Ford
6. Al Andrews
7. Bob Berg
8. Macy Robison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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