
The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.
| Publishes | Twice monthly | Episodes | 100 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TV & FilmBusiness | |||

It's official, QVC has filed for bankruptcy. On this episode a full explanation of what bankruptcy means for now, and for the future of QVC and HSN. Plus, remembering Paul Kelley.
QVC was expected to release its fiscal year 2025 numbers by now—but continued delays are raising serious questions, with some speculating that bankruptcy could be on the horizon. In this episode, we break down what these delays might mean for the com... more
For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying?
In this episode, we talk with JW Cudd, an expert in online, app-based, and influenc... more
The headlines are buzzing — QVC may be facing bankruptcy, and the future of America's most iconic shopping networks hangs in the balance. What went wrong, and what comes next for QVC and HSN? In this episode, we dive deep with Marvin Segel, son of QV... more
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I just learned about this podcast and i’m addicted. Very interesting view of the challenges faced by shopping channels and the creative strategies to address them. Lots of info that can be applied to other industries. Love this!
Would love an episode about behind the scenes prep like manicures, make up for hosts and guests …. and why don’t they ever market or demonstrate men’s clothing?!?!
I used to DVR all the watch shows during the hay-day of 2010 to 2015. Cool interview with Ryan Johnson recently. I’m looking forward to your Tim Temple episode. Please have Larry Magen on!
If you’ve ever watched even a minute of any home shopping channel, you’ll love this podcast. I’ve never even ordered anything off of TV and I find these podcasts, riveting, informative and super funny at times. We binge listen on road trips but then run out of episodes! I try to save them up. Shawn gives an inside, behind the scenes look at the wild world of home shopping. Can’t wait for next week’s episode.
Key themes from listener reviews, highlighting what works and what could be improved about the show.








Recent interactions between the hosts and their guests.
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This show covers the ins and outs of direct response TV, shopping networks, and TV-driven marketing, often featuring former industry insiders and historians of the space. Episodes explore network relaunches, brand pivots to e-commerce, on-air hosting dynamics, guest experiences from theme parks to retail, and the evolution of live selling in a media landscape dominated by traditional television and online channels. The host tends to offer behind-the-scenes perspectives, anecdotes about notable figures and brands, and analysis of how technology and consumer engagement shape the industry. A standout angle is the host's long tenure in television shopping, providing a candid, sometimes humorous, insider view that's likely to appeal to marketers... more
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Are We On The Air?© launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Are We On The Air?© include:
1. Joey Mazzant
2. Steve Sedahl
3. Bob Circosta
4. Aaron Kessler
5. Manuela Marcheggiani
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