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Badass Softie

Dr. J.J. Peterson
Leadership
Marketing
Creativity
Unreasonable Hospitality
Storybrand
Mental Health
Emotional Intelligence
Entrepreneurship
Joy
Self-Improvement
Grief
Connection
Ambition
Productivity
Communication
Artificial Intelligence
Storybrand Framework
Personal Development
Relationships
Success

A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.

Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more

PublishesWeeklyEpisodes59Foundeda year ago
Number of ListenersCategories
ManagementBusinessEducationSelf-Improvement

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Artwork for Badass Softie

Latest Episodes

We have more language for healthy communication, boundaries, and emotions than ever before. So why can our relationships still leave us feeling so disconnected?

Dr. Lee Long believes part of the problem may be where we put our attention. When a conv... more

YouTube

AI can write, research, organize, automate, and produce at a scale that would have been impossible for most people a few years ago.

But Dan Cumberland thinks the more interesting question is what all of that frees you up to do.

As AI takes on more ... more

YouTube

What do you do when a problem is so big that anything you could possibly do feels insignificant?

On September 11, 2001, Dr. J.J. Peterson was thousands of miles from home, volunteering with a medical clinic in a rural village in the Dominican Republ... more

YouTube

You’re used to being the person who follows through. So when plans change, it can feel personal.

Dr. J.J. Peterson had just celebrated a year of Badass Softie without missing an episode. Then interviews moved, a new client required unexpected travel... more

YouTube

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dr. Lee Long
Trauma therapist, trauma specialist, and author of Wait! Where Am I in This?
Episode: When Good Communication Isn’t Creating Connection
Dan Cumberland
Entrepreneur, product builder, founder of Dan Cumberland Labs
Dan Cumberland Labs
Episode: Let AI Make Room for What Only You Can Do
Jan Raeder
Self-Care Sensei, well-being educator, keynote speaker and author
Self-Care Sensei
Episode: Staying Grounded When Things Get Hard
Matt Turner
Founder of Clownfish Events, advocate for people-first workplace culture
Clownfish Events
Episode: Are You Being Kind—or Just Avoiding Conflict?
Raj Lulla
Owner and principal strategist at Lulla Consulting
Lulla Consulting
Episode: Stop Marketing Like Everyone Is a Stranger
Matt Wolfe
Partner and Director of Brand Strategy at Brand3
Brand3
Episode: The Best Marketing Isn't About You
Kris Jones
Founder of Red Door Stories; StoryBrand certified guide; co-author of StoryBrand Your Coaching Business
Red Door Stories
Episode: The Hardest Marketing Decision You'll Ever Make
Allie Fallon
Best-selling author, writer coach, founder of Find Your Voice
Find Your Voice
Episode: Why We Perform Instead of Telling the Truth
Will Guidara
Co-owner of Eleven Madison Park; author of Unreasonable Hospitality and Field Guide
Eleven Madison Park
Episode: What Happens When Everything Becomes Practical

Host

Dr. J. J. Peterson
Host of Badass Softie; leads interviews and steers conversations with leaders and creators

Reviews

5.0 out of 5 stars from 27 ratings
  • The best of the best

    This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.

    Apple Podcasts
    5
    Tera Wages
    United Statesa year ago
  • Episode 2 brought me to tears!

    J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,

    it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!

    Apple Podcasts
    5
    BossMa’am
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently positioned as experts who share usable, field-tested strategies.
Listeners praise the host for authenticity and practical wisdom that translates to real-world leadership.
The host combines heart with insight, creating conversations that feel both genuine and impactful.
Audience notes the discussions feel human-centered and actionable, not just theoretical.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#194
United States/Business/Management
Apple Podcasts
#9
Spain/Business/Management
Apple Podcasts
#171
Spain/Business
Apple Podcasts
#224
Switzerland/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

When Good Communication Isn’t Creating Connection
Q: How would you begin the process of approaching this person?
The guest describes starting with asking where you are in the moment, naming emotional reactions, and setting boundaries calmly rather than trying to control or change the other person.
Staying Grounded When Things Get Hard
Q: Can you walk us through the MORE framework and how someone would apply it in a real leadership scenario?
MORE stands for Meaning, Optimism, Relationships, and Engagement. The host explains practical exercises from the book to pause before reacting, examine what matters, and shift toward constructive actions that improve conversations and relationships.
Staying Grounded When Things Get Hard
Q: Why is it so important to know yourself, and what happens if we don't know ourselves?
Knowing yourself helps you respond rather than react in difficult moments; it enables you to interpret feedback more accurately and to let go of unhelpful stories from the past, which in turn strengthens leadership impact.
Are You Being Kind—or Just Avoiding Conflict?
Q: What are some of the intentional things you put in place to set up feedback in a way that keeps people safe and the company safe?
One key practice was a three-day offsite where every team member met one-on-one with every other person for walks and conversations, followed by collective reflection; it built confidence to give and receive tough feedback and embedded accountability as a core cultural point.
Maybe Consistency Isn't The Goal
Q: How do you navigate negative feedback while staying true to your journey and relationships?
She explains using grace, choosing constructive engagement over hostility, and recognizing that many critiques are rooted in broader structures rather than individuals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Badass Softie

What is Badass Softie about and what kind of topics does it cover?

A leadership-focused show that pairs ambitious strategy with compassionate, human-centered approach. Across episodes, listeners hear how top executives, founders, and experts lead with both strength and empathy, turning culture, storytelling, and service into competitive advantages. Guests span marketing, branding, hospitality, publishing, and personal development, all sharing practical takeaways for building safe, high-performing teams, authentic personal brands, and memorable customer experiences. A standout throughline is turning leadership into a thoughtful, generous practice rather than a purely transactional role, with tangible frameworks, stories, and actions you can apply in real life.

Where can I find podcast stats for Badass Softie?

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How many listeners does Badass Softie get?

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What are the audience demographics for Badass Softie?

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How many subscribers and views does Badass Softie have?

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Which podcasts are similar to Badass Softie?

These podcasts share a similar audience with Badass Softie:

1. The StoryBrand Podcast
2. Do This, NOT That: Marketing Tips with Jay Schwedelson
3. The Working Genius Podcast with Patrick Lencioni
4. The Amy Porterfield Show
5. Build with Leila Hormozi

How many episodes of Badass Softie are there?

Badass Softie launched a year ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Badass Softie?

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Where can I see ratings and reviews for Badass Softie?

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What guests have appeared on Badass Softie?

Recent guests on Badass Softie include:

1. Dr. Lee Long
2. Dan Cumberland
3. Jan Raeder
4. Matt Turner
5. Raj Lulla
6. Matt Wolfe
7. Kris Jones
8. Allie Fallon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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