
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to... more
| Publishes | Weekly | Episodes | 46 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationManagementSelf-ImprovementBusiness | |||

Most people don't set out to become performers.
But over time, it's easy to trade pieces of ourselves for approval, success, certainty, or the version of us we think other people want to see.
Dr. J.J. Peterson sits down with author and book coach A... more
What if the moments that change someone's day are the ones we almost talk ourselves out of?
The compliment we never give.
The thank you we never send.
The invitation we never make.
The extra effort we decide isn't necessary.
In this conversation... more
Melissa Greene spent years as a member of the Grammy-nominated Christian music group Avalon before becoming a pastor, speaker, writer, and advocate.
But along the way, life began challenging some of the beliefs she had always held—and forcing her to... more
What happens when the strategy stops working, but the mission still matters?
Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge for a conversation about leadership, adaptation, and the difference between sta... more
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This podcast is a reminder of what all this is for anyway. J.J. proves the brilliance and heart can go hand in hand. I am inspired and motivated. Huge thank you to J.J. for always creating with impact.
J.J.’s genuineness and expertise comes through in every moment of this 2nd episode. “Heroes’ power doesn’t come from knowing it all,
it comes from choosing a way to move forward.” Redeeming our failures and flops, and using them to strengthen ourselves and others is a main theme of this episode. I cannot wait to hear more. Thank you J.J. for being you and sharing your wisdom and perspective with the rest of us!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #146 |
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Guides and leaders who want to blend ambition with empathy will likely find this show highly relevant. The conversations center on reframing leadership through clear messaging, authentic storytelling, and customer-centric experiences, often weaving in practical frameworks like StoryBrand, hospitality-driven branding, and experiential marketing. Guests range from brand strategists to therapists and industry practitioners, offering actionable takeaways on how to lead with humanity without sacrificing performance. A standout pattern is the emphasis on generosity, vulnerability, and real-world applications—whether building personal brands, designing memorable customer experiences, or sustaining integrity while scaling. The show often pairs lead... more
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These podcasts share a similar audience with Badass Softie:
1. The StoryBrand Podcast
2. The Amy Porterfield Show
3. Own Your Impact
4. AI Explored
5. The Mel Robbins Podcast
Badass Softie launched 10 months ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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Recent guests on Badass Softie include:
1. Sonya Whittam
2. Julie Firth
3. Heather Adams
4. Isabelle Richards
5. Matt Ford
6. Al Andrews
7. Bob Berg
8. Macy Robison
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.