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Artwork for B2B Leaders in Loyalty Podcast

B2B Leaders in Loyalty Podcast

B2B Leaders in Loyalty

Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but it’s not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics... more

PublishesTwice monthlyEpisodes5Founded6 years ago
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MarketingBusiness

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Latest Episodes

“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?” 

In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may wel... more

In this episode, and following on from episode 3, Dr. David Cox - CEO of Motivforce shares his insights into the concept of running a pilot program if you are a business considering dipping your toe into the loyalty marketing sector.

So, you’ve con... more

In this episode, and following on from episode 2, Dr. David Cox - CEO of Motivforce shares his insights into the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in ado... more

In this episode Dr. David Cox - CEO of Motivforce shares his insights into planning which customers or business partners you should target with your loyalty program to ensure its success.

Loyalty and incentive programs are very powerful, adaptable ... more

In this episode Dr. David Cox - CEO of Motivforce gives his advice on what to think about if your business is looking to start a B2B loyalty program. 

Like all of the marketing weapons that a business has at its disposal, loyalty programs are only ... more

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B2B Leaders in Loyalty Podcast launched 6 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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