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ASUG Talks

ASUG
SAP
Artificial Intelligence
SAP S/4HANA
Change Management
SAP Business Data Cloud
Digital Transformation
Agentic AI
Autonomous Enterprise
S4HANA
Generative AI
ASUG
Rise With SAP
Cloud ERP
Cloud Migration
S4 HANA
Integration
Enterprise Architecture
Clean Core
SAP Business Technology Platform
Cybersecurity

ASUG Talks covers vital topics in the SAP ecosystem, leveraging thought leaders, customers, and experts to help listeners navigate modern challenges and maximize their SAP investments.

PublishesWeeklyEpisodes117Founded5 years ago
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Latest Episodes

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This week on ASUG Talks, I am joined by two of my fellow ASUG colleagues, Kelly Dowling and Elizabeth Tuckwell. The three of us were on the ground in Las Vegas for SAP Connect. We got together to discuss our biggest takeaways from t... more

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This week on ASUG Talks, Balaji Balasubramanian, President, Chief Product Officer - SAP Customer Experience and Consumer Industries, joins the podcast to talk about how the SAP solutions that enable customers to manage the "front do... more

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In light of the OpenAI/Hugging Face incident and AI leaders' call to pace agentic AI development, ASUG CEO & Chief Community Champion Geoff Scott joins the podcast to discuss what these developments mean for SAP customers' AI invest... more

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This week on ASUG Talks, we hear about the key themes in the utilities industry and how the upcoming SAP for Utilities conference addresses those topics. 

Key Insights 

• S/4HANA adoption in utilities 

• How utilities are leveragi... more

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This week on ASUG Talks, as we get closer to the SAP ECC end of maintenance deadline, we dive into how organizations can prepare, and the lessons learned from previous SAP ERP transitions. 

Key Insights

• How S/4HANA and AI adopti... more

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This week on ASUG Talks, we dive into fresh ASUG research--focused on our members' SAP S/4HANA adoption. ASUG Associate Director of Research, Blake Baltazar, once again joins the podcast to discuss the research project's findings--a... more

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Recorded live at the recent ASUG Carolinas Chapter meeting, this episode of the podcast focuses on how manufacturer Corning leveraged a litany of SAP solutions--including BTP, WorkZone, and SuccessFactor--to drive improved HR proces... more

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This week on ASUG Talks, we dive into SAP's R&D efforts with Yaad Oren, Managing Director of SAP Labs U.S., Global Head of Research & Innovation, and an upcoming keynote speaker at ASUG Tech Connect. He walks us through how is team ... more

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Balaji Balasubramanian
President and Chief Product Officer for SAP Customer Experience and Consumer Industries
SAP
Episode: How AI Is Reshaping Retail, Utilities, and SAP Customer Experience (CX)
Geoff Scott
CEO of ASUG
ASUG
Episode: What the Hugging Face Incident and New AI Pacing Opinions Mean for SAP Customers' AI Journeys
Bruno Pingolini
Lead for SAP Business AI in the utilities industry at SAP
SAP
Episode: Key Themes and Topics at the 2026 SAP for Utilities Conference
Holger Schweinberth
Senior Director of Utilities Solutions, Roadmap and Transformation
SAP
Episode: Key Themes and Topics at the 2026 SAP for Utilities Conference
Vikas Luda
Chief Solution Advisor
SAP
Episode: Key Themes and Topics at the 2026 SAP for Utilities Conference
John Reed
SAP analyst, ASUG Talk guest
ASUG
Episode: SAP S/4HANA Migration and AI Strategy: Preparing for the 2027 ECC Deadline
Rachel Menard
Corning HR technology leader
Corning
Episode: How Corning Used SAP BTP and SuccessFactors to Eliminate Spreadsheets and Transform HR
Tom G
Corning HR technology strategist
Corning
Episode: How Corning Used SAP BTP and SuccessFactors to Eliminate Spreadsheets and Transform HR
Yaad Oren
Managing Director of SAP Labs US and Global head of Research & Innovation
SAP
Episode: How SAP Identifies the Next Big Tech Disruption: Yaad Oren on AI, Data, and Robotics Research

Hosts

Jim Lichtenwalter
Host of ASUG Talks, emphasizing SAP ecosystems and community perspectives.
Jim Licton-Walter
Host of ASUG Talks, appears as a spelling variant of Jim Lichtenwalter in records.

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Talking Points

Recent interactions between the hosts and their guests.

How Illumina Leveraged SAP Integrated Business Planning (IBP) to Drive a 40% Reduction in Excess Inventory
Q: What role did AI play in Illumina's IBP deployment, and how do you see it evolving?
AI started with demand forecasting optimization and anomaly detection, then expanded to explainable AI and assistants that clarify forecast results. The plan is to move toward agentic capabilities that execute tasks, guided by a clean data foundation and orchestrated across multiple systems for broader impact on inventory, working capital, and service levels.
How Illumina Leveraged SAP Integrated Business Planning (IBP) to Drive a 40% Reduction in Excess Inventory
Q: Aparna, from SAP's perspective, how did the collaboration with Illumina differ from a typical vendor-customer relationship, and what enabled that success?
It was a three-way collaboration—Illumina, SAP, and a partner—beginning even when cloud readiness was not perfect. The team focused on value engineering, defining KPIs, and building the business case with leadership. Illumina's readiness to adopt IBP on ECC, the phased approach, and ongoing maturity assessment of IBP components all contributed to a successful, value-driven journey.
How Illumina Leveraged SAP Integrated Business Planning (IBP) to Drive a 40% Reduction in Excess Inventory
Q: Leon, can you give us an overview of how Illumina approached building a digital roadmap for its supply chain and why IBP became central to that strategy?
We started with a long-term digital roadmap in 2016-2017, aiming to modernize plan, source, and deliver capabilities. We chose IBP to simplify integration across tools, enable real-time visibility, and drive working capital optimization. The phased rollout—demand planning, SNOP, control tower, inventory optimization, then Response and Supply—was designed to deliver value early and expand as maturity grew.
How SAP Identifies the Next Big Tech Disruption: Yaad Oren on AI, Data, and Robotics Research
Q: What initial steps should SAP customers take if they're early in their AI journey but want to start moving toward an autonomous enterprise?
Define your core destination and desired business outcomes first, avoid technology-for-technology's-sake thinking, decide on the appropriate infrastructure (favor cloud where feasible), invest in a solid data foundation with a strong knowledge graph and ontology strategy, and start with targeted use cases that can scale across the organization.
How SAP Identifies the Next Big Tech Disruption: Yaad Oren on AI, Data, and Robotics Research
Q: With the timeline for moving embryonic technology from exploration to application to scale, what is a realistic cadence for customers to expect tangible outcomes from AI initiatives?
In practice, the explore–apply–scale cycle generally spans about 18 months for a given technology to mature from concept to a beta product and then to full product adoption, though some innovations may take longer or shorter depending on context and domain.

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Frequently Asked Questions About ASUG Talks

What is ASUG Talks about and what kind of topics does it cover?

A tech-forward show focused on SAP, AI, data governance, and enterprise transformation. Episodes center on practical SAP implementations (S/4HANA migrations, cloud adoption, and governance), AI-enabled automation (including agentic AI and autonomous enterprise concepts), and change management for large-scale ERP transformations. The conversations frequently highlight real-world use cases, governance and security considerations, and guidance for practitioners navigating SAP ecosystems, with attendees and community events (ASUG/Sapphire) woven throughout. A standout pattern is the emphasis on building scalable data and AI foundations (BDC, S/4HANA, BTP, Joule) and on balancing people, process, and technology during transitions. The show tends... more

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Which podcasts are similar to ASUG Talks?

These podcasts share a similar audience with ASUG Talks:

1. Discover SAP Business AI Platform
2. SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
3. Radiolab
4. Unofficial SAP on Azure podcast
5. Apple News Today

How many episodes of ASUG Talks are there?

ASUG Talks launched 5 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on ASUG Talks?

Recent guests on ASUG Talks include:

1. Balaji Balasubramanian
2. Geoff Scott
3. Bruno Pingolini
4. Holger Schweinberth
5. Vikas Luda
6. John Reed
7. Rachel Menard
8. Tom G

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