
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more
| Publishes | Weekly | Episodes | 43 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationManagementBusiness | |||

What happens when the strategy stops working, but the mission still matters?
Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge for a conversation about leadership, adaptation, and the difference between sta... more
What if the pressure you're carrying isn't coming from your workload, your business, or the world around you?
What if it's coming from the belief that you still have something to prove?
Dr. J.J. Peterson sits down with leadership coach and author A... more
Many leaders want their work to speak for itself.
But whether we like it or not, people start forming opinions about us long before we ever say a word.
Dr. J.J. Peterson and stylist and brand strategist Toi Sweeney explore the tension between authe... more
Some businesses do exceptional work and still struggle to stand out.
In this conversation, Dr. J.J. Peterson sits down with Julie Firth and Sonya Whittam, founders of Story22, to explore the hidden gap between the value a business delivers and the w... more
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This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.
J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,
it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #232 | |
Apple Podcasts | #188 | |
Apple Podcasts | #188 |
Recent interactions between the hosts and their guests.
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This show centers on ambitious, compassionate leadership, pairing bold goals with human-centered approaches. Conversations span entrepreneurship, organizational culture, emotional intelligence, and innovative business models, with guests who blend creativity, strategy, and empathy. Listeners who want practical leadership takeaways—especially for creatives and growth-focused founders—will find actionable frameworks, personal stories of resilience, and tactics for aligning purpose with performance. A standout thread is reframing leadership as a balance between drive and humanity, often illustrated through real-world experiments like four-day workweeks, storytelling in marketing, and coaching methods that cultivate trust and joy in teams.
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These podcasts share a similar audience with Badass Softie:
1. The StoryBrand Podcast
2. Own Your Impact
3. The Amy Porterfield Show
4. The School of Greatness
5. Marketing School - Digital Marketing and Online Marketing Tips
Badass Softie launched 9 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Badass Softie include:
1. Sonya Whittam
2. Julie Firth
3. Heather Adams
4. Isabelle Richards
5. Matt Ford
6. Al Andrews
7. Bob Berg
8. Macy Robison
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