"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a c... more
Publishes | Twice monthly | Episodes | 27 | Founded | a year ago |
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Number of Listeners | Categories | BusinessTechnology |
On this episode of Attribution Nation, Drew Smith sits down with Ed Breault, CMO at Malbek, to discuss how outcome-driven thinking reshapes marketing from growth to hyperscale. Ed traces his path from nuclear energy to consulting, martech, and now le... more
On this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms marketing organizations. Drawing on her career from agency... more
Tune in for a conversation between host Drew Smith and Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, on the realities of driving growth in a partner-led go-to-market model. Drawing from her extensive career, Isabelle unp... more
Join Drew Smith for a conversation with Catherine Gutierrez, CEO and founder of the CMO Agency, about the realities of leading marketing when everything must tie back to revenue. With two decades of experience, Catherine shares hard-won insights on c... more
On this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor evaluations to the evolution of search, Megan shares ... more
This week on Attribution Nation, we’re joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical.
Jayashree sits down with Drew Smith to talk about what engineering taught her about modern marketi... more
Welcome back to Attribution Nation! This season, we’re diving deep with today’s top CMOs and we’re kicking things off with a powerhouse: Tricia Gellman, CMO at Box.
In this episode, Tricia sits down with Drew Smith to share her journey into marketi... more
James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structures, managing Salesforce campa... more
Recent interactions between the hosts and their guests.
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This podcast focuses on the complexities and nuances of marketing attribution, appealing to a range of listeners from seasoned professionals to data enthusiasts. Episodes often feature experts who share insights about the practical applications of attribution tools and strategies, fostering a deeper understanding of topics such as multi-touch attribution, data integrity, and the role of technology in marketing operations. Unique elements include discussions on simplifying data processes and aligning marketing efforts with business objectives, positioning the podcast as a valuable resource for those looking to enhance their marketing effectiveness and navigate the challenges of data-driven decision making.
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These podcasts share a similar audience with Attribution Nation:
1. GTM Live
Attribution Nation launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Attribution Nation include:
1. James Leedom
2. Kate Colbert
3. Nic Zangre
4. Steffen Hedebrandt
5. Michael Kaminsky
6. Ryan Hobson
7. Mark Stouse
8. Kimberly Galitz
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