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Badass Softie

Dr. J.J. Peterson
Leadership
Marketing
Creativity
Unreasonable Hospitality
Storybrand
Mental Health
Emotional Intelligence
Entrepreneurship
Joy
Self-Improvement
Grief
Connection
Ambition
Communication
Productivity
Artificial Intelligence
Storybrand Framework
Personal Development
Relationships
Success

A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.

Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more

PublishesWeeklyEpisodes62Foundeda year ago
Number of ListenersCategories
ManagementBusinessEducationSelf-Improvement

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Artwork for Badass Softie

Latest Episodes

You have an idea you've been thinking about for years. Maybe people have even told you they want it. So why haven't you made it happen?

Creating something new means taking a risk. What if nobody shows up? What if it doesn't work? What if you're not ... more

YouTube

What if part of your job is to create more magic?

After attending Will Guidara's Welcome Conference in New York, Dr. J.J. Peterson found himself returning to a conversation that had already changed how he thinks about work, creativity, and the peopl... more

YouTube

You have an idea you keep coming back to. A book you want to write. A podcast you want to start. A business, creative project, or next chapter you can see yourself pursuing.

But starting means finding out what happens when the idea leaves your head.... more

YouTube

We have more language for healthy communication, boundaries, and emotions than ever before. So why can our relationships still leave us feeling so disconnected?

Dr. Lee Long believes part of the problem may be where we put our attention. When a conv... more

YouTube

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Recent Guests

Will Guidara
New York Times bestselling author of Unreasonable Hospitality; former co-owner of Eleven Madison Park
Guidara Hospitality / Unreasonable Hospitality
Episode: What If Your Job Is to Create More Magic? | Will Guidara
Jill Pickering
Working creative, musician, author, producer, podcaster, and coach who helps others launch creative projects
Self-employed / Creative Coach
Episode: Some Answers Only Come After You Start | Jill Pickering
Dr. Lee Long
Trauma therapist, trauma specialist, and author of Wait! Where Am I in This?
Episode: When Good Communication Isn’t Creating Connection
Dan Cumberland
Entrepreneur, product builder, founder of Dan Cumberland Labs
Dan Cumberland Labs
Episode: Let AI Make Room for What Only You Can Do
Jan Raeder
Self-Care Sensei, well-being educator, keynote speaker and author
Self-Care Sensei
Episode: Staying Grounded When Things Get Hard
Matt Turner
Founder of Clownfish Events, advocate for people-first workplace culture
Clownfish Events
Episode: Are You Being Kind—or Just Avoiding Conflict?
Raj Lulla
Owner and principal strategist at Lulla Consulting
Lulla Consulting
Episode: Stop Marketing Like Everyone Is a Stranger
Matt Wolfe
Partner and Director of Brand Strategy at Brand3
Brand3
Episode: The Best Marketing Isn't About You
Kris Jones
Founder of Red Door Stories; StoryBrand certified guide; co-author of StoryBrand Your Coaching Business
Red Door Stories
Episode: The Hardest Marketing Decision You'll Ever Make

Host

Dr. J. J. Peterson
Host of Badass Softie; leads interviews and steers conversations with leaders and creators

Reviews

5.0 out of 5 stars from 27 ratings
  • The best of the best

    This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.

    Apple Podcasts
    5
    Tera Wages
    United Statesa year ago
  • Episode 2 brought me to tears!

    J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,

    it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!

    Apple Podcasts
    5
    BossMa’am
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently positioned as experts who share usable, field-tested strategies.
Listeners praise the host for authenticity and practical wisdom that translates to real-world leadership.
The host combines heart with insight, creating conversations that feel both genuine and impactful.
Audience notes the discussions feel human-centered and actionable, not just theoretical.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If Your Job Is to Create More Magic? | Will Guidara
Q: What practical steps can listeners take to incorporate unreasonable hospitality into their teams?
Focus on habits like mindful praise, creating small rituals of kindness, and designing experiences that make people feel welcome and valued, with a willingness to invest time and energy beyond the immediate bottom line.
What If Your Job Is to Create More Magic? | Will Guidara
Q: How do you balance making magic with maintaining a sustainable business model?
Magic is pursued for its intrinsic value and its ability to energize teams and guests; while it may not be highly profitable in the short term, it creates long-term goodwill, stronger culture, and meaningful experiences that compound over time.
What If Your Job Is to Create More Magic? | Will Guidara
Q: Why is hospitality described as a core leadership principle in your work?
Because leadership is most powerful when it makes others feel seen and valued, and hospitality translates that into everyday actions that elevate people and outcomes, not just profits.
When Good Communication Isn’t Creating Connection
Q: How would you begin the process of approaching this person?
The guest describes starting with asking where you are in the moment, naming emotional reactions, and setting boundaries calmly rather than trying to control or change the other person.
Staying Grounded When Things Get Hard
Q: Can you walk us through the MORE framework and how someone would apply it in a real leadership scenario?
MORE stands for Meaning, Optimism, Relationships, and Engagement. The host explains practical exercises from the book to pause before reacting, examine what matters, and shift toward constructive actions that improve conversations and relationships.

Audience Metrics

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Frequently Asked Questions About Badass Softie

What is Badass Softie about and what kind of topics does it cover?

A leadership-focused show that pairs ambitious strategy with compassionate, human-centered approach. Across episodes, listeners hear how top executives, founders, and experts lead with both strength and empathy, turning culture, storytelling, and service into competitive advantages. Guests span marketing, branding, hospitality, publishing, and personal development, all sharing practical takeaways for building safe, high-performing teams, authentic personal brands, and memorable customer experiences. A standout throughline is turning leadership into a thoughtful, generous practice rather than a purely transactional role, with tangible frameworks, stories, and actions you can apply in real life.

Where can I find podcast stats for Badass Softie?

Rephonic provides a wide range of podcast stats for Badass Softie. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Badass Softie and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Badass Softie get?

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What are the audience demographics for Badass Softie?

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How many subscribers and views does Badass Softie have?

To see how many followers or subscribers Badass Softie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Badass Softie?

These podcasts share a similar audience with Badass Softie:

1. The StoryBrand Podcast
2. How I Built This with Guy Raz
3. The Amy Porterfield Show
4. Own Your Impact
5. My First Million

How many episodes of Badass Softie are there?

Badass Softie launched a year ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Badass Softie?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Badass Softie?

Rephonic pulls ratings and reviews for Badass Softie from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Badass Softie?

Recent guests on Badass Softie include:

1. Will Guidara
2. Jill Pickering
3. Dr. Lee Long
4. Dan Cumberland
5. Jan Raeder
6. Matt Turner
7. Raj Lulla
8. Matt Wolfe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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