Badass Softie
Dr. J.J. PetersonA Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more
| Publishes | Weekly | Episodes | 48 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationManagementSelf-ImprovementBusiness | |||
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Latest Episodes
Your company probably doesn't have a differentiation problem.
It has a memory problem.
Dr. J.J. Peterson kicks off a new marketing series by exploring one of the biggest misconceptions he encounters in strategy sessions. Most businesses believe the... more
Some leaders seem willing to make impossible decisions. They change careers. Walk away from security. Speak uncomfortable truths. Bet on themselves when success is anything but certain.
What if courage isn't what makes those decisions possible?
Dr.... more
Most people don't set out to become performers.
But over time, it's easy to trade pieces of ourselves for approval, success, certainty, or the version of us we think other people want to see.
Dr. J.J. Peterson sits down with author and book coach A... more
What if the moments that change someone's day are the ones we almost talk ourselves out of?
The compliment we never give.
The thank you we never send.
The invitation we never make.
The extra effort we decide isn't necessary.
In this conversation... more
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This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.
Apple Podcasts5Tera Wages
United States9 months ago - Episode 2 brought me to tears!
J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,
it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!
Apple Podcasts5BossMa’amUnited States10 months ago
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Chart Rankings
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Apple Podcasts | #135 | United States/Business/Management |
Apple Podcasts | #222 |  Canada/Business/Management |
Apple Podcasts | #192 |  Netherlands/Business/Management |
Talking Points
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Frequently Asked Questions About Badass Softie
What is Badass Softie about and what kind of topics does it cover?
Guides and leaders who want to blend ambition with empathy will likely find this show highly relevant. The conversations center on reframing leadership through clear messaging, authentic storytelling, and customer-centric experiences, often weaving in practical frameworks like StoryBrand, hospitality-driven branding, and experiential marketing. Guests range from brand strategists to therapists and industry practitioners, offering actionable takeaways on how to lead with humanity without sacrificing performance. A standout pattern is the emphasis on generosity, vulnerability, and real-world applications—whether building personal brands, designing memorable customer experiences, or sustaining integrity while scaling. The show often pairs lead... more
Where can I find podcast stats for Badass Softie?
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How many listeners does Badass Softie get?
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What are the audience demographics for Badass Softie?
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How many subscribers and views does Badass Softie have?
To see how many followers or subscribers Badass Softie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Badass Softie?
These podcasts share a similar audience with Badass Softie:
1. Own Your Impact
2. The Amy Porterfield Show
3. The StoryBrand Podcast
4. Social Media Marketing Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of Badass Softie are there?
Badass Softie launched 10 months ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Badass Softie?
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Where can I see ratings and reviews for Badass Softie?
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How do I access podcast episode transcripts for Badass Softie?
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What guests have appeared on Badass Softie?
Recent guests on Badass Softie include:
1. Allie Fallon
2. Will Guidara
3. Melissa Green
4. Allie Trowbridge
5. Angus Nelson
6. Toi Sweeney
7. Sonya Whittam
8. Julie Firth
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.