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Attribution Nation

Drew Smith
Attribution
Marketing Operations
UTM Tracking
Marketing Mix Modeling
Dreamdata
Multi-Touch Attribution
Marketing Attribution
Salesforce
GDPR Compliance
Customer Journey
Braze
Marketo
Dailypay
Linkedin
Hubspot
Data-Driven Marketing
Data Analytics
B2B Marketing
Marketo Measure
Emotional Intelligence

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a c... more

PublishesTwice monthlyEpisodes27Foundeda year ago
Number of ListenersCategories
BusinessTechnology

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Artwork for Attribution Nation

Latest Episodes

On this episode of Attribution Nation, Drew Smith sits down with Ed Breault, CMO at Malbek, to discuss how outcome-driven thinking reshapes marketing from growth to hyperscale. Ed traces his path from nuclear energy to consulting, martech, and now le... more

On this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms marketing organizations. Drawing on her career from agency... more

Tune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market model. Drawing from her extensive career, Isabelle unp... more

Join Drew Smith for a conversation with Catherine Gutierrez, CEO and founder of the CMO Agency, about the realities of leading marketing when everything must tie back to revenue. With two decades of experience, Catherine shares hard-won insights on c... more

On this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor evaluations to the evolution of search, Megan shares ... more

This week on Attribution Nation, we’re joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical.

Jayashree sits down with Drew Smith to talk about what engineering taught her about modern marketi... more

Welcome back to Attribution Nation! This season, we’re diving deep with today’s top CMOs and we’re kicking things off with a powerhouse: Tricia Gellman, CMO at Box.

In this episode, Tricia sits down with Drew Smith to share her journey into marketi... more

James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structures, managing Salesforce campa... more

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Recent Guests

James Leedom
Customer technical advisor at Adobe
Adobe
Episode: From Chaos to Clarity: James Leedom’s Blueprint for Attribution Success
Kate Colbert
Customer Business Advisor at Adobe with experience in marketing attribution strategies.
Adobe
Episode: Clean, Simple, and Diligent: Kate Colbert’s Guide to Winning with Attribution
Nic Zangre
Runs customer success and revenue operations at CaliberMind
CaliberMind
Episode: Plug In and Level Up: Getting Technical with Nic Zangre
Steffen Hedebrandt
Co-founder and CMO of Dreamdata
Dreamdata
Episode: Adoption, Action, and Accuracy: Steffen Hedebrandt’s Take on Attribution
Michael Kaminsky
Founder of Recast, which rid the world of wasted marketing spend
Recast
Episode: Mustaches, MMM and MTA
Ryan Hobson
President and co-founder of Align BI
Align BI
Episode: From Adobe to CEO: How has attribution shifted?
Mark Stouse
CEO and founder of Proof Analytics
Proof Analytics
Episode: Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2
Kimberly Galitz
Senior Manager of Marketing Operations at F5, previously at Bandwidth
F5
Episode: Attribution in the Trenches: How to get attribution buy-in from a Marketo Measure power user
Bailey Bowes
Marketing Operations Manager at Braze
Braze
Episode: The Next Generation: How attribution can build a career and the importance of continuous learning

Host

Drew

Talking Points

Recent interactions between the hosts and their guests.

Clean, Simple, and Diligent: Kate Colbert’s Guide to Winning with Attribution
Q: Do companies need perfect data to get started with attribution?
No, companies do not need perfect data to start using attribution; instead, they should focus on improving data quality over time.
Clean, Simple, and Diligent: Kate Colbert’s Guide to Winning with Attribution
Q: How should marketers be keeping track of and inputting costs into systems?
Marketers should develop a realistic strategy for tracking costs, ideally doing so monthly, and ensure that a dedicated person is assigned to maintain accountability and accuracy.
Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments
Q: What does the future look like for marketing data and analytics?
AI will enhance insights we get from data, making our tools and analytics faster and stronger, leading to more accurate marketing attribution.
Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments
Q: How different was it for you to transition from New Relic, who didn't have Marketle Measure, to Meraki, who had Marketle Measure?
It was easier to transition over to Meraki since they had the tool, as they understood the necessity of multi-touch attribution for customer interactions.
Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments
Q: How did you get up to speed so quickly and learn Salesforce so quickly that you were able to make an impact?
I used empathy to understand that system, looking at it as the Rolodex for sales, their journal, which helped me learn it more easily.

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Frequently Asked Questions About Attribution Nation

What is Attribution Nation about and what kind of topics does it cover?

This podcast focuses on the complexities and nuances of marketing attribution, appealing to a range of listeners from seasoned professionals to data enthusiasts. Episodes often feature experts who share insights about the practical applications of attribution tools and strategies, fostering a deeper understanding of topics such as multi-touch attribution, data integrity, and the role of technology in marketing operations. Unique elements include discussions on simplifying data processes and aligning marketing efforts with business objectives, positioning the podcast as a valuable resource for those looking to enhance their marketing effectiveness and navigate the challenges of data-driven decision making.

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Which podcasts are similar to Attribution Nation?

These podcasts share a similar audience with Attribution Nation:

1. GTM Live

How many episodes of Attribution Nation are there?

Attribution Nation launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Attribution Nation?

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What guests have appeared on Attribution Nation?

Recent guests on Attribution Nation include:

1. James Leedom
2. Kate Colbert
3. Nic Zangre
4. Steffen Hedebrandt
5. Michael Kaminsky
6. Ryan Hobson
7. Mark Stouse
8. Kimberly Galitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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