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Artwork for Radically Transparent

Radically Transparent

Oktopost
B2B Marketing
Marketing
Teamwork
Revenue Growth
Infinidat
Product Management
Marketing Strategy
Employee Advocacy
B2B
Collaboration
Linkedin
Siloed Marketing
Sales Teams
Influencer Marketing
Operational Infrastructure
Leadership
Intent Data
Artificial Intelligence
Creativity
Lead Generation

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The co... more

PublishesTwice monthlyEpisodes175Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Radically Transparent

Latest Episodes

What really makes top talent choose and stay at your company? Daniel Callaghan, Global Employer Brand Manager at Payoneer, breaks down the human side of employer branding and how B2B companies can turn connections into lasting engagement on this epis... more

YouTube

The traditional B2B funnel isn't just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa Vecchio, Senior Director of Marketing at Veed, joins the Radically Transparent podcast to... more

YouTube

Influencer marketing is not a brand play in B2B. It's a revenue engine. Host Jennifer Gutman⁠ sits down with B2B marketing leader and author Justin Levy⁠ to reveal how to architect influencer programs that drive pipeline, prove ROI, and secure lastin... more

YouTube

Vedder CMO, Roy Sexton, unpacks the tension many legal leaders face: the desire to differentiate while staying within the industry’s comfort zone. He shares how a “work with the willing” mindset helps drive change from within, turning hesitation into... more

YouTube

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Recent Guests

Daniel Callaghan
Employer Brand Manager at Payoneer
Payoneer
Episode: Employer branding that actually drives hiring results with Daniel Callaghan
Lisa Vecchio
Senior Director of Marketing at Veed
Veed
Episode: Is your brand LLM-ready? The death of the funnel with Lisa Vecchio
Justin Levy
Influencer program lead with experience at ZoomInfo, Demandbase, ServiceNow, Citrix, and more
Independent / Formerly at leading B2B brands
Episode: How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy
Roy Sexton
CMO of Vedder Price
Vedder Price
Episode: How leading law firms stand apart with Roy Sexton
Michael Yehoshua
CMO of WiseStamp
WiseStamp
Episode: Rebranding starts with listening (AI can help), with Michael Yehoshua
Shaun Ma
VP of Digital Customer Engagement, guest on the show
Current employer not stated in transcript
Episode: The truth about AI readiness in B2B marketing with Shaun Ma
Archana Dhankar
LinkedIn top voice, global marketing and AI leader, TEDx speaker
Episode: How to become the AI architect of your marketing organization with Archana Dhankar
Tori Jeffcoat
Director of Product Marketing at Gainsight
Gainsight
Episode: The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat
Marcy Comer
CMO of Eagleview
Eagleview
Episode: Transforming low-performing marketing spend into high-impact growth with Marcy Comer

Host

Jennifer Gutman
Host of Radically Transparent

Reviews

4.8 out of 5 stars from 18 ratings
  • Fun and educational!

    Love this podcast series! Keeps me both entertained and informed on all things B2B!

    Apple Podcasts
    5
    shanzy624
    United States5 years ago
  • Tom

    This channel was the best thing to ever happen to my ears.

    Apple Podcasts
    5
    TomLeads
    Israel6 years ago
  • Kyle Hegarty Episode Spot on!

    They always say failure is the best way to learn. This episode gave so much perspective on creating new communication strategies during our new reality- especially helpful.

    Apple Podcasts
    5
    Eden48
    Israel6 years ago
  • Insightful and Interesting

    Great listening, quarantine or not please keep them coming!

    Apple Podcasts
    5
    CamieJameron
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Several listeners highlight the relevance of topics to current marketing challenges, particularly in adapting to changing buyer behaviors.
Listeners appreciate the blend of education and entertainment in discussions, emphasizing the practicality of advice shared.
Reviewers note the authenticity of the conversations and guest insights as a major draw.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#104
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How leading law firms stand apart with Roy Sexton
Q: How do you decide what truly deserves attention amid constant urgent requests?
Evaluate the source and urgency behind requests, have direct conversations, and negotiate with stakeholders to understand deadlines and needs, then allocate resources to those that align with long-term strategy.
How leading law firms stand apart with Roy Sexton
Q: What has become harder today for law firm marketing compared with earlier in your career?
Specialization and the need for deep, context-aware expertise, while still maintaining a broad understanding of how each piece fits into the overall strategy and the client experience.
How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy
Q: What does it take to design an influencer program that genuinely drives demand?
Create robust UTMs for each influencer, involve the sales team in conversations, build detailed creator briefs, and establish processes to track influencer-driven pipeline versus other channels, while ensuring authentic engagement and long-term partnerships.
Rebranding starts with listening (AI can help), with Michael Yehoshua
Q: What rule would you give CMOs to solve hard problems?
The guest emphasized that customers have the answers. By mapping customer locations, visiting them in person, and listening to their buying journey, marketers can identify the real drivers of value and adjust strategy and messaging accordingly.
Rebranding starts with listening (AI can help), with Michael Yehoshua
Q: What data or insights triggered the rebrand and the shift toward enterprise positioning?
The CMO highlighted a misalignment between the product's perceived market (SMB) and its actual growth trajectory toward large enterprise customers. They started with customer interviews, recorded conversations, and data synthesis to uncover what big customers cared about, then used those insights to inform messaging before proceeding with any design work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Radically Transparent

What is Radically Transparent about and what kind of topics does it cover?

This series explores the dynamic landscape of B2B marketing through candid conversations with leading professionals in the field. Topics often include effective marketing strategies, the balancing act between analytics and creativity, and the evolving roles of marketers in an increasingly digital environment. Listeners can expect to hear about real-world experiences, actionable insights, and emerging trends that challenge conventional wisdom, all aimed at helping marketers navigate the complexities of their roles in a fast-paced business world. The unique format focuses on authentic dialogue that reveals the personal and professional challenges faced by industry leaders, making it a valuable resource for anyone involved in B2B marketing.

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How many episodes of Radically Transparent are there?

Radically Transparent launched 6 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Radically Transparent?

Recent guests on Radically Transparent include:

1. Daniel Callaghan
2. Lisa Vecchio
3. Justin Levy
4. Roy Sexton
5. Michael Yehoshua
6. Shaun Ma
7. Archana Dhankar
8. Tori Jeffcoat

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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